Average Creative Marketing Lead Salary in Semarang, Indonesia for 2026
In this article, we will look at the average Creative Marketing Lead salary for 2026 in Semarang and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Indonesian rupiah. To keep things simple, we are using the IDR currency code instead of the currency symbol Rp.
How Much Does a Creative Marketing Lead Make in Semarang?
A Creative Marketing Lead working in Semarang will typically earn around 159,601,400 IDR per year, and this can range from the lowest average salary of about 82,678,400 IDR to the highest average salary of 243,598,200 IDR.
These are average salaries for a Creative Marketing Lead in Semarang and include benefits such as housing and transport. It's also possible for a Creative Marketing Lead to earn more or less than the average salaries shown above.
Creative Marketing Lead salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Creative Marketing Lead Salaries in Semarang
So we've looked at the average salaries a Creative Marketing Lead will earn in Semarang. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Creative Marketing Lead can earn between 82,678,400 IDR and 243,598,200 IDR on average in Semarang. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Creative Marketing Lead in Semarang is 152,398,600 IDR. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 152,398,600 IDR, and 50% of the population earn more than 152,398,600 IDR.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Creative Marketing Lead salary in Semarang, 25% of the population are earning less than 105,960,300 IDR while 75% of the population earn more than 105,960,300 IDR.
75% of the population earn less than 189,600,800 IDR, and 25% of the population earn more than 189,600,800 IDR.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Creative Marketing Lead Salary by Experience Level in Semarang
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Creative Marketing Lead salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Creative Marketing Lead in Semarang that has less than two years of experience can expect to earn somewhere in the region of 93,958,100 IDR.
- 2 - 5 Years Experience. With two to five years of experience the average Creative Marketing Lead salary would increase to 125,999,700 IDR.
- 5 - 10 Years Experience. From five to ten years of experience as a Creative Marketing Lead, the average salary would be 164,398,100 IDR.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 197,998,100 IDR.
- 15 - 20 Years Experience. A Creative Marketing Lead with 15 to 20 years of experience can earn an average of 217,198,400 IDR.
- 20+ Years Experience. For a Creative Marketing Lead with more than 20 years, the expected average salary increases to 227,999,700 IDR.
Average Salary by Experience Chart
| 0-2 Years | - | 93,958,100 IDR |
| 2-5 Years | +34% | 125,999,700 IDR |
| 5-10 Years | +30% | 164,398,100 IDR |
| 10-15 Years | +21% | 197,998,100 IDR |
| 15-20 Years | +9% | 217,198,400 IDR |
| 20+ Years | +5% | 227,999,700 IDR |
Creative Marketing Lead Salary by Education Level in Semarang
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Creative Marketing Lead in Semarang based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Creative Marketing Lead in Semarang with a high school education can earn an average salary of 113,281,500 IDR.
- Certificate or Diploma. A Creative Marketing Lead in Semarang with a certificate or diploma education can earn an average salary of 129,601,700 IDR.
- Bachelor's Degree. A Creative Marketing Lead in Semarang with a bachelor's degree education can earn an average salary of 182,401,400 IDR.
- Master's Degree. A Creative Marketing Lead in Semarang with a master's degree education can earn an average salary of 220,800,400 IDR.
Average Salary by Education Chart
| High School | - | 113,281,500 IDR |
| Certificate or Diploma | +14% | 129,601,700 IDR |
| Bachelor's Degree | +41% | 182,401,400 IDR |
| Master's Degree | +21% | 220,800,400 IDR |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Indonesia is around 60,700,000 to 182,000,000 IDR and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Creative Marketing Lead Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Semarang, a male creative marketing lead will earn an average of 171,598,600 IDR, while a female creative marketing lead will earn around 157,201,600 IDR.
This means that a male creative marketing lead earns approximately 9% more than a female creative marketing lead for performing the same job.
Average Salary by Gender Chart in Semarang
| Male | - | 171,598,600 IDR |
| Female | -9% | 157,201,600 IDR |
Creative Marketing Lead Average Pay Raise in Semarang
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Creative Marketing Lead in Semarang is around 11% every 18 months.
The national average pay raise across all professions and industries in Indonesia is around 8% every 18 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 11 ÷ 18 ) × 12 = 7%
What this means is that a Creative Marketing Lead in Semarang can expect to receive an average pay raise of around 7% every 12 months.
Annual Pay Raise by Industry in Semarang for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Indonesia.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 2% |
| Energy | - | 4% |
| Information Technology | - | 6% |
| Healthcare | - | 8% |
| Travel | - | 1% |
| Construction | - | 3% |
| Education | - | 5% |
Creative Marketing Lead Bonus and Incentive Rates in Semarang
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Creative Marketing Lead is a moderate bonus based job, with 55% of employees reporting at least one bonus in the last 12 months.
45% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.
| Received Bonus | - | 55% |
| No Bonus | - | 45% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Indonesia earn approximately 9% more than private sector employees in the same role.
| Public Sector | - | 151,201,000 IDR |
| Private Sector | -9% | 139,199,500 IDR |
Salaries for Jobs Similar to a Creative Marketing Lead
In the table below, we have salary information for jobs that are similar to a Creative Marketing Lead in Semarang.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 121,199,300 IDR |
| Affiliate Manager | Marketing | 163,201,300 IDR |
| Analytics Specialist | Marketing | 124,799,100 IDR |
| Assistant Brand Manager | Marketing | 166,799,600 IDR |
| Assistant Product Manager | Marketing | 185,999,300 IDR |
| Associate Marketing Manager | Marketing | 194,398,100 IDR |
| Associate Product Manager | Marketing | 195,600,300 IDR |
| Brand Ambassador | Marketing | 218,400,400 IDR |
| Brand Director | Marketing | 296,400,500 IDR |
| Brand Executive | Marketing | 261,598,900 IDR |
| Brand Manager | Marketing | 243,598,200 IDR |
| Business Analytics Specialist | Marketing | 121,199,300 IDR |
| Business Channel Manager | Marketing | 171,598,600 IDR |
| Business Intelligence Team Leader | Marketing | 170,399,900 IDR |
| Campaign Specialist | Marketing | 159,601,400 IDR |
| Chief Marketing Officer | Marketing | 265,200,200 IDR |
| Chief Product Officer | Marketing | 254,401,100 IDR |
| Communications Officer | Marketing | 80,520,300 IDR |
| Content Manager | Marketing | 138,000,600 IDR |
| Content Marketing Strategist | Marketing | 162,000,100 IDR |
| Copy Editer | Marketing | 99,958,900 IDR |
| Copy Writer | Marketing | 100,081,100 IDR |
| Creative Writer | Marketing | 102,960,500 IDR |
| Digital Marketer | Marketing | 156,000,100 IDR |
| Digital Marketing Manager | Marketing | 208,801,000 IDR |
| Digital Marketing Strategist | Marketing | 196,799,500 IDR |
| Digital Media Specialist | Marketing | 177,599,600 IDR |
| Director of Marketing | Marketing | 274,800,400 IDR |
| Director of Research | Marketing | 200,401,500 IDR |
| Event Marketing | Marketing | 197,998,100 IDR |
| Head of Executive Search | Marketing | 234,000,600 IDR |
| Key Affiliate Manager | Marketing | 205,201,300 IDR |
| Localization Manager | Marketing | 180,000,500 IDR |
| Market Development Executive | Marketing | 220,800,400 IDR |
| Market Development Manager | Marketing | 211,199,300 IDR |
| Market Research Analyst | Marketing | 172,800,900 IDR |
| Market Research Manager | Marketing | 188,401,800 IDR |
| Market Segmentation Director | Marketing | 197,998,100 IDR |
| Marketing Account Supervisor | Marketing | 162,000,100 IDR |
| Marketing Administrator | Marketing | 136,800,100 IDR |
| Marketing Advisor | Marketing | 153,600,700 IDR |
| Marketing Analyst | Marketing | 158,398,200 IDR |
| Marketing Assistant | Marketing | 87,240,100 IDR |
| Marketing Associate | Marketing | 83,759,700 IDR |
| Marketing Communications Manager | Marketing | 177,599,600 IDR |
| Marketing Consultant | Marketing | 199,199,700 IDR |
| Marketing Coordinator | Marketing | 88,199,100 IDR |
| Marketing Director | Marketing | 265,200,200 IDR |
| Marketing Distribution Executive | Marketing | 219,601,200 IDR |
| Marketing Executive | Marketing | 213,601,200 IDR |
| Marketing Manager | Marketing | 268,801,500 IDR |
| Marketing Officer | Marketing | 93,958,100 IDR |
| Marketing Segment Manager | Marketing | 200,401,500 IDR |
| Marketing Specialist | Marketing | 129,601,700 IDR |
| Marketing Supervisor | Marketing | 165,599,600 IDR |
| Marketing Vice President | Marketing | 223,198,300 IDR |
| Marketing Writer | Marketing | 104,159,300 IDR |
| Marketing and Communications Officer | Marketing | 97,800,200 IDR |
| Marketing and Sales Head | Marketing | 279,599,500 IDR |
| Online Marketing Analyst | Marketing | 149,999,200 IDR |
| Online Marketing Manager | Marketing | 185,999,300 IDR |
| Optimization Manager | Marketing | 178,800,800 IDR |
| Outbound Sales | Marketing | 117,841,300 IDR |
| Outreach Coordinator | Marketing | 117,001,300 IDR |
| Outreach Specialist | Marketing | 152,398,600 IDR |
| Product Development | Marketing | 187,198,300 IDR |
| Product Manager | Marketing | 220,800,400 IDR |
| Product Marketing Engineer | Marketing | 118,559,700 IDR |
| Product Marketing Executive | Marketing | 203,999,800 IDR |
| Product Marketing Manager | Marketing | 201,598,500 IDR |
| Product Researcher | Marketing | 105,118,300 IDR |
| Product Strategist | Marketing | 154,800,100 IDR |
| Product Strategy Researcher | Marketing | 146,401,200 IDR |
| Product Training Specialist | Marketing | 135,600,300 IDR |
| Project Manager | Marketing | 157,201,600 IDR |
| Publications Coordinator | Marketing | 95,399,800 IDR |
| Research Executive | Marketing | 190,800,100 IDR |
| Sales Director | Marketing | 259,198,700 IDR |
| Sales Management Support | Marketing | 96,478,500 IDR |
| Sales Manager | Marketing | 254,401,100 IDR |
| Sales and Marketing Assistant | Marketing | 80,520,300 IDR |
| Sales and Marketing Coordinator | Marketing | 91,560,700 IDR |
| Sales and Marketing Director | Marketing | 273,600,800 IDR |
| Search Marketing Strategist | Marketing | 225,599,800 IDR |
| Social Media Administrator | Marketing | 147,600,500 IDR |
| Social Media Specialist | Marketing | 147,600,500 IDR |
| Spaceman Analyst | Marketing | 81,119,300 IDR |
| Sponsorship Consultant | Marketing | 142,799,100 IDR |
| Team Leader | Marketing | 157,201,600 IDR |
| Telemarketer | Marketing | 75,959,500 IDR |
| Trade Marketing Executive | Marketing | 211,199,300 IDR |
| Trade Marketing Manager | Marketing | 211,199,300 IDR |
| Trade Marketing Professional | Marketing | 170,399,900 IDR |
| Trade Marketing Specialist | Marketing | 122,398,700 IDR |
| Web Analytics Manager | Marketing | 165,599,600 IDR |
| Web Content Manager | Marketing | 164,398,100 IDR |
| eMarketing Manager | Marketing | 224,398,200 IDR |
Salary Comparison by City
If you want to compare salaries with different cities in Indonesia, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Bandung | 180,000,500 IDR |
| Jakarta | 185,999,300 IDR |
| Makasar | 164,398,100 IDR |
| Malang | 153,600,700 IDR |
| Medan | 167,999,600 IDR |
| Palembang | 170,399,900 IDR |
| Surabaya | 174,000,900 IDR |
| Surakarta | 151,201,000 IDR |
| Tangerang | 166,799,600 IDR |
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