Average Marketing Consultant Salary in Stuttgart, Germany for 2026

In this article, we will look at the average Marketing Consultant salary for 2026 in Stuttgart and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol .

How Much Does a Marketing Consultant Make in Stuttgart?

A Marketing Consultant working in Stuttgart will typically earn around 61,460 EUR per year, and this can range from the lowest average salary of about 31,180 EUR to the highest average salary of 89,340 EUR.

Average Annual Salary61,460 EUR
Average Monthly Salary5,121 EUR
Average Lowest Salary31,180 EUR
Lowest Monthly Salary2,598 EUR
Average Highest Salary89,340 EUR
Highest Monthly Salary7,445 EUR

These are average salaries for a Marketing Consultant in Stuttgart and include benefits such as housing and transport. It's also possible for a Marketing Consultant to earn more or less than the average salaries shown above.

Marketing Consultant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Consultant Salaries in Stuttgart

So we've looked at the average salaries a Marketing Consultant will earn in Stuttgart. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Consultant can earn between 31,180 EUR and 89,340 EUR on average in Stuttgart. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Consultant in Stuttgart is 54,560 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 54,560 EUR, and 50% of the population earn more than 54,560 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Consultant salary in Stuttgart, 25% of the population are earning less than 38,700 EUR while 75% of the population earn more than 38,700 EUR.

75% of the population earn less than 67,320 EUR, and 25% of the population earn more than 67,320 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Consultant Salary by Experience Level in Stuttgart

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Consultant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Consultant in Stuttgart that has less than two years of experience can expect to earn somewhere in the region of 38,180 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Consultant salary would increase to 42,960 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Consultant, the average salary would be 61,760 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 72,540 EUR.
  • 15 - 20 Years Experience. A Marketing Consultant with 15 to 20 years of experience can earn an average of 80,760 EUR.
  • 20+ Years Experience. For a Marketing Consultant with more than 20 years, the expected average salary increases to 84,560 EUR.

Average Salary by Experience Chart

0-2 Years-
38,180 EUR
2-5 Years+23%
42,960 EUR
5-10 Years+42%
61,760 EUR
10-15 Years+17%
72,540 EUR
15-20 Years+10%
80,760 EUR
20+ Years+6%
84,560 EUR

Marketing Consultant Salary by Education Level in Stuttgart

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Consultant in Stuttgart based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Consultant in Stuttgart with a high school education can earn an average salary of 45,560 EUR.
  • Certificate or Diploma. A Marketing Consultant in Stuttgart with a certificate or diploma education can earn an average salary of 50,240 EUR.
  • Bachelor's Degree. A Marketing Consultant in Stuttgart with a bachelor's degree education can earn an average salary of 64,200 EUR.
  • Master's Degree. A Marketing Consultant in Stuttgart with a master's degree education can earn an average salary of 84,560 EUR.

Average Salary by Education Chart

High School-
45,560 EUR
Certificate or Diploma+13%
50,240 EUR
Bachelor's Degree+31%
64,200 EUR
Master's Degree+32%
84,560 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Germany is around 19,100 to 57,200 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Consultant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Stuttgart, a male marketing consultant will earn an average of 58,800 EUR, while a female marketing consultant will earn around 55,820 EUR.

This means that a male marketing consultant earns approximately 5% more than a female marketing consultant for performing the same job.

Average Salary by Gender Chart in Stuttgart

Male-
58,800 EUR
Female-5%
55,820 EUR

Marketing Consultant Average Pay Raise in Stuttgart

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Consultant in Stuttgart is around 12% every 16 months.

The national average pay raise across all professions and industries in Germany is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Marketing Consultant in Stuttgart can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Stuttgart for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Germany.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
9%
Energy-
9%
Information Technology-
9%
Healthcare-
9%
Travel-
9%
Construction-
9%
Education-
9%

Marketing Consultant Bonus and Incentive Rates in Stuttgart

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Consultant is a high bonus based job, with 87% of employees reporting at least one bonus in the last 12 months.

13% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
87%
No Bonus-
13%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Germany earn approximately 8% more than private sector employees in the same role.

Public Sector-
48,200 EUR
Private Sector-8%
44,540 EUR

Salaries for Jobs Similar to a Marketing Consultant

In the table below, we have salary information for jobs that are similar to a Marketing Consultant in Stuttgart.

Job TitleCategorySalary
Account HandlerMarketing36,800 EUR
Affiliate ManagerMarketing48,340 EUR
Analytics SpecialistMarketing36,020 EUR
Assistant Brand ManagerMarketing49,300 EUR
Assistant Product ManagerMarketing56,060 EUR
Associate Marketing ManagerMarketing59,380 EUR
Associate Product ManagerMarketing57,320 EUR
Brand AmbassadorMarketing66,680 EUR
Brand DirectorMarketing81,180 EUR
Brand ExecutiveMarketing70,700 EUR
Brand ManagerMarketing73,980 EUR
Business Analytics SpecialistMarketing38,180 EUR
Business Channel ManagerMarketing50,080 EUR
Business Intelligence Team LeaderMarketing53,860 EUR
Campaign SpecialistMarketing47,120 EUR
Chief Marketing Officer Marketing79,000 EUR
Chief Product OfficerMarketing72,180 EUR
Communications OfficerMarketing21,300 EUR
Content ManagerMarketing40,640 EUR
Content Marketing StrategistMarketing49,700 EUR
Copy EditerMarketing29,320 EUR
Copy WriterMarketing27,020 EUR
Creative Marketing LeadMarketing47,180 EUR
Creative WriterMarketing29,160 EUR
Digital MarketerMarketing45,560 EUR
Digital Marketing ManagerMarketing60,180 EUR
Digital Marketing Strategist Marketing59,000 EUR
Digital Media SpecialistMarketing50,540 EUR
Director of MarketingMarketing83,020 EUR
Director of ResearchMarketing57,860 EUR
Event MarketingMarketing55,580 EUR
Head of Executive SearchMarketing65,940 EUR
Key Affiliate ManagerMarketing55,320 EUR
Localization ManagerMarketing53,380 EUR
Market Development ExecutiveMarketing58,720 EUR
Market Development ManagerMarketing65,940 EUR
Market Research AnalystMarketing50,180 EUR
Market Research ManagerMarketing56,140 EUR
Market Segmentation DirectorMarketing57,820 EUR
Marketing Account SupervisorMarketing48,140 EUR
Marketing AdministratorMarketing42,040 EUR
Marketing AdvisorMarketing44,140 EUR
Marketing AnalystMarketing47,540 EUR
Marketing AssistantMarketing26,020 EUR
Marketing AssociateMarketing23,140 EUR
Marketing Communications ManagerMarketing52,880 EUR
Marketing CoordinatorMarketing22,400 EUR
Marketing DirectorMarketing77,060 EUR
Marketing Distribution ExecutiveMarketing64,720 EUR
Marketing ExecutiveMarketing66,940 EUR
Marketing ManagerMarketing81,960 EUR
Marketing OfficerMarketing29,040 EUR
Marketing Segment ManagerMarketing57,900 EUR
Marketing SpecialistMarketing40,420 EUR
Marketing SupervisorMarketing45,000 EUR
Marketing Vice PresidentMarketing60,020 EUR
Marketing WriterMarketing32,020 EUR
Marketing and Communications OfficerMarketing27,620 EUR
Marketing and Sales HeadMarketing79,360 EUR
Online Marketing AnalystMarketing44,180 EUR
Online Marketing ManagerMarketing51,340 EUR
Optimization ManagerMarketing48,920 EUR
Outbound SalesMarketing38,260 EUR
Outreach CoordinatorMarketing34,240 EUR
Outreach SpecialistMarketing43,360 EUR
Product DevelopmentMarketing56,100 EUR
Product ManagerMarketing62,060 EUR
Product Marketing EngineerMarketing33,520 EUR
Product Marketing ExecutiveMarketing59,240 EUR
Product Marketing ManagerMarketing58,860 EUR
Product ResearcherMarketing31,660 EUR
Product StrategistMarketing48,160 EUR
Product Strategy ResearcherMarketing45,560 EUR
Product Training SpecialistMarketing36,720 EUR
Project ManagerMarketing48,740 EUR
Publications CoordinatorMarketing26,500 EUR
Research ExecutiveMarketing51,120 EUR
Sales DirectorMarketing75,500 EUR
Sales Management SupportMarketing28,660 EUR
Sales ManagerMarketing70,600 EUR
Sales and Marketing AssistantMarketing23,140 EUR
Sales and Marketing CoordinatorMarketing26,500 EUR
Sales and Marketing DirectorMarketing76,440 EUR
Search Marketing StrategistMarketing63,480 EUR
Social Media AdministratorMarketing43,480 EUR
Social Media SpecialistMarketing45,060 EUR
Spaceman AnalystMarketing24,820 EUR
Sponsorship ConsultantMarketing41,180 EUR
Team LeaderMarketing48,340 EUR
TelemarketerMarketing23,500 EUR
Trade Marketing ExecutiveMarketing59,380 EUR
Trade Marketing ManagerMarketing61,400 EUR
Trade Marketing ProfessionalMarketing49,820 EUR
Trade Marketing SpecialistMarketing35,000 EUR
Web Analytics ManagerMarketing47,400 EUR
Web Content ManagerMarketing47,760 EUR
eMarketing ManagerMarketing64,040 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Germany, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Berlin64,640 EUR
Bremen56,640 EUR
Dortmund51,900 EUR
Dresden50,980 EUR
Dusseldorf57,320 EUR
Essen58,860 EUR
Frankfurt57,860 EUR
Hamburg66,480 EUR
Hannover50,020 EUR
Koln61,680 EUR
Leipzig53,320 EUR
Munchen60,840 EUR
Nurnberg50,520 EUR

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