Average Marketing Assistant Salary in Cape Verde for 2026
In this article, we will look at the average Marketing Assistant salary for 2026 in Cape Verde and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Cape Verdean escudo. To keep things simple, we are using the CVE currency code instead of the currency symbol Esc.
How Much Does a Marketing Assistant Make in Cape Verde?
A Marketing Assistant working in Cape Verde will typically earn around 1,380,400 CVE per year, and this can range from the lowest average salary of about 633,300 CVE to the highest average salary of 2,197,700 CVE.
These are average salaries for a Marketing Assistant in Cape Verde and include benefits such as housing and transport. It's also possible for a Marketing Assistant to earn more or less than the average salaries shown above.
Marketing Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Marketing Assistant Salaries in Cape Verde
So we've looked at the average salaries a Marketing Assistant will earn in Cape Verde. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Marketing Assistant can earn between 633,300 CVE and 2,197,700 CVE on average in Cape Verde. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Marketing Assistant in Cape Verde is 1,487,200 CVE. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 1,487,200 CVE, and 50% of the population earn more than 1,487,200 CVE.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Marketing Assistant salary in Cape Verde, 25% of the population are earning less than 956,200 CVE while 75% of the population earn more than 956,200 CVE.
75% of the population earn less than 1,990,300 CVE, and 25% of the population earn more than 1,990,300 CVE.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Marketing Assistant Salary by Experience Level in Cape Verde
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Marketing Assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Marketing Assistant in Cape Verde that has less than two years of experience can expect to earn somewhere in the region of 721,600 CVE.
- 2 - 5 Years Experience. With two to five years of experience the average Marketing Assistant salary would increase to 962,300 CVE.
- 5 - 10 Years Experience. From five to ten years of experience as a Marketing Assistant, the average salary would be 1,417,600 CVE.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,728,900 CVE.
- 15 - 20 Years Experience. A Marketing Assistant with 15 to 20 years of experience can earn an average of 1,882,700 CVE.
- 20+ Years Experience. For a Marketing Assistant with more than 20 years, the expected average salary increases to 2,038,500 CVE.
Average Salary by Experience Chart
| 0-2 Years | - | 721,600 CVE |
| 2-5 Years | +34% | 962,300 CVE |
| 5-10 Years | +48% | 1,417,600 CVE |
| 10-15 Years | +22% | 1,728,900 CVE |
| 15-20 Years | +9% | 1,882,700 CVE |
| 20+ Years | +8% | 2,038,500 CVE |
Marketing Assistant Salary by Education Level in Cape Verde
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Marketing Assistant in Cape Verde based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Marketing Assistant in Cape Verde with a high school education can earn an average salary of 819,000 CVE.
- Certificate or Diploma. A Marketing Assistant in Cape Verde with a certificate or diploma education can earn an average salary of 1,283,600 CVE.
- Bachelor's Degree. A Marketing Assistant in Cape Verde with a bachelor's degree education can earn an average salary of 2,161,200 CVE.
Average Salary by Education Chart
| High School | - | 819,000 CVE |
| Certificate or Diploma | +57% | 1,283,600 CVE |
| Bachelor's Degree | +68% | 2,161,200 CVE |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Cape Verde is around 1,020,000 to 3,060,000 CVE and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Marketing Assistant Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Cape Verde, a male marketing assistant will earn an average of 1,476,700 CVE, while a female marketing assistant will earn around 1,283,600 CVE.
This means that a male marketing assistant earns approximately 15% more than a female marketing assistant for performing the same job.
Average Salary by Gender Chart in Cape Verde
| Male | - | 1,476,700 CVE |
| Female | -15% | 1,283,600 CVE |
Marketing Assistant Average Pay Raise in Cape Verde
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Marketing Assistant in Cape Verde is around 7% every 28 months.
The national average pay raise across all professions and industries in Cape Verde is around 4% every 29 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 7 ÷ 28 ) × 12 = 3%
What this means is that a Marketing Assistant in Cape Verde can expect to receive an average pay raise of around 3% every 12 months.
Annual Pay Raise by Industry in Cape Verde for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Cape Verde.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 3% |
| Energy | - | 6% |
| Information Technology | - | 9% |
| Healthcare | - | 3% |
| Travel | - | 6% |
| Construction | - | 9% |
| Education | - | 3% |
Marketing Assistant Bonus and Incentive Rates in Cape Verde
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Marketing Assistant is a low bonus based job, with 40% of employees reporting at least one bonus in the last 12 months.
60% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.
| Received Bonus | - | 40% |
| No Bonus | - | 60% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Cape Verde earn approximately 14% more than private sector employees in the same role.
| Public Sector | - | 2,653,700 CVE |
| Private Sector | -14% | 2,327,100 CVE |
Salaries for Jobs Similar to a Marketing Assistant
In the table below, we have salary information for jobs that are similar to a Marketing Assistant in Cape Verde.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 1,930,500 CVE |
| Affiliate Manager | Marketing | 2,748,900 CVE |
| Analytics Specialist | Marketing | 2,015,600 CVE |
| Assistant Brand Manager | Marketing | 2,782,600 CVE |
| Assistant Product Manager | Marketing | 2,953,200 CVE |
| Associate Marketing Manager | Marketing | 2,998,500 CVE |
| Associate Product Manager | Marketing | 2,976,900 CVE |
| Brand Ambassador | Marketing | 3,769,500 CVE |
| Brand Director | Marketing | 4,786,100 CVE |
| Brand Executive | Marketing | 3,959,700 CVE |
| Brand Manager | Marketing | 4,093,700 CVE |
| Business Analytics Specialist | Marketing | 1,990,300 CVE |
| Business Channel Manager | Marketing | 2,773,700 CVE |
| Business Intelligence Team Leader | Marketing | 2,953,200 CVE |
| Campaign Specialist | Marketing | 2,508,300 CVE |
| Chief Marketing Officer | Marketing | 4,211,600 CVE |
| Chief Product Officer | Marketing | 4,176,700 CVE |
| Communications Officer | Marketing | 1,273,300 CVE |
| Content Manager | Marketing | 2,352,500 CVE |
| Content Marketing Strategist | Marketing | 2,724,700 CVE |
| Copy Editer | Marketing | 1,632,100 CVE |
| Copy Writer | Marketing | 1,703,200 CVE |
| Creative Marketing Lead | Marketing | 2,617,900 CVE |
| Creative Writer | Marketing | 1,693,600 CVE |
| Digital Marketer | Marketing | 2,435,600 CVE |
| Digital Marketing Manager | Marketing | 3,385,800 CVE |
| Digital Marketing Strategist | Marketing | 3,263,500 CVE |
| Digital Media Specialist | Marketing | 2,782,600 CVE |
| Director of Marketing | Marketing | 4,224,200 CVE |
| Director of Research | Marketing | 3,085,500 CVE |
| Event Marketing | Marketing | 3,168,300 CVE |
| Head of Executive Search | Marketing | 3,733,300 CVE |
| Key Affiliate Manager | Marketing | 3,071,100 CVE |
| Localization Manager | Marketing | 2,928,100 CVE |
| Market Development Executive | Marketing | 3,503,800 CVE |
| Market Development Manager | Marketing | 3,514,400 CVE |
| Market Research Analyst | Marketing | 2,976,900 CVE |
| Market Research Manager | Marketing | 3,047,800 CVE |
| Market Segmentation Director | Marketing | 3,178,700 CVE |
| Marketing Account Supervisor | Marketing | 2,605,500 CVE |
| Marketing Administrator | Marketing | 2,266,400 CVE |
| Marketing Advisor | Marketing | 2,471,700 CVE |
| Marketing Analyst | Marketing | 2,662,900 CVE |
| Marketing Associate | Marketing | 1,417,600 CVE |
| Marketing Communications Manager | Marketing | 2,914,600 CVE |
| Marketing Consultant | Marketing | 3,094,100 CVE |
| Marketing Coordinator | Marketing | 1,405,700 CVE |
| Marketing Director | Marketing | 4,282,500 CVE |
| Marketing Distribution Executive | Marketing | 3,385,800 CVE |
| Marketing Executive | Marketing | 3,481,100 CVE |
| Marketing Manager | Marketing | 4,414,800 CVE |
| Marketing Officer | Marketing | 1,428,800 CVE |
| Marketing Segment Manager | Marketing | 3,205,100 CVE |
| Marketing Specialist | Marketing | 2,221,600 CVE |
| Marketing Supervisor | Marketing | 2,485,800 CVE |
| Marketing Vice President | Marketing | 3,481,100 CVE |
| Marketing Writer | Marketing | 1,632,100 CVE |
| Marketing and Communications Officer | Marketing | 1,570,900 CVE |
| Marketing and Sales Head | Marketing | 4,235,500 CVE |
| Online Marketing Analyst | Marketing | 2,471,700 CVE |
| Online Marketing Manager | Marketing | 2,878,300 CVE |
| Optimization Manager | Marketing | 2,759,700 CVE |
| Outbound Sales | Marketing | 1,921,500 CVE |
| Outreach Coordinator | Marketing | 1,870,400 CVE |
| Outreach Specialist | Marketing | 2,281,800 CVE |
| Product Development | Marketing | 2,998,500 CVE |
| Product Manager | Marketing | 3,359,900 CVE |
| Product Marketing Engineer | Marketing | 1,846,200 CVE |
| Product Marketing Executive | Marketing | 3,288,400 CVE |
| Product Marketing Manager | Marketing | 3,373,200 CVE |
| Product Researcher | Marketing | 1,835,700 CVE |
| Product Strategist | Marketing | 2,662,900 CVE |
| Product Strategy Researcher | Marketing | 2,352,500 CVE |
| Product Training Specialist | Marketing | 2,173,000 CVE |
| Project Manager | Marketing | 2,629,100 CVE |
| Publications Coordinator | Marketing | 1,621,400 CVE |
| Research Executive | Marketing | 2,998,500 CVE |
| Sales Director | Marketing | 4,140,900 CVE |
| Sales Management Support | Marketing | 1,500,800 CVE |
| Sales Manager | Marketing | 3,970,700 CVE |
| Sales and Marketing Assistant | Marketing | 1,283,600 CVE |
| Sales and Marketing Coordinator | Marketing | 1,405,700 CVE |
| Sales and Marketing Director | Marketing | 4,594,300 CVE |
| Search Marketing Strategist | Marketing | 3,718,600 CVE |
| Social Media Administrator | Marketing | 2,508,300 CVE |
| Social Media Specialist | Marketing | 2,314,800 CVE |
| Spaceman Analyst | Marketing | 1,380,400 CVE |
| Sponsorship Consultant | Marketing | 2,266,400 CVE |
| Team Leader | Marketing | 2,519,500 CVE |
| Telemarketer | Marketing | 1,333,900 CVE |
| Trade Marketing Executive | Marketing | 3,288,400 CVE |
| Trade Marketing Manager | Marketing | 3,349,100 CVE |
| Trade Marketing Professional | Marketing | 2,593,900 CVE |
| Trade Marketing Specialist | Marketing | 1,980,600 CVE |
| Web Analytics Manager | Marketing | 2,782,600 CVE |
| Web Content Manager | Marketing | 2,593,900 CVE |
| eMarketing Manager | Marketing | 3,586,300 CVE |
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