Average Market Research Manager Salary in Sao Luis, Brazil for 2026

In this article, we will look at the average Market Research Manager salary for 2026 in Sao Luis and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a Market Research Manager Make in Sao Luis?

A Market Research Manager working in Sao Luis will typically earn around 124,400 BRL per year, and this can range from the lowest average salary of about 60,840 BRL to the highest average salary of 196,800 BRL.

Average Annual Salary124,400 BRL
Average Monthly Salary10,366 BRL
Average Lowest Salary60,840 BRL
Lowest Monthly Salary5,070 BRL
Average Highest Salary196,800 BRL
Highest Monthly Salary16,400 BRL

These are average salaries for a Market Research Manager in Sao Luis and include benefits such as housing and transport. It's also possible for a Market Research Manager to earn more or less than the average salaries shown above.

Market Research Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Manager Salaries in Sao Luis

So we've looked at the average salaries a Market Research Manager will earn in Sao Luis. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Manager can earn between 60,840 BRL and 196,800 BRL on average in Sao Luis. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Manager in Sao Luis is 125,700 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 125,700 BRL, and 50% of the population earn more than 125,700 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Manager salary in Sao Luis, 25% of the population are earning less than 84,180 BRL while 75% of the population earn more than 84,180 BRL.

75% of the population earn less than 163,800 BRL, and 25% of the population earn more than 163,800 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Manager Salary by Experience Level in Sao Luis

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Market Research Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Manager in Sao Luis that has less than two years of experience can expect to earn somewhere in the region of 73,820 BRL.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Manager salary would increase to 94,800 BRL.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Manager, the average salary would be 128,500 BRL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 159,400 BRL.
  • 15 - 20 Years Experience. A Market Research Manager with 15 to 20 years of experience can earn an average of 172,200 BRL.
  • 20+ Years Experience. For a Market Research Manager with more than 20 years, the expected average salary increases to 183,600 BRL.

Average Salary by Experience Chart

0-2 Years-
73,820 BRL
2-5 Years+29%
94,800 BRL
5-10 Years+38%
128,500 BRL
10-15 Years+24%
159,400 BRL
15-20 Years+7%
172,200 BRL
20+ Years+7%
183,600 BRL

Market Research Manager Salary by Education Level in Sao Luis

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Manager in Sao Luis based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Manager in Sao Luis with a certificate or diploma education can earn an average salary of 94,800 BRL.
  • Bachelor's Degree. A Market Research Manager in Sao Luis with a bachelor's degree education can earn an average salary of 127,700 BRL.
  • Master's Degree. A Market Research Manager in Sao Luis with a master's degree education can earn an average salary of 191,600 BRL.

Average Salary by Education Chart

Certificate or Diploma-
94,800 BRL
Bachelor's Degree+34%
127,700 BRL
Master's Degree+53%
191,600 BRL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Brazil is around 42,800 to 128,000 BRL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Sao Luis, a male market research manager will earn an average of 142,300 BRL, while a female market research manager will earn around 129,000 BRL.

This means that a male market research manager earns approximately 10% more than a female market research manager for performing the same job.

Average Salary by Gender Chart in Sao Luis

Male-
142,300 BRL
Female-10%
129,000 BRL

Market Research Manager Average Pay Raise in Sao Luis

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Manager in Sao Luis is around 13% every 16 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Market Research Manager in Sao Luis can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Sao Luis for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Market Research Manager Bonus and Incentive Rates in Sao Luis

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Manager is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.

21% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus-
79%
No Bonus-
21%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Public Sector-
106,500 BRL
Private Sector-7%
99,460 BRL

Salaries for Jobs Similar to a Market Research Manager

In the table below, we have salary information for jobs that are similar to a Market Research Manager in Sao Luis.

Job TitleCategorySalary
Account HandlerMarketing86,460 BRL
Affiliate ManagerMarketing111,460 BRL
Analytics SpecialistMarketing83,060 BRL
Assistant Brand ManagerMarketing115,520 BRL
Assistant Product ManagerMarketing128,900 BRL
Associate Marketing ManagerMarketing129,000 BRL
Associate Product ManagerMarketing136,200 BRL
Brand AmbassadorMarketing151,800 BRL
Brand DirectorMarketing195,200 BRL
Brand ExecutiveMarketing180,300 BRL
Brand ManagerMarketing172,400 BRL
Business Analytics SpecialistMarketing85,440 BRL
Business Channel ManagerMarketing118,260 BRL
Business Intelligence Team LeaderMarketing118,260 BRL
Campaign SpecialistMarketing107,580 BRL
Chief Marketing Officer Marketing185,100 BRL
Chief Product OfficerMarketing172,200 BRL
Communications OfficerMarketing56,880 BRL
Content ManagerMarketing100,580 BRL
Content Marketing StrategistMarketing111,240 BRL
Copy EditerMarketing69,240 BRL
Copy WriterMarketing71,700 BRL
Creative Marketing LeadMarketing113,840 BRL
Creative WriterMarketing72,260 BRL
Digital MarketerMarketing104,920 BRL
Digital Marketing ManagerMarketing136,200 BRL
Digital Marketing Strategist Marketing142,300 BRL
Digital Media SpecialistMarketing118,060 BRL
Director of MarketingMarketing181,600 BRL
Director of ResearchMarketing130,400 BRL
Event MarketingMarketing143,200 BRL
Head of Executive SearchMarketing154,700 BRL
Key Affiliate ManagerMarketing130,400 BRL
Localization ManagerMarketing129,000 BRL
Market Development ExecutiveMarketing148,300 BRL
Market Development ManagerMarketing143,200 BRL
Market Research AnalystMarketing120,040 BRL
Market Segmentation DirectorMarketing148,300 BRL
Marketing Account SupervisorMarketing109,720 BRL
Marketing AdministratorMarketing93,340 BRL
Marketing AdvisorMarketing104,920 BRL
Marketing AnalystMarketing105,800 BRL
Marketing AssistantMarketing59,940 BRL
Marketing AssociateMarketing57,360 BRL
Marketing Communications ManagerMarketing124,400 BRL
Marketing ConsultantMarketing138,200 BRL
Marketing CoordinatorMarketing60,480 BRL
Marketing DirectorMarketing183,700 BRL
Marketing Distribution ExecutiveMarketing148,300 BRL
Marketing ExecutiveMarketing143,200 BRL
Marketing ManagerMarketing190,500 BRL
Marketing OfficerMarketing58,280 BRL
Marketing Segment ManagerMarketing139,100 BRL
Marketing SpecialistMarketing92,680 BRL
Marketing SupervisorMarketing107,680 BRL
Marketing Vice PresidentMarketing148,300 BRL
Marketing WriterMarketing71,700 BRL
Marketing and Communications OfficerMarketing66,000 BRL
Marketing and Sales HeadMarketing190,500 BRL
Online Marketing AnalystMarketing97,460 BRL
Online Marketing ManagerMarketing125,700 BRL
Optimization ManagerMarketing125,100 BRL
Outbound SalesMarketing86,520 BRL
Outreach CoordinatorMarketing80,800 BRL
Outreach SpecialistMarketing96,520 BRL
Product DevelopmentMarketing127,700 BRL
Product ManagerMarketing151,800 BRL
Product Marketing EngineerMarketing77,400 BRL
Product Marketing ExecutiveMarketing134,600 BRL
Product Marketing ManagerMarketing138,800 BRL
Product ResearcherMarketing72,360 BRL
Product StrategistMarketing110,500 BRL
Product Strategy ResearcherMarketing108,320 BRL
Product Training SpecialistMarketing91,840 BRL
Project ManagerMarketing110,500 BRL
Publications CoordinatorMarketing69,240 BRL
Research ExecutiveMarketing128,900 BRL
Sales DirectorMarketing176,800 BRL
Sales Management SupportMarketing62,060 BRL
Sales ManagerMarketing181,600 BRL
Sales and Marketing AssistantMarketing58,200 BRL
Sales and Marketing CoordinatorMarketing60,180 BRL
Sales and Marketing DirectorMarketing183,700 BRL
Search Marketing StrategistMarketing151,800 BRL
Social Media AdministratorMarketing104,900 BRL
Social Media SpecialistMarketing97,300 BRL
Spaceman AnalystMarketing57,900 BRL
Sponsorship ConsultantMarketing90,620 BRL
Team LeaderMarketing106,160 BRL
TelemarketerMarketing56,100 BRL
Trade Marketing ExecutiveMarketing138,200 BRL
Trade Marketing ManagerMarketing139,100 BRL
Trade Marketing ProfessionalMarketing109,000 BRL
Trade Marketing SpecialistMarketing83,400 BRL
Web Analytics ManagerMarketing109,520 BRL
Web Content ManagerMarketing113,780 BRL
eMarketing ManagerMarketing142,300 BRL

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Aracaju129,000 BRL
Belem136,100 BRL
Belo Horizonte150,000 BRL
Brasilia146,200 BRL
Campinas127,700 BRL
Cuiaba119,860 BRL
Curitiba143,200 BRL
Fortaleza139,100 BRL
Goiania137,400 BRL
Joao Pessoa128,900 BRL
Londrina116,380 BRL
Macapa127,700 BRL
Maceio125,700 BRL
Manaus148,300 BRL
Maringa117,100 BRL
Natal130,400 BRL
Petrolina and Juazeiro113,420 BRL
Porto Alegre128,900 BRL
Recife143,200 BRL
Rio de Janeiro151,800 BRL
Salvador146,200 BRL
Santos119,320 BRL
Sao Paulo148,300 BRL
Teresina129,000 BRL
Vale do Aco119,900 BRL
Vitoria112,420 BRL

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