Average Copy Writer Salary in Zagreb, Croatia for 2026

In this article, we will look at the average Copy Writer salary for 2026 in Zagreb and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Croatian kuna. To keep things simple, we are using the HRK currency code instead of the currency symbol kn.

How Much Does a Copy Writer Make in Zagreb?

A Copy Writer working in Zagreb will typically earn around 125,100 HRK per year, and this can range from the lowest average salary of about 55,820 HRK to the highest average salary of 195,200 HRK.

Average Annual Salary125,100 HRK
Average Monthly Salary10,425 HRK
Average Lowest Salary55,820 HRK
Lowest Monthly Salary4,651 HRK
Average Highest Salary195,200 HRK
Highest Monthly Salary16,266 HRK

These are average salaries for a Copy Writer in Zagreb and include benefits such as housing and transport. It's also possible for a Copy Writer to earn more or less than the average salaries shown above.

Copy Writer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Copy Writer Salaries in Zagreb

So we've looked at the average salaries a Copy Writer will earn in Zagreb. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Copy Writer can earn between 55,820 HRK and 195,200 HRK on average in Zagreb. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Copy Writer in Zagreb is 136,100 HRK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 136,100 HRK, and 50% of the population earn more than 136,100 HRK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Copy Writer salary in Zagreb, 25% of the population are earning less than 85,440 HRK while 75% of the population earn more than 85,440 HRK.

75% of the population earn less than 180,300 HRK, and 25% of the population earn more than 180,300 HRK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Copy Writer Salary by Experience Level in Zagreb

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Copy Writer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Copy Writer in Zagreb that has less than two years of experience can expect to earn somewhere in the region of 63,400 HRK.
  • 2 - 5 Years Experience. With two to five years of experience the average Copy Writer salary would increase to 87,520 HRK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Copy Writer, the average salary would be 129,000 HRK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 157,600 HRK.
  • 15 - 20 Years Experience. A Copy Writer with 15 to 20 years of experience can earn an average of 172,200 HRK.
  • 20+ Years Experience. For a Copy Writer with more than 20 years, the expected average salary increases to 183,700 HRK.

Average Salary by Experience Chart

0-2 Years-
63,400 HRK
2-5 Years+34%
87,520 HRK
5-10 Years+48%
129,000 HRK
10-15 Years+22%
157,600 HRK
15-20 Years+9%
172,200 HRK
20+ Years+8%
183,700 HRK

Copy Writer Salary by Education Level in Zagreb

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Copy Writer in Zagreb based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Copy Writer in Zagreb with a high school education can earn an average salary of 77,860 HRK.
  • Certificate or Diploma. A Copy Writer in Zagreb with a certificate or diploma education can earn an average salary of 94,800 HRK.
  • Bachelor's Degree. A Copy Writer in Zagreb with a bachelor's degree education can earn an average salary of 136,200 HRK.
  • Master's Degree. A Copy Writer in Zagreb with a master's degree education can earn an average salary of 175,900 HRK.

Average Salary by Education Chart

High School-
77,860 HRK
Certificate or Diploma+18%
94,800 HRK
Bachelor's Degree+45%
136,200 HRK
Master's Degree+31%
175,900 HRK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Croatia is around 74,200 to 223,000 HRK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Copy Writer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Zagreb, a male copy writer will earn an average of 125,100 HRK, while a female copy writer will earn around 115,260 HRK.

This means that a male copy writer earns approximately 9% more than a female copy writer for performing the same job.

Average Salary by Gender Chart in Zagreb

Male-
125,100 HRK
Female-9%
115,260 HRK

Copy Writer Average Pay Raise in Zagreb

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Copy Writer in Zagreb is around 12% every 16 months.

The national average pay raise across all professions and industries in Croatia is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Copy Writer in Zagreb can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Zagreb for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Croatia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
9%
Energy-
9%
Information Technology-
9%
Healthcare-
9%
Travel-
9%
Construction-
9%
Education-
9%

Copy Writer Bonus and Incentive Rates in Zagreb

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Copy Writer is a low bonus based job, with 33% of employees reporting at least one bonus in the last 12 months.

67% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 0% to 4%.

Received Bonus-
33%
No Bonus-
67%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Croatia earn approximately 9% more than private sector employees in the same role.

Public Sector-
187,500 HRK
Private Sector-9%
172,200 HRK

Salaries for Jobs Similar to a Copy Writer

In the table below, we have salary information for jobs that are similar to a Copy Writer in Zagreb.

Job TitleCategorySalary
Account HandlerMarketing150,000 HRK
Affiliate ManagerMarketing190,500 HRK
Analytics SpecialistMarketing142,300 HRK
Assistant Brand ManagerMarketing201,100 HRK
Assistant Product ManagerMarketing208,600 HRK
Associate Marketing ManagerMarketing216,800 HRK
Associate Product ManagerMarketing232,400 HRK
Brand AmbassadorMarketing272,800 HRK
Brand DirectorMarketing335,800 HRK
Brand ExecutiveMarketing283,400 HRK
Brand ManagerMarketing301,300 HRK
Business Analytics SpecialistMarketing142,300 HRK
Business Channel ManagerMarketing197,600 HRK
Business Intelligence Team LeaderMarketing210,500 HRK
Campaign SpecialistMarketing174,000 HRK
Chief Marketing Officer Marketing325,800 HRK
Chief Product OfficerMarketing277,400 HRK
Communications OfficerMarketing96,520 HRK
Content ManagerMarketing167,100 HRK
Content Marketing StrategistMarketing190,500 HRK
Copy EditerMarketing124,400 HRK
Creative Marketing LeadMarketing183,700 HRK
Creative WriterMarketing119,700 HRK
Digital MarketerMarketing172,400 HRK
Digital Marketing ManagerMarketing231,000 HRK
Digital Marketing Strategist Marketing228,000 HRK
Digital Media SpecialistMarketing210,500 HRK
Director of MarketingMarketing307,400 HRK
Director of ResearchMarketing221,500 HRK
Event MarketingMarketing225,700 HRK
Head of Executive SearchMarketing268,900 HRK
Key Affiliate ManagerMarketing237,400 HRK
Localization ManagerMarketing216,800 HRK
Market Development ExecutiveMarketing258,400 HRK
Market Development ManagerMarketing252,300 HRK
Market Research AnalystMarketing195,200 HRK
Market Research ManagerMarketing225,300 HRK
Market Segmentation DirectorMarketing225,300 HRK
Marketing Account SupervisorMarketing192,000 HRK
Marketing AdministratorMarketing152,000 HRK
Marketing AdvisorMarketing180,500 HRK
Marketing AnalystMarketing181,600 HRK
Marketing AssistantMarketing103,580 HRK
Marketing AssociateMarketing96,600 HRK
Marketing Communications ManagerMarketing205,700 HRK
Marketing ConsultantMarketing231,000 HRK
Marketing CoordinatorMarketing104,080 HRK
Marketing DirectorMarketing311,700 HRK
Marketing Distribution ExecutiveMarketing247,800 HRK
Marketing ExecutiveMarketing263,100 HRK
Marketing ManagerMarketing308,300 HRK
Marketing OfficerMarketing104,080 HRK
Marketing Segment ManagerMarketing215,100 HRK
Marketing SpecialistMarketing159,100 HRK
Marketing SupervisorMarketing189,300 HRK
Marketing Vice PresidentMarketing239,300 HRK
Marketing WriterMarketing114,900 HRK
Marketing and Communications OfficerMarketing108,080 HRK
Marketing and Sales HeadMarketing327,300 HRK
Online Marketing AnalystMarketing180,300 HRK
Online Marketing ManagerMarketing210,500 HRK
Optimization ManagerMarketing207,800 HRK
Outbound SalesMarketing143,200 HRK
Outreach CoordinatorMarketing127,700 HRK
Outreach SpecialistMarketing172,400 HRK
Product DevelopmentMarketing216,800 HRK
Product ManagerMarketing261,300 HRK
Product Marketing EngineerMarketing138,200 HRK
Product Marketing ExecutiveMarketing228,500 HRK
Product Marketing ManagerMarketing246,500 HRK
Product ResearcherMarketing127,700 HRK
Product StrategistMarketing187,300 HRK
Product Strategy ResearcherMarketing167,100 HRK
Product Training SpecialistMarketing148,300 HRK
Project ManagerMarketing194,600 HRK
Publications CoordinatorMarketing113,700 HRK
Research ExecutiveMarketing209,500 HRK
Sales DirectorMarketing305,600 HRK
Sales Management SupportMarketing112,000 HRK
Sales ManagerMarketing296,000 HRK
Sales and Marketing AssistantMarketing99,920 HRK
Sales and Marketing CoordinatorMarketing103,600 HRK
Sales and Marketing DirectorMarketing318,800 HRK
Search Marketing StrategistMarketing271,300 HRK
Social Media AdministratorMarketing175,900 HRK
Social Media SpecialistMarketing176,800 HRK
Spaceman AnalystMarketing97,060 HRK
Sponsorship ConsultantMarketing161,300 HRK
Team LeaderMarketing183,600 HRK
TelemarketerMarketing87,760 HRK
Trade Marketing ExecutiveMarketing227,600 HRK
Trade Marketing ManagerMarketing243,000 HRK
Trade Marketing ProfessionalMarketing187,500 HRK
Trade Marketing SpecialistMarketing138,200 HRK
Web Analytics ManagerMarketing190,500 HRK
Web Content ManagerMarketing197,600 HRK
eMarketing ManagerMarketing246,200 HRK

Salary Comparison by City

If you want to compare salaries with different cities in Croatia, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Zadar116,180 HRK

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