Average Creative Marketing Lead Salary in Stockholm, Sweden for 2026

In this article, we will look at the average Creative Marketing Lead salary for 2026 in Stockholm and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swedish krona. To keep things simple, we are using the SEK currency code instead of the currency symbol kr.

How Much Does a Creative Marketing Lead Make in Stockholm?

A Creative Marketing Lead working in Stockholm will typically earn around 672,600 SEK per year, and this can range from the lowest average salary of about 309,800 SEK to the highest average salary of 1,065,800 SEK.

These are average salaries for a Creative Marketing Lead in Stockholm and include benefits such as housing and transport. It's also possible for a Creative Marketing Lead to earn more or less than the average salaries shown above.

Creative Marketing Lead salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Creative Marketing Lead Salaries in Stockholm

So we've looked at the average salaries a Creative Marketing Lead will earn in Stockholm. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Creative Marketing Lead can earn between 309,800 SEK and 1,065,800 SEK on average in Stockholm. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Creative Marketing Lead in Stockholm is 724,000 SEK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 724,000 SEK, and 50% of the population earn more than 724,000 SEK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Creative Marketing Lead salary in Stockholm, 25% of the population are earning less than 464,900 SEK while 75% of the population earn more than 464,900 SEK.

75% of the population earn less than 970,200 SEK, and 25% of the population earn more than 970,200 SEK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Creative Marketing Lead Salary by Experience Level in Stockholm

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Creative Marketing Lead salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Creative Marketing Lead in Stockholm that has less than two years of experience can expect to earn somewhere in the region of 352,000 SEK.
• 2 - 5 Years Experience. With two to five years of experience the average Creative Marketing Lead salary would increase to 467,100 SEK.
• 5 - 10 Years Experience. From five to ten years of experience as a Creative Marketing Lead, the average salary would be 693,100 SEK.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 844,100 SEK.
• 15 - 20 Years Experience. A Creative Marketing Lead with 15 to 20 years of experience can earn an average of 918,500 SEK.
• 20+ Years Experience. For a Creative Marketing Lead with more than 20 years, the expected average salary increases to 993,600 SEK.

Average Salary by Experience Chart

Creative Marketing Lead Salary by Education Level in Stockholm

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Creative Marketing Lead in Stockholm based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Creative Marketing Lead in Stockholm with a high school education can earn an average salary of 431,100 SEK.
• Certificate or Diploma. A Creative Marketing Lead in Stockholm with a certificate or diploma education can earn an average salary of 504,500 SEK.
• Bachelor's Degree. A Creative Marketing Lead in Stockholm with a bachelor's degree education can earn an average salary of 733,300 SEK.
• Master's Degree. A Creative Marketing Lead in Stockholm with a master's degree education can earn an average salary of 962,300 SEK.

Average Salary by Education Chart

Creative Marketing Lead Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Stockholm, a male creative marketing lead will earn an average of 632,400 SEK, while a female creative marketing lead will earn around 605,700 SEK.

This means that a male creative marketing lead earns approximately 4% more than a female creative marketing lead for performing the same job.

Average Salary by Gender Chart in Stockholm

Creative Marketing Lead Average Pay Raise in Stockholm

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Creative Marketing Lead in Stockholm is around 12% every 16 months.

The national average pay raise across all professions and industries in Sweden is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Creative Marketing Lead in Stockholm can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Stockholm for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Sweden.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Creative Marketing Lead Bonus and Incentive Rates in Stockholm

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Creative Marketing Lead is a moderate bonus based job, with 59% of employees reporting at least one bonus in the last 12 months.

41% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Sweden earn approximately 5% more than private sector employees in the same role.

Salaries for Jobs Similar to a Creative Marketing Lead

In the table below, we have salary information for jobs that are similar to a Creative Marketing Lead in Stockholm.

Salary Comparison by City

If you want to compare salaries with different cities in Sweden, you can use the links below to explore the data for each specific city we have researched.