Average Head of Public Relations Salary in Recife, Brazil for 2026

In this article, we will look at the average Head of Public Relations salary for 2026 in Recife and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a Head of Public Relations Make in Recife?

A Head of Public Relations working in Recife will typically earn around 187,300 BRL per year, and this can range from the lowest average salary of about 85,440 BRL to the highest average salary of 299,500 BRL.

These are average salaries for a Head of Public Relations in Recife and include benefits such as housing and transport. It's also possible for a Head of Public Relations to earn more or less than the average salaries shown above.

Head of Public Relations salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Public Relations Salaries in Recife

So we've looked at the average salaries a Head of Public Relations will earn in Recife. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Public Relations can earn between 85,440 BRL and 299,500 BRL on average in Recife. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Public Relations in Recife is 201,100 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 201,100 BRL, and 50% of the population earn more than 201,100 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Public Relations salary in Recife, 25% of the population are earning less than 128,500 BRL while 75% of the population earn more than 128,500 BRL.

75% of the population earn less than 271,300 BRL, and 25% of the population earn more than 271,300 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Head of Public Relations Salary by Experience Level in Recife

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Head of Public Relations salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Head of Public Relations in Recife that has less than two years of experience can expect to earn somewhere in the region of 95,980 BRL.
• 2 - 5 Years Experience. With two to five years of experience the average Head of Public Relations salary would increase to 128,900 BRL.
• 5 - 10 Years Experience. From five to ten years of experience as a Head of Public Relations, the average salary would be 191,600 BRL.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 233,900 BRL.
• 15 - 20 Years Experience. A Head of Public Relations with 15 to 20 years of experience can earn an average of 254,800 BRL.
• 20+ Years Experience. For a Head of Public Relations with more than 20 years, the expected average salary increases to 275,500 BRL.

Average Salary by Experience Chart

Head of Public Relations Salary by Education Level in Recife

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Public Relations in Recife based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Head of Public Relations in Recife with a high school education can earn an average salary of 120,880 BRL.
• Certificate or Diploma. A Head of Public Relations in Recife with a certificate or diploma education can earn an average salary of 138,800 BRL.
• Bachelor's Degree. A Head of Public Relations in Recife with a bachelor's degree education can earn an average salary of 205,700 BRL.
• Master's Degree. A Head of Public Relations in Recife with a master's degree education can earn an average salary of 267,100 BRL.

Average Salary by Education Chart

Head of Public Relations Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Recife, a male head of public relations will earn an average of 185,100 BRL, while a female head of public relations will earn around 159,400 BRL.

This means that a male head of public relations earns approximately 16% more than a female head of public relations for performing the same job.

Average Salary by Gender Chart in Recife

Head of Public Relations Average Pay Raise in Recife

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Public Relations in Recife is around 13% every 18 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 18 ) × 12  = 9%

What this means is that a Head of Public Relations in Recife can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Recife for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Head of Public Relations Bonus and Incentive Rates in Recife

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Public Relations is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Salaries for Jobs Similar to a Head of Public Relations

In the table below, we have salary information for jobs that are similar to a Head of Public Relations in Recife.

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.