Average Head of Direct Sales Salary in Fortaleza, Brazil for 2026

In this article, we will look at the average Head of Direct Sales salary for 2026 in Fortaleza and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a Head of Direct Sales Make in Fortaleza?

A Head of Direct Sales working in Fortaleza will typically earn around 168,100 BRL per year, and this can range from the lowest average salary of about 80,540 BRL to the highest average salary of 261,300 BRL.

Average Annual Salary168,100 BRL
Average Monthly Salary14,008 BRL
Average Lowest Salary80,540 BRL
Lowest Monthly Salary6,711 BRL
Average Highest Salary261,300 BRL
Highest Monthly Salary21,775 BRL

These are average salaries for a Head of Direct Sales in Fortaleza and include benefits such as housing and transport. It's also possible for a Head of Direct Sales to earn more or less than the average salaries shown above.

Head of Direct Sales salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Direct Sales Salaries in Fortaleza

So we've looked at the average salaries a Head of Direct Sales will earn in Fortaleza. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Direct Sales can earn between 80,540 BRL and 261,300 BRL on average in Fortaleza. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Direct Sales in Fortaleza is 172,200 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 172,200 BRL, and 50% of the population earn more than 172,200 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Direct Sales salary in Fortaleza, 25% of the population are earning less than 114,820 BRL while 75% of the population earn more than 114,820 BRL.

75% of the population earn less than 221,500 BRL, and 25% of the population earn more than 221,500 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Direct Sales Salary by Experience Level in Fortaleza

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Head of Direct Sales salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Direct Sales in Fortaleza that has less than two years of experience can expect to earn somewhere in the region of 97,760 BRL.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Direct Sales salary would increase to 124,400 BRL.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Direct Sales, the average salary would be 172,200 BRL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 212,500 BRL.
  • 15 - 20 Years Experience. A Head of Direct Sales with 15 to 20 years of experience can earn an average of 227,600 BRL.
  • 20+ Years Experience. For a Head of Direct Sales with more than 20 years, the expected average salary increases to 243,000 BRL.

Average Salary by Experience Chart

0-2 Years-
97,760 BRL
2-5 Years+29%
124,400 BRL
5-10 Years+38%
172,200 BRL
10-15 Years+24%
212,500 BRL
15-20 Years+7%
227,600 BRL
20+ Years+7%
243,000 BRL

Head of Direct Sales Salary by Education Level in Fortaleza

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Direct Sales in Fortaleza based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Direct Sales in Fortaleza with a high school education can earn an average salary of 119,900 BRL.
  • Certificate or Diploma. A Head of Direct Sales in Fortaleza with a certificate or diploma education can earn an average salary of 138,200 BRL.
  • Bachelor's Degree. A Head of Direct Sales in Fortaleza with a bachelor's degree education can earn an average salary of 187,300 BRL.
  • Master's Degree. A Head of Direct Sales in Fortaleza with a master's degree education can earn an average salary of 233,900 BRL.

Average Salary by Education Chart

High School-
119,900 BRL
Certificate or Diploma+15%
138,200 BRL
Bachelor's Degree+35%
187,300 BRL
Master's Degree+26%
233,900 BRL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Brazil is around 42,800 to 128,000 BRL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Direct Sales Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Fortaleza, a male head of direct sales will earn an average of 169,000 BRL, while a female head of direct sales will earn around 148,300 BRL.

This means that a male head of direct sales earns approximately 14% more than a female head of direct sales for performing the same job.

Average Salary by Gender Chart in Fortaleza

Male-
169,000 BRL
Female-14%
148,300 BRL

Head of Direct Sales Average Pay Raise in Fortaleza

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Direct Sales in Fortaleza is around 13% every 17 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a Head of Direct Sales in Fortaleza can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Fortaleza for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Head of Direct Sales Bonus and Incentive Rates in Fortaleza

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Direct Sales is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
86%
No Bonus-
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Public Sector-
106,500 BRL
Private Sector-7%
99,460 BRL

Salaries for Jobs Similar to a Head of Direct Sales

In the table below, we have salary information for jobs that are similar to a Head of Direct Sales in Fortaleza.

Job TitleCategorySalary
Account ManagerSales Retail and Wholesale115,600 BRL
Account OfficerSales Retail and Wholesale61,840 BRL
Area ManagerSales Retail and Wholesale130,400 BRL
Area Sales DirectorSales Retail and Wholesale201,100 BRL
Area Sales ManagerSales Retail and Wholesale167,100 BRL
Assisstant Store SupervisorSales Retail and Wholesale73,800 BRL
Assistant Department ManagerSales Retail and Wholesale77,100 BRL
Assistant Retail Store ManagerSales Retail and Wholesale91,580 BRL
Branch ManagerSales Retail and Wholesale129,000 BRL
Branch SupervisorSales Retail and Wholesale104,620 BRL
CashierSales Retail and Wholesale38,340 BRL
Cashier ManagerSales Retail and Wholesale83,640 BRL
Commercial Sales ManagerSales Retail and Wholesale163,800 BRL
Corporate Sales ManagerSales Retail and Wholesale143,200 BRL
Depot ManagerSales Retail and Wholesale119,900 BRL
Depot SupervisorSales Retail and Wholesale104,500 BRL
Deputy Sales ManagerSales Retail and Wholesale112,620 BRL
Director of SalesSales Retail and Wholesale204,700 BRL
Distribution DirectorSales Retail and Wholesale139,100 BRL
District LeaderSales Retail and Wholesale99,220 BRL
District ManagerSales Retail and Wholesale136,100 BRL
District Sales ManagerSales Retail and Wholesale125,100 BRL
External Sales Account ManagerSales Retail and Wholesale113,740 BRL
Field Sales RepresentativeSales Retail and Wholesale84,880 BRL
Furniture Sales AssociateSales Retail and Wholesale55,840 BRL
Global Wholesale ManagerSales Retail and Wholesale233,900 BRL
Head CashierSales Retail and Wholesale78,940 BRL
Head TellerSales Retail and Wholesale79,240 BRL
Head of RetailSales Retail and Wholesale152,000 BRL
Inside SalesSales Retail and Wholesale66,480 BRL
Inside Sales Account ManagerSales Retail and Wholesale103,580 BRL
Inside Sales EngineerSales Retail and Wholesale70,880 BRL
Inside Sales ExecutiveSales Retail and Wholesale111,240 BRL
Inside Sales RepresentativeSales Retail and Wholesale69,240 BRL
Internal Sales ManagerSales Retail and Wholesale123,400 BRL
Inventory ManagerSales Retail and Wholesale115,520 BRL
Key Account ManagerSales Retail and Wholesale124,400 BRL
Medical Device SalesSales Retail and Wholesale92,500 BRL
Medical Device Sales RepresentativeSales Retail and Wholesale94,380 BRL
MerchandiserSales Retail and Wholesale83,020 BRL
National Account ManagerSales Retail and Wholesale168,100 BRL
National Customer Solution SpecialistSales Retail and Wholesale128,900 BRL
National Sales ManagerSales Retail and Wholesale228,500 BRL
Outside Sales RepresentativeSales Retail and Wholesale87,520 BRL
Parts SalespersonSales Retail and Wholesale66,260 BRL
Project Development ManagerSales Retail and Wholesale128,500 BRL
Project ManagerSales Retail and Wholesale128,900 BRL
Project Sales ExecutiveSales Retail and Wholesale129,000 BRL
Purchasing and Sales ExecutiveSales Retail and Wholesale192,000 BRL
Quotation EngineerSales Retail and Wholesale67,300 BRL
Regional Sales DirectorSales Retail and Wholesale228,500 BRL
Regional Sales ManagerSales Retail and Wholesale225,700 BRL
Relationship ManagerSales Retail and Wholesale139,100 BRL
Retail MerchandiserSales Retail and Wholesale47,720 BRL
Retail Operations ManagerSales Retail and Wholesale129,000 BRL
Retail Sales AssociateSales Retail and Wholesale92,500 BRL
Retail Sales RepresentativeSales Retail and Wholesale78,960 BRL
Retail SalespersonSales Retail and Wholesale67,360 BRL
Retail Store ManagerSales Retail and Wholesale124,400 BRL
Retail Store Sales PersonSales Retail and Wholesale66,440 BRL
Revenue ManagerSales Retail and Wholesale123,400 BRL
Sales Account ManagerSales Retail and Wholesale138,200 BRL
Sales Admin ExecutiveSales Retail and Wholesale169,000 BRL
Sales Administration ManagerSales Retail and Wholesale158,700 BRL
Sales AnalystSales Retail and Wholesale125,700 BRL
Sales AssistantSales Retail and Wholesale49,200 BRL
Sales AssociateSales Retail and Wholesale68,580 BRL
Sales ConsultantSales Retail and Wholesale98,960 BRL
Sales CoordinatorSales Retail and Wholesale69,240 BRL
Sales Development RepresentativeSales Retail and Wholesale85,880 BRL
Sales DirectorSales Retail and Wholesale197,600 BRL
Sales EngineerSales Retail and Wholesale79,280 BRL
Sales ExecutiveSales Retail and Wholesale136,200 BRL
Sales ManagerSales Retail and Wholesale172,200 BRL
Sales OfficerSales Retail and Wholesale71,700 BRL
Sales PlannerSales Retail and Wholesale111,920 BRL
Sales Planning AnalystSales Retail and Wholesale108,800 BRL
Sales RepresentativeSales Retail and Wholesale67,360 BRL
Sales Service AssociateSales Retail and Wholesale66,480 BRL
Sales SpecialistSales Retail and Wholesale97,300 BRL
Sales SupervisorSales Retail and Wholesale106,600 BRL
Sales SupportSales Retail and Wholesale50,020 BRL
Sales Support ManagerSales Retail and Wholesale109,720 BRL
Sales Team LeaderSales Retail and Wholesale105,880 BRL
Sales TrainerSales Retail and Wholesale123,400 BRL
Securities Sales AgentSales Retail and Wholesale116,960 BRL
Shipper / ReceiverSales Retail and Wholesale48,920 BRL
Shop ManagerSales Retail and Wholesale118,800 BRL
Store Development AdministratorSales Retail and Wholesale86,640 BRL
Store ManagerSales Retail and Wholesale125,700 BRL
Territory Sales ManagerSales Retail and Wholesale176,800 BRL
Territory Sales RepresentativeSales Retail and Wholesale93,100 BRL
Trade Marketing OfficerSales Retail and Wholesale111,000 BRL
Treasury OfficerSales Retail and Wholesale103,580 BRL
Vice President SalesSales Retail and Wholesale158,700 BRL
Visual MerchandiserSales Retail and Wholesale57,800 BRL

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Aracaju151,800 BRL
Belem159,500 BRL
Belo Horizonte163,800 BRL
Brasilia180,300 BRL
Campinas161,600 BRL
Cuiaba148,300 BRL
Curitiba161,600 BRL
Goiania167,100 BRL
Joao Pessoa142,300 BRL
Londrina138,800 BRL
Macapa148,300 BRL
Maceio148,300 BRL
Manaus164,200 BRL
Maringa142,300 BRL
Natal146,200 BRL
Petrolina and Juazeiro128,900 BRL
Porto Alegre161,600 BRL
Recife169,000 BRL
Rio de Janeiro180,300 BRL
Salvador167,100 BRL
Santos138,800 BRL
Sao Luis157,600 BRL
Sao Paulo172,200 BRL
Teresina152,000 BRL
Vale do Aco139,100 BRL
Vitoria142,300 BRL

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