Average Marketing Assistant Salary in Paris, France for 2025

In this article, we will look at the average Marketing Assistant salary for 2025 in Paris and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol .

How Much Does a Marketing Assistant Make in Paris?

A Marketing Assistant working in Paris will typically earn around 31,800 EUR per year, and this can range from the lowest average salary of about 15,500 EUR to the highest average salary of 50,700 EUR.

Average Annual Salary31,800 EUR
Average Monthly Salary2,650 EUR
Average Lowest Salary15,500 EUR
Lowest Monthly Salary1,291 EUR
Average Highest Salary50,700 EUR
Highest Monthly Salary4,225 EUR

These are average salaries for a Marketing Assistant in Paris and include benefits such as housing and transport. It's also possible for a Marketing Assistant to earn more or less than the average salaries shown above.

Marketing Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Assistant Salaries in Paris

So we've looked at the average salaries a Marketing Assistant will earn in Paris. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Assistant can earn between 15,500 EUR and 50,700 EUR on average in Paris. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Assistant in Paris is 35,300 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 35,300 EUR, and 50% of the population earn more than 35,300 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Assistant salary in Paris, 25% of the population are earning less than 20,700 EUR while 75% of the population earn more than 20,700 EUR.

75% of the population earn less than 43,800 EUR, and 25% of the population earn more than 43,800 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Assistant Salary by Experience Level in Paris

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Assistant in Paris that has less than two years of experience can expect to earn somewhere in the region of 16,100 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Assistant salary would increase to 23,200 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Assistant, the average salary would be 32,900 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 40,300 EUR.
  • 15 - 20 Years Experience. A Marketing Assistant with 15 to 20 years of experience can earn an average of 45,100 EUR.
  • 20+ Years Experience. For a Marketing Assistant with more than 20 years, the expected average salary increases to 48,200 EUR.

Average Salary by Experience Chart

0-2 Years-
16,100 EUR
2-5 Years+34%
23,200 EUR
5-10 Years+48%
32,900 EUR
10-15 Years+22%
40,300 EUR
15-20 Years+9%
45,100 EUR
20+ Years+8%
48,200 EUR

Marketing Assistant Salary by Education Level in Paris

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Assistant in Paris based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Assistant in Paris with a high school education can earn an average salary of 20,300 EUR.
  • Certificate or Diploma. A Marketing Assistant in Paris with a certificate or diploma education can earn an average salary of 29,300 EUR.
  • Bachelor's Degree. A Marketing Assistant in Paris with a bachelor's degree education can earn an average salary of 49,800 EUR.

Average Salary by Education Chart

High School-
20,300 EUR
Certificate or Diploma+57%
29,300 EUR
Bachelor's Degree+68%
49,800 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in France is around 20,600 to 61,900 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Assistant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Paris, a male marketing assistant will earn an average of 28,900 EUR, while a female marketing assistant will earn around 27,200 EUR.

This means that a male marketing assistant earns approximately 6% more than a female marketing assistant for performing the same job.

Average Salary by Gender Chart in Paris

Male-
28,900 EUR
Female-6%
27,200 EUR

Marketing Assistant Average Pay Raise in Paris

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Assistant in Paris is around 12% every 14 months.

The national average pay raise across all professions and industries in France is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 14 ) × 12  = 10%

What this means is that a Marketing Assistant in Paris can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Paris for 2025

In the chart below, you can see the average annual pay raise percentages for each of the major industries in France.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
2%
Energy-
4%
Information Technology-
6%
Healthcare-
8%
Travel-
1%
Construction-
3%
Education-
5%

Marketing Assistant Bonus and Incentive Rates in Paris

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Assistant is a moderate bonus based job, with 59% of employees reporting at least one bonus in the last 12 months.

41% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus-
59%
No Bonus-
41%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in France earn approximately 12% more than private sector employees in the same role.

Public Sector-
52,300 EUR
Private Sector-12%
46,700 EUR

Salaries for Jobs Similar to a Marketing Assistant

In the table below, we have salary information for jobs that are similar to a Marketing Assistant in Paris.

Job TitleCategorySalary
Account HandlerMarketing40,500 EUR
Affiliate ManagerMarketing51,800 EUR
Analytics SpecialistMarketing36,900 EUR
Assistant Brand ManagerMarketing53,500 EUR
Assistant Product ManagerMarketing61,600 EUR
Associate Marketing ManagerMarketing65,200 EUR
Associate Product ManagerMarketing61,800 EUR
Brand AmbassadorMarketing71,200 EUR
Brand DirectorMarketing84,300 EUR
Brand ExecutiveMarketing81,600 EUR
Brand ManagerMarketing78,200 EUR
Business Analytics SpecialistMarketing36,800 EUR
Business Channel ManagerMarketing55,600 EUR
Business Intelligence Team LeaderMarketing54,700 EUR
Campaign SpecialistMarketing49,400 EUR
Chief Marketing Officer Marketing86,400 EUR
Chief Product OfficerMarketing78,400 EUR
Communications OfficerMarketing26,900 EUR
Content ManagerMarketing45,300 EUR
Content Marketing StrategistMarketing49,200 EUR
Copy EditerMarketing35,100 EUR
Copy WriterMarketing30,700 EUR
Creative Marketing LeadMarketing52,000 EUR
Creative WriterMarketing30,600 EUR
Digital MarketerMarketing48,600 EUR
Digital Marketing ManagerMarketing63,900 EUR
Digital Marketing Strategist Marketing63,200 EUR
Digital Media SpecialistMarketing58,600 EUR
Director of MarketingMarketing90,900 EUR
Director of ResearchMarketing67,600 EUR
Event MarketingMarketing61,500 EUR
Head of Executive SearchMarketing74,300 EUR
Key Affiliate ManagerMarketing61,700 EUR
Localization ManagerMarketing57,400 EUR
Market Development ExecutiveMarketing67,900 EUR
Market Development ManagerMarketing73,100 EUR
Market Research AnalystMarketing57,900 EUR
Market Research ManagerMarketing60,100 EUR
Market Segmentation DirectorMarketing65,100 EUR
Marketing Account SupervisorMarketing51,400 EUR
Marketing AdministratorMarketing42,000 EUR
Marketing AdvisorMarketing51,500 EUR
Marketing AnalystMarketing49,800 EUR
Marketing AssociateMarketing24,800 EUR
Marketing Communications ManagerMarketing57,400 EUR
Marketing ConsultantMarketing61,600 EUR
Marketing CoordinatorMarketing27,300 EUR
Marketing DirectorMarketing87,700 EUR
Marketing Distribution ExecutiveMarketing67,300 EUR
Marketing ExecutiveMarketing66,400 EUR
Marketing ManagerMarketing89,300 EUR
Marketing OfficerMarketing29,600 EUR
Marketing Segment ManagerMarketing60,000 EUR
Marketing SpecialistMarketing42,400 EUR
Marketing SupervisorMarketing51,900 EUR
Marketing Vice PresidentMarketing70,900 EUR
Marketing WriterMarketing32,900 EUR
Marketing and Communications OfficerMarketing29,600 EUR
Marketing and Sales HeadMarketing86,100 EUR
Online Marketing AnalystMarketing46,200 EUR
Online Marketing ManagerMarketing60,100 EUR
Optimization ManagerMarketing55,600 EUR
Outbound SalesMarketing39,300 EUR
Outreach CoordinatorMarketing34,700 EUR
Outreach SpecialistMarketing49,400 EUR
Product DevelopmentMarketing57,400 EUR
Product ManagerMarketing67,200 EUR
Product Marketing EngineerMarketing36,700 EUR
Product Marketing ExecutiveMarketing64,900 EUR
Product Marketing ManagerMarketing66,200 EUR
Product ResearcherMarketing35,300 EUR
Product StrategistMarketing51,100 EUR
Product Strategy ResearcherMarketing49,700 EUR
Product Training SpecialistMarketing38,900 EUR
Project ManagerMarketing49,700 EUR
Publications CoordinatorMarketing28,900 EUR
Research ExecutiveMarketing59,100 EUR
Sales DirectorMarketing81,300 EUR
Sales Management SupportMarketing30,000 EUR
Sales ManagerMarketing83,800 EUR
Sales and Marketing AssistantMarketing24,200 EUR
Sales and Marketing CoordinatorMarketing29,100 EUR
Sales and Marketing DirectorMarketing90,000 EUR
Search Marketing StrategistMarketing66,100 EUR
Social Media AdministratorMarketing44,500 EUR
Social Media SpecialistMarketing47,600 EUR
Spaceman AnalystMarketing25,800 EUR
Sponsorship ConsultantMarketing43,800 EUR
Team LeaderMarketing46,900 EUR
TelemarketerMarketing23,600 EUR
Trade Marketing ExecutiveMarketing67,800 EUR
Trade Marketing ManagerMarketing66,200 EUR
Trade Marketing ProfessionalMarketing51,300 EUR
Trade Marketing SpecialistMarketing35,600 EUR
Web Analytics ManagerMarketing50,100 EUR
Web Content ManagerMarketing54,200 EUR
eMarketing ManagerMarketing71,200 EUR

Salary Comparison by City

If you want to compare salaries with different cities in France, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Bordeaux25,800 EUR
Lille27,300 EUR
Lyon30,800 EUR
Marseille29,100 EUR
Montpellier25,800 EUR
Nantes29,000 EUR
Nice29,300 EUR
Strasbourg26,500 EUR
Toulouse27,200 EUR

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