Average Market Development Executive Salary in British Columbia, Canada for 2026

In this article, we will look at the average Market Development Executive salary for 2026 in British Columbia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Canadian dollar. To keep things simple, we are using the CAD currency code instead of the currency symbol $.

How Much Does a Market Development Executive Make in British Columbia?

A Market Development Executive working in British Columbia will typically earn around 185,900 CAD per year, and this can range from the lowest average salary of about 95,600 CAD to the highest average salary of 286,700 CAD.

Average Annual Salary185,900 CAD
Average Monthly Salary15,491 CAD
Average Lowest Salary95,600 CAD
Lowest Monthly Salary7,966 CAD
Average Highest Salary286,700 CAD
Highest Monthly Salary23,891 CAD

These are average salaries for a Market Development Executive in British Columbia and include benefits such as housing and transport. It's also possible for a Market Development Executive to earn more or less than the average salaries shown above.

Market Development Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Development Executive Salaries in British Columbia

So we've looked at the average salaries a Market Development Executive will earn in British Columbia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Development Executive can earn between 95,600 CAD and 286,700 CAD on average in British Columbia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Development Executive in British Columbia is 177,200 CAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 177,200 CAD, and 50% of the population earn more than 177,200 CAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Development Executive salary in British Columbia, 25% of the population are earning less than 123,800 CAD while 75% of the population earn more than 123,800 CAD.

75% of the population earn less than 222,700 CAD, and 25% of the population earn more than 222,700 CAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Development Executive Salary by Experience Level in British Columbia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Market Development Executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Development Executive in British Columbia that has less than two years of experience can expect to earn somewhere in the region of 108,200 CAD.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Development Executive salary would increase to 146,900 CAD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Development Executive, the average salary would be 191,100 CAD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 232,500 CAD.
  • 15 - 20 Years Experience. A Market Development Executive with 15 to 20 years of experience can earn an average of 254,400 CAD.
  • 20+ Years Experience. For a Market Development Executive with more than 20 years, the expected average salary increases to 267,200 CAD.

Average Salary by Experience Chart

0-2 Years-
108,200 CAD
2-5 Years+34%
146,900 CAD
5-10 Years+30%
191,100 CAD
10-15 Years+21%
232,500 CAD
15-20 Years+9%
254,400 CAD
20+ Years+5%
267,200 CAD

Market Development Executive Salary by Education Level in British Columbia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Development Executive in British Columbia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Development Executive in British Columbia with a certificate or diploma education can earn an average salary of 130,500 CAD.
  • Bachelor's Degree. A Market Development Executive in British Columbia with a bachelor's degree education can earn an average salary of 199,700 CAD.
  • Master's Degree. A Market Development Executive in British Columbia with a master's degree education can earn an average salary of 283,400 CAD.

Average Salary by Education Chart

Certificate or Diploma-
130,500 CAD
Bachelor's Degree+52%
199,700 CAD
Master's Degree+42%
283,400 CAD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Canada is around 49,800 to 149,000 CAD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Development Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In British Columbia, a male market development executive will earn an average of 182,400 CAD, while a female market development executive will earn around 172,100 CAD.

This means that a male market development executive earns approximately 6% more than a female market development executive for performing the same job.

Average Salary by Gender Chart in British Columbia

Male-
182,400 CAD
Female-6%
172,100 CAD

Market Development Executive Average Pay Raise in British Columbia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Development Executive in British Columbia is around 13% every 16 months.

The national average pay raise across all professions and industries in Canada is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Market Development Executive in British Columbia can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in British Columbia for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Canada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
2%
Energy-
4%
Information Technology-
6%
Healthcare-
8%
Travel-
1%
Construction-
3%
Education-
5%

Market Development Executive Bonus and Incentive Rates in British Columbia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Development Executive is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
85%
No Bonus-
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Canada earn approximately 6% more than private sector employees in the same role.

Public Sector-
123,000 CAD
Private Sector-6%
115,600 CAD

Salaries for Jobs Similar to a Market Development Executive

In the table below, we have salary information for jobs that are similar to a Market Development Executive in British Columbia.

Job TitleCategorySalary
Account HandlerMarketing103,600 CAD
Affiliate ManagerMarketing128,200 CAD
Analytics SpecialistMarketing91,900 CAD
Assistant Brand ManagerMarketing134,100 CAD
Assistant Product ManagerMarketing152,900 CAD
Associate Marketing ManagerMarketing152,900 CAD
Associate Product ManagerMarketing153,800 CAD
Brand AmbassadorMarketing184,700 CAD
Brand DirectorMarketing233,800 CAD
Brand ExecutiveMarketing193,200 CAD
Brand ManagerMarketing193,200 CAD
Business Analytics SpecialistMarketing92,100 CAD
Business Channel ManagerMarketing134,700 CAD
Business Intelligence Team LeaderMarketing142,300 CAD
Campaign SpecialistMarketing128,200 CAD
Chief Marketing Officer Marketing222,700 CAD
Chief Product OfficerMarketing189,800 CAD
Communications OfficerMarketing66,100 CAD
Content ManagerMarketing111,700 CAD
Content Marketing StrategistMarketing127,600 CAD
Copy EditerMarketing78,200 CAD
Copy WriterMarketing79,500 CAD
Creative Marketing LeadMarketing134,100 CAD
Creative WriterMarketing78,900 CAD
Digital MarketerMarketing121,800 CAD
Digital Marketing ManagerMarketing156,200 CAD
Digital Marketing Strategist Marketing157,600 CAD
Digital Media SpecialistMarketing142,300 CAD
Director of MarketingMarketing215,100 CAD
Director of ResearchMarketing158,900 CAD
Event MarketingMarketing166,600 CAD
Head of Executive SearchMarketing192,600 CAD
Key Affiliate ManagerMarketing151,800 CAD
Localization ManagerMarketing140,700 CAD
Market Development ManagerMarketing166,600 CAD
Market Research AnalystMarketing142,100 CAD
Market Research ManagerMarketing142,300 CAD
Market Segmentation DirectorMarketing168,700 CAD
Marketing Account SupervisorMarketing132,000 CAD
Marketing AdministratorMarketing102,700 CAD
Marketing AdvisorMarketing128,400 CAD
Marketing AnalystMarketing127,700 CAD
Marketing AssistantMarketing71,400 CAD
Marketing AssociateMarketing66,400 CAD
Marketing Communications ManagerMarketing139,100 CAD
Marketing ConsultantMarketing158,700 CAD
Marketing CoordinatorMarketing71,000 CAD
Marketing DirectorMarketing225,500 CAD
Marketing Distribution ExecutiveMarketing169,700 CAD
Marketing ExecutiveMarketing164,100 CAD
Marketing ManagerMarketing210,600 CAD
Marketing OfficerMarketing71,600 CAD
Marketing Segment ManagerMarketing160,700 CAD
Marketing SpecialistMarketing105,800 CAD
Marketing SupervisorMarketing125,400 CAD
Marketing Vice PresidentMarketing172,100 CAD
Marketing WriterMarketing84,200 CAD
Marketing and Communications OfficerMarketing78,400 CAD
Marketing and Sales HeadMarketing211,200 CAD
Online Marketing AnalystMarketing114,600 CAD
Online Marketing ManagerMarketing147,900 CAD
Optimization ManagerMarketing138,700 CAD
Outbound SalesMarketing94,100 CAD
Outreach CoordinatorMarketing93,300 CAD
Outreach SpecialistMarketing114,900 CAD
Product DevelopmentMarketing157,600 CAD
Product ManagerMarketing168,700 CAD
Product Marketing EngineerMarketing91,500 CAD
Product Marketing ExecutiveMarketing163,800 CAD
Product Marketing ManagerMarketing158,700 CAD
Product ResearcherMarketing87,900 CAD
Product StrategistMarketing127,600 CAD
Product Strategy ResearcherMarketing123,800 CAD
Product Training SpecialistMarketing109,000 CAD
Project ManagerMarketing127,700 CAD
Publications CoordinatorMarketing77,000 CAD
Research ExecutiveMarketing152,700 CAD
Sales DirectorMarketing212,500 CAD
Sales Management SupportMarketing77,000 CAD
Sales ManagerMarketing206,700 CAD
Sales and Marketing AssistantMarketing69,400 CAD
Sales and Marketing CoordinatorMarketing73,200 CAD
Sales and Marketing DirectorMarketing211,200 CAD
Search Marketing StrategistMarketing171,300 CAD
Social Media AdministratorMarketing115,600 CAD
Social Media SpecialistMarketing119,700 CAD
Spaceman AnalystMarketing65,900 CAD
Sponsorship ConsultantMarketing116,400 CAD
Team LeaderMarketing130,500 CAD
TelemarketerMarketing63,700 CAD
Trade Marketing ExecutiveMarketing163,500 CAD
Trade Marketing ManagerMarketing166,600 CAD
Trade Marketing ProfessionalMarketing130,500 CAD
Trade Marketing SpecialistMarketing87,400 CAD
Web Analytics ManagerMarketing130,400 CAD
Web Content ManagerMarketing137,100 CAD
eMarketing ManagerMarketing175,200 CAD

Salary Comparison by City

If you want to compare salaries with different cities in Canada, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Brampton163,800 CAD
Calgary180,500 CAD
Edmonton172,300 CAD
Gatineau160,600 CAD
Halifax156,200 CAD
Hamilton172,300 CAD
Kitchener168,700 CAD
Markham165,900 CAD
Mississauga184,700 CAD
Montreal189,800 CAD
Ottawa172,100 CAD
Quebec171,300 CAD
Regina150,100 CAD
Richmond150,100 CAD
Saskatoon157,600 CAD
Surrey172,200 CAD
Toronto185,900 CAD
Vancouver177,100 CAD
Vaughan158,900 CAD
Windsor166,600 CAD
Winnipeg177,200 CAD

Salary Comparison by State

The table below includes links to the average salary for each state in Canada.

StateAverage Salary
Alberta177,100 CAD
Manitoba183,900 CAD
New Brunswick156,200 CAD
Newfoundland-Labrador163,500 CAD
Northwest Territories175,200 CAD
Nova Scotia160,600 CAD
Nunavut191,500 CAD
Ontario197,600 CAD
Prince Edward Island146,900 CAD
Quebec183,900 CAD
Saskatchewan171,300 CAD
Yukon153,800 CAD

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