Average Market Research Analyst Salary in Cincinnati, United States for 2026

In this article, we will look at the average Market Research Analyst salary for 2026 in Cincinnati and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the United States dollar. To keep things simple, we are using the USD currency code instead of the currency symbol $.

How Much Does a Market Research Analyst Make in Cincinnati?

A Market Research Analyst working in Cincinnati will typically earn around 99,600 USD per year, and this can range from the lowest average salary of about 48,600 USD to the highest average salary of 152,900 USD.

Average Annual Salary99,600 USD
Average Monthly Salary8,300 USD
Average Lowest Salary48,600 USD
Lowest Monthly Salary4,050 USD
Average Highest Salary152,900 USD
Highest Monthly Salary12,741 USD

These are average salaries for a Market Research Analyst in Cincinnati and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Cincinnati

So we've looked at the average salaries a Market Research Analyst will earn in Cincinnati. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 48,600 USD and 152,900 USD on average in Cincinnati. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Cincinnati is 99,700 USD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 99,700 USD, and 50% of the population earn more than 99,700 USD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Cincinnati, 25% of the population are earning less than 65,900 USD while 75% of the population earn more than 65,900 USD.

75% of the population earn less than 130,500 USD, and 25% of the population earn more than 130,500 USD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Analyst Salary by Experience Level in Cincinnati

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Market Research Analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Analyst in Cincinnati that has less than two years of experience can expect to earn somewhere in the region of 57,900 USD.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 74,500 USD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 100,700 USD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 123,800 USD.
  • 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 134,100 USD.
  • 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 142,300 USD.

Average Salary by Experience Chart

0-2 Years-
57,900 USD
2-5 Years+29%
74,500 USD
5-10 Years+38%
100,700 USD
10-15 Years+24%
123,800 USD
15-20 Years+7%
134,100 USD
20+ Years+7%
142,300 USD

Market Research Analyst Salary by Education Level in Cincinnati

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Cincinnati based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Analyst in Cincinnati with a certificate or diploma education can earn an average salary of 74,500 USD.
  • Bachelor's Degree. A Market Research Analyst in Cincinnati with a bachelor's degree education can earn an average salary of 97,300 USD.
  • Master's Degree. A Market Research Analyst in Cincinnati with a master's degree education can earn an average salary of 151,800 USD.

Average Salary by Education Chart

Certificate or Diploma-
74,500 USD
Bachelor's Degree+34%
97,300 USD
Master's Degree+53%
151,800 USD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United States is around 39,500 to 118,000 USD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Cincinnati, a male market research analyst will earn an average of 108,200 USD, while a female market research analyst will earn around 105,200 USD.

This means that a male market research analyst earns approximately 3% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Cincinnati

Male-
108,200 USD
Female-3%
105,200 USD

Market Research Analyst Average Pay Raise in Cincinnati

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Cincinnati is around 11% every 16 months.

The national average pay raise across all professions and industries in United States is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Market Research Analyst in Cincinnati can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Cincinnati for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United States.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Market Research Analyst Bonus and Incentive Rates in Cincinnati

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
82%
No Bonus-
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United States earn approximately 6% more than private sector employees in the same role.

Public Sector-
98,800 USD
Private Sector-6%
93,100 USD

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Cincinnati.

Job TitleCategorySalary
Account HandlerMarketing75,800 USD
Affiliate ManagerMarketing107,300 USD
Analytics SpecialistMarketing78,500 USD
Assistant Brand ManagerMarketing105,200 USD
Assistant Product ManagerMarketing115,600 USD
Associate Marketing ManagerMarketing125,400 USD
Associate Product ManagerMarketing117,100 USD
Brand AmbassadorMarketing138,700 USD
Brand DirectorMarketing184,700 USD
Brand ExecutiveMarketing165,900 USD
Brand ManagerMarketing157,600 USD
Business Analytics SpecialistMarketing77,000 USD
Business Channel ManagerMarketing109,000 USD
Business Intelligence Team LeaderMarketing107,700 USD
Campaign SpecialistMarketing102,700 USD
Chief Marketing Officer Marketing167,100 USD
Chief Product OfficerMarketing160,700 USD
Communications OfficerMarketing53,800 USD
Content ManagerMarketing88,300 USD
Content Marketing StrategistMarketing98,700 USD
Copy EditerMarketing67,300 USD
Copy WriterMarketing64,100 USD
Creative Marketing LeadMarketing99,700 USD
Creative WriterMarketing65,200 USD
Digital MarketerMarketing97,300 USD
Digital Marketing ManagerMarketing130,400 USD
Digital Marketing Strategist Marketing130,500 USD
Digital Media SpecialistMarketing114,300 USD
Director of MarketingMarketing175,200 USD
Director of ResearchMarketing127,600 USD
Event MarketingMarketing130,500 USD
Head of Executive SearchMarketing151,800 USD
Key Affiliate ManagerMarketing124,500 USD
Localization ManagerMarketing116,400 USD
Market Development ExecutiveMarketing141,000 USD
Market Development ManagerMarketing142,100 USD
Market Research ManagerMarketing119,700 USD
Market Segmentation DirectorMarketing132,000 USD
Marketing Account SupervisorMarketing107,700 USD
Marketing AdministratorMarketing80,000 USD
Marketing AdvisorMarketing95,400 USD
Marketing AnalystMarketing105,200 USD
Marketing AssistantMarketing60,500 USD
Marketing AssociateMarketing54,200 USD
Marketing Communications ManagerMarketing111,700 USD
Marketing ConsultantMarketing123,000 USD
Marketing CoordinatorMarketing54,200 USD
Marketing DirectorMarketing165,900 USD
Marketing Distribution ExecutiveMarketing140,700 USD
Marketing ExecutiveMarketing141,000 USD
Marketing ManagerMarketing168,700 USD
Marketing OfficerMarketing54,200 USD
Marketing Segment ManagerMarketing117,100 USD
Marketing SpecialistMarketing84,800 USD
Marketing SupervisorMarketing99,700 USD
Marketing Vice PresidentMarketing139,100 USD
Marketing WriterMarketing68,900 USD
Marketing and Communications OfficerMarketing62,600 USD
Marketing and Sales HeadMarketing177,200 USD
Online Marketing AnalystMarketing94,400 USD
Online Marketing ManagerMarketing123,000 USD
Optimization ManagerMarketing105,200 USD
Outbound SalesMarketing78,900 USD
Outreach CoordinatorMarketing69,100 USD
Outreach SpecialistMarketing92,100 USD
Product DevelopmentMarketing125,400 USD
Product ManagerMarketing140,200 USD
Product Marketing EngineerMarketing70,600 USD
Product Marketing ExecutiveMarketing128,200 USD
Product Marketing ManagerMarketing123,800 USD
Product ResearcherMarketing73,100 USD
Product StrategistMarketing103,600 USD
Product Strategy ResearcherMarketing100,200 USD
Product Training SpecialistMarketing79,000 USD
Project ManagerMarketing100,700 USD
Publications CoordinatorMarketing58,600 USD
Research ExecutiveMarketing116,400 USD
Sales DirectorMarketing169,700 USD
Sales Management SupportMarketing58,200 USD
Sales ManagerMarketing161,300 USD
Sales and Marketing AssistantMarketing49,300 USD
Sales and Marketing CoordinatorMarketing59,800 USD
Sales and Marketing DirectorMarketing177,100 USD
Search Marketing StrategistMarketing142,300 USD
Social Media AdministratorMarketing93,200 USD
Social Media SpecialistMarketing96,600 USD
Spaceman AnalystMarketing49,700 USD
Sponsorship ConsultantMarketing86,800 USD
Team LeaderMarketing105,200 USD
TelemarketerMarketing50,000 USD
Trade Marketing ExecutiveMarketing130,500 USD
Trade Marketing ManagerMarketing130,500 USD
Trade Marketing ProfessionalMarketing100,700 USD
Trade Marketing SpecialistMarketing79,600 USD
Web Analytics ManagerMarketing109,700 USD
Web Content ManagerMarketing111,700 USD
eMarketing ManagerMarketing130,500 USD

Salary Comparison by City

If you want to compare salaries with different cities in United States, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Atlanta102,700 USD
Austin115,600 USD
Baltimore112,700 USD
Boston114,600 USD
Bristol93,100 USD
Chicago137,100 USD
Cleveland97,600 USD
Dallas127,600 USD
Denver124,500 USD
Detroit108,200 USD
Honolulu92,100 USD
Houston128,200 USD
Indianapolis121,800 USD
Iowa City88,600 USD
Jacksonville119,700 USD
Kansas City105,800 USD
Kent94,400 USD
Las Vegas109,000 USD
Long Beach107,300 USD
Los Angeles139,100 USD
Memphis116,400 USD
Miami107,300 USD
Minneapolis107,300 USD
New Orleans97,300 USD
New York134,700 USD
Oakland107,300 USD
Oklahoma City115,600 USD
Orlando95,500 USD
Philadelphia130,500 USD
Phoenix134,100 USD
Sacramento107,300 USD
San Antonio128,200 USD
San Diego123,000 USD
San Francisco124,500 USD
San Jose124,500 USD
Seattle114,300 USD
Tampa102,700 USD
Vancouver88,500 USD
Washington D.C.112,700 USD

Salary Comparison by State

The table below includes links to the average salary for each state in United States.

StateAverage Salary
Alabama117,100 USD
Alaska97,200 USD
Arizona115,600 USD
Arkansas112,700 USD
California130,500 USD
Colorado108,200 USD
Connecticut108,200 USD
Delaware105,800 USD
District of Columbia94,400 USD
Florida123,000 USD
Georgia124,500 USD
Hawaii109,000 USD
Idaho100,700 USD
Illinois124,500 USD
Indiana119,700 USD
Iowa114,900 USD
Kansas107,700 USD
Kentucky114,600 USD
Louisiana114,300 USD
Maine100,500 USD
Maryland114,300 USD
Massachusetts118,900 USD
Michigan128,200 USD
Minnesota111,700 USD
Mississippi109,000 USD
Missouri118,900 USD
Montana97,400 USD
Nebraska105,200 USD
Nevada109,700 USD
New Hampshire109,000 USD
New Jersey114,300 USD
New Mexico107,300 USD
New York127,600 USD
North Carolina114,300 USD
North Dakota98,800 USD
Ohio124,500 USD
Oklahoma116,400 USD
Oregon107,700 USD
Pennsylvania124,500 USD
Rhode Island102,700 USD
South Carolina118,900 USD
South Dakota100,300 USD
Tennessee118,900 USD
Texas128,400 USD
Utah102,700 USD
Vermont97,400 USD
Virginia123,000 USD
Washington125,400 USD
West Virginia102,700 USD
Wisconsin114,300 USD
Wyoming100,700 USD

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