Average Marketing Communications Executive Salary in La Paz, Mexico for 2026

In this article, we will look at the average Marketing Communications Executive salary for 2026 in La Paz and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Marketing Communications Executive Make in La Paz?

A Marketing Communications Executive working in La Paz will typically earn around 543,200 MXN per year, and this can range from the lowest average salary of about 273,300 MXN to the highest average salary of 844,100 MXN.

Average Annual Salary543,200 MXN
Average Monthly Salary45,266 MXN
Average Lowest Salary273,300 MXN
Lowest Monthly Salary22,775 MXN
Average Highest Salary844,100 MXN
Highest Monthly Salary70,341 MXN

These are average salaries for a Marketing Communications Executive in La Paz and include benefits such as housing and transport. It's also possible for a Marketing Communications Executive to earn more or less than the average salaries shown above.

Marketing Communications Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Communications Executive Salaries in La Paz

So we've looked at the average salaries a Marketing Communications Executive will earn in La Paz. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Communications Executive can earn between 273,300 MXN and 844,100 MXN on average in La Paz. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Communications Executive in La Paz is 543,200 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 543,200 MXN, and 50% of the population earn more than 543,200 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Communications Executive salary in La Paz, 25% of the population are earning less than 367,900 MXN while 75% of the population earn more than 367,900 MXN.

75% of the population earn less than 695,400 MXN, and 25% of the population earn more than 695,400 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Communications Executive Salary by Experience Level in La Paz

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Communications Executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Communications Executive in La Paz that has less than two years of experience can expect to earn somewhere in the region of 325,900 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Communications Executive salary would increase to 430,500 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Communications Executive, the average salary would be 578,500 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 691,200 MXN.
  • 15 - 20 Years Experience. A Marketing Communications Executive with 15 to 20 years of experience can earn an average of 744,700 MXN.
  • 20+ Years Experience. For a Marketing Communications Executive with more than 20 years, the expected average salary increases to 798,900 MXN.

Average Salary by Experience Chart

0-2 Years-
325,900 MXN
2-5 Years+32%
430,500 MXN
5-10 Years+34%
578,500 MXN
10-15 Years+19%
691,200 MXN
15-20 Years+8%
744,700 MXN
20+ Years+7%
798,900 MXN

Marketing Communications Executive Salary by Education Level in La Paz

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Communications Executive in La Paz based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Communications Executive in La Paz with a high school education can earn an average salary of 409,000 MXN.
  • Certificate or Diploma. A Marketing Communications Executive in La Paz with a certificate or diploma education can earn an average salary of 466,900 MXN.
  • Bachelor's Degree. A Marketing Communications Executive in La Paz with a bachelor's degree education can earn an average salary of 631,200 MXN.
  • Master's Degree. A Marketing Communications Executive in La Paz with a master's degree education can earn an average salary of 798,900 MXN.

Average Salary by Education Chart

High School-
409,000 MXN
Certificate or Diploma+14%
466,900 MXN
Bachelor's Degree+36%
631,200 MXN
Master's Degree+26%
798,900 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Communications Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In La Paz, a male marketing communications executive will earn an average of 559,000 MXN, while a female marketing communications executive will earn around 524,300 MXN.

This means that a male marketing communications executive earns approximately 7% more than a female marketing communications executive for performing the same job.

Average Salary by Gender Chart in La Paz

Male-
559,000 MXN
Female-7%
524,300 MXN

Marketing Communications Executive Average Pay Raise in La Paz

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Communications Executive in La Paz is around 12% every 19 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Marketing Communications Executive in La Paz can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in La Paz for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Marketing Communications Executive Bonus and Incentive Rates in La Paz

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Communications Executive is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus-
80%
No Bonus-
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector-
415,900 MXN
Private Sector-8%
384,200 MXN

Salaries for Jobs Similar to a Marketing Communications Executive

In the table below, we have salary information for jobs that are similar to a Marketing Communications Executive in La Paz.

Job TitleCategorySalary
Communications AssociatePublic Relations200,000 MXN
Communications Project ManagerPublic Relations493,000 MXN
Communications SpecialistPublic Relations245,300 MXN
Director of CommunicationsPublic Relations574,200 MXN
Government Relations OfficerPublic Relations376,800 MXN
Head of CommunicationsPublic Relations535,900 MXN
Head of Public RelationsPublic Relations695,400 MXN
Investor Relations OfficerPublic Relations437,300 MXN
Media Relations SpecialistPublic Relations516,100 MXN
Meetings CoordinatorPublic Relations174,000 MXN
Public Relations ExecutivePublic Relations510,300 MXN
Public Relations ManagerPublic Relations606,400 MXN
Public Relations OfficerPublic Relations233,900 MXN
Public Relations PractitionerPublic Relations301,300 MXN
Public Relations SpecialistPublic Relations258,400 MXN
Relationship Management OfficerPublic Relations187,300 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Acapulco681,500 MXN
Acuna519,300 MXN
Aguascalientes705,500 MXN
Boca del Rio483,800 MXN
Buenavista535,900 MXN
Campeche524,700 MXN
Cancun637,500 MXN
Celaya606,400 MXN
Chalco502,200 MXN
Chetumal472,000 MXN
Chicoloapan516,100 MXN
Chihuahua672,600 MXN
Chilpancingo519,300 MXN
Chimalhuacan679,200 MXN
Cholula de Rivadabia504,500 MXN
Ciudad Apodaca605,700 MXN
Ciudad Juarez493,000 MXN
Ciudad Lopez Mateos631,200 MXN
Ciudad Obregon602,700 MXN
Ciudad Santa Catarina538,600 MXN
Ciudad Valles459,300 MXN
Ciudad Victoria555,800 MXN
Ciudad del Carmen510,300 MXN
Coacalco563,300 MXN
Coatzacoalcos533,000 MXN
Colima442,200 MXN
Cordoba445,100 MXN
Cuautitlan Izcalli603,400 MXN
Cuautla451,000 MXN
Cuernavaca575,100 MXN
Culiacan665,300 MXN
Delicias436,200 MXN
Durango605,700 MXN
Ecatepec de Morelos743,300 MXN
Ensenada559,000 MXN
Fresnillo437,300 MXN
General Escobedo563,300 MXN
Gomez Palacio543,200 MXN
Guadalajara717,900 MXN
Guadalupe675,100 MXN
Guaymas440,200 MXN
Hermosillo663,200 MXN
Hidalgo del Parral424,900 MXN
Iguala454,900 MXN
Irapuato627,900 MXN
Ixtapaluca592,600 MXN
Jiutepec478,000 MXN
Leon688,900 MXN
Los Mochis581,000 MXN
Los Reyes la Paz535,800 MXN
Manzanillo433,800 MXN
Matamoros615,300 MXN
Mazatlan595,300 MXN
Merida643,400 MXN
Metepec516,100 MXN
Mexicali675,100 MXN
Mexico City691,200 MXN
Minatitlan431,300 MXN
Monclova504,300 MXN
Monterrey701,400 MXN
Morelia646,600 MXN
Naucalpan684,900 MXN
Navojoa404,600 MXN
Nezahualcoyotl659,400 MXN
Nogales491,000 MXN
Nuevo Laredo581,300 MXN
Oaxaca562,600 MXN
Ojo de Agua518,300 MXN
Orizaba412,000 MXN
Pachuca553,800 MXN
Piedras Negras447,300 MXN
Playa del Carmen454,900 MXN
Poza Rica483,800 MXN
Puebla699,700 MXN
Puerto Vallarta514,300 MXN
Queretaro618,800 MXN
Reynosa650,800 MXN
Salamanca483,400 MXN
Saltillo643,800 MXN
San Cristobal de las Casas485,200 MXN
San Juan del Rio445,100 MXN
San Luis Potosi663,200 MXN
San Luis Rio Colorado492,400 MXN
San Nicolas de los Garza639,100 MXN
San Pablo de las Salinas510,000 MXN
San Pedro Garza Garcia433,400 MXN
Soledad de Graciano Sanchez547,800 MXN
Tampico575,100 MXN
Tapachula498,000 MXN
Tehuacan553,400 MXN
Tepic568,500 MXN
Tijuana675,100 MXN
Tlalnepantla de Baz632,400 MXN
Tlaquepaque638,700 MXN
Toluca612,500 MXN
Tonala618,800 MXN
Torreon659,200 MXN
Tuxtla Gutierrez626,800 MXN
Uruapan524,300 MXN
Veracruz628,000 MXN
Villa Nicolas Romero565,100 MXN
Villahermosa600,000 MXN
Xalapa639,900 MXN
Xico562,600 MXN
Zacatecas457,300 MXN
Zamora de Hidalgo459,300 MXN
Zapopan714,300 MXN

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