Average Digital Media Specialist Salary in Basel, Switzerland for 2025

In this article, we will look at the average Digital Media Specialist salary for 2025 in Basel and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swiss franc. To keep things simple, we are using the CHF currency code instead of the currency symbol Fr..

How Much Does a Digital Media Specialist Make in Basel?

A Digital Media Specialist working in Basel will typically earn around 164,100 CHF per year, and this can range from the lowest average salary of about 76,000 CHF to the highest average salary of 257,500 CHF.

Average Annual Salary164,100 CHF
Average Monthly Salary13,675 CHF
Average Lowest Salary76,000 CHF
Lowest Monthly Salary6,333 CHF
Average Highest Salary257,500 CHF
Highest Monthly Salary21,458 CHF

These are average salaries for a Digital Media Specialist in Basel and include benefits such as housing and transport. It's also possible for a Digital Media Specialist to earn more or less than the average salaries shown above.

Digital Media Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Media Specialist Salaries in Basel

So we've looked at the average salaries a Digital Media Specialist will earn in Basel. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Media Specialist can earn between 76,000 CHF and 257,500 CHF on average in Basel. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Media Specialist in Basel is 175,200 CHF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 175,200 CHF, and 50% of the population earn more than 175,200 CHF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Media Specialist salary in Basel, 25% of the population are earning less than 114,600 CHF while 75% of the population earn more than 114,600 CHF.

75% of the population earn less than 233,800 CHF, and 25% of the population earn more than 233,800 CHF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Media Specialist Salary by Experience Level in Basel

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Digital Media Specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Media Specialist in Basel that has less than two years of experience can expect to earn somewhere in the region of 83,300 CHF.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Media Specialist salary would increase to 114,900 CHF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Media Specialist, the average salary would be 167,100 CHF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 205,400 CHF.
  • 15 - 20 Years Experience. A Digital Media Specialist with 15 to 20 years of experience can earn an average of 222,700 CHF.
  • 20+ Years Experience. For a Digital Media Specialist with more than 20 years, the expected average salary increases to 241,000 CHF.

Average Salary by Experience Chart

0-2 Years-
83,300 CHF
2-5 Years+34%
114,900 CHF
5-10 Years+48%
167,100 CHF
10-15 Years+22%
205,400 CHF
15-20 Years+9%
222,700 CHF
20+ Years+8%
241,000 CHF

Digital Media Specialist Salary by Education Level in Basel

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Media Specialist in Basel based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Media Specialist in Basel with a high school education can earn an average salary of 105,200 CHF.
  • Certificate or Diploma. A Digital Media Specialist in Basel with a certificate or diploma education can earn an average salary of 124,500 CHF.
  • Bachelor's Degree. A Digital Media Specialist in Basel with a bachelor's degree education can earn an average salary of 177,100 CHF.
  • Master's Degree. A Digital Media Specialist in Basel with a master's degree education can earn an average salary of 232,500 CHF.

Average Salary by Education Chart

High School-
105,200 CHF
Certificate or Diploma+18%
124,500 CHF
Bachelor's Degree+45%
177,100 CHF
Master's Degree+31%
232,500 CHF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Switzerland is around 51,600 to 155,000 CHF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Media Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Basel, a male digital media specialist will earn an average of 153,800 CHF, while a female digital media specialist will earn around 147,900 CHF.

This means that a male digital media specialist earns approximately 4% more than a female digital media specialist for performing the same job.

Average Salary by Gender Chart in Basel

Male-
153,800 CHF
Female-4%
147,900 CHF

Digital Media Specialist Average Pay Raise in Basel

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Media Specialist in Basel is around 13% every 15 months.

The national average pay raise across all professions and industries in Switzerland is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 15 ) × 12  = 10%

What this means is that a Digital Media Specialist in Basel can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Basel for 2025

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Switzerland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Digital Media Specialist Bonus and Incentive Rates in Basel

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Media Specialist is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
84%
No Bonus-
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Switzerland earn approximately 5% more than private sector employees in the same role.

Public Sector-
127,700 CHF
Private Sector-5%
121,800 CHF

Salaries for Jobs Similar to a Digital Media Specialist

In the table below, we have salary information for jobs that are similar to a Digital Media Specialist in Basel.

Job TitleCategorySalary
Account HandlerMarketing109,700 CHF
Affiliate ManagerMarketing130,400 CHF
Analytics SpecialistMarketing107,300 CHF
Assistant Brand ManagerMarketing142,300 CHF
Assistant Product ManagerMarketing163,800 CHF
Associate Marketing ManagerMarketing161,300 CHF
Associate Product ManagerMarketing169,700 CHF
Brand AmbassadorMarketing195,200 CHF
Brand DirectorMarketing232,500 CHF
Brand ExecutiveMarketing206,700 CHF
Brand ManagerMarketing205,400 CHF
Business Analytics SpecialistMarketing101,100 CHF
Business Channel ManagerMarketing142,300 CHF
Business Intelligence Team LeaderMarketing152,900 CHF
Campaign SpecialistMarketing132,000 CHF
Chief Marketing Officer Marketing235,300 CHF
Chief Product OfficerMarketing199,700 CHF
Communications OfficerMarketing66,900 CHF
Content ManagerMarketing114,300 CHF
Content Marketing StrategistMarketing140,200 CHF
Copy EditerMarketing84,600 CHF
Copy WriterMarketing87,000 CHF
Creative Marketing LeadMarketing134,700 CHF
Creative WriterMarketing83,000 CHF
Digital MarketerMarketing127,600 CHF
Digital Marketing ManagerMarketing166,600 CHF
Digital Marketing Strategist Marketing177,100 CHF
Director of MarketingMarketing227,600 CHF
Director of ResearchMarketing165,900 CHF
Event MarketingMarketing172,100 CHF
Head of Executive SearchMarketing201,000 CHF
Key Affiliate ManagerMarketing169,700 CHF
Localization ManagerMarketing160,600 CHF
Market Development ExecutiveMarketing189,800 CHF
Market Development ManagerMarketing187,500 CHF
Market Research AnalystMarketing152,900 CHF
Market Research ManagerMarketing167,100 CHF
Market Segmentation DirectorMarketing168,700 CHF
Marketing Account SupervisorMarketing137,100 CHF
Marketing AdministratorMarketing117,100 CHF
Marketing AdvisorMarketing128,200 CHF
Marketing AnalystMarketing130,500 CHF
Marketing AssistantMarketing73,100 CHF
Marketing AssociateMarketing68,900 CHF
Marketing Communications ManagerMarketing148,300 CHF
Marketing ConsultantMarketing176,300 CHF
Marketing CoordinatorMarketing73,800 CHF
Marketing DirectorMarketing219,500 CHF
Marketing Distribution ExecutiveMarketing182,400 CHF
Marketing ExecutiveMarketing187,500 CHF
Marketing ManagerMarketing222,700 CHF
Marketing OfficerMarketing74,100 CHF
Marketing Segment ManagerMarketing165,900 CHF
Marketing SpecialistMarketing109,700 CHF
Marketing SupervisorMarketing140,700 CHF
Marketing Vice PresidentMarketing189,800 CHF
Marketing WriterMarketing87,000 CHF
Marketing and Communications OfficerMarketing78,500 CHF
Marketing and Sales HeadMarketing222,700 CHF
Online Marketing AnalystMarketing119,700 CHF
Online Marketing ManagerMarketing151,800 CHF
Optimization ManagerMarketing142,300 CHF
Outbound SalesMarketing105,200 CHF
Outreach CoordinatorMarketing95,400 CHF
Outreach SpecialistMarketing128,200 CHF
Product DevelopmentMarketing158,900 CHF
Product ManagerMarketing175,100 CHF
Product Marketing EngineerMarketing92,500 CHF
Product Marketing ExecutiveMarketing160,600 CHF
Product Marketing ManagerMarketing172,100 CHF
Product ResearcherMarketing86,800 CHF
Product StrategistMarketing130,400 CHF
Product Strategy ResearcherMarketing123,800 CHF
Product Training SpecialistMarketing112,700 CHF
Project ManagerMarketing130,400 CHF
Publications CoordinatorMarketing82,300 CHF
Research ExecutiveMarketing153,700 CHF
Sales DirectorMarketing218,500 CHF
Sales Management SupportMarketing75,400 CHF
Sales ManagerMarketing218,700 CHF
Sales and Marketing AssistantMarketing71,400 CHF
Sales and Marketing CoordinatorMarketing74,700 CHF
Sales and Marketing DirectorMarketing219,500 CHF
Search Marketing StrategistMarketing182,400 CHF
Social Media AdministratorMarketing127,700 CHF
Social Media SpecialistMarketing125,400 CHF
Spaceman AnalystMarketing71,100 CHF
Sponsorship ConsultantMarketing114,600 CHF
Team LeaderMarketing132,000 CHF
TelemarketerMarketing67,000 CHF
Trade Marketing ExecutiveMarketing177,100 CHF
Trade Marketing ManagerMarketing165,900 CHF
Trade Marketing ProfessionalMarketing130,400 CHF
Trade Marketing SpecialistMarketing105,200 CHF
Web Analytics ManagerMarketing134,700 CHF
Web Content ManagerMarketing134,700 CHF
eMarketing ManagerMarketing183,600 CHF

Salary Comparison by City

If you want to compare salaries with different cities in Switzerland, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Bern146,900 CHF
Biel142,300 CHF
Geneve158,700 CHF
Lausanne158,900 CHF
Lugano140,700 CHF
Luzern152,700 CHF
St. Gallen142,300 CHF
Winterthur142,300 CHF
Zurich171,300 CHF

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