Average Marketing Associate Salary in Sendai, Japan for 2026
In this article, we will look at the average Marketing Associate salary for 2026 in Sendai and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Japanese yen. To keep things simple, we are using the JPY currency code instead of the currency symbol ¥.
How Much Does a Marketing Associate Make in Sendai?
A Marketing Associate working in Sendai will typically earn around 3,335,900 JPY per year, and this can range from the lowest average salary of about 1,668,900 JPY to the highest average salary of 5,161,100 JPY.
These are average salaries for a Marketing Associate in Sendai and include benefits such as housing and transport. It's also possible for a Marketing Associate to earn more or less than the average salaries shown above.
Marketing Associate salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Marketing Associate Salaries in Sendai
So we've looked at the average salaries a Marketing Associate will earn in Sendai. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Marketing Associate can earn between 1,668,900 JPY and 5,161,100 JPY on average in Sendai. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Marketing Associate in Sendai is 3,335,900 JPY. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 3,335,900 JPY, and 50% of the population earn more than 3,335,900 JPY.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Marketing Associate salary in Sendai, 25% of the population are earning less than 2,242,500 JPY while 75% of the population earn more than 2,242,500 JPY.
75% of the population earn less than 4,249,700 JPY, and 25% of the population earn more than 4,249,700 JPY.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Marketing Associate Salary by Experience Level in Sendai
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Marketing Associate salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Marketing Associate in Sendai that has less than two years of experience can expect to earn somewhere in the region of 2,003,200 JPY.
- 2 - 5 Years Experience. With two to five years of experience the average Marketing Associate salary would increase to 2,641,300 JPY.
- 5 - 10 Years Experience. From five to ten years of experience as a Marketing Associate, the average salary would be 3,539,100 JPY.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 4,224,200 JPY.
- 15 - 20 Years Experience. A Marketing Associate with 15 to 20 years of experience can earn an average of 4,548,600 JPY.
- 20+ Years Experience. For a Marketing Associate with more than 20 years, the expected average salary increases to 4,883,400 JPY.
Average Salary by Experience Chart
| 0-2 Years | - | 2,003,200 JPY |
| 2-5 Years | +32% | 2,641,300 JPY |
| 5-10 Years | +34% | 3,539,100 JPY |
| 10-15 Years | +19% | 4,224,200 JPY |
| 15-20 Years | +8% | 4,548,600 JPY |
| 20+ Years | +7% | 4,883,400 JPY |
Marketing Associate Salary by Education Level in Sendai
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Marketing Associate in Sendai based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Marketing Associate in Sendai with a high school education can earn an average salary of 2,641,300 JPY.
- Certificate or Diploma. A Marketing Associate in Sendai with a certificate or diploma education can earn an average salary of 3,696,900 JPY.
- Bachelor's Degree. A Marketing Associate in Sendai with a bachelor's degree education can earn an average salary of 4,609,700 JPY.
Average Salary by Education Chart
| High School | - | 2,641,300 JPY |
| Certificate or Diploma | +40% | 3,696,900 JPY |
| Bachelor's Degree | +25% | 4,609,700 JPY |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Japan is around 2,570,000 to 7,720,000 JPY and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Marketing Associate Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Sendai, a male marketing associate will earn an average of 3,529,600 JPY, while a female marketing associate will earn around 3,373,200 JPY.
This means that a male marketing associate earns approximately 5% more than a female marketing associate for performing the same job.
Average Salary by Gender Chart in Sendai
| Male | - | 3,529,600 JPY |
| Female | -5% | 3,373,200 JPY |
Marketing Associate Average Pay Raise in Sendai
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Marketing Associate in Sendai is around 11% every 15 months.
The national average pay raise across all professions and industries in Japan is around 8% every 16 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 11 ÷ 15 ) × 12 = 9%
What this means is that a Marketing Associate in Sendai can expect to receive an average pay raise of around 9% every 12 months.
Annual Pay Raise by Industry in Sendai for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Japan.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 8% |
| Energy | - | 7% |
| Information Technology | - | 6% |
| Healthcare | - | 5% |
| Travel | - | 4% |
| Construction | - | 3% |
| Education | - | 2% |
Marketing Associate Bonus and Incentive Rates in Sendai
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Marketing Associate is a moderate bonus based job, with 56% of employees reporting at least one bonus in the last 12 months.
44% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.
| Received Bonus | - | 56% |
| No Bonus | - | 44% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Japan earn approximately 4% more than private sector employees in the same role.
| Public Sector | - | 6,300,400 JPY |
| Private Sector | -4% | 6,048,900 JPY |
Salaries for Jobs Similar to a Marketing Associate
In the table below, we have salary information for jobs that are similar to a Marketing Associate in Sendai.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 5,146,100 JPY |
| Affiliate Manager | Marketing | 6,922,100 JPY |
| Analytics Specialist | Marketing | 5,099,700 JPY |
| Assistant Brand Manager | Marketing | 7,633,100 JPY |
| Assistant Product Manager | Marketing | 8,099,800 JPY |
| Associate Marketing Manager | Marketing | 8,386,300 JPY |
| Associate Product Manager | Marketing | 7,860,600 JPY |
| Brand Ambassador | Marketing | 9,586,500 JPY |
| Brand Director | Marketing | 11,928,100 JPY |
| Brand Executive | Marketing | 10,572,800 JPY |
| Brand Manager | Marketing | 10,608,800 JPY |
| Business Analytics Specialist | Marketing | 5,197,600 JPY |
| Business Channel Manager | Marketing | 7,224,700 JPY |
| Business Intelligence Team Leader | Marketing | 7,510,300 JPY |
| Campaign Specialist | Marketing | 6,670,600 JPY |
| Chief Marketing Officer | Marketing | 11,245,700 JPY |
| Chief Product Officer | Marketing | 10,618,800 JPY |
| Communications Officer | Marketing | 3,335,900 JPY |
| Content Manager | Marketing | 5,806,300 JPY |
| Content Marketing Strategist | Marketing | 6,997,000 JPY |
| Copy Editer | Marketing | 4,391,800 JPY |
| Copy Writer | Marketing | 4,429,300 JPY |
| Creative Marketing Lead | Marketing | 7,057,300 JPY |
| Creative Writer | Marketing | 4,414,800 JPY |
| Digital Marketer | Marketing | 6,011,900 JPY |
| Digital Marketing Manager | Marketing | 8,795,700 JPY |
| Digital Marketing Strategist | Marketing | 8,411,800 JPY |
| Digital Media Specialist | Marketing | 7,199,500 JPY |
| Director of Marketing | Marketing | 11,844,700 JPY |
| Director of Research | Marketing | 8,638,900 JPY |
| Event Marketing | Marketing | 8,833,600 JPY |
| Head of Executive Search | Marketing | 9,684,600 JPY |
| Key Affiliate Manager | Marketing | 8,533,800 JPY |
| Localization Manager | Marketing | 7,393,200 JPY |
| Market Development Executive | Marketing | 9,361,300 JPY |
| Market Development Manager | Marketing | 9,478,900 JPY |
| Market Research Analyst | Marketing | 7,789,700 JPY |
| Market Research Manager | Marketing | 7,703,700 JPY |
| Market Segmentation Director | Marketing | 9,001,900 JPY |
| Marketing Account Supervisor | Marketing | 7,030,600 JPY |
| Marketing Administrator | Marketing | 5,857,100 JPY |
| Marketing Advisor | Marketing | 6,624,300 JPY |
| Marketing Analyst | Marketing | 6,529,400 JPY |
| Marketing Assistant | Marketing | 3,622,400 JPY |
| Marketing Communications Manager | Marketing | 7,404,700 JPY |
| Marketing Consultant | Marketing | 8,339,300 JPY |
| Marketing Coordinator | Marketing | 3,745,100 JPY |
| Marketing Director | Marketing | 11,485,600 JPY |
| Marketing Distribution Executive | Marketing | 8,820,700 JPY |
| Marketing Executive | Marketing | 9,205,400 JPY |
| Marketing Manager | Marketing | 11,221,100 JPY |
| Marketing Officer | Marketing | 3,875,100 JPY |
| Marketing Segment Manager | Marketing | 8,087,400 JPY |
| Marketing Specialist | Marketing | 5,461,900 JPY |
| Marketing Supervisor | Marketing | 6,721,800 JPY |
| Marketing Vice President | Marketing | 9,082,500 JPY |
| Marketing Writer | Marketing | 4,345,400 JPY |
| Marketing and Communications Officer | Marketing | 4,224,200 JPY |
| Marketing and Sales Head | Marketing | 10,992,900 JPY |
| Online Marketing Analyst | Marketing | 6,096,900 JPY |
| Online Marketing Manager | Marketing | 7,633,100 JPY |
| Optimization Manager | Marketing | 7,499,500 JPY |
| Outbound Sales | Marketing | 4,943,500 JPY |
| Outreach Coordinator | Marketing | 4,714,900 JPY |
| Outreach Specialist | Marketing | 6,168,300 JPY |
| Product Development | Marketing | 7,907,600 JPY |
| Product Manager | Marketing | 8,701,100 JPY |
| Product Marketing Engineer | Marketing | 5,088,900 JPY |
| Product Marketing Executive | Marketing | 8,795,700 JPY |
| Product Marketing Manager | Marketing | 8,590,400 JPY |
| Product Researcher | Marketing | 4,703,900 JPY |
| Product Strategist | Marketing | 7,030,600 JPY |
| Product Strategy Researcher | Marketing | 6,660,500 JPY |
| Product Training Specialist | Marketing | 5,471,700 JPY |
| Project Manager | Marketing | 6,826,100 JPY |
| Publications Coordinator | Marketing | 3,925,200 JPY |
| Research Executive | Marketing | 8,111,500 JPY |
| Sales Director | Marketing | 11,232,800 JPY |
| Sales Management Support | Marketing | 4,140,900 JPY |
| Sales Manager | Marketing | 10,870,100 JPY |
| Sales and Marketing Assistant | Marketing | 3,421,600 JPY |
| Sales and Marketing Coordinator | Marketing | 3,946,200 JPY |
| Sales and Marketing Director | Marketing | 11,604,300 JPY |
| Search Marketing Strategist | Marketing | 9,191,000 JPY |
| Social Media Administrator | Marketing | 6,058,300 JPY |
| Social Media Specialist | Marketing | 5,975,000 JPY |
| Spaceman Analyst | Marketing | 3,586,300 JPY |
| Sponsorship Consultant | Marketing | 5,771,600 JPY |
| Team Leader | Marketing | 6,635,400 JPY |
| Telemarketer | Marketing | 3,239,400 JPY |
| Trade Marketing Executive | Marketing | 8,604,800 JPY |
| Trade Marketing Manager | Marketing | 8,785,800 JPY |
| Trade Marketing Professional | Marketing | 7,030,600 JPY |
| Trade Marketing Specialist | Marketing | 5,003,800 JPY |
| Web Analytics Manager | Marketing | 6,840,100 JPY |
| Web Content Manager | Marketing | 6,804,900 JPY |
| eMarketing Manager | Marketing | 9,301,600 JPY |
Salary Comparison by City
If you want to compare salaries with different cities in Japan, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Fukuoka | 3,706,100 JPY |
| Hiroshima | 3,312,100 JPY |
| Kawasaki | 3,253,900 JPY |
| Kobe | 3,421,600 JPY |
| Kyoto | 3,455,900 JPY |
| Nagoya | 3,781,400 JPY |
| Osaka | 3,733,300 JPY |
| Saitama | 3,277,900 JPY |
| Sapporo | 3,817,500 JPY |
| Tokyo | 4,032,100 JPY |
| Yokohama | 4,079,300 JPY |
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