Average Marketing Director Salary in Ankara, Turkey for 2026

In this article, we will look at the average Marketing Director salary for 2026 in Ankara and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Turkish lira. To keep things simple, we are using the TRY currency code instead of the currency symbol .

How Much Does a Marketing Director Make in Ankara?

A Marketing Director working in Ankara will typically earn around 180,300 TRY per year, and this can range from the lowest average salary of about 88,300 TRY to the highest average salary of 275,500 TRY.

Average Annual Salary180,300 TRY
Average Monthly Salary15,025 TRY
Average Lowest Salary88,300 TRY
Lowest Monthly Salary7,358 TRY
Average Highest Salary275,500 TRY
Highest Monthly Salary22,958 TRY

These are average salaries for a Marketing Director in Ankara and include benefits such as housing and transport. It's also possible for a Marketing Director to earn more or less than the average salaries shown above.

Marketing Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Director Salaries in Ankara

So we've looked at the average salaries a Marketing Director will earn in Ankara. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Director can earn between 88,300 TRY and 275,500 TRY on average in Ankara. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Director in Ankara is 180,300 TRY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 180,300 TRY, and 50% of the population earn more than 180,300 TRY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Director salary in Ankara, 25% of the population are earning less than 119,900 TRY while 75% of the population earn more than 119,900 TRY.

75% of the population earn less than 227,600 TRY, and 25% of the population earn more than 227,600 TRY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Director Salary by Experience Level in Ankara

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Director in Ankara that has less than two years of experience can expect to earn somewhere in the region of 106,360 TRY.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Director salary would increase to 142,300 TRY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Director, the average salary would be 190,500 TRY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 228,500 TRY.
  • 15 - 20 Years Experience. A Marketing Director with 15 to 20 years of experience can earn an average of 243,000 TRY.
  • 20+ Years Experience. For a Marketing Director with more than 20 years, the expected average salary increases to 263,200 TRY.

Average Salary by Experience Chart

0-2 Years-
106,360 TRY
2-5 Years+32%
142,300 TRY
5-10 Years+34%
190,500 TRY
10-15 Years+19%
228,500 TRY
15-20 Years+8%
243,000 TRY
20+ Years+7%
263,200 TRY

Marketing Director Salary by Education Level in Ankara

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Director in Ankara based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Marketing Director in Ankara with a certificate or diploma education can earn an average salary of 142,300 TRY.
  • Bachelor's Degree. A Marketing Director in Ankara with a bachelor's degree education can earn an average salary of 194,600 TRY.
  • Master's Degree. A Marketing Director in Ankara with a master's degree education can earn an average salary of 249,600 TRY.

Average Salary by Education Chart

Certificate or Diploma-
142,300 TRY
Bachelor's Degree+37%
194,600 TRY
Master's Degree+29%
249,600 TRY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Turkey is around 39,200 to 117,000 TRY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ankara, a male marketing director will earn an average of 180,300 TRY, while a female marketing director will earn around 159,100 TRY.

This means that a male marketing director earns approximately 13% more than a female marketing director for performing the same job.

Average Salary by Gender Chart in Ankara

Male-
180,300 TRY
Female-13%
159,100 TRY

Marketing Director Average Pay Raise in Ankara

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Director in Ankara is around 13% every 19 months.

The national average pay raise across all professions and industries in Turkey is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 19 ) × 12  = 8%

What this means is that a Marketing Director in Ankara can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Ankara for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Turkey.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
5%
Energy-
1%
Information Technology-
6%
Healthcare-
2%
Travel-
7%
Construction-
3%
Education-
8%

Marketing Director Bonus and Incentive Rates in Ankara

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Director is a high bonus based job, with 78% of employees reporting at least one bonus in the last 12 months.

22% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus-
78%
No Bonus-
22%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Turkey earn approximately 6% more than private sector employees in the same role.

Public Sector-
95,420 TRY
Private Sector-6%
89,960 TRY

Salaries for Jobs Similar to a Marketing Director

In the table below, we have salary information for jobs that are similar to a Marketing Director in Ankara.

Job TitleCategorySalary
Account HandlerMarketing80,760 TRY
Affiliate ManagerMarketing104,060 TRY
Analytics SpecialistMarketing78,940 TRY
Assistant Brand ManagerMarketing114,900 TRY
Assistant Product ManagerMarketing115,380 TRY
Associate Marketing ManagerMarketing119,700 TRY
Associate Product ManagerMarketing119,900 TRY
Brand AmbassadorMarketing142,300 TRY
Brand DirectorMarketing176,800 TRY
Brand ExecutiveMarketing159,100 TRY
Brand ManagerMarketing159,500 TRY
Business Analytics SpecialistMarketing75,040 TRY
Business Channel ManagerMarketing107,960 TRY
Business Intelligence Team LeaderMarketing111,240 TRY
Campaign SpecialistMarketing100,140 TRY
Chief Marketing Officer Marketing175,900 TRY
Chief Product OfficerMarketing152,100 TRY
Communications OfficerMarketing51,340 TRY
Content ManagerMarketing93,340 TRY
Content Marketing StrategistMarketing108,320 TRY
Copy EditerMarketing60,600 TRY
Copy WriterMarketing64,040 TRY
Creative Marketing LeadMarketing110,340 TRY
Creative WriterMarketing63,700 TRY
Digital MarketerMarketing92,300 TRY
Digital Marketing ManagerMarketing130,400 TRY
Digital Marketing Strategist Marketing136,100 TRY
Digital Media SpecialistMarketing109,520 TRY
Director of MarketingMarketing172,200 TRY
Director of ResearchMarketing125,100 TRY
Event MarketingMarketing129,000 TRY
Head of Executive SearchMarketing152,300 TRY
Key Affiliate ManagerMarketing124,400 TRY
Localization ManagerMarketing110,500 TRY
Market Development ExecutiveMarketing134,600 TRY
Market Development ManagerMarketing138,200 TRY
Market Research AnalystMarketing114,000 TRY
Market Research ManagerMarketing116,180 TRY
Market Segmentation DirectorMarketing130,400 TRY
Marketing Account SupervisorMarketing104,080 TRY
Marketing AdministratorMarketing83,640 TRY
Marketing AdvisorMarketing97,260 TRY
Marketing AnalystMarketing99,460 TRY
Marketing AssistantMarketing54,560 TRY
Marketing AssociateMarketing51,120 TRY
Marketing Communications ManagerMarketing115,620 TRY
Marketing ConsultantMarketing125,100 TRY
Marketing CoordinatorMarketing52,820 TRY
Marketing Distribution ExecutiveMarketing138,200 TRY
Marketing ExecutiveMarketing138,800 TRY
Marketing ManagerMarketing176,800 TRY
Marketing OfficerMarketing58,280 TRY
Marketing Segment ManagerMarketing128,500 TRY
Marketing SpecialistMarketing86,420 TRY
Marketing SupervisorMarketing99,340 TRY
Marketing Vice PresidentMarketing136,200 TRY
Marketing WriterMarketing67,560 TRY
Marketing and Communications OfficerMarketing63,500 TRY
Marketing and Sales HeadMarketing168,100 TRY
Online Marketing AnalystMarketing96,680 TRY
Online Marketing ManagerMarketing111,860 TRY
Optimization ManagerMarketing106,980 TRY
Outbound SalesMarketing74,560 TRY
Outreach CoordinatorMarketing77,060 TRY
Outreach SpecialistMarketing91,380 TRY
Product DevelopmentMarketing116,180 TRY
Product ManagerMarketing130,400 TRY
Product Marketing EngineerMarketing73,980 TRY
Product Marketing ExecutiveMarketing128,900 TRY
Product Marketing ManagerMarketing125,700 TRY
Product ResearcherMarketing68,060 TRY
Product StrategistMarketing104,040 TRY
Product Strategy ResearcherMarketing99,560 TRY
Product Training SpecialistMarketing88,260 TRY
Project ManagerMarketing104,600 TRY
Publications CoordinatorMarketing60,840 TRY
Research ExecutiveMarketing124,400 TRY
Sales DirectorMarketing161,600 TRY
Sales Management SupportMarketing60,160 TRY
Sales ManagerMarketing161,600 TRY
Sales and Marketing AssistantMarketing52,300 TRY
Sales and Marketing CoordinatorMarketing58,440 TRY
Sales and Marketing DirectorMarketing176,800 TRY
Search Marketing StrategistMarketing146,200 TRY
Social Media AdministratorMarketing96,540 TRY
Social Media SpecialistMarketing92,400 TRY
Spaceman AnalystMarketing52,540 TRY
Sponsorship ConsultantMarketing89,120 TRY
Team LeaderMarketing95,600 TRY
TelemarketerMarketing50,240 TRY
Trade Marketing ExecutiveMarketing129,000 TRY
Trade Marketing ManagerMarketing125,100 TRY
Trade Marketing ProfessionalMarketing107,320 TRY
Trade Marketing SpecialistMarketing77,400 TRY
Web Analytics ManagerMarketing104,440 TRY
Web Content ManagerMarketing104,920 TRY
eMarketing ManagerMarketing136,100 TRY

Salary Comparison by City

If you want to compare salaries with different cities in Turkey, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Antalya161,600 TRY
Istanbul189,300 TRY
Izmir174,000 TRY

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