Average Director of Social Media Marketing Salary in Kampala, Uganda for 2026

In this article, we will look at the average Director of Social Media Marketing salary for 2026 in Kampala and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Ugandan shilling. To keep things simple, we are using the UGX currency code instead of the currency symbol Sh.

How Much Does a Director of Social Media Marketing Make in Kampala?

A Director of Social Media Marketing working in Kampala will typically earn around 44,998,200 UGX per year, and this can range from the lowest average salary of about 23,399,000 UGX to the highest average salary of 68,760,500 UGX.

These are average salaries for a Director of Social Media Marketing in Kampala and include benefits such as housing and transport. It's also possible for a Director of Social Media Marketing to earn more or less than the average salaries shown above.

Director of Social Media Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Social Media Marketing Salaries in Kampala

So we've looked at the average salaries a Director of Social Media Marketing will earn in Kampala. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Social Media Marketing can earn between 23,399,000 UGX and 68,760,500 UGX on average in Kampala. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Social Media Marketing in Kampala is 43,198,900 UGX. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 43,198,900 UGX, and 50% of the population earn more than 43,198,900 UGX.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Social Media Marketing salary in Kampala, 25% of the population are earning less than 30,001,600 UGX while 75% of the population earn more than 30,001,600 UGX.

75% of the population earn less than 53,759,200 UGX, and 25% of the population earn more than 53,759,200 UGX.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Director of Social Media Marketing Salary by Experience Level in Kampala

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Director of Social Media Marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Director of Social Media Marketing in Kampala that has less than two years of experience can expect to earn somewhere in the region of 26,520,600 UGX.
• 2 - 5 Years Experience. With two to five years of experience the average Director of Social Media Marketing salary would increase to 35,640,500 UGX.
• 5 - 10 Years Experience. From five to ten years of experience as a Director of Social Media Marketing, the average salary would be 46,319,900 UGX.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 56,041,700 UGX.
• 15 - 20 Years Experience. A Director of Social Media Marketing with 15 to 20 years of experience can earn an average of 61,321,600 UGX.
• 20+ Years Experience. For a Director of Social Media Marketing with more than 20 years, the expected average salary increases to 64,439,700 UGX.

Average Salary by Experience Chart

Director of Social Media Marketing Salary by Education Level in Kampala

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Social Media Marketing in Kampala based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Director of Social Media Marketing in Kampala with a high school education can earn an average salary of 32,038,500 UGX.
• Certificate or Diploma. A Director of Social Media Marketing in Kampala with a certificate or diploma education can earn an average salary of 36,601,600 UGX.
• Bachelor's Degree. A Director of Social Media Marketing in Kampala with a bachelor's degree education can earn an average salary of 51,598,300 UGX.
• Master's Degree. A Director of Social Media Marketing in Kampala with a master's degree education can earn an average salary of 62,400,200 UGX.

Average Salary by Education Chart

Director of Social Media Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Kampala, a male director of social media marketing will earn an average of 41,761,800 UGX, while a female director of social media marketing will earn around 35,758,400 UGX.

This means that a male director of social media marketing earns approximately 17% more than a female director of social media marketing for performing the same job.

Average Salary by Gender Chart in Kampala

Director of Social Media Marketing Average Pay Raise in Kampala

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Social Media Marketing in Kampala is around 8% every 30 months.

The national average pay raise across all professions and industries in Uganda is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 30 ) × 12  = 3%

What this means is that a Director of Social Media Marketing in Kampala can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Kampala for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Uganda.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Director of Social Media Marketing Bonus and Incentive Rates in Kampala

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Social Media Marketing is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.

33% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Uganda earn approximately 25% more than private sector employees in the same role.

Salaries for Jobs Similar to a Director of Social Media Marketing

In the table below, we have salary information for jobs that are similar to a Director of Social Media Marketing in Kampala.