Average Marketing Director Salary in Hamilton, Canada for 2026

In this article, we will look at the average Marketing Director salary for 2026 in Hamilton and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Canadian dollar. To keep things simple, we are using the CAD currency code instead of the currency symbol $.

How Much Does a Marketing Director Make in Hamilton?

A Marketing Director working in Hamilton will typically earn around 223,800 CAD per year, and this can range from the lowest average salary of about 109,000 CAD to the highest average salary of 351,300 CAD.

Average Annual Salary223,800 CAD
Average Monthly Salary18,650 CAD
Average Lowest Salary109,000 CAD
Lowest Monthly Salary9,083 CAD
Average Highest Salary351,300 CAD
Highest Monthly Salary29,275 CAD

These are average salaries for a Marketing Director in Hamilton and include benefits such as housing and transport. It's also possible for a Marketing Director to earn more or less than the average salaries shown above.

Marketing Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Director Salaries in Hamilton

So we've looked at the average salaries a Marketing Director will earn in Hamilton. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Director can earn between 109,000 CAD and 351,300 CAD on average in Hamilton. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Director in Hamilton is 233,600 CAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 233,600 CAD, and 50% of the population earn more than 233,600 CAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Director salary in Hamilton, 25% of the population are earning less than 152,700 CAD while 75% of the population earn more than 152,700 CAD.

75% of the population earn less than 303,600 CAD, and 25% of the population earn more than 303,600 CAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Director Salary by Experience Level in Hamilton

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Director in Hamilton that has less than two years of experience can expect to earn somewhere in the region of 127,700 CAD.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Director salary would increase to 177,200 CAD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Director, the average salary would be 233,800 CAD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 290,200 CAD.
  • 15 - 20 Years Experience. A Marketing Director with 15 to 20 years of experience can earn an average of 308,400 CAD.
  • 20+ Years Experience. For a Marketing Director with more than 20 years, the expected average salary increases to 336,800 CAD.

Average Salary by Experience Chart

0-2 Years-
127,700 CAD
2-5 Years+42%
177,200 CAD
5-10 Years+31%
233,800 CAD
10-15 Years+23%
290,200 CAD
15-20 Years+6%
308,400 CAD
20+ Years+10%
336,800 CAD

Marketing Director Salary by Education Level in Hamilton

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Director in Hamilton based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Marketing Director in Hamilton with a certificate or diploma education can earn an average salary of 156,200 CAD.
  • Bachelor's Degree. A Marketing Director in Hamilton with a bachelor's degree education can earn an average salary of 250,600 CAD.
  • Master's Degree. A Marketing Director in Hamilton with a master's degree education can earn an average salary of 332,800 CAD.

Average Salary by Education Chart

Certificate or Diploma-
156,200 CAD
Bachelor's Degree+59%
250,600 CAD
Master's Degree+33%
332,800 CAD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Canada is around 49,800 to 149,000 CAD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Hamilton, a male marketing director will earn an average of 231,400 CAD, while a female marketing director will earn around 219,500 CAD.

This means that a male marketing director earns approximately 5% more than a female marketing director for performing the same job.

Average Salary by Gender Chart in Hamilton

Male-
231,400 CAD
Female-5%
219,500 CAD

Marketing Director Average Pay Raise in Hamilton

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Director in Hamilton is around 14% every 16 months.

The national average pay raise across all professions and industries in Canada is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 14 ÷ 16 ) × 12  = 11%

What this means is that a Marketing Director in Hamilton can expect to receive an average pay raise of around 11% every 12 months.

Annual Pay Raise by Industry in Hamilton for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Canada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
2%
Energy-
4%
Information Technology-
6%
Healthcare-
8%
Travel-
1%
Construction-
3%
Education-
5%

Marketing Director Bonus and Incentive Rates in Hamilton

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Director is a high bonus based job, with 87% of employees reporting at least one bonus in the last 12 months.

13% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
87%
No Bonus-
13%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Canada earn approximately 6% more than private sector employees in the same role.

Public Sector-
123,000 CAD
Private Sector-6%
115,600 CAD

Salaries for Jobs Similar to a Marketing Director

In the table below, we have salary information for jobs that are similar to a Marketing Director in Hamilton.

Job TitleCategorySalary
Account HandlerMarketing103,600 CAD
Affiliate ManagerMarketing128,200 CAD
Analytics SpecialistMarketing91,900 CAD
Assistant Brand ManagerMarketing134,100 CAD
Assistant Product ManagerMarketing152,900 CAD
Associate Marketing ManagerMarketing152,900 CAD
Associate Product ManagerMarketing153,800 CAD
Brand AmbassadorMarketing184,700 CAD
Brand DirectorMarketing233,800 CAD
Brand ExecutiveMarketing193,200 CAD
Brand ManagerMarketing193,200 CAD
Business Analytics SpecialistMarketing92,100 CAD
Business Channel ManagerMarketing134,700 CAD
Business Intelligence Team LeaderMarketing142,300 CAD
Campaign SpecialistMarketing128,200 CAD
Chief Marketing Officer Marketing222,700 CAD
Chief Product OfficerMarketing189,800 CAD
Communications OfficerMarketing66,100 CAD
Content ManagerMarketing111,700 CAD
Content Marketing StrategistMarketing127,600 CAD
Copy EditerMarketing78,200 CAD
Copy WriterMarketing79,500 CAD
Creative Marketing LeadMarketing134,100 CAD
Creative WriterMarketing78,900 CAD
Digital MarketerMarketing121,800 CAD
Digital Marketing ManagerMarketing156,200 CAD
Digital Marketing Strategist Marketing157,600 CAD
Digital Media SpecialistMarketing142,300 CAD
Director of MarketingMarketing215,100 CAD
Director of ResearchMarketing158,900 CAD
Event MarketingMarketing166,600 CAD
Head of Executive SearchMarketing192,600 CAD
Key Affiliate ManagerMarketing151,800 CAD
Localization ManagerMarketing140,700 CAD
Market Development ExecutiveMarketing175,100 CAD
Market Development ManagerMarketing166,600 CAD
Market Research AnalystMarketing142,100 CAD
Market Research ManagerMarketing142,300 CAD
Market Segmentation DirectorMarketing168,700 CAD
Marketing Account SupervisorMarketing132,000 CAD
Marketing AdministratorMarketing102,700 CAD
Marketing AdvisorMarketing128,400 CAD
Marketing AnalystMarketing127,700 CAD
Marketing AssistantMarketing71,400 CAD
Marketing AssociateMarketing66,400 CAD
Marketing Communications ManagerMarketing139,100 CAD
Marketing ConsultantMarketing158,700 CAD
Marketing CoordinatorMarketing71,000 CAD
Marketing Distribution ExecutiveMarketing169,700 CAD
Marketing ExecutiveMarketing164,100 CAD
Marketing ManagerMarketing210,600 CAD
Marketing OfficerMarketing71,600 CAD
Marketing Segment ManagerMarketing160,700 CAD
Marketing SpecialistMarketing105,800 CAD
Marketing SupervisorMarketing125,400 CAD
Marketing Vice PresidentMarketing172,100 CAD
Marketing WriterMarketing84,200 CAD
Marketing and Communications OfficerMarketing78,400 CAD
Marketing and Sales HeadMarketing211,200 CAD
Online Marketing AnalystMarketing114,600 CAD
Online Marketing ManagerMarketing147,900 CAD
Optimization ManagerMarketing138,700 CAD
Outbound SalesMarketing94,100 CAD
Outreach CoordinatorMarketing93,300 CAD
Outreach SpecialistMarketing114,900 CAD
Product DevelopmentMarketing157,600 CAD
Product ManagerMarketing168,700 CAD
Product Marketing EngineerMarketing91,500 CAD
Product Marketing ExecutiveMarketing163,800 CAD
Product Marketing ManagerMarketing158,700 CAD
Product ResearcherMarketing87,900 CAD
Product StrategistMarketing127,600 CAD
Product Strategy ResearcherMarketing123,800 CAD
Product Training SpecialistMarketing109,000 CAD
Project ManagerMarketing127,700 CAD
Publications CoordinatorMarketing77,000 CAD
Research ExecutiveMarketing152,700 CAD
Sales DirectorMarketing212,500 CAD
Sales Management SupportMarketing77,000 CAD
Sales ManagerMarketing206,700 CAD
Sales and Marketing AssistantMarketing69,400 CAD
Sales and Marketing CoordinatorMarketing73,200 CAD
Sales and Marketing DirectorMarketing211,200 CAD
Search Marketing StrategistMarketing171,300 CAD
Social Media AdministratorMarketing115,600 CAD
Social Media SpecialistMarketing119,700 CAD
Spaceman AnalystMarketing65,900 CAD
Sponsorship ConsultantMarketing116,400 CAD
Team LeaderMarketing130,500 CAD
TelemarketerMarketing63,700 CAD
Trade Marketing ExecutiveMarketing163,500 CAD
Trade Marketing ManagerMarketing166,600 CAD
Trade Marketing ProfessionalMarketing130,500 CAD
Trade Marketing SpecialistMarketing87,400 CAD
Web Analytics ManagerMarketing130,400 CAD
Web Content ManagerMarketing137,100 CAD
eMarketing ManagerMarketing175,200 CAD

Salary Comparison by City

If you want to compare salaries with different cities in Canada, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Brampton206,100 CAD
Calgary218,100 CAD
Edmonton222,700 CAD
Gatineau195,500 CAD
Halifax211,200 CAD
Kitchener204,900 CAD
Markham206,300 CAD
Mississauga226,100 CAD
Montreal239,000 CAD
Ottawa223,700 CAD
Quebec228,200 CAD
Regina185,900 CAD
Richmond200,600 CAD
Saskatoon205,400 CAD
Surrey210,400 CAD
Toronto229,000 CAD
Vancouver223,800 CAD
Vaughan206,300 CAD
Windsor209,700 CAD
Winnipeg211,200 CAD

Salary Comparison by State

The table below includes links to the average salary for each state in Canada.

StateAverage Salary
Alberta223,800 CAD
British Columbia247,400 CAD
Manitoba229,000 CAD
New Brunswick210,600 CAD
Newfoundland-Labrador206,300 CAD
Northwest Territories213,800 CAD
Nova Scotia205,400 CAD
Nunavut231,400 CAD
Ontario252,400 CAD
Prince Edward Island182,400 CAD
Quebec236,700 CAD
Saskatchewan210,400 CAD
Yukon197,600 CAD

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