Average Market Research Analyst Salary in Prague, Czech Republic for 2026

In this article, we will look at the average Market Research Analyst salary for 2026 in Prague and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Czech koruna. To keep things simple, we are using the CZK currency code instead of the currency symbol .

How Much Does a Market Research Analyst Make in Prague?

A Market Research Analyst working in Prague will typically earn around 938,100 CZK per year, and this can range from the lowest average salary of about 430,000 CZK to the highest average salary of 1,487,200 CZK.

Average Annual Salary938,100 CZK
Average Monthly Salary78,175 CZK
Average Lowest Salary430,000 CZK
Lowest Monthly Salary35,833 CZK
Average Highest Salary1,487,200 CZK
Highest Monthly Salary123,933 CZK

These are average salaries for a Market Research Analyst in Prague and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Prague

So we've looked at the average salaries a Market Research Analyst will earn in Prague. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 430,000 CZK and 1,487,200 CZK on average in Prague. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Prague is 1,011,300 CZK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,011,300 CZK, and 50% of the population earn more than 1,011,300 CZK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Prague, 25% of the population are earning less than 650,800 CZK while 75% of the population earn more than 650,800 CZK.

75% of the population earn less than 1,357,900 CZK, and 25% of the population earn more than 1,357,900 CZK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Analyst Salary by Experience Level in Prague

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Market Research Analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Analyst in Prague that has less than two years of experience can expect to earn somewhere in the region of 489,500 CZK.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 653,200 CZK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 965,800 CZK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,179,800 CZK.
  • 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 1,283,600 CZK.
  • 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 1,391,600 CZK.

Average Salary by Experience Chart

0-2 Years-
489,500 CZK
2-5 Years+34%
653,200 CZK
5-10 Years+48%
965,800 CZK
10-15 Years+22%
1,179,800 CZK
15-20 Years+9%
1,283,600 CZK
20+ Years+8%
1,391,600 CZK

Market Research Analyst Salary by Education Level in Prague

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Prague based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Analyst in Prague with a certificate or diploma education can earn an average salary of 559,000 CZK.
  • Bachelor's Degree. A Market Research Analyst in Prague with a bachelor's degree education can earn an average salary of 874,900 CZK.
  • Master's Degree. A Market Research Analyst in Prague with a master's degree education can earn an average salary of 1,464,200 CZK.

Average Salary by Education Chart

Certificate or Diploma-
559,000 CZK
Bachelor's Degree+57%
874,900 CZK
Master's Degree+68%
1,464,200 CZK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Czech Republic is around 305,000 to 914,000 CZK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Prague, a male market research analyst will earn an average of 906,000 CZK, while a female market research analyst will earn around 844,100 CZK.

This means that a male market research analyst earns approximately 7% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Prague

Male-
906,000 CZK
Female-7%
844,100 CZK

Market Research Analyst Average Pay Raise in Prague

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Prague is around 12% every 18 months.

The national average pay raise across all professions and industries in Czech Republic is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that a Market Research Analyst in Prague can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Prague for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Czech Republic.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Market Research Analyst Bonus and Incentive Rates in Prague

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
84%
No Bonus-
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Czech Republic earn approximately 7% more than private sector employees in the same role.

Public Sector-
758,700 CZK
Private Sector-7%
709,600 CZK

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Prague.

Job TitleCategorySalary
Account HandlerMarketing581,300 CZK
Affiliate ManagerMarketing741,500 CZK
Analytics SpecialistMarketing545,300 CZK
Assistant Brand ManagerMarketing858,400 CZK
Assistant Product ManagerMarketing864,700 CZK
Associate Marketing ManagerMarketing942,700 CZK
Associate Product ManagerMarketing931,900 CZK
Brand AmbassadorMarketing1,134,500 CZK
Brand DirectorMarketing1,345,400 CZK
Brand ExecutiveMarketing1,130,800 CZK
Brand ManagerMarketing1,192,500 CZK
Business Analytics SpecialistMarketing555,800 CZK
Business Channel ManagerMarketing814,100 CZK
Business Intelligence Team LeaderMarketing888,400 CZK
Campaign SpecialistMarketing714,300 CZK
Chief Marketing Officer Marketing1,259,300 CZK
Chief Product OfficerMarketing1,195,600 CZK
Communications OfficerMarketing394,500 CZK
Content ManagerMarketing687,100 CZK
Content Marketing StrategistMarketing785,400 CZK
Copy EditerMarketing492,700 CZK
Copy WriterMarketing472,100 CZK
Creative Marketing LeadMarketing792,900 CZK
Creative WriterMarketing472,100 CZK
Digital MarketerMarketing677,100 CZK
Digital Marketing ManagerMarketing990,700 CZK
Digital Marketing Strategist Marketing993,600 CZK
Digital Media SpecialistMarketing810,200 CZK
Director of MarketingMarketing1,333,900 CZK
Director of ResearchMarketing971,200 CZK
Event MarketingMarketing995,000 CZK
Head of Executive SearchMarketing1,145,100 CZK
Key Affiliate ManagerMarketing960,900 CZK
Localization ManagerMarketing874,900 CZK
Market Development ExecutiveMarketing1,051,400 CZK
Market Development ManagerMarketing1,015,500 CZK
Market Research ManagerMarketing913,400 CZK
Market Segmentation DirectorMarketing965,000 CZK
Marketing Account SupervisorMarketing752,600 CZK
Marketing AdministratorMarketing626,800 CZK
Marketing AdvisorMarketing781,200 CZK
Marketing AnalystMarketing735,500 CZK
Marketing AssistantMarketing426,700 CZK
Marketing AssociateMarketing389,200 CZK
Marketing Communications ManagerMarketing832,000 CZK
Marketing ConsultantMarketing986,700 CZK
Marketing CoordinatorMarketing420,100 CZK
Marketing DirectorMarketing1,357,900 CZK
Marketing Distribution ExecutiveMarketing1,041,900 CZK
Marketing ExecutiveMarketing985,700 CZK
Marketing ManagerMarketing1,259,300 CZK
Marketing OfficerMarketing437,300 CZK
Marketing Segment ManagerMarketing909,300 CZK
Marketing SpecialistMarketing645,800 CZK
Marketing SupervisorMarketing792,900 CZK
Marketing Vice PresidentMarketing1,023,000 CZK
Marketing WriterMarketing466,300 CZK
Marketing and Communications OfficerMarketing453,200 CZK
Marketing and Sales HeadMarketing1,235,600 CZK
Online Marketing AnalystMarketing721,600 CZK
Online Marketing ManagerMarketing860,300 CZK
Optimization ManagerMarketing805,900 CZK
Outbound SalesMarketing555,800 CZK
Outreach CoordinatorMarketing529,600 CZK
Outreach SpecialistMarketing728,500 CZK
Product DevelopmentMarketing890,700 CZK
Product ManagerMarketing979,300 CZK
Product Marketing EngineerMarketing571,300 CZK
Product Marketing ExecutiveMarketing943,800 CZK
Product Marketing ManagerMarketing1,015,500 CZK
Product ResearcherMarketing528,600 CZK
Product StrategistMarketing791,200 CZK
Product Strategy ResearcherMarketing714,300 CZK
Product Training SpecialistMarketing615,700 CZK
Project ManagerMarketing767,500 CZK
Publications CoordinatorMarketing442,200 CZK
Research ExecutiveMarketing913,400 CZK
Sales DirectorMarketing1,198,300 CZK
Sales Management SupportMarketing464,900 CZK
Sales ManagerMarketing1,224,800 CZK
Sales and Marketing AssistantMarketing384,500 CZK
Sales and Marketing CoordinatorMarketing445,100 CZK
Sales and Marketing DirectorMarketing1,235,600 CZK
Search Marketing StrategistMarketing1,088,100 CZK
Social Media AdministratorMarketing683,400 CZK
Social Media SpecialistMarketing671,000 CZK
Spaceman AnalystMarketing382,600 CZK
Sponsorship ConsultantMarketing650,800 CZK
Team LeaderMarketing745,000 CZK
TelemarketerMarketing363,000 CZK
Trade Marketing ExecutiveMarketing970,200 CZK
Trade Marketing ManagerMarketing939,000 CZK
Trade Marketing ProfessionalMarketing791,200 CZK
Trade Marketing SpecialistMarketing535,800 CZK
Web Analytics ManagerMarketing768,900 CZK
Web Content ManagerMarketing803,400 CZK
eMarketing ManagerMarketing995,200 CZK

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