Average Marketing Coordinator Salary in Chiang Mai, Thailand for 2026

In this article, we will look at the average Marketing Coordinator salary for 2026 in Chiang Mai and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Thai baht. To keep things simple, we are using the THB currency code instead of the currency symbol ฿.

How Much Does a Marketing Coordinator Make in Chiang Mai?

A Marketing Coordinator working in Chiang Mai will typically earn around 744,600 THB per year, and this can range from the lowest average salary of about 363,000 THB to the highest average salary of 1,160,900 THB.

These are average salaries for a Marketing Coordinator in Chiang Mai and include benefits such as housing and transport. It's also possible for a Marketing Coordinator to earn more or less than the average salaries shown above.

Marketing Coordinator salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Coordinator Salaries in Chiang Mai

So we've looked at the average salaries a Marketing Coordinator will earn in Chiang Mai. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Coordinator can earn between 363,000 THB and 1,160,900 THB on average in Chiang Mai. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Coordinator in Chiang Mai is 759,300 THB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 759,300 THB, and 50% of the population earn more than 759,300 THB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Coordinator salary in Chiang Mai, 25% of the population are earning less than 504,500 THB while 75% of the population earn more than 504,500 THB.

75% of the population earn less than 978,900 THB, and 25% of the population earn more than 978,900 THB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Marketing Coordinator Salary by Experience Level in Chiang Mai

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Coordinator salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Marketing Coordinator in Chiang Mai that has less than two years of experience can expect to earn somewhere in the region of 431,300 THB.
• 2 - 5 Years Experience. With two to five years of experience the average Marketing Coordinator salary would increase to 556,000 THB.
• 5 - 10 Years Experience. From five to ten years of experience as a Marketing Coordinator, the average salary would be 767,500 THB.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 953,300 THB.
• 15 - 20 Years Experience. A Marketing Coordinator with 15 to 20 years of experience can earn an average of 1,019,200 THB.
• 20+ Years Experience. For a Marketing Coordinator with more than 20 years, the expected average salary increases to 1,088,100 THB.

Average Salary by Experience Chart

Marketing Coordinator Salary by Education Level in Chiang Mai

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Coordinator in Chiang Mai based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Marketing Coordinator in Chiang Mai with a high school education can earn an average salary of 556,000 THB.
• Certificate or Diploma. A Marketing Coordinator in Chiang Mai with a certificate or diploma education can earn an average salary of 794,900 THB.
• Bachelor's Degree. A Marketing Coordinator in Chiang Mai with a bachelor's degree education can earn an average salary of 1,099,800 THB.

Average Salary by Education Chart

Marketing Coordinator Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Chiang Mai, a male marketing coordinator will earn an average of 683,800 THB, while a female marketing coordinator will earn around 626,800 THB.

This means that a male marketing coordinator earns approximately 9% more than a female marketing coordinator for performing the same job.

Average Salary by Gender Chart in Chiang Mai

Marketing Coordinator Average Pay Raise in Chiang Mai

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Coordinator in Chiang Mai is around 11% every 16 months.

The national average pay raise across all professions and industries in Thailand is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Marketing Coordinator in Chiang Mai can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Chiang Mai for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Thailand.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Marketing Coordinator Bonus and Incentive Rates in Chiang Mai

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Coordinator is a moderate bonus based job, with 55% of employees reporting at least one bonus in the last 12 months.

45% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Thailand earn approximately 6% more than private sector employees in the same role.

Salaries for Jobs Similar to a Marketing Coordinator

In the table below, we have salary information for jobs that are similar to a Marketing Coordinator in Chiang Mai.

Salary Comparison by City

If you want to compare salaries with different cities in Thailand, you can use the links below to explore the data for each specific city we have researched.