Average Digital Marketer Salary in Villahermosa, Mexico for 2026

In this article, we will look at the average Digital Marketer salary for 2026 in Villahermosa and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Mexican peso. To keep things simple, we are using the MXN currency code instead of the currency symbol $.

How Much Does a Digital Marketer Make in Villahermosa?

A Digital Marketer working in Villahermosa will typically earn around 436,200 MXN per year, and this can range from the lowest average salary of about 232,900 MXN to the highest average salary of 664,500 MXN.

Average Annual Salary436,200 MXN
Average Monthly Salary36,350 MXN
Average Lowest Salary232,900 MXN
Lowest Monthly Salary19,408 MXN
Average Highest Salary664,500 MXN
Highest Monthly Salary55,375 MXN

These are average salaries for a Digital Marketer in Villahermosa and include benefits such as housing and transport. It's also possible for a Digital Marketer to earn more or less than the average salaries shown above.

Digital Marketer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketer Salaries in Villahermosa

So we've looked at the average salaries a Digital Marketer will earn in Villahermosa. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketer can earn between 232,900 MXN and 664,500 MXN on average in Villahermosa. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketer in Villahermosa is 412,000 MXN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 412,000 MXN, and 50% of the population earn more than 412,000 MXN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketer salary in Villahermosa, 25% of the population are earning less than 290,800 MXN while 75% of the population earn more than 290,800 MXN.

75% of the population earn less than 504,300 MXN, and 25% of the population earn more than 504,300 MXN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketer Salary by Experience Level in Villahermosa

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Digital Marketer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Marketer in Villahermosa that has less than two years of experience can expect to earn somewhere in the region of 266,000 MXN.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Marketer salary would increase to 327,800 MXN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Marketer, the average salary would be 464,400 MXN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 539,700 MXN.
  • 15 - 20 Years Experience. A Digital Marketer with 15 to 20 years of experience can earn an average of 596,100 MXN.
  • 20+ Years Experience. For a Digital Marketer with more than 20 years, the expected average salary increases to 629,800 MXN.

Average Salary by Experience Chart

0-2 Years-
266,000 MXN
2-5 Years+23%
327,800 MXN
5-10 Years+42%
464,400 MXN
10-15 Years+17%
539,700 MXN
15-20 Years+10%
596,100 MXN
20+ Years+6%
629,800 MXN

Digital Marketer Salary by Education Level in Villahermosa

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketer in Villahermosa based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Marketer in Villahermosa with a high school education can earn an average salary of 322,600 MXN.
  • Certificate or Diploma. A Digital Marketer in Villahermosa with a certificate or diploma education can earn an average salary of 366,200 MXN.
  • Bachelor's Degree. A Digital Marketer in Villahermosa with a bachelor's degree education can earn an average salary of 478,000 MXN.
  • Master's Degree. A Digital Marketer in Villahermosa with a master's degree education can earn an average salary of 629,800 MXN.

Average Salary by Education Chart

High School-
322,600 MXN
Certificate or Diploma+13%
366,200 MXN
Bachelor's Degree+31%
478,000 MXN
Master's Degree+32%
629,800 MXN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Mexico is around 166,000 to 498,000 MXN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Villahermosa, a male digital marketer will earn an average of 424,300 MXN, while a female digital marketer will earn around 371,100 MXN.

This means that a male digital marketer earns approximately 14% more than a female digital marketer for performing the same job.

Average Salary by Gender Chart in Villahermosa

Male-
424,300 MXN
Female-14%
371,100 MXN

Digital Marketer Average Pay Raise in Villahermosa

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketer in Villahermosa is around 11% every 18 months.

The national average pay raise across all professions and industries in Mexico is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 18 ) × 12  = 7%

What this means is that a Digital Marketer in Villahermosa can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Villahermosa for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Mexico.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
4%
Energy-
8%
Information Technology-
3%
Healthcare-
7%
Travel-
2%
Construction-
6%
Education-
1%

Digital Marketer Bonus and Incentive Rates in Villahermosa

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketer is a high bonus based job, with 78% of employees reporting at least one bonus in the last 12 months.

22% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus-
78%
No Bonus-
22%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Mexico earn approximately 8% more than private sector employees in the same role.

Public Sector-
415,900 MXN
Private Sector-8%
384,200 MXN

Salaries for Jobs Similar to a Digital Marketer

In the table below, we have salary information for jobs that are similar to a Digital Marketer in Villahermosa.

Job TitleCategorySalary
Account HandlerMarketing315,700 MXN
Affiliate ManagerMarketing447,300 MXN
Analytics SpecialistMarketing327,800 MXN
Assistant Brand ManagerMarketing454,300 MXN
Assistant Product ManagerMarketing480,300 MXN
Associate Marketing ManagerMarketing487,600 MXN
Associate Product ManagerMarketing485,300 MXN
Brand AmbassadorMarketing614,600 MXN
Brand DirectorMarketing778,900 MXN
Brand ExecutiveMarketing643,800 MXN
Brand ManagerMarketing664,500 MXN
Business Analytics SpecialistMarketing325,800 MXN
Business Channel ManagerMarketing450,300 MXN
Business Intelligence Team LeaderMarketing480,300 MXN
Campaign SpecialistMarketing409,000 MXN
Chief Marketing Officer Marketing683,800 MXN
Chief Product OfficerMarketing680,100 MXN
Communications OfficerMarketing207,700 MXN
Content ManagerMarketing382,600 MXN
Content Marketing StrategistMarketing445,100 MXN
Copy EditerMarketing266,000 MXN
Copy WriterMarketing275,500 MXN
Creative Marketing LeadMarketing425,100 MXN
Creative WriterMarketing273,000 MXN
Digital Marketing ManagerMarketing547,800 MXN
Digital Marketing Strategist Marketing529,600 MXN
Digital Media SpecialistMarketing454,300 MXN
Director of MarketingMarketing689,900 MXN
Director of ResearchMarketing502,200 MXN
Event MarketingMarketing514,800 MXN
Head of Executive SearchMarketing606,400 MXN
Key Affiliate ManagerMarketing500,100 MXN
Localization ManagerMarketing475,700 MXN
Market Development ExecutiveMarketing572,200 MXN
Market Development ManagerMarketing572,200 MXN
Market Research AnalystMarketing485,300 MXN
Market Research ManagerMarketing496,100 MXN
Market Segmentation DirectorMarketing518,300 MXN
Marketing Account SupervisorMarketing420,800 MXN
Marketing AdministratorMarketing367,200 MXN
Marketing AdvisorMarketing401,300 MXN
Marketing AnalystMarketing431,300 MXN
Marketing AssistantMarketing225,700 MXN
Marketing AssociateMarketing228,000 MXN
Marketing Communications ManagerMarketing472,100 MXN
Marketing ConsultantMarketing504,400 MXN
Marketing CoordinatorMarketing227,600 MXN
Marketing DirectorMarketing696,700 MXN
Marketing Distribution ExecutiveMarketing551,200 MXN
Marketing ExecutiveMarketing565,100 MXN
Marketing ManagerMarketing719,100 MXN
Marketing OfficerMarketing232,400 MXN
Marketing Segment ManagerMarketing520,900 MXN
Marketing SpecialistMarketing362,200 MXN
Marketing SupervisorMarketing404,600 MXN
Marketing Vice PresidentMarketing563,300 MXN
Marketing WriterMarketing266,000 MXN
Marketing and Communications OfficerMarketing258,400 MXN
Marketing and Sales HeadMarketing691,200 MXN
Online Marketing AnalystMarketing399,900 MXN
Online Marketing ManagerMarketing467,700 MXN
Optimization ManagerMarketing447,700 MXN
Outbound SalesMarketing314,500 MXN
Outreach CoordinatorMarketing305,600 MXN
Outreach SpecialistMarketing371,100 MXN
Product DevelopmentMarketing489,600 MXN
Product ManagerMarketing545,300 MXN
Product Marketing EngineerMarketing301,800 MXN
Product Marketing ExecutiveMarketing535,800 MXN
Product Marketing ManagerMarketing548,500 MXN
Product ResearcherMarketing301,800 MXN
Product StrategistMarketing431,300 MXN
Product Strategy ResearcherMarketing384,200 MXN
Product Training SpecialistMarketing351,200 MXN
Project ManagerMarketing426,700 MXN
Publications CoordinatorMarketing263,100 MXN
Research ExecutiveMarketing489,600 MXN
Sales DirectorMarketing675,100 MXN
Sales Management SupportMarketing243,000 MXN
Sales ManagerMarketing648,200 MXN
Sales and Marketing AssistantMarketing208,600 MXN
Sales and Marketing CoordinatorMarketing228,000 MXN
Sales and Marketing DirectorMarketing746,600 MXN
Search Marketing StrategistMarketing605,700 MXN
Social Media AdministratorMarketing407,100 MXN
Social Media SpecialistMarketing377,200 MXN
Spaceman AnalystMarketing225,700 MXN
Sponsorship ConsultantMarketing367,200 MXN
Team LeaderMarketing411,400 MXN
TelemarketerMarketing215,100 MXN
Trade Marketing ExecutiveMarketing535,800 MXN
Trade Marketing ManagerMarketing543,200 MXN
Trade Marketing ProfessionalMarketing420,800 MXN
Trade Marketing SpecialistMarketing320,500 MXN
Web Analytics ManagerMarketing454,300 MXN
Web Content ManagerMarketing420,800 MXN
eMarketing ManagerMarketing582,700 MXN

Salary Comparison by City

If you want to compare salaries with different cities in Mexico, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Acapulco496,100 MXN
Acuna388,100 MXN
Aguascalientes487,600 MXN
Boca del Rio320,500 MXN
Buenavista361,500 MXN
Campeche381,800 MXN
Cancun453,200 MXN
Celaya415,900 MXN
Chalco335,800 MXN
Chetumal340,000 MXN
Chicoloapan345,100 MXN
Chihuahua480,600 MXN
Chilpancingo352,000 MXN
Chimalhuacan489,600 MXN
Cholula de Rivadabia344,600 MXN
Ciudad Apodaca451,000 MXN
Ciudad Juarez361,600 MXN
Ciudad Lopez Mateos442,200 MXN
Ciudad Obregon409,000 MXN
Ciudad Santa Catarina420,100 MXN
Ciudad Valles340,000 MXN
Ciudad Victoria411,400 MXN
Ciudad del Carmen361,600 MXN
Coacalco414,000 MXN
Coatzacoalcos367,900 MXN
Colima339,100 MXN
Cordoba322,600 MXN
Cuautitlan Izcalli454,300 MXN
Cuautla330,700 MXN
Cuernavaca424,300 MXN
Culiacan498,000 MXN
Delicias311,700 MXN
Durango476,600 MXN
Ecatepec de Morelos514,800 MXN
Ensenada430,000 MXN
Fresnillo325,900 MXN
General Escobedo445,100 MXN
Gomez Palacio397,900 MXN
Guadalajara504,400 MXN
Guadalupe496,100 MXN
Guaymas322,600 MXN
Hermosillo467,700 MXN
Hidalgo del Parral315,700 MXN
Iguala315,900 MXN
Irapuato450,300 MXN
Ixtapaluca425,100 MXN
Jiutepec344,600 MXN
La Paz385,300 MXN
Leon514,800 MXN
Los Mochis412,000 MXN
Los Reyes la Paz414,000 MXN
Manzanillo330,700 MXN
Matamoros453,200 MXN
Mazatlan417,200 MXN
Merida464,900 MXN
Metepec388,100 MXN
Mexicali472,000 MXN
Mexico City524,400 MXN
Minatitlan305,600 MXN
Monclova371,100 MXN
Monterrey519,300 MXN
Morelia476,600 MXN
Naucalpan483,400 MXN
Navojoa294,700 MXN
Nezahualcoyotl500,100 MXN
Nogales381,800 MXN
Nuevo Laredo454,300 MXN
Oaxaca403,100 MXN
Ojo de Agua396,300 MXN
Orizaba301,800 MXN
Pachuca381,800 MXN
Piedras Negras345,100 MXN
Playa del Carmen341,400 MXN
Poza Rica351,200 MXN
Puebla498,500 MXN
Puerto Vallarta369,900 MXN
Queretaro467,100 MXN
Reynosa472,100 MXN
Salamanca361,500 MXN
Saltillo462,300 MXN
San Cristobal de las Casas369,900 MXN
San Juan del Rio317,700 MXN
San Luis Potosi492,400 MXN
San Luis Rio Colorado349,300 MXN
San Nicolas de los Garza437,900 MXN
San Pablo de las Salinas361,500 MXN
San Pedro Garza Garcia309,800 MXN
Soledad de Graciano Sanchez394,800 MXN
Tampico398,300 MXN
Tapachula383,300 MXN
Tehuacan377,200 MXN
Tepic440,200 MXN
Tijuana485,200 MXN
Tlalnepantla de Baz476,600 MXN
Tlaquepaque448,500 MXN
Toluca430,000 MXN
Tonala425,100 MXN
Torreon457,300 MXN
Tuxtla Gutierrez464,400 MXN
Uruapan388,100 MXN
Veracruz455,400 MXN
Villa Nicolas Romero409,000 MXN
Xalapa433,800 MXN
Xico420,100 MXN
Zacatecas319,600 MXN
Zamora de Hidalgo341,400 MXN
Zapopan499,300 MXN

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