Average Head of Public Relations Salary in Torreon, Mexico for 2026

In this article, we will look at the average Head of Public Relations salary for 2026 in Torreon and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Head of Public Relations Make in Torreon?

A Head of Public Relations working in Torreon will typically earn around 781,200 MXN per year, and this can range from the lowest average salary of about 361,600 MXN to the highest average salary of 1,249,900 MXN.

Average Annual Salary781,200 MXN
Average Monthly Salary65,100 MXN
Average Lowest Salary361,600 MXN
Lowest Monthly Salary30,133 MXN
Average Highest Salary1,249,900 MXN
Highest Monthly Salary104,158 MXN

These are average salaries for a Head of Public Relations in Torreon and include benefits such as housing and transport. It's also possible for a Head of Public Relations to earn more or less than the average salaries shown above.

Head of Public Relations salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Public Relations Salaries in Torreon

So we've looked at the average salaries a Head of Public Relations will earn in Torreon. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Public Relations can earn between 361,600 MXN and 1,249,900 MXN on average in Torreon. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Public Relations in Torreon is 844,600 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 844,600 MXN, and 50% of the population earn more than 844,600 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Public Relations salary in Torreon, 25% of the population are earning less than 541,700 MXN while 75% of the population earn more than 541,700 MXN.

75% of the population earn less than 1,129,700 MXN, and 25% of the population earn more than 1,129,700 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Public Relations Salary by Experience Level in Torreon

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Head of Public Relations salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Public Relations in Torreon that has less than two years of experience can expect to earn somewhere in the region of 407,300 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Public Relations salary would increase to 545,300 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Public Relations, the average salary would be 807,900 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 983,700 MXN.
  • 15 - 20 Years Experience. A Head of Public Relations with 15 to 20 years of experience can earn an average of 1,069,800 MXN.
  • 20+ Years Experience. For a Head of Public Relations with more than 20 years, the expected average salary increases to 1,159,900 MXN.

Average Salary by Experience Chart

0-2 Years-
407,300 MXN
2-5 Years+34%
545,300 MXN
5-10 Years+48%
807,900 MXN
10-15 Years+22%
983,700 MXN
15-20 Years+9%
1,069,800 MXN
20+ Years+8%
1,159,900 MXN

Head of Public Relations Salary by Education Level in Torreon

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Public Relations in Torreon based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Public Relations in Torreon with a high school education can earn an average salary of 502,200 MXN.
  • Certificate or Diploma. A Head of Public Relations in Torreon with a certificate or diploma education can earn an average salary of 589,400 MXN.
  • Bachelor's Degree. A Head of Public Relations in Torreon with a bachelor's degree education can earn an average salary of 855,200 MXN.
  • Master's Degree. A Head of Public Relations in Torreon with a master's degree education can earn an average salary of 1,120,700 MXN.

Average Salary by Education Chart

High School-
502,200 MXN
Certificate or Diploma+18%
589,400 MXN
Bachelor's Degree+45%
855,200 MXN
Master's Degree+31%
1,120,700 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Public Relations Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Torreon, a male head of public relations will earn an average of 746,600 MXN, while a female head of public relations will earn around 643,400 MXN.

This means that a male head of public relations earns approximately 16% more than a female head of public relations for performing the same job.

Average Salary by Gender Chart in Torreon

Male-
746,600 MXN
Female-16%
643,400 MXN

Head of Public Relations Average Pay Raise in Torreon

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Public Relations in Torreon is around 13% every 20 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 20 ) × 12  = 8%

What this means is that a Head of Public Relations in Torreon can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Torreon for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Head of Public Relations Bonus and Incentive Rates in Torreon

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Public Relations is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
85%
No Bonus-
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector-
415,900 MXN
Private Sector-8%
384,200 MXN

Salaries for Jobs Similar to a Head of Public Relations

In the table below, we have salary information for jobs that are similar to a Head of Public Relations in Torreon.

Job TitleCategorySalary
Communications AssociatePublic Relations200,000 MXN
Communications Project ManagerPublic Relations493,000 MXN
Communications SpecialistPublic Relations245,300 MXN
Director of CommunicationsPublic Relations574,200 MXN
Government Relations OfficerPublic Relations376,800 MXN
Head of CommunicationsPublic Relations535,900 MXN
Investor Relations OfficerPublic Relations437,300 MXN
Marketing Communications ExecutivePublic Relations544,800 MXN
Media Relations SpecialistPublic Relations516,100 MXN
Meetings CoordinatorPublic Relations174,000 MXN
Public Relations ExecutivePublic Relations510,300 MXN
Public Relations ManagerPublic Relations606,400 MXN
Public Relations OfficerPublic Relations233,900 MXN
Public Relations PractitionerPublic Relations301,300 MXN
Public Relations SpecialistPublic Relations258,400 MXN
Relationship Management OfficerPublic Relations187,300 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Acapulco848,200 MXN
Acuna665,300 MXN
Aguascalientes830,500 MXN
Boca del Rio578,500 MXN
Buenavista619,000 MXN
Campeche684,900 MXN
Cancun812,900 MXN
Celaya745,000 MXN
Chalco589,400 MXN
Chetumal581,300 MXN
Chicoloapan603,400 MXN
Chihuahua840,100 MXN
Chilpancingo597,800 MXN
Chimalhuacan773,400 MXN
Cholula de Rivadabia638,700 MXN
Ciudad Apodaca748,600 MXN
Ciudad Juarez600,000 MXN
Ciudad Lopez Mateos751,700 MXN
Ciudad Obregon681,900 MXN
Ciudad Santa Catarina719,100 MXN
Ciudad Valles551,200 MXN
Ciudad Victoria702,800 MXN
Ciudad del Carmen629,800 MXN
Coacalco722,100 MXN
Coatzacoalcos660,500 MXN
Colima562,200 MXN
Cordoba592,600 MXN
Cuautitlan Izcalli812,900 MXN
Cuautla592,600 MXN
Cuernavaca724,300 MXN
Culiacan810,200 MXN
Delicias548,800 MXN
Durango778,200 MXN
Ecatepec de Morelos860,300 MXN
Ensenada683,400 MXN
Fresnillo518,300 MXN
General Escobedo741,500 MXN
Gomez Palacio701,400 MXN
Guadalajara906,500 MXN
Guadalupe824,800 MXN
Guaymas539,800 MXN
Hermosillo844,100 MXN
Hidalgo del Parral510,200 MXN
Iguala528,600 MXN
Irapuato735,500 MXN
Ixtapaluca693,100 MXN
Jiutepec574,200 MXN
La Paz660,500 MXN
Leon903,500 MXN
Los Mochis704,300 MXN
Los Reyes la Paz656,800 MXN
Manzanillo562,600 MXN
Matamoros772,900 MXN
Mazatlan712,100 MXN
Merida794,900 MXN
Metepec649,700 MXN
Mexicali785,400 MXN
Mexico City894,500 MXN
Minatitlan548,800 MXN
Monclova650,700 MXN
Monterrey844,100 MXN
Morelia794,900 MXN
Naucalpan866,900 MXN
Navojoa500,100 MXN
Nezahualcoyotl854,300 MXN
Nogales667,400 MXN
Nuevo Laredo757,600 MXN
Oaxaca671,000 MXN
Ojo de Agua645,800 MXN
Orizaba552,400 MXN
Pachuca683,400 MXN
Piedras Negras558,300 MXN
Playa del Carmen598,600 MXN
Poza Rica632,400 MXN
Puebla870,700 MXN
Puerto Vallarta615,700 MXN
Queretaro818,100 MXN
Reynosa810,200 MXN
Salamanca619,000 MXN
Saltillo810,500 MXN
San Cristobal de las Casas615,700 MXN
San Juan del Rio545,300 MXN
San Luis Potosi799,300 MXN
San Luis Rio Colorado607,400 MXN
San Nicolas de los Garza768,900 MXN
San Pablo de las Salinas619,000 MXN
San Pedro Garza Garcia538,600 MXN
Soledad de Graciano Sanchez658,300 MXN
Tampico699,700 MXN
Tapachula620,300 MXN
Tehuacan695,400 MXN
Tepic757,300 MXN
Tijuana830,500 MXN
Tlalnepantla de Baz836,500 MXN
Tlaquepaque821,500 MXN
Toluca791,600 MXN
Tonala746,600 MXN
Tuxtla Gutierrez774,200 MXN
Uruapan665,300 MXN
Veracruz721,600 MXN
Villa Nicolas Romero664,500 MXN
Villahermosa767,000 MXN
Xalapa782,500 MXN
Xico702,800 MXN
Zacatecas522,700 MXN
Zamora de Hidalgo541,700 MXN
Zapopan829,000 MXN

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