Average Marketing Advisor Salary in Batumi, Georgia for 2026

In this article, we will look at the average Marketing Advisor salary for 2026 in Batumi and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the lari. To keep things simple, we are using the GEL currency code instead of the currency symbol ₾.

How Much Does a Marketing Advisor Make in Batumi?

A Marketing Advisor working in Batumi will typically earn around 84,580 GEL per year, and this can range from the lowest average salary of about 44,800 GEL to the highest average salary of 134,600 GEL.

Average Annual Salary84,580 GEL

Average Monthly Salary7,048 GEL

Average Lowest Salary44,800 GEL

Lowest Monthly Salary3,733 GEL

Average Highest Salary134,600 GEL

Highest Monthly Salary11,216 GEL

These are average salaries for a Marketing Advisor in Batumi and include benefits such as housing and transport. It's also possible for a Marketing Advisor to earn more or less than the average salaries shown above.

Marketing Advisor salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Advisor Salaries in Batumi

So we've looked at the average salaries a Marketing Advisor will earn in Batumi. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Advisor can earn between 44,800 GEL and 134,600 GEL on average in Batumi. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Advisor in Batumi is 84,580 GEL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 84,580 GEL, and 50% of the population earn more than 84,580 GEL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Advisor salary in Batumi, 25% of the population are earning less than 57,620 GEL while 75% of the population earn more than 57,620 GEL.

75% of the population earn less than 108,340 GEL, and 25% of the population earn more than 108,340 GEL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

If your salary is higher than the average and the median salary, you are earning well compared to others.
If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Advisor Salary by Experience Level in Batumi

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Marketing Advisor salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

0 - 2 Years Experience. A Marketing Advisor in Batumi that has less than two years of experience can expect to earn somewhere in the region of 53,120 GEL.
2 - 5 Years Experience. With two to five years of experience the average Marketing Advisor salary would increase to 67,120 GEL.
5 - 10 Years Experience. From five to ten years of experience as a Marketing Advisor, the average salary would be 89,980 GEL.
10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 110,120 GEL.
15 - 20 Years Experience. A Marketing Advisor with 15 to 20 years of experience can earn an average of 119,560 GEL.
20+ Years Experience. For a Marketing Advisor with more than 20 years, the expected average salary increases to 127,700 GEL.

Average Salary by Experience Chart

0-2 Years	-	53,120 GEL
2-5 Years	+32%	67,120 GEL
5-10 Years	+34%	89,980 GEL
10-15 Years	+19%	110,120 GEL
15-20 Years	+8%	119,560 GEL
20+ Years	+7%	127,700 GEL

Marketing Advisor Salary by Education Level in Batumi

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Advisor in Batumi based on the education level of the employees in order to find out whether a better education level would increase your salary.

High School. A Marketing Advisor in Batumi with a high school education can earn an average salary of 66,820 GEL.
Certificate or Diploma. A Marketing Advisor in Batumi with a certificate or diploma education can earn an average salary of 73,120 GEL.
Bachelor's Degree. A Marketing Advisor in Batumi with a bachelor's degree education can earn an average salary of 99,100 GEL.
Master's Degree. A Marketing Advisor in Batumi with a master's degree education can earn an average salary of 127,700 GEL.

Average Salary by Education Chart

High School	-	66,820 GEL
Certificate or Diploma	+14%	73,120 GEL
Bachelor's Degree	+36%	99,100 GEL
Master's Degree	+26%	127,700 GEL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Georgia is around 33,700 to 101,000 GEL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Advisor Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Batumi, a male marketing advisor will earn an average of 84,740 GEL, while a female marketing advisor will earn around 80,060 GEL.

This means that a male marketing advisor earns approximately 6% more than a female marketing advisor for performing the same job.

Average Salary by Gender Chart in Batumi

Male	-	84,740 GEL
Female	-6%	80,060 GEL

Marketing Advisor Average Pay Raise in Batumi

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Advisor in Batumi is around 8% every 28 months.

The national average pay raise across all professions and industries in Georgia is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 28 ) × 12  = 3%

What this means is that a Marketing Advisor in Batumi can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Batumi for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Georgia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking	-	8%
Energy	-	7%
Information Technology	-	6%
Healthcare	-	5%
Travel	-	4%
Construction	-	3%
Education	-	2%

Marketing Advisor Bonus and Incentive Rates in Batumi

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Advisor is a low bonus based job, with 33% of employees reporting at least one bonus in the last 12 months.

67% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 4% to 5%.

Received Bonus	-	33%
No Bonus	-	67%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Georgia earn approximately 20% more than private sector employees in the same role.

Public Sector	-	89,800 GEL
Private Sector	-20%	74,940 GEL

Salaries for Jobs Similar to a Marketing Advisor

In the table below, we have salary information for jobs that are similar to a Marketing Advisor in Batumi.

Job Title	Category	Salary
Account Handler	Marketing	64,720 GEL
Affiliate Manager	Marketing	84,580 GEL
Analytics Specialist	Marketing	58,720 GEL
Assistant Brand Manager	Marketing	85,440 GEL
Assistant Product Manager	Marketing	94,800 GEL
Associate Marketing Manager	Marketing	97,060 GEL
Associate Product Manager	Marketing	97,060 GEL
Brand Ambassador	Marketing	118,380 GEL
Brand Director	Marketing	148,300 GEL
Brand Executive	Marketing	125,700 GEL
Brand Manager	Marketing	128,500 GEL
Business Analytics Specialist	Marketing	60,920 GEL
Business Channel Manager	Marketing	87,060 GEL
Business Intelligence Team Leader	Marketing	91,520 GEL
Campaign Specialist	Marketing	75,100 GEL
Chief Marketing Officer	Marketing	138,200 GEL
Chief Product Officer	Marketing	125,700 GEL
Communications Officer	Marketing	41,820 GEL
Content Manager	Marketing	70,700 GEL
Content Marketing Strategist	Marketing	83,420 GEL
Copy Editer	Marketing	51,100 GEL
Copy Writer	Marketing	50,240 GEL
Creative Marketing Lead	Marketing	84,880 GEL
Creative Writer	Marketing	50,180 GEL
Digital Marketer	Marketing	80,920 GEL
Digital Marketing Manager	Marketing	102,380 GEL
Digital Marketing Strategist	Marketing	102,460 GEL
Digital Media Specialist	Marketing	88,600 GEL
Director of Marketing	Marketing	136,200 GEL
Director of Research	Marketing	98,540 GEL
Event Marketing	Marketing	109,000 GEL
Head of Executive Search	Marketing	119,900 GEL
Key Affiliate Manager	Marketing	97,460 GEL
Localization Manager	Marketing	89,980 GEL
Market Development Executive	Marketing	108,340 GEL
Market Development Manager	Marketing	111,000 GEL
Market Research Analyst	Marketing	91,560 GEL
Market Research Manager	Marketing	96,720 GEL
Market Segmentation Director	Marketing	103,260 GEL
Marketing Account Supervisor	Marketing	78,620 GEL
Marketing Administrator	Marketing	66,260 GEL
Marketing Analyst	Marketing	78,620 GEL
Marketing Assistant	Marketing	48,820 GEL
Marketing Associate	Marketing	40,640 GEL
Marketing Communications Manager	Marketing	93,780 GEL
Marketing Consultant	Marketing	98,540 GEL
Marketing Coordinator	Marketing	43,340 GEL
Marketing Director	Marketing	142,300 GEL
Marketing Distribution Executive	Marketing	104,440 GEL
Marketing Executive	Marketing	111,000 GEL
Marketing Manager	Marketing	142,300 GEL
Marketing Officer	Marketing	45,600 GEL
Marketing Segment Manager	Marketing	103,840 GEL
Marketing Specialist	Marketing	67,900 GEL
Marketing Supervisor	Marketing	84,040 GEL
Marketing Vice President	Marketing	108,340 GEL
Marketing Writer	Marketing	50,240 GEL
Marketing and Communications Officer	Marketing	50,340 GEL
Marketing and Sales Head	Marketing	142,300 GEL
Online Marketing Analyst	Marketing	77,340 GEL
Online Marketing Manager	Marketing	96,720 GEL
Optimization Manager	Marketing	86,640 GEL
Outbound Sales	Marketing	63,040 GEL
Outreach Coordinator	Marketing	58,440 GEL
Outreach Specialist	Marketing	75,100 GEL
Product Development	Marketing	95,860 GEL
Product Manager	Marketing	111,000 GEL
Product Marketing Engineer	Marketing	58,440 GEL
Product Marketing Executive	Marketing	104,060 GEL
Product Marketing Manager	Marketing	99,460 GEL
Product Researcher	Marketing	53,380 GEL
Product Strategist	Marketing	84,040 GEL
Product Strategy Researcher	Marketing	78,960 GEL
Product Training Specialist	Marketing	69,540 GEL
Project Manager	Marketing	84,040 GEL
Publications Coordinator	Marketing	50,340 GEL
Research Executive	Marketing	97,300 GEL
Sales Director	Marketing	127,700 GEL
Sales Management Support	Marketing	47,180 GEL
Sales Manager	Marketing	136,200 GEL
Sales and Marketing Assistant	Marketing	42,040 GEL
Sales and Marketing Coordinator	Marketing	43,760 GEL
Sales and Marketing Director	Marketing	142,300 GEL
Search Marketing Strategist	Marketing	118,380 GEL
Social Media Administrator	Marketing	77,340 GEL
Social Media Specialist	Marketing	73,880 GEL
Spaceman Analyst	Marketing	41,660 GEL
Sponsorship Consultant	Marketing	69,580 GEL
Team Leader	Marketing	79,240 GEL
Telemarketer	Marketing	41,180 GEL
Trade Marketing Executive	Marketing	103,260 GEL
Trade Marketing Manager	Marketing	107,960 GEL
Trade Marketing Professional	Marketing	80,020 GEL
Trade Marketing Specialist	Marketing	57,440 GEL
Web Analytics Manager	Marketing	80,640 GEL
Web Content Manager	Marketing	89,120 GEL
eMarketing Manager	Marketing	109,340 GEL

Salary Comparison by City

If you want to compare salaries with different cities in Georgia, you can use the links below to explore the data for each specific city we have researched.

City	Average Salary
Tbilisi	88,480 GEL

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