Average Director of Social Media Marketing Salary in Shenzhen, China for 2026

In this article, we will look at the average Director of Social Media Marketing salary for 2026 in Shenzhen and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Director of Social Media Marketing Make in Shenzhen?

A Director of Social Media Marketing working in Shenzhen will typically earn around 442,200 CNY per year, and this can range from the lowest average salary of about 215,100 CNY to the highest average salary of 687,100 CNY.

These are average salaries for a Director of Social Media Marketing in Shenzhen and include benefits such as housing and transport. It's also possible for a Director of Social Media Marketing to earn more or less than the average salaries shown above.

Director of Social Media Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Social Media Marketing Salaries in Shenzhen

So we've looked at the average salaries a Director of Social Media Marketing will earn in Shenzhen. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Social Media Marketing can earn between 215,100 CNY and 687,100 CNY on average in Shenzhen. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Social Media Marketing in Shenzhen is 447,700 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 447,700 CNY, and 50% of the population earn more than 447,700 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Social Media Marketing salary in Shenzhen, 25% of the population are earning less than 297,000 CNY while 75% of the population earn more than 297,000 CNY.

75% of the population earn less than 578,500 CNY, and 25% of the population earn more than 578,500 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Director of Social Media Marketing Salary by Experience Level in Shenzhen

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Director of Social Media Marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Director of Social Media Marketing in Shenzhen that has less than two years of experience can expect to earn somewhere in the region of 254,800 CNY.
• 2 - 5 Years Experience. With two to five years of experience the average Director of Social Media Marketing salary would increase to 327,300 CNY.
• 5 - 10 Years Experience. From five to ten years of experience as a Director of Social Media Marketing, the average salary would be 454,300 CNY.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 562,200 CNY.
• 15 - 20 Years Experience. A Director of Social Media Marketing with 15 to 20 years of experience can earn an average of 600,000 CNY.
• 20+ Years Experience. For a Director of Social Media Marketing with more than 20 years, the expected average salary increases to 643,400 CNY.

Average Salary by Experience Chart

Director of Social Media Marketing Salary by Education Level in Shenzhen

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Social Media Marketing in Shenzhen based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Director of Social Media Marketing in Shenzhen with a high school education can earn an average salary of 317,700 CNY.
• Certificate or Diploma. A Director of Social Media Marketing in Shenzhen with a certificate or diploma education can earn an average salary of 366,200 CNY.
• Bachelor's Degree. A Director of Social Media Marketing in Shenzhen with a bachelor's degree education can earn an average salary of 493,000 CNY.
• Master's Degree. A Director of Social Media Marketing in Shenzhen with a master's degree education can earn an average salary of 620,300 CNY.

Average Salary by Education Chart

Director of Social Media Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Shenzhen, a male director of social media marketing will earn an average of 472,000 CNY, while a female director of social media marketing will earn around 433,800 CNY.

This means that a male director of social media marketing earns approximately 9% more than a female director of social media marketing for performing the same job.

Average Salary by Gender Chart in Shenzhen

Director of Social Media Marketing Average Pay Raise in Shenzhen

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Social Media Marketing in Shenzhen is around 12% every 16 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Director of Social Media Marketing in Shenzhen can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Shenzhen for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Director of Social Media Marketing Bonus and Incentive Rates in Shenzhen

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Social Media Marketing is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Salaries for Jobs Similar to a Director of Social Media Marketing

In the table below, we have salary information for jobs that are similar to a Director of Social Media Marketing in Shenzhen.

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

Salary Comparison by State

The table below includes links to the average salary for each state in China.