Average Digital Marketing Strategist Salary in Mexico City, Mexico for 2026

In this article, we will look at the average Digital Marketing Strategist salary for 2026 in Mexico City and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Digital Marketing Strategist Make in Mexico City?

A Digital Marketing Strategist working in Mexico City will typically earn around 710,500 MXN per year, and this can range from the lowest average salary of about 332,100 MXN to the highest average salary of 1,124,200 MXN.

These are average salaries for a Digital Marketing Strategist in Mexico City and include benefits such as housing and transport. It's also possible for a Digital Marketing Strategist to earn more or less than the average salaries shown above.

Digital Marketing Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketing Strategist Salaries in Mexico City

So we've looked at the average salaries a Digital Marketing Strategist will earn in Mexico City. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketing Strategist can earn between 332,100 MXN and 1,124,200 MXN on average in Mexico City. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketing Strategist in Mexico City is 752,600 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 752,600 MXN, and 50% of the population earn more than 752,600 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketing Strategist salary in Mexico City, 25% of the population are earning less than 489,500 MXN while 75% of the population earn more than 489,500 MXN.

75% of the population earn less than 993,600 MXN, and 25% of the population earn more than 993,600 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Digital Marketing Strategist Salary by Experience Level in Mexico City

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Digital Marketing Strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Digital Marketing Strategist in Mexico City that has less than two years of experience can expect to earn somewhere in the region of 384,500 MXN.
• 2 - 5 Years Experience. With two to five years of experience the average Digital Marketing Strategist salary would increase to 533,100 MXN.
• 5 - 10 Years Experience. From five to ten years of experience as a Digital Marketing Strategist , the average salary would be 757,300 MXN.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 922,900 MXN.
• 15 - 20 Years Experience. A Digital Marketing Strategist with 15 to 20 years of experience can earn an average of 974,600 MXN.
• 20+ Years Experience. For a Digital Marketing Strategist with more than 20 years, the expected average salary increases to 1,057,700 MXN.

Average Salary by Experience Chart

Digital Marketing Strategist Salary by Education Level in Mexico City

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketing Strategist in Mexico City based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Digital Marketing Strategist in Mexico City with a high school education can earn an average salary of 478,100 MXN.
• Certificate or Diploma. A Digital Marketing Strategist in Mexico City with a certificate or diploma education can earn an average salary of 555,800 MXN.
• Bachelor's Degree. A Digital Marketing Strategist in Mexico City with a bachelor's degree education can earn an average salary of 808,000 MXN.
• Master's Degree. A Digital Marketing Strategist in Mexico City with a master's degree education can earn an average salary of 1,057,700 MXN.

Average Salary by Education Chart

Digital Marketing Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mexico City, a male digital marketing strategist will earn an average of 562,600 MXN, while a female digital marketing strategist will earn around 501,400 MXN.

This means that a male digital marketing strategist earns approximately 12% more than a female digital marketing strategist for performing the same job.

Average Salary by Gender Chart in Mexico City

Digital Marketing Strategist Average Pay Raise in Mexico City

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketing Strategist in Mexico City is around 13% every 19 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 19 ) × 12  = 8%

What this means is that a Digital Marketing Strategist in Mexico City can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Mexico City for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Digital Marketing Strategist Bonus and Incentive Rates in Mexico City

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketing Strategist is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Salaries for Jobs Similar to a Digital Marketing Strategist

In the table below, we have salary information for jobs that are similar to a Digital Marketing Strategist in Mexico City.

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.