Average eMarketing Manager Salary in Washington D.C., United States for 2025

In this article, we will look at the average eMarketing Manager salary for 2025 in Washington D.C. and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the United States dollar. To keep things simple, we are using the USD currency code instead of the currency symbol $.

How Much Does an EMarketing Manager Make in Washington D.C.?

An eMarketing Manager working in Washington D.C. will typically earn around 142,300 USD per year, and this can range from the lowest average salary of about 75,000 USD to the highest average salary of 218,700 USD.

Average Annual Salary142,300 USD
Average Monthly Salary11,858 USD
Average Lowest Salary75,000 USD
Lowest Monthly Salary6,250 USD
Average Highest Salary218,700 USD
Highest Monthly Salary18,225 USD

These are average salaries for an eMarketing Manager in Washington D.C. and include benefits such as housing and transport. It's also possible for an eMarketing Manager to earn more or less than the average salaries shown above.

eMarketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of eMarketing Manager Salaries in Washington D.C.

So we've looked at the average salaries an eMarketing Manager will earn in Washington D.C.. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an eMarketing Manager can earn between 75,000 USD and 218,700 USD on average in Washington D.C.. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an eMarketing Manager in Washington D.C. is 138,700 USD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 138,700 USD, and 50% of the population earn more than 138,700 USD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average eMarketing Manager salary in Washington D.C., 25% of the population are earning less than 94,200 USD while 75% of the population earn more than 94,200 USD.

75% of the population earn less than 171,300 USD, and 25% of the population earn more than 171,300 USD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

eMarketing Manager Salary by Experience Level in Washington D.C.

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average eMarketing Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An eMarketing Manager in Washington D.C. that has less than two years of experience can expect to earn somewhere in the region of 85,100 USD.
  • 2 - 5 Years Experience. With two to five years of experience the average eMarketing Manager salary would increase to 114,600 USD.
  • 5 - 10 Years Experience. From five to ten years of experience as an eMarketing Manager, the average salary would be 148,300 USD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 177,100 USD.
  • 15 - 20 Years Experience. An eMarketing Manager with 15 to 20 years of experience can earn an average of 193,200 USD.
  • 20+ Years Experience. For an eMarketing Manager with more than 20 years, the expected average salary increases to 205,400 USD.

Average Salary by Experience Chart

0-2 Years-
85,100 USD
2-5 Years+34%
114,600 USD
5-10 Years+30%
148,300 USD
10-15 Years+21%
177,100 USD
15-20 Years+9%
193,200 USD
20+ Years+5%
205,400 USD

eMarketing Manager Salary by Education Level in Washington D.C.

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an eMarketing Manager in Washington D.C. based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An eMarketing Manager in Washington D.C. with a high school education can earn an average salary of 103,600 USD.
  • Certificate or Diploma. An eMarketing Manager in Washington D.C. with a certificate or diploma education can earn an average salary of 114,300 USD.
  • Bachelor's Degree. An eMarketing Manager in Washington D.C. with a bachelor's degree education can earn an average salary of 163,500 USD.
  • Master's Degree. An eMarketing Manager in Washington D.C. with a master's degree education can earn an average salary of 197,600 USD.

Average Salary by Education Chart

High School-
103,600 USD
Certificate or Diploma+14%
114,300 USD
Bachelor's Degree+41%
163,500 USD
Master's Degree+21%
197,600 USD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United States is around 39,500 to 118,000 USD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

eMarketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Washington D.C., a male emarketing manager will earn an average of 134,100 USD, while a female emarketing manager will earn around 128,200 USD.

This means that a male emarketing manager earns approximately 5% more than a female emarketing manager for performing the same job.

Average Salary by Gender Chart in Washington D.C.

Male-
134,100 USD
Female-5%
128,200 USD

eMarketing Manager Average Pay Raise in Washington D.C.

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an eMarketing Manager in Washington D.C. is around 12% every 17 months.

The national average pay raise across all professions and industries in United States is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that an eMarketing Manager in Washington D.C. can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Washington D.C. for 2025

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United States.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

eMarketing Manager Bonus and Incentive Rates in Washington D.C.

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An eMarketing Manager is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
83%
No Bonus-
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United States earn approximately 6% more than private sector employees in the same role.

Public Sector-
98,800 USD
Private Sector-6%
93,100 USD

Salaries for Jobs Similar to an EMarketing Manager

In the table below, we have salary information for jobs that are similar to an eMarketing Manager in Washington D.C..

Job TitleCategorySalary
Account HandlerMarketing75,800 USD
Affiliate ManagerMarketing107,300 USD
Analytics SpecialistMarketing78,500 USD
Assistant Brand ManagerMarketing105,200 USD
Assistant Product ManagerMarketing115,600 USD
Associate Marketing ManagerMarketing125,400 USD
Associate Product ManagerMarketing117,100 USD
Brand AmbassadorMarketing138,700 USD
Brand DirectorMarketing184,700 USD
Brand ExecutiveMarketing165,900 USD
Brand ManagerMarketing157,600 USD
Business Analytics SpecialistMarketing77,000 USD
Business Channel ManagerMarketing109,000 USD
Business Intelligence Team LeaderMarketing107,700 USD
Campaign SpecialistMarketing102,700 USD
Chief Marketing Officer Marketing167,100 USD
Chief Product OfficerMarketing160,700 USD
Communications OfficerMarketing53,800 USD
Content ManagerMarketing88,300 USD
Content Marketing StrategistMarketing98,700 USD
Copy EditerMarketing67,300 USD
Copy WriterMarketing64,100 USD
Creative Marketing LeadMarketing99,700 USD
Creative WriterMarketing65,200 USD
Digital MarketerMarketing97,300 USD
Digital Marketing ManagerMarketing130,400 USD
Digital Marketing Strategist Marketing130,500 USD
Digital Media SpecialistMarketing114,300 USD
Director of MarketingMarketing175,200 USD
Director of ResearchMarketing127,600 USD
Event MarketingMarketing130,500 USD
Head of Executive SearchMarketing151,800 USD
Key Affiliate ManagerMarketing124,500 USD
Localization ManagerMarketing116,400 USD
Market Development ExecutiveMarketing141,000 USD
Market Development ManagerMarketing142,100 USD
Market Research AnalystMarketing107,700 USD
Market Research ManagerMarketing119,700 USD
Market Segmentation DirectorMarketing132,000 USD
Marketing Account SupervisorMarketing107,700 USD
Marketing AdministratorMarketing80,000 USD
Marketing AdvisorMarketing95,400 USD
Marketing AnalystMarketing105,200 USD
Marketing AssistantMarketing60,500 USD
Marketing AssociateMarketing54,200 USD
Marketing Communications ManagerMarketing111,700 USD
Marketing ConsultantMarketing123,000 USD
Marketing CoordinatorMarketing54,200 USD
Marketing DirectorMarketing165,900 USD
Marketing Distribution ExecutiveMarketing140,700 USD
Marketing ExecutiveMarketing141,000 USD
Marketing ManagerMarketing168,700 USD
Marketing OfficerMarketing54,200 USD
Marketing Segment ManagerMarketing117,100 USD
Marketing SpecialistMarketing84,800 USD
Marketing SupervisorMarketing99,700 USD
Marketing Vice PresidentMarketing139,100 USD
Marketing WriterMarketing68,900 USD
Marketing and Communications OfficerMarketing62,600 USD
Marketing and Sales HeadMarketing177,200 USD
Online Marketing AnalystMarketing94,400 USD
Online Marketing ManagerMarketing123,000 USD
Optimization ManagerMarketing105,200 USD
Outbound SalesMarketing78,900 USD
Outreach CoordinatorMarketing69,100 USD
Outreach SpecialistMarketing92,100 USD
Product DevelopmentMarketing125,400 USD
Product ManagerMarketing140,200 USD
Product Marketing EngineerMarketing70,600 USD
Product Marketing ExecutiveMarketing128,200 USD
Product Marketing ManagerMarketing123,800 USD
Product ResearcherMarketing73,100 USD
Product StrategistMarketing103,600 USD
Product Strategy ResearcherMarketing100,200 USD
Product Training SpecialistMarketing79,000 USD
Project ManagerMarketing100,700 USD
Publications CoordinatorMarketing58,600 USD
Research ExecutiveMarketing116,400 USD
Sales DirectorMarketing169,700 USD
Sales Management SupportMarketing58,200 USD
Sales ManagerMarketing161,300 USD
Sales and Marketing AssistantMarketing49,300 USD
Sales and Marketing CoordinatorMarketing59,800 USD
Sales and Marketing DirectorMarketing177,100 USD
Search Marketing StrategistMarketing142,300 USD
Social Media AdministratorMarketing93,200 USD
Social Media SpecialistMarketing96,600 USD
Spaceman AnalystMarketing49,700 USD
Sponsorship ConsultantMarketing86,800 USD
Team LeaderMarketing105,200 USD
TelemarketerMarketing50,000 USD
Trade Marketing ExecutiveMarketing130,500 USD
Trade Marketing ManagerMarketing130,500 USD
Trade Marketing ProfessionalMarketing100,700 USD
Trade Marketing SpecialistMarketing79,600 USD
Web Analytics ManagerMarketing109,700 USD
Web Content ManagerMarketing111,700 USD

Salary Comparison by City

If you want to compare salaries with different cities in United States, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Atlanta127,700 USD
Austin146,700 USD
Baltimore138,700 USD
Boston139,100 USD
Bristol114,600 USD
Chicago164,100 USD
Cincinnati114,900 USD
Cleveland117,100 USD
Dallas146,900 USD
Denver140,700 USD
Detroit132,000 USD
Honolulu112,700 USD
Houston153,700 USD
Indianapolis142,300 USD
Iowa City114,300 USD
Jacksonville150,100 USD
Kansas City132,000 USD
Kent117,100 USD
Las Vegas130,500 USD
Long Beach128,200 USD
Los Angeles164,100 USD
Memphis139,100 USD
Miami128,200 USD
Minneapolis128,200 USD
New Orleans117,100 USD
New York156,200 USD
Oakland125,400 USD
Oklahoma City130,500 USD
Orlando116,400 USD
Philadelphia153,700 USD
Phoenix153,800 USD
Sacramento130,500 USD
San Antonio151,800 USD
San Diego153,700 USD
San Francisco148,300 USD
San Jose151,800 USD
Seattle141,000 USD
Tampa119,700 USD
Vancouver108,200 USD

Salary Comparison by State

The table below includes links to the average salary for each state in United States.

StateAverage Salary
Alabama148,300 USD
Alaska127,600 USD
Arizona151,800 USD
Arkansas141,000 USD
California158,700 USD
Colorado142,300 USD
Connecticut139,100 USD
Delaware127,600 USD
District of Columbia123,800 USD
Florida153,700 USD
Georgia153,800 USD
Hawaii128,400 USD
Idaho130,500 USD
Illinois153,800 USD
Indiana146,700 USD
Iowa132,000 USD
Kansas132,000 USD
Kentucky138,700 USD
Louisiana137,100 USD
Maine123,800 USD
Maryland142,100 USD
Massachusetts141,000 USD
Michigan146,700 USD
Minnesota138,700 USD
Mississippi130,500 USD
Missouri138,700 USD
Montana121,800 USD
Nebraska123,800 USD
Nevada128,200 USD
New Hampshire121,800 USD
New Jersey141,000 USD
New Mexico125,400 USD
New York146,700 USD
North Carolina141,000 USD
North Dakota127,700 USD
Ohio157,600 USD
Oklahoma142,100 USD
Oregon142,100 USD
Pennsylvania157,600 USD
Rhode Island128,200 USD
South Carolina140,200 USD
South Dakota128,200 USD
Tennessee148,300 USD
Texas157,600 USD
Utah130,400 USD
Vermont123,000 USD
Virginia146,900 USD
Washington147,900 USD
West Virginia130,500 USD
Wisconsin142,100 USD
Wyoming118,900 USD

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