Average Content and Media Production Lead Salary in Fujian, China for 2026

In this article, we will look at the average Content and Media Production Lead salary for 2026 in Fujian and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Content and Media Production Lead Make in Fujian?

A Content and Media Production Lead working in Fujian will typically earn around 401,300 CNY per year, and this can range from the lowest average salary of about 210,500 CNY to the highest average salary of 612,500 CNY.

Average Annual Salary401,300 CNY
Average Monthly Salary33,441 CNY
Average Lowest Salary210,500 CNY
Lowest Monthly Salary17,541 CNY
Average Highest Salary612,500 CNY
Highest Monthly Salary51,041 CNY

These are average salaries for a Content and Media Production Lead in Fujian and include benefits such as housing and transport. It's also possible for a Content and Media Production Lead to earn more or less than the average salaries shown above.

Content and Media Production Lead salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Content and Media Production Lead Salaries in Fujian

So we've looked at the average salaries a Content and Media Production Lead will earn in Fujian. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Content and Media Production Lead can earn between 210,500 CNY and 612,500 CNY on average in Fujian. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Content and Media Production Lead in Fujian is 378,300 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 378,300 CNY, and 50% of the population earn more than 378,300 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Content and Media Production Lead salary in Fujian, 25% of the population are earning less than 265,000 CNY while 75% of the population earn more than 265,000 CNY.

75% of the population earn less than 466,300 CNY, and 25% of the population earn more than 466,300 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Content and Media Production Lead Salary by Experience Level in Fujian

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Content and Media Production Lead salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Content and Media Production Lead in Fujian that has less than two years of experience can expect to earn somewhere in the region of 245,300 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Content and Media Production Lead salary would increase to 301,800 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Content and Media Production Lead, the average salary would be 425,100 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 498,500 CNY.
  • 15 - 20 Years Experience. A Content and Media Production Lead with 15 to 20 years of experience can earn an average of 548,800 CNY.
  • 20+ Years Experience. For a Content and Media Production Lead with more than 20 years, the expected average salary increases to 578,500 CNY.

Average Salary by Experience Chart

0-2 Years-
245,300 CNY
2-5 Years+23%
301,800 CNY
5-10 Years+42%
425,100 CNY
10-15 Years+17%
498,500 CNY
15-20 Years+10%
548,800 CNY
20+ Years+6%
578,500 CNY

Content and Media Production Lead Salary by Education Level in Fujian

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Content and Media Production Lead in Fujian based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Content and Media Production Lead in Fujian with a high school education can earn an average salary of 296,000 CNY.
  • Certificate or Diploma. A Content and Media Production Lead in Fujian with a certificate or diploma education can earn an average salary of 335,800 CNY.
  • Bachelor's Degree. A Content and Media Production Lead in Fujian with a bachelor's degree education can earn an average salary of 437,900 CNY.
  • Master's Degree. A Content and Media Production Lead in Fujian with a master's degree education can earn an average salary of 578,500 CNY.

Average Salary by Education Chart

High School-
296,000 CNY
Certificate or Diploma+13%
335,800 CNY
Bachelor's Degree+31%
437,900 CNY
Master's Degree+32%
578,500 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Content and Media Production Lead Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Fujian, a male content and media production lead will earn an average of 437,300 CNY, while a female content and media production lead will earn around 392,300 CNY.

This means that a male content and media production lead earns approximately 11% more than a female content and media production lead for performing the same job.

Average Salary by Gender Chart in Fujian

Male-
437,300 CNY
Female-11%
392,300 CNY

Content and Media Production Lead Average Pay Raise in Fujian

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Content and Media Production Lead in Fujian is around 12% every 16 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Content and Media Production Lead in Fujian can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Fujian for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
8%
Energy-
7%
Information Technology-
6%
Healthcare-
5%
Travel-
4%
Construction-
3%
Education-
2%

Content and Media Production Lead Bonus and Incentive Rates in Fujian

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Content and Media Production Lead is a moderate bonus based job, with 56% of employees reporting at least one bonus in the last 12 months.

44% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus-
56%
No Bonus-
44%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector-
362,200 CNY
Private Sector-6%
341,400 CNY

Salaries for Jobs Similar to a Content and Media Production Lead

In the table below, we have salary information for jobs that are similar to a Content and Media Production Lead in Fujian.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events390,000 CNY
Advertising Account ManagerAdvertising / Graphic Design / Events411,400 CNY
Advertising Account PlannerAdvertising / Graphic Design / Events208,600 CNY
Advertising CoordinatorAdvertising / Graphic Design / Events283,700 CNY
Advertising ManagerAdvertising / Graphic Design / Events544,800 CNY
Advertising Operations ManagerAdvertising / Graphic Design / Events562,600 CNY
Advertising Sales DirectorAdvertising / Graphic Design / Events612,500 CNY
Advertising Strategic PlannerAdvertising / Graphic Design / Events367,900 CNY
Advertising Team LeaderAdvertising / Graphic Design / Events332,500 CNY
Advertising and Promotions ManagerAdvertising / Graphic Design / Events583,000 CNY
AnimatorAdvertising / Graphic Design / Events239,300 CNY
Art DirectorAdvertising / Graphic Design / Events345,700 CNY
Art ManagerAdvertising / Graphic Design / Events341,400 CNY
ArtistAdvertising / Graphic Design / Events299,500 CNY
ArtworkerAdvertising / Graphic Design / Events209,500 CNY
Assistant Art DirectorAdvertising / Graphic Design / Events283,700 CNY
Audio EngineerAdvertising / Graphic Design / Events246,200 CNY
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events214,000 CNY
Audiosual TechnicianAdvertising / Graphic Design / Events200,000 CNY
Broadcast AdministratorAdvertising / Graphic Design / Events375,200 CNY
Catering SalesAdvertising / Graphic Design / Events215,100 CNY
Catering TrainerAdvertising / Graphic Design / Events263,100 CNY
Commercial and Industrial DesignerAdvertising / Graphic Design / Events216,800 CNY
Conference OrganiserAdvertising / Graphic Design / Events261,300 CNY
CopyWriterAdvertising / Graphic Design / Events227,600 CNY
Creative DesignerAdvertising / Graphic Design / Events266,000 CNY
Creative DirectorAdvertising / Graphic Design / Events348,300 CNY
Designer Advertising / Graphic Design / Events196,800 CNY
Desktop PublisherAdvertising / Graphic Design / Events172,200 CNY
Digital Campaign ManagerAdvertising / Graphic Design / Events357,300 CNY
Digital Media ManagerAdvertising / Graphic Design / Events451,000 CNY
Digital Media StrategistAdvertising / Graphic Design / Events420,800 CNY
Director of EventsAdvertising / Graphic Design / Events572,200 CNY
Director of Graphic DesignAdvertising / Graphic Design / Events315,700 CNY
Director of Social Media MarketingAdvertising / Graphic Design / Events457,300 CNY
Events DirectorAdvertising / Graphic Design / Events606,400 CNY
Events and Promotions ManagerAdvertising / Graphic Design / Events563,300 CNY
Exhibit DesignerAdvertising / Graphic Design / Events292,000 CNY
Exhibit Display CoordinatorAdvertising / Graphic Design / Events277,400 CNY
Exhibit Display ManagerAdvertising / Graphic Design / Events351,900 CNY
FinisherAdvertising / Graphic Design / Events190,500 CNY
Graphic ArtistAdvertising / Graphic Design / Events214,000 CNY
Graphic Design SpecialistAdvertising / Graphic Design / Events252,300 CNY
Graphic DesignerAdvertising / Graphic Design / Events228,500 CNY
Graphics ArtistAdvertising / Graphic Design / Events225,700 CNY
Graphics Design SupervisorAdvertising / Graphic Design / Events296,000 CNY
Group Creative DirectorAdvertising / Graphic Design / Events367,200 CNY
Imagery AnalystAdvertising / Graphic Design / Events212,500 CNY
Imaging TechnologistAdvertising / Graphic Design / Events201,100 CNY
Interaction DesignerAdvertising / Graphic Design / Events172,200 CNY
Media AnalystAdvertising / Graphic Design / Events272,800 CNY
Media ExecutiveAdvertising / Graphic Design / Events369,900 CNY
Media PlannerAdvertising / Graphic Design / Events281,500 CNY
Media Production CoordinatorAdvertising / Graphic Design / Events273,000 CNY
Media Production ManagerAdvertising / Graphic Design / Events467,700 CNY
Media Project ManagerAdvertising / Graphic Design / Events454,900 CNY
Media Relations RepresentativeAdvertising / Graphic Design / Events398,300 CNY
Media Sales ExecutiveAdvertising / Graphic Design / Events455,400 CNY
Meeting and Event PlannerAdvertising / Graphic Design / Events263,100 CNY
Multimedia ArtistAdvertising / Graphic Design / Events221,500 CNY
Multimedia SpecialistAdvertising / Graphic Design / Events201,100 CNY
PPC Campaign ManagerAdvertising / Graphic Design / Events357,700 CNY
PhotographerAdvertising / Graphic Design / Events197,600 CNY
Print Production ManagerAdvertising / Graphic Design / Events367,200 CNY
Product and Brand ManagerAdvertising / Graphic Design / Events553,800 CNY
Sales Promotion ManagerAdvertising / Graphic Design / Events565,100 CNY
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events252,300 CNY
Sketch ArtistAdvertising / Graphic Design / Events243,000 CNY
Social Media ExecutiveAdvertising / Graphic Design / Events447,300 CNY
Social Media ManagerAdvertising / Graphic Design / Events464,900 CNY
Social Media Marketing ManagerAdvertising / Graphic Design / Events455,400 CNY
Social Media StrategistAdvertising / Graphic Design / Events460,500 CNY
Special Events SupervisorAdvertising / Graphic Design / Events341,900 CNY
Technical TypistAdvertising / Graphic Design / Events158,700 CNY
UX DesignerAdvertising / Graphic Design / Events208,600 CNY
User Experience UX DesignerAdvertising / Graphic Design / Events246,200 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Beijing454,300 CNY
Changchun366,200 CNY
Changsha362,200 CNY
Chengdu412,000 CNY
Chongqing444,300 CNY
Dalian357,700 CNY
Dongguan363,000 CNY
Foshan375,200 CNY
Fuzhou372,600 CNY
Guangzhou433,400 CNY
Hangzhou437,300 CNY
Harbin428,400 CNY
Jinan407,300 CNY
Kunming361,500 CNY
Nanjing420,800 CNY
Qingdao381,800 CNY
Quanzhou369,300 CNY
Shanghai462,300 CNY
Shantou401,300 CNY
Shenyang396,300 CNY
Shenzhen394,300 CNY
Suzhou394,300 CNY
Tianjin407,100 CNY
Wenzhou404,600 CNY
Wuhan450,300 CNY
Wuxi340,400 CNY
Xi an437,900 CNY
Xiamen351,200 CNY
Zhengzhou340,400 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

StateAverage Salary
Anhui425,100 CNY
Beijing365,400 CNY
Chongqing365,400 CNY
Gansu384,200 CNY
Guangdong445,100 CNY
Guangxi420,100 CNY
Guizhou398,300 CNY
Hainan340,000 CNY
Hebei445,100 CNY
Heilongjiang411,400 CNY
Henan445,100 CNY
Hubei433,800 CNY
Hunan417,200 CNY
Jiangsu437,900 CNY
Jiangxi420,800 CNY
Jilin362,200 CNY
Liaoning407,100 CNY
Nei Monggol381,800 CNY
Ningxia332,100 CNY
Qinghai341,400 CNY
Shaanxi414,000 CNY
Shandong447,300 CNY
Shanghai369,900 CNY
Shanxi367,200 CNY
Sichuan440,200 CNY
Tianjin361,600 CNY
Xinjiang Uygur345,100 CNY
Xizang [Tibet]332,100 CNY
Yunnan426,700 CNY
Zhejiang409,000 CNY

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