Average Digital Media Strategist Salary in Baltimore, United States for 2026

In this article, we will look at the average Digital Media Strategist salary for 2026 in Baltimore and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the United States dollar. To keep things simple, we are using the USD currency code instead of the currency symbol $.

How Much Does a Digital Media Strategist Make in Baltimore?

A Digital Media Strategist working in Baltimore will typically earn around 114,900 USD per year, and this can range from the lowest average salary of about 58,800 USD to the highest average salary of 172,200 USD.

Average Annual Salary114,900 USD
Average Monthly Salary9,575 USD
Average Lowest Salary58,800 USD
Lowest Monthly Salary4,900 USD
Average Highest Salary172,200 USD
Highest Monthly Salary14,350 USD

These are average salaries for a Digital Media Strategist in Baltimore and include benefits such as housing and transport. It's also possible for a Digital Media Strategist to earn more or less than the average salaries shown above.

Digital Media Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Media Strategist Salaries in Baltimore

So we've looked at the average salaries a Digital Media Strategist will earn in Baltimore. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Media Strategist can earn between 58,800 USD and 172,200 USD on average in Baltimore. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Media Strategist in Baltimore is 107,700 USD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 107,700 USD, and 50% of the population earn more than 107,700 USD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Media Strategist salary in Baltimore, 25% of the population are earning less than 77,400 USD while 75% of the population earn more than 77,400 USD.

75% of the population earn less than 130,400 USD, and 25% of the population earn more than 130,400 USD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Media Strategist Salary by Experience Level in Baltimore

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Digital Media Strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Media Strategist in Baltimore that has less than two years of experience can expect to earn somewhere in the region of 71,200 USD.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Media Strategist salary would increase to 84,600 USD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Media Strategist, the average salary would be 121,800 USD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 140,200 USD.
  • 15 - 20 Years Experience. A Digital Media Strategist with 15 to 20 years of experience can earn an average of 157,600 USD.
  • 20+ Years Experience. For a Digital Media Strategist with more than 20 years, the expected average salary increases to 163,800 USD.

Average Salary by Experience Chart

0-2 Years-
71,200 USD
2-5 Years+23%
84,600 USD
5-10 Years+42%
121,800 USD
10-15 Years+17%
140,200 USD
15-20 Years+10%
157,600 USD
20+ Years+6%
163,800 USD

Digital Media Strategist Salary by Education Level in Baltimore

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Media Strategist in Baltimore based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Media Strategist in Baltimore with a high school education can earn an average salary of 85,100 USD.
  • Certificate or Diploma. A Digital Media Strategist in Baltimore with a certificate or diploma education can earn an average salary of 95,500 USD.
  • Bachelor's Degree. A Digital Media Strategist in Baltimore with a bachelor's degree education can earn an average salary of 123,800 USD.
  • Master's Degree. A Digital Media Strategist in Baltimore with a master's degree education can earn an average salary of 163,800 USD.

Average Salary by Education Chart

High School-
85,100 USD
Certificate or Diploma+13%
95,500 USD
Bachelor's Degree+31%
123,800 USD
Master's Degree+32%
163,800 USD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United States is around 39,500 to 118,000 USD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Media Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Baltimore, a male digital media strategist will earn an average of 117,100 USD, while a female digital media strategist will earn around 112,700 USD.

This means that a male digital media strategist earns approximately 4% more than a female digital media strategist for performing the same job.

Average Salary by Gender Chart in Baltimore

Male-
117,100 USD
Female-4%
112,700 USD

Digital Media Strategist Average Pay Raise in Baltimore

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Media Strategist in Baltimore is around 11% every 17 months.

The national average pay raise across all professions and industries in United States is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 17 ) × 12  = 8%

What this means is that a Digital Media Strategist in Baltimore can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Baltimore for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United States.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Digital Media Strategist Bonus and Incentive Rates in Baltimore

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Media Strategist is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
85%
No Bonus-
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United States earn approximately 6% more than private sector employees in the same role.

Public Sector-
98,800 USD
Private Sector-6%
93,100 USD

Salaries for Jobs Similar to a Digital Media Strategist

In the table below, we have salary information for jobs that are similar to a Digital Media Strategist in Baltimore.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events102,700 USD
Advertising Account ManagerAdvertising / Graphic Design / Events116,400 USD
Advertising Account PlannerAdvertising / Graphic Design / Events58,400 USD
Advertising CoordinatorAdvertising / Graphic Design / Events73,500 USD
Advertising ManagerAdvertising / Graphic Design / Events151,800 USD
Advertising Operations ManagerAdvertising / Graphic Design / Events160,700 USD
Advertising Sales DirectorAdvertising / Graphic Design / Events166,600 USD
Advertising Strategic PlannerAdvertising / Graphic Design / Events102,700 USD
Advertising Team LeaderAdvertising / Graphic Design / Events90,900 USD
Advertising and Promotions ManagerAdvertising / Graphic Design / Events158,700 USD
AnimatorAdvertising / Graphic Design / Events73,700 USD
Art DirectorAdvertising / Graphic Design / Events92,100 USD
Art ManagerAdvertising / Graphic Design / Events99,400 USD
ArtistAdvertising / Graphic Design / Events77,400 USD
ArtworkerAdvertising / Graphic Design / Events57,200 USD
Assistant Art DirectorAdvertising / Graphic Design / Events76,000 USD
Audio EngineerAdvertising / Graphic Design / Events68,900 USD
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events58,100 USD
Audiosual TechnicianAdvertising / Graphic Design / Events54,700 USD
Broadcast AdministratorAdvertising / Graphic Design / Events103,600 USD
Catering SalesAdvertising / Graphic Design / Events64,800 USD
Catering TrainerAdvertising / Graphic Design / Events71,200 USD
Commercial and Industrial DesignerAdvertising / Graphic Design / Events59,200 USD
Conference OrganiserAdvertising / Graphic Design / Events69,200 USD
Content and Media Production LeadAdvertising / Graphic Design / Events109,700 USD
CopyWriterAdvertising / Graphic Design / Events65,700 USD
Creative DesignerAdvertising / Graphic Design / Events71,900 USD
Creative DirectorAdvertising / Graphic Design / Events94,100 USD
Designer Advertising / Graphic Design / Events54,600 USD
Desktop PublisherAdvertising / Graphic Design / Events49,400 USD
Digital Campaign ManagerAdvertising / Graphic Design / Events100,300 USD
Digital Media ManagerAdvertising / Graphic Design / Events117,100 USD
Director of EventsAdvertising / Graphic Design / Events157,600 USD
Director of Graphic DesignAdvertising / Graphic Design / Events92,000 USD
Director of Social Media MarketingAdvertising / Graphic Design / Events124,500 USD
Events DirectorAdvertising / Graphic Design / Events165,900 USD
Events and Promotions ManagerAdvertising / Graphic Design / Events160,700 USD
Exhibit DesignerAdvertising / Graphic Design / Events75,900 USD
Exhibit Display CoordinatorAdvertising / Graphic Design / Events68,500 USD
Exhibit Display ManagerAdvertising / Graphic Design / Events96,500 USD
FinisherAdvertising / Graphic Design / Events46,700 USD
Graphic ArtistAdvertising / Graphic Design / Events58,600 USD
Graphic Design SpecialistAdvertising / Graphic Design / Events69,400 USD
Graphic DesignerAdvertising / Graphic Design / Events63,200 USD
Graphics ArtistAdvertising / Graphic Design / Events59,000 USD
Graphics Design SupervisorAdvertising / Graphic Design / Events84,800 USD
Group Creative DirectorAdvertising / Graphic Design / Events102,700 USD
Imagery AnalystAdvertising / Graphic Design / Events57,400 USD
Imaging TechnologistAdvertising / Graphic Design / Events52,300 USD
Interaction DesignerAdvertising / Graphic Design / Events48,600 USD
Media AnalystAdvertising / Graphic Design / Events77,000 USD
Media ExecutiveAdvertising / Graphic Design / Events95,500 USD
Media PlannerAdvertising / Graphic Design / Events83,400 USD
Media Production CoordinatorAdvertising / Graphic Design / Events70,800 USD
Media Production ManagerAdvertising / Graphic Design / Events127,600 USD
Media Project ManagerAdvertising / Graphic Design / Events130,400 USD
Media Relations RepresentativeAdvertising / Graphic Design / Events107,300 USD
Media Sales ExecutiveAdvertising / Graphic Design / Events127,700 USD
Meeting and Event PlannerAdvertising / Graphic Design / Events74,500 USD
Multimedia ArtistAdvertising / Graphic Design / Events64,100 USD
Multimedia SpecialistAdvertising / Graphic Design / Events52,300 USD
PPC Campaign ManagerAdvertising / Graphic Design / Events93,600 USD
PhotographerAdvertising / Graphic Design / Events51,300 USD
Print Production ManagerAdvertising / Graphic Design / Events105,800 USD
Product and Brand ManagerAdvertising / Graphic Design / Events157,600 USD
Sales Promotion ManagerAdvertising / Graphic Design / Events152,900 USD
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events65,800 USD
Sketch ArtistAdvertising / Graphic Design / Events63,200 USD
Social Media ExecutiveAdvertising / Graphic Design / Events117,100 USD
Social Media ManagerAdvertising / Graphic Design / Events123,000 USD
Social Media Marketing ManagerAdvertising / Graphic Design / Events128,200 USD
Social Media StrategistAdvertising / Graphic Design / Events115,600 USD
Special Events SupervisorAdvertising / Graphic Design / Events96,500 USD
Technical TypistAdvertising / Graphic Design / Events41,500 USD
UX DesignerAdvertising / Graphic Design / Events59,100 USD
User Experience UX DesignerAdvertising / Graphic Design / Events67,300 USD

Salary Comparison by City

If you want to compare salaries with different cities in United States, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Atlanta108,200 USD
Austin134,700 USD
Boston125,400 USD
Bristol95,100 USD
Chicago140,200 USD
Cincinnati105,800 USD
Cleveland100,900 USD
Dallas127,700 USD
Denver123,800 USD
Detroit118,900 USD
Honolulu96,800 USD
Houston134,700 USD
Indianapolis123,800 USD
Iowa City94,200 USD
Jacksonville128,400 USD
Kansas City111,700 USD
Kent99,400 USD
Las Vegas114,300 USD
Long Beach109,000 USD
Los Angeles134,100 USD
Memphis118,900 USD
Miami109,700 USD
Minneapolis102,700 USD
New Orleans111,700 USD
New York142,300 USD
Oakland105,200 USD
Oklahoma City123,000 USD
Orlando94,300 USD
Philadelphia130,400 USD
Phoenix134,700 USD
Sacramento114,600 USD
San Antonio128,400 USD
San Diego140,700 USD
San Francisco130,500 USD
San Jose134,100 USD
Seattle128,200 USD
Tampa103,600 USD
Vancouver98,100 USD
Washington D.C.127,700 USD

Salary Comparison by State

The table below includes links to the average salary for each state in United States.

StateAverage Salary
Alabama118,900 USD
Alaska102,700 USD
Arizona119,700 USD
Arkansas123,000 USD
California138,700 USD
Colorado123,000 USD
Connecticut115,600 USD
Delaware107,700 USD
District of Columbia105,200 USD
Florida128,200 USD
Georgia137,100 USD
Hawaii116,400 USD
Idaho114,900 USD
Illinois130,400 USD
Indiana123,800 USD
Iowa114,900 USD
Kansas112,700 USD
Kentucky114,900 USD
Louisiana123,800 USD
Maine114,600 USD
Maryland127,700 USD
Massachusetts123,800 USD
Michigan127,600 USD
Minnesota118,900 USD
Mississippi111,700 USD
Missouri115,600 USD
Montana114,600 USD
Nebraska116,400 USD
Nevada114,300 USD
New Hampshire108,200 USD
New Jersey127,700 USD
New Mexico111,700 USD
New York128,200 USD
North Carolina123,000 USD
North Dakota109,700 USD
Ohio132,000 USD
Oklahoma118,900 USD
Oregon117,100 USD
Pennsylvania130,500 USD
Rhode Island105,200 USD
South Carolina114,300 USD
South Dakota112,700 USD
Tennessee130,500 USD
Texas137,100 USD
Utah114,900 USD
Vermont105,200 USD
Virginia123,800 USD
Washington123,000 USD
West Virginia107,700 USD
Wisconsin127,600 USD
Wyoming107,700 USD

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