Average Market Research Analyst Salary in Ojo de Agua, Mexico for 2026

In this article, we will look at the average Market Research Analyst salary for 2026 in Ojo de Agua and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Market Research Analyst Make in Ojo De Agua?

A Market Research Analyst working in Ojo de Agua will typically earn around 455,400 MXN per year, and this can range from the lowest average salary of about 221,500 MXN to the highest average salary of 709,600 MXN.

Average Annual Salary455,400 MXN
Average Monthly Salary37,950 MXN
Average Lowest Salary221,500 MXN
Lowest Monthly Salary18,458 MXN
Average Highest Salary709,600 MXN
Highest Monthly Salary59,133 MXN

These are average salaries for a Market Research Analyst in Ojo de Agua and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Ojo de Agua

So we've looked at the average salaries a Market Research Analyst will earn in Ojo de Agua. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 221,500 MXN and 709,600 MXN on average in Ojo de Agua. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Ojo de Agua is 466,300 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 466,300 MXN, and 50% of the population earn more than 466,300 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Ojo de Agua, 25% of the population are earning less than 308,300 MXN while 75% of the population earn more than 308,300 MXN.

75% of the population earn less than 597,800 MXN, and 25% of the population earn more than 597,800 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Analyst Salary by Experience Level in Ojo de Agua

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Market Research Analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Analyst in Ojo de Agua that has less than two years of experience can expect to earn somewhere in the region of 263,900 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 340,400 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 467,700 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 580,600 MXN.
  • 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 619,800 MXN.
  • 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 663,100 MXN.

Average Salary by Experience Chart

0-2 Years-
263,900 MXN
2-5 Years+29%
340,400 MXN
5-10 Years+38%
467,700 MXN
10-15 Years+24%
580,600 MXN
15-20 Years+7%
619,800 MXN
20+ Years+7%
663,100 MXN

Market Research Analyst Salary by Education Level in Ojo de Agua

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Ojo de Agua based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Analyst in Ojo de Agua with a certificate or diploma education can earn an average salary of 340,400 MXN.
  • Bachelor's Degree. A Market Research Analyst in Ojo de Agua with a bachelor's degree education can earn an average salary of 454,900 MXN.
  • Master's Degree. A Market Research Analyst in Ojo de Agua with a master's degree education can earn an average salary of 698,200 MXN.

Average Salary by Education Chart

Certificate or Diploma-
340,400 MXN
Bachelor's Degree+34%
454,900 MXN
Master's Degree+53%
698,200 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ojo de Agua, a male market research analyst will earn an average of 501,400 MXN, while a female market research analyst will earn around 457,300 MXN.

This means that a male market research analyst earns approximately 10% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Ojo de Agua

Male-
501,400 MXN
Female-10%
457,300 MXN

Market Research Analyst Average Pay Raise in Ojo de Agua

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Ojo de Agua is around 12% every 18 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that a Market Research Analyst in Ojo de Agua can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Ojo de Agua for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Market Research Analyst Bonus and Incentive Rates in Ojo de Agua

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
81%
No Bonus-
19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector-
415,900 MXN
Private Sector-8%
384,200 MXN

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Ojo de Agua.

Job TitleCategorySalary
Account HandlerMarketing315,700 MXN
Affiliate ManagerMarketing447,300 MXN
Analytics SpecialistMarketing327,800 MXN
Assistant Brand ManagerMarketing454,300 MXN
Assistant Product ManagerMarketing480,300 MXN
Associate Marketing ManagerMarketing487,600 MXN
Associate Product ManagerMarketing485,300 MXN
Brand AmbassadorMarketing614,600 MXN
Brand DirectorMarketing778,900 MXN
Brand ExecutiveMarketing643,800 MXN
Brand ManagerMarketing664,500 MXN
Business Analytics SpecialistMarketing325,800 MXN
Business Channel ManagerMarketing450,300 MXN
Business Intelligence Team LeaderMarketing480,300 MXN
Campaign SpecialistMarketing409,000 MXN
Chief Marketing Officer Marketing683,800 MXN
Chief Product OfficerMarketing680,100 MXN
Communications OfficerMarketing207,700 MXN
Content ManagerMarketing382,600 MXN
Content Marketing StrategistMarketing445,100 MXN
Copy EditerMarketing266,000 MXN
Copy WriterMarketing275,500 MXN
Creative Marketing LeadMarketing425,100 MXN
Creative WriterMarketing273,000 MXN
Digital MarketerMarketing394,500 MXN
Digital Marketing ManagerMarketing547,800 MXN
Digital Marketing Strategist Marketing529,600 MXN
Digital Media SpecialistMarketing454,300 MXN
Director of MarketingMarketing689,900 MXN
Director of ResearchMarketing502,200 MXN
Event MarketingMarketing514,800 MXN
Head of Executive SearchMarketing606,400 MXN
Key Affiliate ManagerMarketing500,100 MXN
Localization ManagerMarketing475,700 MXN
Market Development ExecutiveMarketing572,200 MXN
Market Development ManagerMarketing572,200 MXN
Market Research ManagerMarketing496,100 MXN
Market Segmentation DirectorMarketing518,300 MXN
Marketing Account SupervisorMarketing420,800 MXN
Marketing AdministratorMarketing367,200 MXN
Marketing AdvisorMarketing401,300 MXN
Marketing AnalystMarketing431,300 MXN
Marketing AssistantMarketing225,700 MXN
Marketing AssociateMarketing228,000 MXN
Marketing Communications ManagerMarketing472,100 MXN
Marketing ConsultantMarketing504,400 MXN
Marketing CoordinatorMarketing227,600 MXN
Marketing DirectorMarketing696,700 MXN
Marketing Distribution ExecutiveMarketing551,200 MXN
Marketing ExecutiveMarketing565,100 MXN
Marketing ManagerMarketing719,100 MXN
Marketing OfficerMarketing232,400 MXN
Marketing Segment ManagerMarketing520,900 MXN
Marketing SpecialistMarketing362,200 MXN
Marketing SupervisorMarketing404,600 MXN
Marketing Vice PresidentMarketing563,300 MXN
Marketing WriterMarketing266,000 MXN
Marketing and Communications OfficerMarketing258,400 MXN
Marketing and Sales HeadMarketing691,200 MXN
Online Marketing AnalystMarketing399,900 MXN
Online Marketing ManagerMarketing467,700 MXN
Optimization ManagerMarketing447,700 MXN
Outbound SalesMarketing314,500 MXN
Outreach CoordinatorMarketing305,600 MXN
Outreach SpecialistMarketing371,100 MXN
Product DevelopmentMarketing489,600 MXN
Product ManagerMarketing545,300 MXN
Product Marketing EngineerMarketing301,800 MXN
Product Marketing ExecutiveMarketing535,800 MXN
Product Marketing ManagerMarketing548,500 MXN
Product ResearcherMarketing301,800 MXN
Product StrategistMarketing431,300 MXN
Product Strategy ResearcherMarketing384,200 MXN
Product Training SpecialistMarketing351,200 MXN
Project ManagerMarketing426,700 MXN
Publications CoordinatorMarketing263,100 MXN
Research ExecutiveMarketing489,600 MXN
Sales DirectorMarketing675,100 MXN
Sales Management SupportMarketing243,000 MXN
Sales ManagerMarketing648,200 MXN
Sales and Marketing AssistantMarketing208,600 MXN
Sales and Marketing CoordinatorMarketing228,000 MXN
Sales and Marketing DirectorMarketing746,600 MXN
Search Marketing StrategistMarketing605,700 MXN
Social Media AdministratorMarketing407,100 MXN
Social Media SpecialistMarketing377,200 MXN
Spaceman AnalystMarketing225,700 MXN
Sponsorship ConsultantMarketing367,200 MXN
Team LeaderMarketing411,400 MXN
TelemarketerMarketing215,100 MXN
Trade Marketing ExecutiveMarketing535,800 MXN
Trade Marketing ManagerMarketing543,200 MXN
Trade Marketing ProfessionalMarketing420,800 MXN
Trade Marketing SpecialistMarketing320,500 MXN
Web Analytics ManagerMarketing454,300 MXN
Web Content ManagerMarketing420,800 MXN
eMarketing ManagerMarketing582,700 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Acapulco548,500 MXN
Acuna440,200 MXN
Aguascalientes553,400 MXN
Boca del Rio409,000 MXN
Buenavista451,000 MXN
Campeche433,400 MXN
Cancun581,000 MXN
Celaya501,400 MXN
Chalco431,100 MXN
Chetumal394,500 MXN
Chicoloapan424,900 MXN
Chihuahua597,800 MXN
Chilpancingo450,300 MXN
Chimalhuacan537,300 MXN
Cholula de Rivadabia448,500 MXN
Ciudad Apodaca504,400 MXN
Ciudad Juarez385,300 MXN
Ciudad Lopez Mateos538,600 MXN
Ciudad Obregon492,400 MXN
Ciudad Santa Catarina471,700 MXN
Ciudad Valles363,000 MXN
Ciudad Victoria472,100 MXN
Ciudad del Carmen431,100 MXN
Coacalco504,400 MXN
Coatzacoalcos431,300 MXN
Colima396,300 MXN
Cordoba392,300 MXN
Cuautitlan Izcalli510,300 MXN
Cuautla406,300 MXN
Cuernavaca522,700 MXN
Culiacan597,800 MXN
Delicias376,800 MXN
Durango522,700 MXN
Ecatepec de Morelos629,800 MXN
Ensenada460,500 MXN
Fresnillo367,900 MXN
General Escobedo498,000 MXN
Gomez Palacio459,700 MXN
Guadalajara581,000 MXN
Guadalupe551,200 MXN
Guaymas344,600 MXN
Hermosillo581,000 MXN
Hidalgo del Parral351,900 MXN
Iguala386,400 MXN
Irapuato510,200 MXN
Ixtapaluca500,100 MXN
Jiutepec407,100 MXN
La Paz466,300 MXN
Leon600,000 MXN
Los Mochis476,600 MXN
Los Reyes la Paz459,300 MXN
Manzanillo385,300 MXN
Matamoros535,900 MXN
Mazatlan528,600 MXN
Merida548,800 MXN
Metepec426,700 MXN
Mexicali562,200 MXN
Mexico City615,000 MXN
Minatitlan351,900 MXN
Monclova440,200 MXN
Monterrey581,300 MXN
Morelia547,800 MXN
Naucalpan576,500 MXN
Navojoa367,900 MXN
Nezahualcoyotl607,400 MXN
Nogales436,200 MXN
Nuevo Laredo492,400 MXN
Oaxaca467,700 MXN
Orizaba378,300 MXN
Pachuca476,600 MXN
Piedras Negras409,000 MXN
Playa del Carmen397,900 MXN
Poza Rica419,400 MXN
Puebla597,800 MXN
Puerto Vallarta417,100 MXN
Queretaro529,600 MXN
Reynosa541,700 MXN
Salamanca394,300 MXN
Saltillo597,800 MXN
San Cristobal de las Casas420,100 MXN
San Juan del Rio385,300 MXN
San Luis Potosi572,200 MXN
San Luis Rio Colorado389,200 MXN
San Nicolas de los Garza514,800 MXN
San Pablo de las Salinas407,300 MXN
San Pedro Garza Garcia357,700 MXN
Soledad de Graciano Sanchez478,100 MXN
Tampico501,400 MXN
Tapachula420,100 MXN
Tehuacan471,700 MXN
Tepic478,100 MXN
Tijuana612,500 MXN
Tlalnepantla de Baz576,500 MXN
Tlaquepaque552,400 MXN
Toluca551,200 MXN
Tonala518,900 MXN
Torreon539,700 MXN
Tuxtla Gutierrez553,800 MXN
Uruapan466,900 MXN
Veracruz518,300 MXN
Villa Nicolas Romero498,500 MXN
Villahermosa514,800 MXN
Xalapa510,000 MXN
Xico489,500 MXN
Zacatecas394,800 MXN
Zamora de Hidalgo369,300 MXN
Zapopan568,500 MXN

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