Average eMarketing Manager Salary in Copenhagen, Denmark for 2026

In this article, we will look at the average eMarketing Manager salary for 2026 in Copenhagen and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Danish krone. To keep things simple, we are using the DKK currency code instead of the currency symbol kr.

How Much Does an EMarketing Manager Make in Copenhagen?

An eMarketing Manager working in Copenhagen will typically earn around 718,000 DKK per year, and this can range from the lowest average salary of about 327,300 DKK to the highest average salary of 1,138,500 DKK.

Average Annual Salary718,000 DKK

Average Monthly Salary59,833 DKK

Average Lowest Salary327,300 DKK

Lowest Monthly Salary27,275 DKK

Average Highest Salary1,138,500 DKK

Highest Monthly Salary94,875 DKK

These are average salaries for an eMarketing Manager in Copenhagen and include benefits such as housing and transport. It's also possible for an eMarketing Manager to earn more or less than the average salaries shown above.

eMarketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of eMarketing Manager Salaries in Copenhagen

So we've looked at the average salaries an eMarketing Manager will earn in Copenhagen. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an eMarketing Manager can earn between 327,300 DKK and 1,138,500 DKK on average in Copenhagen. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an eMarketing Manager in Copenhagen is 774,200 DKK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 774,200 DKK, and 50% of the population earn more than 774,200 DKK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average eMarketing Manager salary in Copenhagen, 25% of the population are earning less than 496,100 DKK while 75% of the population earn more than 496,100 DKK.

75% of the population earn less than 1,031,200 DKK, and 25% of the population earn more than 1,031,200 DKK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

If your salary is higher than the average and the median salary, you are earning well compared to others.
If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

eMarketing Manager Salary by Experience Level in Copenhagen

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average eMarketing Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

0 - 2 Years Experience. An eMarketing Manager in Copenhagen that has less than two years of experience can expect to earn somewhere in the region of 375,200 DKK.
2 - 5 Years Experience. With two to five years of experience the average eMarketing Manager salary would increase to 498,000 DKK.
5 - 10 Years Experience. From five to ten years of experience as an eMarketing Manager, the average salary would be 737,000 DKK.
10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 899,900 DKK.
15 - 20 Years Experience. An eMarketing Manager with 15 to 20 years of experience can earn an average of 978,900 DKK.
20+ Years Experience. For an eMarketing Manager with more than 20 years, the expected average salary increases to 1,062,500 DKK.

Average Salary by Experience Chart

0-2 Years	-	375,200 DKK
2-5 Years	+34%	498,000 DKK
5-10 Years	+48%	737,000 DKK
10-15 Years	+22%	899,900 DKK
15-20 Years	+9%	978,900 DKK
20+ Years	+8%	1,062,500 DKK

eMarketing Manager Salary by Education Level in Copenhagen

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an eMarketing Manager in Copenhagen based on the education level of the employees in order to find out whether a better education level would increase your salary.

High School. An eMarketing Manager in Copenhagen with a high school education can earn an average salary of 459,700 DKK.
Certificate or Diploma. An eMarketing Manager in Copenhagen with a certificate or diploma education can earn an average salary of 538,600 DKK.
Bachelor's Degree. An eMarketing Manager in Copenhagen with a bachelor's degree education can earn an average salary of 781,200 DKK.
Master's Degree. An eMarketing Manager in Copenhagen with a master's degree education can earn an average salary of 1,023,400 DKK.

Average Salary by Education Chart

High School	-	459,700 DKK
Certificate or Diploma	+18%	538,600 DKK
Bachelor's Degree	+45%	781,200 DKK
Master's Degree	+31%	1,023,400 DKK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Denmark is around 203,000 to 610,000 DKK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

eMarketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Copenhagen, a male emarketing manager will earn an average of 675,200 DKK, while a female emarketing manager will earn around 646,600 DKK.

This means that a male emarketing manager earns approximately 4% more than a female emarketing manager for performing the same job.

Average Salary by Gender Chart in Copenhagen

Male	-	675,200 DKK
Female	-4%	646,600 DKK

eMarketing Manager Average Pay Raise in Copenhagen

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an eMarketing Manager in Copenhagen is around 13% every 16 months.

The national average pay raise across all professions and industries in Denmark is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that an eMarketing Manager in Copenhagen can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Copenhagen for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Denmark.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking	-	4%
Energy	-	8%
Information Technology	-	3%
Healthcare	-	7%
Travel	-	2%
Construction	-	6%
Education	-	1%

eMarketing Manager Bonus and Incentive Rates in Copenhagen

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An eMarketing Manager is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus	-	83%
No Bonus	-	17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Denmark earn approximately 6% more than private sector employees in the same role.

Public Sector	-	502,200 DKK
Private Sector	-6%	472,100 DKK

Salaries for Jobs Similar to an EMarketing Manager

In the table below, we have salary information for jobs that are similar to an eMarketing Manager in Copenhagen.

Job Title	Category	Salary
Account Handler	Marketing	394,800 DKK
Affiliate Manager	Marketing	518,900 DKK
Analytics Specialist	Marketing	394,800 DKK
Assistant Brand Manager	Marketing	524,300 DKK
Assistant Product Manager	Marketing	600,000 DKK
Associate Marketing Manager	Marketing	600,000 DKK
Associate Product Manager	Marketing	596,100 DKK
Brand Ambassador	Marketing	689,900 DKK
Brand Director	Marketing	888,400 DKK
Brand Executive	Marketing	825,900 DKK
Brand Manager	Marketing	814,100 DKK
Business Analytics Specialist	Marketing	390,000 DKK
Business Channel Manager	Marketing	539,700 DKK
Business Intelligence Team Leader	Marketing	539,800 DKK
Campaign Specialist	Marketing	507,300 DKK
Chief Marketing Officer	Marketing	860,300 DKK
Chief Product Officer	Marketing	781,200 DKK
Communications Officer	Marketing	272,800 DKK
Content Manager	Marketing	426,700 DKK
Content Marketing Strategist	Marketing	492,400 DKK
Copy Editer	Marketing	339,100 DKK
Copy Writer	Marketing	325,800 DKK
Creative Marketing Lead	Marketing	504,400 DKK
Creative Writer	Marketing	330,900 DKK
Digital Marketer	Marketing	492,400 DKK
Digital Marketing Manager	Marketing	628,000 DKK
Digital Marketing Strategist	Marketing	612,500 DKK
Digital Media Specialist	Marketing	563,300 DKK
Director of Marketing	Marketing	847,000 DKK
Director of Research	Marketing	619,000 DKK
Event Marketing	Marketing	615,700 DKK
Head of Executive Search	Marketing	724,300 DKK
Key Affiliate Manager	Marketing	639,100 DKK
Localization Manager	Marketing	598,600 DKK
Market Development Executive	Marketing	681,900 DKK
Market Development Manager	Marketing	695,400 DKK
Market Research Analyst	Marketing	544,800 DKK
Market Research Manager	Marketing	625,000 DKK
Market Segmentation Director	Marketing	649,700 DKK
Marketing Account Supervisor	Marketing	529,600 DKK
Marketing Administrator	Marketing	406,300 DKK
Marketing Advisor	Marketing	483,400 DKK
Marketing Analyst	Marketing	504,300 DKK
Marketing Assistant	Marketing	294,300 DKK
Marketing Associate	Marketing	267,100 DKK
Marketing Communications Manager	Marketing	573,500 DKK
Marketing Consultant	Marketing	625,000 DKK
Marketing Coordinator	Marketing	273,300 DKK
Marketing Director	Marketing	836,500 DKK
Marketing Distribution Executive	Marketing	679,200 DKK
Marketing Executive	Marketing	681,500 DKK
Marketing Manager	Marketing	868,400 DKK
Marketing Officer	Marketing	283,700 DKK
Marketing Segment Manager	Marketing	592,600 DKK
Marketing Specialist	Marketing	401,300 DKK
Marketing Supervisor	Marketing	519,300 DKK
Marketing Vice President	Marketing	667,400 DKK
Marketing Writer	Marketing	330,700 DKK
Marketing and Communications Officer	Marketing	294,700 DKK
Marketing and Sales Head	Marketing	885,000 DKK
Online Marketing Analyst	Marketing	462,300 DKK
Online Marketing Manager	Marketing	607,400 DKK
Optimization Manager	Marketing	525,700 DKK
Outbound Sales	Marketing	377,200 DKK
Outreach Coordinator	Marketing	345,100 DKK
Outreach Specialist	Marketing	475,700 DKK
Product Development	Marketing	615,000 DKK
Product Manager	Marketing	702,800 DKK
Product Marketing Engineer	Marketing	369,300 DKK
Product Marketing Executive	Marketing	608,500 DKK
Product Marketing Manager	Marketing	633,300 DKK
Product Researcher	Marketing	357,300 DKK
Product Strategist	Marketing	533,000 DKK
Product Strategy Researcher	Marketing	483,400 DKK
Product Training Specialist	Marketing	397,900 DKK
Project Manager	Marketing	524,400 DKK
Publications Coordinator	Marketing	309,800 DKK
Research Executive	Marketing	581,300 DKK
Sales Director	Marketing	846,500 DKK
Sales Management Support	Marketing	301,300 DKK
Sales Manager	Marketing	844,600 DKK
Sales and Marketing Assistant	Marketing	263,200 DKK
Sales and Marketing Coordinator	Marketing	282,300 DKK
Sales and Marketing Director	Marketing	870,700 DKK
Search Marketing Strategist	Marketing	696,700 DKK
Social Media Administrator	Marketing	478,100 DKK
Social Media Specialist	Marketing	467,700 DKK
Spaceman Analyst	Marketing	263,100 DKK
Sponsorship Consultant	Marketing	459,300 DKK
Team Leader	Marketing	516,100 DKK
Telemarketer	Marketing	243,000 DKK
Trade Marketing Executive	Marketing	633,100 DKK
Trade Marketing Manager	Marketing	680,100 DKK
Trade Marketing Professional	Marketing	518,300 DKK
Trade Marketing Specialist	Marketing	385,300 DKK
Web Analytics Manager	Marketing	528,600 DKK
Web Content Manager	Marketing	553,800 DKK

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