Average Marketing and Business Development Manager Salary in Panama for 2026

In this article, we will look at the average Marketing and Business Development Manager salary for 2026 in Panama and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Panamanian balboa. To keep things simple, we are using the PAB currency code instead of the currency symbol B/..

How Much Does a Marketing and Business Development Manager Make in Panama?

A Marketing and Business Development Manager working in Panama will typically earn around 40,140 PAB per year, and this can range from the lowest average salary of about 20,300 PAB to the highest average salary of 60,020 PAB.

These are average salaries for a Marketing and Business Development Manager in Panama and include benefits such as housing and transport. It's also possible for a Marketing and Business Development Manager to earn more or less than the average salaries shown above.

Marketing and Business Development Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing and Business Development Manager Salaries in Panama

So we've looked at the average salaries a Marketing and Business Development Manager will earn in Panama. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing and Business Development Manager can earn between 20,300 PAB and 60,020 PAB on average in Panama. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing and Business Development Manager in Panama is 41,700 PAB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 41,700 PAB, and 50% of the population earn more than 41,700 PAB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing and Business Development Manager salary in Panama, 25% of the population are earning less than 25,720 PAB while 75% of the population earn more than 25,720 PAB.

75% of the population earn less than 53,860 PAB, and 25% of the population earn more than 53,860 PAB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Marketing and Business Development Manager Salary by Experience Level in Panama

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing and Business Development Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Marketing and Business Development Manager in Panama that has less than two years of experience can expect to earn somewhere in the region of 23,520 PAB.
• 2 - 5 Years Experience. With two to five years of experience the average Marketing and Business Development Manager salary would increase to 31,940 PAB.
• 5 - 10 Years Experience. From five to ten years of experience as a Marketing and Business Development Manager, the average salary would be 41,660 PAB.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 48,300 PAB.
• 15 - 20 Years Experience. A Marketing and Business Development Manager with 15 to 20 years of experience can earn an average of 51,120 PAB.
• 20+ Years Experience. For a Marketing and Business Development Manager with more than 20 years, the expected average salary increases to 57,360 PAB.

Average Salary by Experience Chart

Marketing and Business Development Manager Salary by Education Level in Panama

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing and Business Development Manager in Panama based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Marketing and Business Development Manager in Panama with a high school education can earn an average salary of 26,500 PAB.
• Certificate or Diploma. A Marketing and Business Development Manager in Panama with a certificate or diploma education can earn an average salary of 29,600 PAB.
• Bachelor's Degree. A Marketing and Business Development Manager in Panama with a bachelor's degree education can earn an average salary of 43,800 PAB.
• Master's Degree. A Marketing and Business Development Manager in Panama with a master's degree education can earn an average salary of 54,560 PAB.

Average Salary by Education Chart

Marketing and Business Development Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Panama, a male marketing and business development manager will earn an average of 39,420 PAB, while a female marketing and business development manager will earn around 36,700 PAB.

This means that a male marketing and business development manager earns approximately 7% more than a female marketing and business development manager for performing the same job.

Average Salary by Gender Chart in Panama

Marketing and Business Development Manager Average Pay Raise in Panama

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing and Business Development Manager in Panama is around 12% every 19 months.

The national average pay raise across all professions and industries in Panama is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Marketing and Business Development Manager in Panama can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Panama for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Panama.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Marketing and Business Development Manager Bonus and Incentive Rates in Panama

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing and Business Development Manager is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Panama earn approximately 4% more than private sector employees in the same role.

Salaries for Jobs Similar to a Marketing and Business Development Manager

In the table below, we have salary information for jobs that are similar to a Marketing and Business Development Manager in Panama.