Average Digital Media Manager Salary in Zadar, Croatia for 2026
In this article, we will look at the average Digital Media Manager salary for 2026 in Zadar and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Croatian kuna. To keep things simple, we are using the HRK currency code instead of the currency symbol kn.
How Much Does a Digital Media Manager Make in Zadar?
A Digital Media Manager working in Zadar will typically earn around 216,800 HRK per year, and this can range from the lowest average salary of about 117,440 HRK to the highest average salary of 327,800 HRK.
These are average salaries for a Digital Media Manager in Zadar and include benefits such as housing and transport. It's also possible for a Digital Media Manager to earn more or less than the average salaries shown above.
Digital Media Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Digital Media Manager Salaries in Zadar
So we've looked at the average salaries a Digital Media Manager will earn in Zadar. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Digital Media Manager can earn between 117,440 HRK and 327,800 HRK on average in Zadar. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Digital Media Manager in Zadar is 200,000 HRK. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 200,000 HRK, and 50% of the population earn more than 200,000 HRK.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Digital Media Manager salary in Zadar, 25% of the population are earning less than 143,200 HRK while 75% of the population earn more than 143,200 HRK.
75% of the population earn less than 240,500 HRK, and 25% of the population earn more than 240,500 HRK.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Digital Media Manager Salary by Experience Level in Zadar
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Digital Media Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Digital Media Manager in Zadar that has less than two years of experience can expect to earn somewhere in the region of 137,400 HRK.
- 2 - 5 Years Experience. With two to five years of experience the average Digital Media Manager salary would increase to 172,200 HRK.
- 5 - 10 Years Experience. From five to ten years of experience as a Digital Media Manager, the average salary would be 228,500 HRK.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 266,000 HRK.
- 15 - 20 Years Experience. A Digital Media Manager with 15 to 20 years of experience can earn an average of 294,700 HRK.
- 20+ Years Experience. For a Digital Media Manager with more than 20 years, the expected average salary increases to 315,700 HRK.
Average Salary by Experience Chart
| 0-2 Years | - | 137,400 HRK |
| 2-5 Years | +26% | 172,200 HRK |
| 5-10 Years | +32% | 228,500 HRK |
| 10-15 Years | +18% | 266,000 HRK |
| 15-20 Years | +11% | 294,700 HRK |
| 20+ Years | +6% | 315,700 HRK |
Digital Media Manager Salary by Education Level in Zadar
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Digital Media Manager in Zadar based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Digital Media Manager in Zadar with a high school education can earn an average salary of 164,200 HRK.
- Certificate or Diploma. A Digital Media Manager in Zadar with a certificate or diploma education can earn an average salary of 187,300 HRK.
- Bachelor's Degree. A Digital Media Manager in Zadar with a bachelor's degree education can earn an average salary of 246,200 HRK.
- Master's Degree. A Digital Media Manager in Zadar with a master's degree education can earn an average salary of 305,600 HRK.
Average Salary by Education Chart
| High School | - | 164,200 HRK |
| Certificate or Diploma | +13% | 187,300 HRK |
| Bachelor's Degree | +32% | 246,200 HRK |
| Master's Degree | +24% | 305,600 HRK |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Croatia is around 74,200 to 223,000 HRK and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Digital Media Manager Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Zadar, a male digital media manager will earn an average of 217,900 HRK, while a female digital media manager will earn around 204,700 HRK.
This means that a male digital media manager earns approximately 6% more than a female digital media manager for performing the same job.
Average Salary by Gender Chart in Zadar
| Male | - | 217,900 HRK |
| Female | -6% | 204,700 HRK |
Digital Media Manager Average Pay Raise in Zadar
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Digital Media Manager in Zadar is around 12% every 18 months.
The national average pay raise across all professions and industries in Croatia is around 9% every 17 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 12 ÷ 18 ) × 12 = 8%
What this means is that a Digital Media Manager in Zadar can expect to receive an average pay raise of around 8% every 12 months.
Annual Pay Raise by Industry in Zadar for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Croatia.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 9% |
| Energy | - | 9% |
| Information Technology | - | 9% |
| Healthcare | - | 9% |
| Travel | - | 9% |
| Construction | - | 9% |
| Education | - | 9% |
Digital Media Manager Bonus and Incentive Rates in Zadar
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Digital Media Manager is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.
16% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 84% |
| No Bonus | - | 16% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Croatia earn approximately 9% more than private sector employees in the same role.
| Public Sector | - | 187,500 HRK |
| Private Sector | -9% | 172,200 HRK |
Salaries for Jobs Similar to a Digital Media Manager
In the table below, we have salary information for jobs that are similar to a Digital Media Manager in Zadar.
| Job Title | Category | Salary |
|---|---|---|
| Advertising Account Executive | Advertising / Graphic Design / Events | 194,600 HRK |
| Advertising Account Manager | Advertising / Graphic Design / Events | 215,100 HRK |
| Advertising Account Planner | Advertising / Graphic Design / Events | 111,900 HRK |
| Advertising Coordinator | Advertising / Graphic Design / Events | 138,800 HRK |
| Advertising Manager | Advertising / Graphic Design / Events | 271,300 HRK |
| Advertising Operations Manager | Advertising / Graphic Design / Events | 283,700 HRK |
| Advertising Sales Director | Advertising / Graphic Design / Events | 308,900 HRK |
| Advertising Strategic Planner | Advertising / Graphic Design / Events | 180,500 HRK |
| Advertising Team Leader | Advertising / Graphic Design / Events | 172,200 HRK |
| Advertising and Promotions Manager | Advertising / Graphic Design / Events | 282,500 HRK |
| Animator | Advertising / Graphic Design / Events | 123,400 HRK |
| Art Director | Advertising / Graphic Design / Events | 175,900 HRK |
| Art Manager | Advertising / Graphic Design / Events | 180,300 HRK |
| Artist | Advertising / Graphic Design / Events | 143,200 HRK |
| Artworker | Advertising / Graphic Design / Events | 105,080 HRK |
| Assistant Art Director | Advertising / Graphic Design / Events | 134,600 HRK |
| Audio Engineer | Advertising / Graphic Design / Events | 123,400 HRK |
| Audio and Video Equipment Technician | Advertising / Graphic Design / Events | 106,780 HRK |
| Audiosual Technician | Advertising / Graphic Design / Events | 105,440 HRK |
| Broadcast Administrator | Advertising / Graphic Design / Events | 183,600 HRK |
| Catering Sales | Advertising / Graphic Design / Events | 111,240 HRK |
| Catering Trainer | Advertising / Graphic Design / Events | 136,100 HRK |
| Commercial and Industrial Designer | Advertising / Graphic Design / Events | 106,820 HRK |
| Conference Organiser | Advertising / Graphic Design / Events | 128,900 HRK |
| Content and Media Production Lead | Advertising / Graphic Design / Events | 197,600 HRK |
| CopyWriter | Advertising / Graphic Design / Events | 125,100 HRK |
| Creative Designer | Advertising / Graphic Design / Events | 129,000 HRK |
| Creative Director | Advertising / Graphic Design / Events | 172,200 HRK |
| Designer | Advertising / Graphic Design / Events | 105,620 HRK |
| Desktop Publisher | Advertising / Graphic Design / Events | 87,520 HRK |
| Digital Campaign Manager | Advertising / Graphic Design / Events | 176,800 HRK |
| Digital Media Strategist | Advertising / Graphic Design / Events | 228,500 HRK |
| Director of Events | Advertising / Graphic Design / Events | 288,100 HRK |
| Director of Graphic Design | Advertising / Graphic Design / Events | 159,100 HRK |
| Director of Social Media Marketing | Advertising / Graphic Design / Events | 225,700 HRK |
| Events Director | Advertising / Graphic Design / Events | 305,600 HRK |
| Events and Promotions Manager | Advertising / Graphic Design / Events | 288,100 HRK |
| Exhibit Designer | Advertising / Graphic Design / Events | 138,800 HRK |
| Exhibit Display Coordinator | Advertising / Graphic Design / Events | 129,000 HRK |
| Exhibit Display Manager | Advertising / Graphic Design / Events | 181,600 HRK |
| Finisher | Advertising / Graphic Design / Events | 93,220 HRK |
| Graphic Artist | Advertising / Graphic Design / Events | 113,700 HRK |
| Graphic Design Specialist | Advertising / Graphic Design / Events | 124,400 HRK |
| Graphic Designer | Advertising / Graphic Design / Events | 106,360 HRK |
| Graphics Artist | Advertising / Graphic Design / Events | 111,460 HRK |
| Graphics Design Supervisor | Advertising / Graphic Design / Events | 150,000 HRK |
| Group Creative Director | Advertising / Graphic Design / Events | 189,300 HRK |
| Imagery Analyst | Advertising / Graphic Design / Events | 104,500 HRK |
| Imaging Technologist | Advertising / Graphic Design / Events | 97,300 HRK |
| Interaction Designer | Advertising / Graphic Design / Events | 92,880 HRK |
| Media Analyst | Advertising / Graphic Design / Events | 146,200 HRK |
| Media Executive | Advertising / Graphic Design / Events | 180,500 HRK |
| Media Planner | Advertising / Graphic Design / Events | 148,300 HRK |
| Media Production Coordinator | Advertising / Graphic Design / Events | 137,400 HRK |
| Media Production Manager | Advertising / Graphic Design / Events | 233,900 HRK |
| Media Project Manager | Advertising / Graphic Design / Events | 233,900 HRK |
| Media Relations Representative | Advertising / Graphic Design / Events | 190,500 HRK |
| Media Sales Executive | Advertising / Graphic Design / Events | 225,300 HRK |
| Meeting and Event Planner | Advertising / Graphic Design / Events | 136,100 HRK |
| Multimedia Artist | Advertising / Graphic Design / Events | 109,460 HRK |
| Multimedia Specialist | Advertising / Graphic Design / Events | 97,300 HRK |
| PPC Campaign Manager | Advertising / Graphic Design / Events | 183,600 HRK |
| Photographer | Advertising / Graphic Design / Events | 96,160 HRK |
| Print Production Manager | Advertising / Graphic Design / Events | 197,600 HRK |
| Product and Brand Manager | Advertising / Graphic Design / Events | 273,300 HRK |
| Sales Promotion Manager | Advertising / Graphic Design / Events | 288,100 HRK |
| Search Engine Optimization Specialist (SEO) | Advertising / Graphic Design / Events | 127,700 HRK |
| Sketch Artist | Advertising / Graphic Design / Events | 119,900 HRK |
| Social Media Executive | Advertising / Graphic Design / Events | 227,600 HRK |
| Social Media Manager | Advertising / Graphic Design / Events | 217,900 HRK |
| Social Media Marketing Manager | Advertising / Graphic Design / Events | 232,400 HRK |
| Social Media Strategist | Advertising / Graphic Design / Events | 221,500 HRK |
| Special Events Supervisor | Advertising / Graphic Design / Events | 167,100 HRK |
| Technical Typist | Advertising / Graphic Design / Events | 77,860 HRK |
| UX Designer | Advertising / Graphic Design / Events | 104,620 HRK |
| User Experience UX Designer | Advertising / Graphic Design / Events | 117,520 HRK |
Salary Comparison by City
If you want to compare salaries with different cities in Croatia, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Zagreb | 238,900 HRK |
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