Average Digital Marketer Salary in Huancayo, Peru for 2026

In this article, we will look at the average Digital Marketer salary for 2026 in Huancayo and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Peruvian sol. To keep things simple, we are using the PEN currency code instead of the currency symbol S/ .

How Much Does a Digital Marketer Make in Huancayo?

A Digital Marketer working in Huancayo will typically earn around 88,620 PEN per year, and this can range from the lowest average salary of about 39,420 PEN to the highest average salary of 138,200 PEN.

Average Annual Salary88,620 PEN

Average Monthly Salary7,385 PEN

Average Lowest Salary39,420 PEN

Lowest Monthly Salary3,285 PEN

Average Highest Salary138,200 PEN

Highest Monthly Salary11,516 PEN

These are average salaries for a Digital Marketer in Huancayo and include benefits such as housing and transport. It's also possible for a Digital Marketer to earn more or less than the average salaries shown above.

Digital Marketer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketer Salaries in Huancayo

So we've looked at the average salaries a Digital Marketer will earn in Huancayo. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketer can earn between 39,420 PEN and 138,200 PEN on average in Huancayo. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketer in Huancayo is 93,880 PEN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 93,880 PEN, and 50% of the population earn more than 93,880 PEN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketer salary in Huancayo, 25% of the population are earning less than 60,340 PEN while 75% of the population earn more than 60,340 PEN.

75% of the population earn less than 127,700 PEN, and 25% of the population earn more than 127,700 PEN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

If your salary is higher than the average and the median salary, you are earning well compared to others.
If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketer Salary by Experience Level in Huancayo

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Digital Marketer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

0 - 2 Years Experience. A Digital Marketer in Huancayo that has less than two years of experience can expect to earn somewhere in the region of 47,540 PEN.
2 - 5 Years Experience. With two to five years of experience the average Digital Marketer salary would increase to 62,100 PEN.
5 - 10 Years Experience. From five to ten years of experience as a Digital Marketer, the average salary would be 89,460 PEN.
10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 110,380 PEN.
15 - 20 Years Experience. A Digital Marketer with 15 to 20 years of experience can earn an average of 119,700 PEN.
20+ Years Experience. For a Digital Marketer with more than 20 years, the expected average salary increases to 128,500 PEN.

Average Salary by Experience Chart

0-2 Years	-	47,540 PEN
2-5 Years	+34%	62,100 PEN
5-10 Years	+48%	89,460 PEN
10-15 Years	+22%	110,380 PEN
15-20 Years	+9%	119,700 PEN
20+ Years	+8%	128,500 PEN

Digital Marketer Salary by Education Level in Huancayo

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketer in Huancayo based on the education level of the employees in order to find out whether a better education level would increase your salary.

High School. A Digital Marketer in Huancayo with a high school education can earn an average salary of 54,560 PEN.
Certificate or Diploma. A Digital Marketer in Huancayo with a certificate or diploma education can earn an average salary of 64,620 PEN.
Bachelor's Degree. A Digital Marketer in Huancayo with a bachelor's degree education can earn an average salary of 94,380 PEN.
Master's Degree. A Digital Marketer in Huancayo with a master's degree education can earn an average salary of 127,700 PEN.

Average Salary by Education Chart

High School	-	54,560 PEN
Certificate or Diploma	+18%	64,620 PEN
Bachelor's Degree	+45%	94,380 PEN
Master's Degree	+31%	127,700 PEN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Peru is around 37,700 to 113,000 PEN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Huancayo, a male digital marketer will earn an average of 87,040 PEN, while a female digital marketer will earn around 82,480 PEN.

This means that a male digital marketer earns approximately 6% more than a female digital marketer for performing the same job.

Average Salary by Gender Chart in Huancayo

Male	-	87,040 PEN
Female	-6%	82,480 PEN

Digital Marketer Average Pay Raise in Huancayo

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketer in Huancayo is around 12% every 17 months.

The national average pay raise across all professions and industries in Peru is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Digital Marketer in Huancayo can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Huancayo for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Peru.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking	-	8%
Energy	-	7%
Information Technology	-	6%
Healthcare	-	5%
Travel	-	4%
Construction	-	3%
Education	-	2%

Digital Marketer Bonus and Incentive Rates in Huancayo

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketer is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus	-	81%
No Bonus	-	19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Peru earn approximately 10% more than private sector employees in the same role.

Public Sector	-	93,880 PEN
Private Sector	-10%	85,700 PEN

Salaries for Jobs Similar to a Digital Marketer

In the table below, we have salary information for jobs that are similar to a Digital Marketer in Huancayo.

Job Title	Category	Salary
Account Handler	Marketing	74,620 PEN
Affiliate Manager	Marketing	96,680 PEN
Analytics Specialist	Marketing	67,120 PEN
Assistant Brand Manager	Marketing	101,980 PEN
Assistant Product Manager	Marketing	106,780 PEN
Associate Marketing Manager	Marketing	116,960 PEN
Associate Product Manager	Marketing	109,520 PEN
Brand Ambassador	Marketing	137,400 PEN
Brand Director	Marketing	161,600 PEN
Brand Executive	Marketing	138,200 PEN
Brand Manager	Marketing	142,300 PEN
Business Analytics Specialist	Marketing	67,900 PEN
Business Channel Manager	Marketing	98,540 PEN
Business Intelligence Team Leader	Marketing	107,320 PEN
Campaign Specialist	Marketing	93,120 PEN
Chief Marketing Officer	Marketing	159,400 PEN
Chief Product Officer	Marketing	142,300 PEN
Communications Officer	Marketing	46,880 PEN
Content Manager	Marketing	77,120 PEN
Content Marketing Strategist	Marketing	96,720 PEN
Copy Editer	Marketing	62,100 PEN
Copy Writer	Marketing	58,000 PEN
Creative Marketing Lead	Marketing	93,600 PEN
Creative Writer	Marketing	57,900 PEN
Digital Marketing Manager	Marketing	113,560 PEN
Digital Marketing Strategist	Marketing	116,420 PEN
Digital Media Specialist	Marketing	105,440 PEN
Director of Marketing	Marketing	161,600 PEN
Director of Research	Marketing	119,020 PEN
Event Marketing	Marketing	113,420 PEN
Head of Executive Search	Marketing	142,300 PEN
Key Affiliate Manager	Marketing	115,080 PEN
Localization Manager	Marketing	104,620 PEN
Market Development Executive	Marketing	125,700 PEN
Market Development Manager	Marketing	128,900 PEN
Market Research Analyst	Marketing	103,820 PEN
Market Research Manager	Marketing	110,340 PEN
Market Segmentation Director	Marketing	114,900 PEN
Marketing Account Supervisor	Marketing	93,780 PEN
Marketing Administrator	Marketing	77,620 PEN
Marketing Advisor	Marketing	92,720 PEN
Marketing Analyst	Marketing	88,600 PEN
Marketing Assistant	Marketing	53,860 PEN
Marketing Associate	Marketing	48,140 PEN
Marketing Communications Manager	Marketing	103,840 PEN
Marketing Consultant	Marketing	112,760 PEN
Marketing Coordinator	Marketing	50,340 PEN
Marketing Director	Marketing	161,300 PEN
Marketing Distribution Executive	Marketing	124,400 PEN
Marketing Executive	Marketing	128,900 PEN
Marketing Manager	Marketing	158,700 PEN
Marketing Officer	Marketing	49,560 PEN
Marketing Segment Manager	Marketing	109,520 PEN
Marketing Specialist	Marketing	75,040 PEN
Marketing Supervisor	Marketing	95,600 PEN
Marketing Vice President	Marketing	125,700 PEN
Marketing Writer	Marketing	58,000 PEN
Marketing and Communications Officer	Marketing	57,320 PEN
Marketing and Sales Head	Marketing	158,700 PEN
Online Marketing Analyst	Marketing	87,880 PEN
Online Marketing Manager	Marketing	105,300 PEN
Optimization Manager	Marketing	95,420 PEN
Outbound Sales	Marketing	67,120 PEN
Outreach Coordinator	Marketing	63,480 PEN
Outreach Specialist	Marketing	88,480 PEN
Product Development	Marketing	114,380 PEN
Product Manager	Marketing	125,100 PEN
Product Marketing Engineer	Marketing	64,560 PEN
Product Marketing Executive	Marketing	115,940 PEN
Product Marketing Manager	Marketing	118,200 PEN
Product Researcher	Marketing	58,440 PEN
Product Strategist	Marketing	91,520 PEN
Product Strategy Researcher	Marketing	85,880 PEN
Product Training Specialist	Marketing	75,280 PEN
Project Manager	Marketing	91,520 PEN
Publications Coordinator	Marketing	54,460 PEN
Research Executive	Marketing	110,340 PEN
Sales Director	Marketing	150,000 PEN
Sales Management Support	Marketing	50,180 PEN
Sales Manager	Marketing	146,200 PEN
Sales and Marketing Assistant	Marketing	48,920 PEN
Sales and Marketing Coordinator	Marketing	53,160 PEN
Sales and Marketing Director	Marketing	161,300 PEN
Search Marketing Strategist	Marketing	130,400 PEN
Social Media Administrator	Marketing	84,780 PEN
Social Media Specialist	Marketing	89,120 PEN
Spaceman Analyst	Marketing	48,740 PEN
Sponsorship Consultant	Marketing	79,360 PEN
Team Leader	Marketing	96,160 PEN
Telemarketer	Marketing	45,620 PEN
Trade Marketing Executive	Marketing	119,700 PEN
Trade Marketing Manager	Marketing	119,900 PEN
Trade Marketing Professional	Marketing	90,660 PEN
Trade Marketing Specialist	Marketing	65,920 PEN
Web Analytics Manager	Marketing	92,500 PEN
Web Content Manager	Marketing	97,260 PEN
eMarketing Manager	Marketing	128,500 PEN

Salary Comparison by City

If you want to compare salaries with different cities in Peru, you can use the links below to explore the data for each specific city we have researched.

City	Average Salary
Arequipa	94,940 PEN
Chiclayo	88,620 PEN
Cusco	78,480 PEN
Iquitos	78,420 PEN
Lima	97,900 PEN
Trujillo	89,980 PEN

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