Average Creative Marketing Lead Salary in Makati, Philippines for 2026

In this article, we will look at the average Creative Marketing Lead salary for 2026 in Makati and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Philippine peso. To keep things simple, we are using the PHP currency code instead of the currency symbol ₱.

How Much Does a Creative Marketing Lead Make in Makati?

A Creative Marketing Lead working in Makati will typically earn around 535,900 PHP per year, and this can range from the lowest average salary of about 246,500 PHP to the highest average salary of 855,200 PHP.

Average Annual Salary535,900 PHP
Average Monthly Salary44,658 PHP
Average Lowest Salary246,500 PHP
Lowest Monthly Salary20,541 PHP
Average Highest Salary855,200 PHP
Highest Monthly Salary71,266 PHP

These are average salaries for a Creative Marketing Lead in Makati and include benefits such as housing and transport. It's also possible for a Creative Marketing Lead to earn more or less than the average salaries shown above.

Creative Marketing Lead salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Creative Marketing Lead Salaries in Makati

So we've looked at the average salaries a Creative Marketing Lead will earn in Makati. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Creative Marketing Lead can earn between 246,500 PHP and 855,200 PHP on average in Makati. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Creative Marketing Lead in Makati is 580,600 PHP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 580,600 PHP, and 50% of the population earn more than 580,600 PHP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Creative Marketing Lead salary in Makati, 25% of the population are earning less than 371,100 PHP while 75% of the population earn more than 371,100 PHP.

75% of the population earn less than 773,400 PHP, and 25% of the population earn more than 773,400 PHP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Creative Marketing Lead Salary by Experience Level in Makati

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Creative Marketing Lead salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Creative Marketing Lead in Makati that has less than two years of experience can expect to earn somewhere in the region of 281,500 PHP.
  • 2 - 5 Years Experience. With two to five years of experience the average Creative Marketing Lead salary would increase to 375,200 PHP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Creative Marketing Lead, the average salary would be 553,400 PHP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 675,200 PHP.
  • 15 - 20 Years Experience. A Creative Marketing Lead with 15 to 20 years of experience can earn an average of 736,700 PHP.
  • 20+ Years Experience. For a Creative Marketing Lead with more than 20 years, the expected average salary increases to 795,700 PHP.

Average Salary by Experience Chart

0-2 Years-
281,500 PHP
2-5 Years+34%
375,200 PHP
5-10 Years+48%
553,400 PHP
10-15 Years+22%
675,200 PHP
15-20 Years+9%
736,700 PHP
20+ Years+8%
795,700 PHP

Creative Marketing Lead Salary by Education Level in Makati

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Creative Marketing Lead in Makati based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Creative Marketing Lead in Makati with a high school education can earn an average salary of 345,100 PHP.
  • Certificate or Diploma. A Creative Marketing Lead in Makati with a certificate or diploma education can earn an average salary of 404,600 PHP.
  • Bachelor's Degree. A Creative Marketing Lead in Makati with a bachelor's degree education can earn an average salary of 588,500 PHP.
  • Master's Degree. A Creative Marketing Lead in Makati with a master's degree education can earn an average salary of 768,900 PHP.

Average Salary by Education Chart

High School-
345,100 PHP
Certificate or Diploma+18%
404,600 PHP
Bachelor's Degree+45%
588,500 PHP
Master's Degree+31%
768,900 PHP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Philippines is around 223,000 to 669,000 PHP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Creative Marketing Lead Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Makati, a male creative marketing lead will earn an average of 629,800 PHP, while a female creative marketing lead will earn around 548,500 PHP.

This means that a male creative marketing lead earns approximately 15% more than a female creative marketing lead for performing the same job.

Average Salary by Gender Chart in Makati

Male-
629,800 PHP
Female-15%
548,500 PHP

Creative Marketing Lead Average Pay Raise in Makati

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Creative Marketing Lead in Makati is around 11% every 18 months.

The national average pay raise across all professions and industries in Philippines is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 18 ) × 12  = 7%

What this means is that a Creative Marketing Lead in Makati can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Makati for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Philippines.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
9%
Energy-
9%
Information Technology-
9%
Healthcare-
9%
Travel-
9%
Construction-
9%
Education-
9%

Creative Marketing Lead Bonus and Incentive Rates in Makati

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Creative Marketing Lead is a moderate bonus based job, with 57% of employees reporting at least one bonus in the last 12 months.

43% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus-
57%
No Bonus-
43%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Philippines earn approximately 12% more than private sector employees in the same role.

Public Sector-
563,300 PHP
Private Sector-12%
504,300 PHP

Salaries for Jobs Similar to a Creative Marketing Lead

In the table below, we have salary information for jobs that are similar to a Creative Marketing Lead in Makati.

Job TitleCategorySalary
Account HandlerMarketing440,200 PHP
Affiliate ManagerMarketing541,700 PHP
Analytics SpecialistMarketing394,500 PHP
Assistant Brand ManagerMarketing618,800 PHP
Assistant Product ManagerMarketing656,800 PHP
Associate Marketing ManagerMarketing652,200 PHP
Associate Product ManagerMarketing689,900 PHP
Brand AmbassadorMarketing816,000 PHP
Brand DirectorMarketing955,800 PHP
Brand ExecutiveMarketing816,000 PHP
Brand ManagerMarketing868,400 PHP
Business Analytics SpecialistMarketing417,100 PHP
Business Channel ManagerMarketing588,500 PHP
Business Intelligence Team LeaderMarketing639,900 PHP
Campaign SpecialistMarketing522,700 PHP
Chief Marketing Officer Marketing962,900 PHP
Chief Product OfficerMarketing816,900 PHP
Communications OfficerMarketing267,100 PHP
Content ManagerMarketing476,600 PHP
Content Marketing StrategistMarketing585,900 PHP
Copy EditerMarketing335,100 PHP
Copy WriterMarketing361,600 PHP
Creative WriterMarketing354,000 PHP
Digital MarketerMarketing491,000 PHP
Digital Marketing ManagerMarketing713,900 PHP
Digital Marketing Strategist Marketing695,400 PHP
Digital Media SpecialistMarketing596,100 PHP
Director of MarketingMarketing922,900 PHP
Director of ResearchMarketing671,000 PHP
Event MarketingMarketing693,100 PHP
Head of Executive SearchMarketing791,600 PHP
Key Affiliate ManagerMarketing675,100 PHP
Localization ManagerMarketing637,500 PHP
Market Development ExecutiveMarketing724,000 PHP
Market Development ManagerMarketing718,000 PHP
Market Research AnalystMarketing628,000 PHP
Market Research ManagerMarketing663,200 PHP
Market Segmentation DirectorMarketing683,400 PHP
Marketing Account SupervisorMarketing528,500 PHP
Marketing AdministratorMarketing483,400 PHP
Marketing AdvisorMarketing562,200 PHP
Marketing AnalystMarketing539,700 PHP
Marketing AssistantMarketing290,800 PHP
Marketing AssociateMarketing288,100 PHP
Marketing Communications ManagerMarketing633,100 PHP
Marketing ConsultantMarketing702,800 PHP
Marketing CoordinatorMarketing288,700 PHP
Marketing DirectorMarketing973,800 PHP
Marketing Distribution ExecutiveMarketing718,000 PHP
Marketing ExecutiveMarketing724,300 PHP
Marketing ManagerMarketing957,800 PHP
Marketing OfficerMarketing320,500 PHP
Marketing Segment ManagerMarketing701,400 PHP
Marketing SpecialistMarketing447,700 PHP
Marketing SupervisorMarketing562,200 PHP
Marketing Vice PresidentMarketing731,700 PHP
Marketing WriterMarketing340,000 PHP
Marketing and Communications OfficerMarketing325,600 PHP
Marketing and Sales HeadMarketing899,900 PHP
Online Marketing AnalystMarketing498,500 PHP
Online Marketing ManagerMarketing598,600 PHP
Optimization ManagerMarketing615,300 PHP
Outbound SalesMarketing412,000 PHP
Outreach CoordinatorMarketing407,300 PHP
Outreach SpecialistMarketing514,800 PHP
Product DevelopmentMarketing626,800 PHP
Product ManagerMarketing714,600 PHP
Product Marketing EngineerMarketing404,600 PHP
Product Marketing ExecutiveMarketing677,100 PHP
Product Marketing ManagerMarketing727,400 PHP
Product ResearcherMarketing361,600 PHP
Product StrategistMarketing553,800 PHP
Product Strategy ResearcherMarketing504,500 PHP
Product Training SpecialistMarketing472,000 PHP
Project ManagerMarketing558,300 PHP
Publications CoordinatorMarketing332,500 PHP
Research ExecutiveMarketing677,100 PHP
Sales DirectorMarketing840,100 PHP
Sales Management SupportMarketing330,700 PHP
Sales ManagerMarketing885,000 PHP
Sales and Marketing AssistantMarketing294,700 PHP
Sales and Marketing CoordinatorMarketing308,900 PHP
Sales and Marketing DirectorMarketing907,100 PHP
Search Marketing StrategistMarketing748,600 PHP
Social Media AdministratorMarketing516,100 PHP
Social Media SpecialistMarketing492,700 PHP
Spaceman AnalystMarketing292,000 PHP
Sponsorship ConsultantMarketing489,600 PHP
Team LeaderMarketing525,700 PHP
TelemarketerMarketing272,800 PHP
Trade Marketing ExecutiveMarketing695,200 PHP
Trade Marketing ManagerMarketing704,300 PHP
Trade Marketing ProfessionalMarketing581,000 PHP
Trade Marketing SpecialistMarketing389,200 PHP
Web Analytics ManagerMarketing565,100 PHP
Web Content ManagerMarketing544,800 PHP
eMarketing ManagerMarketing761,400 PHP

Salary Comparison by City

If you want to compare salaries with different cities in Philippines, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Antipolo596,100 PHP
Cagayan de Oro607,400 PHP
Cebu614,600 PHP
Dasmarinas520,900 PHP
Davao672,600 PHP
Kalookan658,300 PHP
Las Pinas575,100 PHP
Manila643,800 PHP
Paranaque566,900 PHP
Pasig615,700 PHP
Quezon City688,900 PHP
Taguig607,400 PHP
Valenzuela581,000 PHP

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