Average Market Research Manager Salary in Budapest, Hungary for 2026
In this article, we will look at the average Market Research Manager salary for 2026 in Budapest and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Hungarian forint. To keep things simple, we are using the HUF currency code instead of the currency symbol Ft.
How Much Does a Market Research Manager Make in Budapest?
A Market Research Manager working in Budapest will typically earn around 7,882,800 HUF per year, and this can range from the lowest average salary of about 3,622,400 HUF to the highest average salary of 12,481,200 HUF.
These are average salaries for a Market Research Manager in Budapest and include benefits such as housing and transport. It's also possible for a Market Research Manager to earn more or less than the average salaries shown above.
Market Research Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Market Research Manager Salaries in Budapest
So we've looked at the average salaries a Market Research Manager will earn in Budapest. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Market Research Manager can earn between 3,622,400 HUF and 12,481,200 HUF on average in Budapest. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Market Research Manager in Budapest is 8,521,700 HUF. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 8,521,700 HUF, and 50% of the population earn more than 8,521,700 HUF.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Market Research Manager salary in Budapest, 25% of the population are earning less than 5,461,900 HUF while 75% of the population earn more than 5,461,900 HUF.
75% of the population earn less than 11,377,500 HUF, and 25% of the population earn more than 11,377,500 HUF.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Market Research Manager Salary by Experience Level in Budapest
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Market Research Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Market Research Manager in Budapest that has less than two years of experience can expect to earn somewhere in the region of 4,116,600 HUF.
- 2 - 5 Years Experience. With two to five years of experience the average Market Research Manager salary would increase to 5,495,200 HUF.
- 5 - 10 Years Experience. From five to ten years of experience as a Market Research Manager, the average salary would be 8,123,400 HUF.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 9,910,500 HUF.
- 15 - 20 Years Experience. A Market Research Manager with 15 to 20 years of experience can earn an average of 10,801,300 HUF.
- 20+ Years Experience. For a Market Research Manager with more than 20 years, the expected average salary increases to 11,688,600 HUF.
Average Salary by Experience Chart
| 0-2 Years | - | 4,116,600 HUF |
| 2-5 Years | +34% | 5,495,200 HUF |
| 5-10 Years | +48% | 8,123,400 HUF |
| 10-15 Years | +22% | 9,910,500 HUF |
| 15-20 Years | +9% | 10,801,300 HUF |
| 20+ Years | +8% | 11,688,600 HUF |
Market Research Manager Salary by Education Level in Budapest
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Market Research Manager in Budapest based on the education level of the employees in order to find out whether a better education level would increase your salary.
- Certificate or Diploma. A Market Research Manager in Budapest with a certificate or diploma education can earn an average salary of 4,690,500 HUF.
- Bachelor's Degree. A Market Research Manager in Budapest with a bachelor's degree education can earn an average salary of 7,369,700 HUF.
- Master's Degree. A Market Research Manager in Budapest with a master's degree education can earn an average salary of 12,361,500 HUF.
Average Salary by Education Chart
| Certificate or Diploma | - | 4,690,500 HUF |
| Bachelor's Degree | +57% | 7,369,700 HUF |
| Master's Degree | +68% | 12,361,500 HUF |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Hungary is around 2,470,000 to 7,400,000 HUF and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Market Research Manager Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Budapest, a male market research manager will earn an average of 7,236,200 HUF, while a female market research manager will earn around 6,709,300 HUF.
This means that a male market research manager earns approximately 8% more than a female market research manager for performing the same job.
Average Salary by Gender Chart in Budapest
| Male | - | 7,236,200 HUF |
| Female | -8% | 6,709,300 HUF |
Market Research Manager Average Pay Raise in Budapest
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Market Research Manager in Budapest is around 13% every 17 months.
The national average pay raise across all professions and industries in Hungary is around 9% every 17 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 13 ÷ 17 ) × 12 = 9%
What this means is that a Market Research Manager in Budapest can expect to receive an average pay raise of around 9% every 12 months.
Annual Pay Raise by Industry in Budapest for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Hungary.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 8% |
| Energy | - | 7% |
| Information Technology | - | 6% |
| Healthcare | - | 5% |
| Travel | - | 4% |
| Construction | - | 3% |
| Education | - | 2% |
Market Research Manager Bonus and Incentive Rates in Budapest
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Market Research Manager is a high bonus based job, with 76% of employees reporting at least one bonus in the last 12 months.
24% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.
| Received Bonus | - | 76% |
| No Bonus | - | 24% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Hungary earn approximately 9% more than private sector employees in the same role.
| Public Sector | - | 6,193,900 HUF |
| Private Sector | -9% | 5,686,100 HUF |
Salaries for Jobs Similar to a Market Research Manager
In the table below, we have salary information for jobs that are similar to a Market Research Manager in Budapest.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 4,681,400 HUF |
| Affiliate Manager | Marketing | 6,311,900 HUF |
| Analytics Specialist | Marketing | 4,414,800 HUF |
| Assistant Brand Manager | Marketing | 6,505,500 HUF |
| Assistant Product Manager | Marketing | 6,733,900 HUF |
| Associate Marketing Manager | Marketing | 7,441,400 HUF |
| Associate Product Manager | Marketing | 7,369,700 HUF |
| Brand Ambassador | Marketing | 8,701,100 HUF |
| Brand Director | Marketing | 10,141,000 HUF |
| Brand Executive | Marketing | 8,902,700 HUF |
| Brand Manager | Marketing | 9,301,600 HUF |
| Business Analytics Specialist | Marketing | 4,642,200 HUF |
| Business Channel Manager | Marketing | 6,311,900 HUF |
| Business Intelligence Team Leader | Marketing | 6,815,700 HUF |
| Campaign Specialist | Marketing | 5,926,600 HUF |
| Chief Marketing Officer | Marketing | 10,224,200 HUF |
| Chief Product Officer | Marketing | 8,940,400 HUF |
| Communications Officer | Marketing | 2,987,000 HUF |
| Content Manager | Marketing | 5,099,700 HUF |
| Content Marketing Strategist | Marketing | 5,868,200 HUF |
| Copy Editer | Marketing | 3,792,300 HUF |
| Copy Writer | Marketing | 3,781,400 HUF |
| Creative Marketing Lead | Marketing | 6,371,500 HUF |
| Creative Writer | Marketing | 3,946,200 HUF |
| Digital Marketer | Marketing | 5,412,700 HUF |
| Digital Marketing Manager | Marketing | 7,321,700 HUF |
| Digital Marketing Strategist | Marketing | 7,583,100 HUF |
| Digital Media Specialist | Marketing | 6,322,500 HUF |
| Director of Marketing | Marketing | 10,499,200 HUF |
| Director of Research | Marketing | 7,655,900 HUF |
| Event Marketing | Marketing | 7,477,100 HUF |
| Head of Executive Search | Marketing | 8,267,800 HUF |
| Key Affiliate Manager | Marketing | 6,875,100 HUF |
| Localization Manager | Marketing | 6,733,900 HUF |
| Market Development Executive | Marketing | 8,087,400 HUF |
| Market Development Manager | Marketing | 7,942,800 HUF |
| Market Research Analyst | Marketing | 6,469,100 HUF |
| Market Segmentation Director | Marketing | 7,741,200 HUF |
| Marketing Account Supervisor | Marketing | 6,193,900 HUF |
| Marketing Administrator | Marketing | 5,017,100 HUF |
| Marketing Advisor | Marketing | 5,857,100 HUF |
| Marketing Analyst | Marketing | 5,890,200 HUF |
| Marketing Assistant | Marketing | 3,239,400 HUF |
| Marketing Associate | Marketing | 3,118,900 HUF |
| Marketing Communications Manager | Marketing | 6,552,400 HUF |
| Marketing Consultant | Marketing | 6,997,000 HUF |
| Marketing Coordinator | Marketing | 3,239,400 HUF |
| Marketing Director | Marketing | 10,162,800 HUF |
| Marketing Distribution Executive | Marketing | 7,907,600 HUF |
| Marketing Executive | Marketing | 7,789,700 HUF |
| Marketing Manager | Marketing | 9,935,600 HUF |
| Marketing Officer | Marketing | 3,323,300 HUF |
| Marketing Segment Manager | Marketing | 7,199,500 HUF |
| Marketing Specialist | Marketing | 4,799,700 HUF |
| Marketing Supervisor | Marketing | 5,926,600 HUF |
| Marketing Vice President | Marketing | 7,930,200 HUF |
| Marketing Writer | Marketing | 3,850,500 HUF |
| Marketing and Communications Officer | Marketing | 3,553,500 HUF |
| Marketing and Sales Head | Marketing | 10,141,000 HUF |
| Online Marketing Analyst | Marketing | 5,614,600 HUF |
| Online Marketing Manager | Marketing | 6,971,100 HUF |
| Optimization Manager | Marketing | 6,263,400 HUF |
| Outbound Sales | Marketing | 4,570,300 HUF |
| Outreach Coordinator | Marketing | 4,187,600 HUF |
| Outreach Specialist | Marketing | 5,434,400 HUF |
| Product Development | Marketing | 6,875,100 HUF |
| Product Manager | Marketing | 8,029,300 HUF |
| Product Marketing Engineer | Marketing | 4,332,900 HUF |
| Product Marketing Executive | Marketing | 7,404,700 HUF |
| Product Marketing Manager | Marketing | 7,404,700 HUF |
| Product Researcher | Marketing | 4,152,200 HUF |
| Product Strategist | Marketing | 6,109,700 HUF |
| Product Strategy Researcher | Marketing | 5,735,900 HUF |
| Product Training Specialist | Marketing | 4,860,800 HUF |
| Project Manager | Marketing | 5,989,600 HUF |
| Publications Coordinator | Marketing | 3,385,800 HUF |
| Research Executive | Marketing | 7,321,700 HUF |
| Sales Director | Marketing | 9,874,200 HUF |
| Sales Management Support | Marketing | 3,514,400 HUF |
| Sales Manager | Marketing | 9,289,200 HUF |
| Sales and Marketing Assistant | Marketing | 3,108,200 HUF |
| Sales and Marketing Coordinator | Marketing | 3,503,800 HUF |
| Sales and Marketing Director | Marketing | 10,560,900 HUF |
| Search Marketing Strategist | Marketing | 8,460,900 HUF |
| Social Media Administrator | Marketing | 5,232,400 HUF |
| Social Media Specialist | Marketing | 5,256,700 HUF |
| Spaceman Analyst | Marketing | 3,071,100 HUF |
| Sponsorship Consultant | Marketing | 5,363,700 HUF |
| Team Leader | Marketing | 5,771,600 HUF |
| Telemarketer | Marketing | 3,071,100 HUF |
| Trade Marketing Executive | Marketing | 7,510,300 HUF |
| Trade Marketing Manager | Marketing | 7,464,400 HUF |
| Trade Marketing Professional | Marketing | 6,024,400 HUF |
| Trade Marketing Specialist | Marketing | 4,332,900 HUF |
| Web Analytics Manager | Marketing | 6,168,300 HUF |
| Web Content Manager | Marketing | 6,084,900 HUF |
| eMarketing Manager | Marketing | 7,561,700 HUF |
Salary Comparison by City
If you want to compare salaries with different cities in Hungary, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Debrecen | 7,596,200 HUF |
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