Average Brand Manager Salary in Mostar, Bosnia and Herzegovina for 2026

In this article, we will look at the average Brand Manager salary for 2026 in Mostar and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bosnia and Herzegovina convertible mark. To keep things simple, we are using the BAM currency code instead of the currency symbol .

How Much Does a Brand Manager Make in Mostar?

A Brand Manager working in Mostar will typically earn around 43,080 BAM per year, and this can range from the lowest average salary of about 19,160 BAM to the highest average salary of 67,800 BAM.

Average Annual Salary43,080 BAM
Average Monthly Salary3,590 BAM
Average Lowest Salary19,160 BAM
Lowest Monthly Salary1,596 BAM
Average Highest Salary67,800 BAM
Highest Monthly Salary5,650 BAM

These are average salaries for a Brand Manager in Mostar and include benefits such as housing and transport. It's also possible for a Brand Manager to earn more or less than the average salaries shown above.

Brand Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Brand Manager Salaries in Mostar

So we've looked at the average salaries a Brand Manager will earn in Mostar. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Brand Manager can earn between 19,160 BAM and 67,800 BAM on average in Mostar. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Brand Manager in Mostar is 45,580 BAM. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 45,580 BAM, and 50% of the population earn more than 45,580 BAM.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Brand Manager salary in Mostar, 25% of the population are earning less than 31,660 BAM while 75% of the population earn more than 31,660 BAM.

75% of the population earn less than 63,320 BAM, and 25% of the population earn more than 63,320 BAM.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Brand Manager Salary by Experience Level in Mostar

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Brand Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Brand Manager in Mostar that has less than two years of experience can expect to earn somewhere in the region of 21,300 BAM.
  • 2 - 5 Years Experience. With two to five years of experience the average Brand Manager salary would increase to 31,080 BAM.
  • 5 - 10 Years Experience. From five to ten years of experience as a Brand Manager, the average salary would be 46,720 BAM.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 56,060 BAM.
  • 15 - 20 Years Experience. A Brand Manager with 15 to 20 years of experience can earn an average of 61,180 BAM.
  • 20+ Years Experience. For a Brand Manager with more than 20 years, the expected average salary increases to 63,400 BAM.

Average Salary by Experience Chart

0-2 Years-
21,300 BAM
2-5 Years+34%
31,080 BAM
5-10 Years+48%
46,720 BAM
10-15 Years+22%
56,060 BAM
15-20 Years+9%
61,180 BAM
20+ Years+8%
63,400 BAM

Brand Manager Salary by Education Level in Mostar

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Brand Manager in Mostar based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Brand Manager in Mostar with a certificate or diploma education can earn an average salary of 27,040 BAM.
  • Bachelor's Degree. A Brand Manager in Mostar with a bachelor's degree education can earn an average salary of 42,320 BAM.
  • Master's Degree. A Brand Manager in Mostar with a master's degree education can earn an average salary of 67,120 BAM.

Average Salary by Education Chart

Certificate or Diploma-
27,040 BAM
Bachelor's Degree+57%
42,320 BAM
Master's Degree+68%
67,120 BAM

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bosnia and Herzegovina is around 11,500 to 34,500 BAM and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Brand Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Mostar, a male brand manager will earn an average of 50,340 BAM, while a female brand manager will earn around 47,540 BAM.

This means that a male brand manager earns approximately 6% more than a female brand manager for performing the same job.

Average Salary by Gender Chart in Mostar

Male-
50,340 BAM
Female-6%
47,540 BAM

Brand Manager Average Pay Raise in Mostar

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Brand Manager in Mostar is around 8% every 30 months.

The national average pay raise across all professions and industries in Bosnia and Herzegovina is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 30 ) × 12  = 3%

What this means is that a Brand Manager in Mostar can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Mostar for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bosnia and Herzegovina.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
9%
Energy-
9%
Information Technology-
9%
Healthcare-
9%
Travel-
9%
Construction-
9%
Education-
9%

Brand Manager Bonus and Incentive Rates in Mostar

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Brand Manager is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.

32% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
68%
No Bonus-
32%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bosnia and Herzegovina earn approximately 27% more than private sector employees in the same role.

Public Sector-
31,400 BAM
Private Sector-27%
24,800 BAM

Salaries for Jobs Similar to a Brand Manager

In the table below, we have salary information for jobs that are similar to a Brand Manager in Mostar.

Job TitleCategorySalary
Account HandlerMarketing23,480 BAM
Affiliate ManagerMarketing29,160 BAM
Analytics SpecialistMarketing19,940 BAM
Assistant Brand ManagerMarketing33,960 BAM
Assistant Product ManagerMarketing35,300 BAM
Associate Marketing ManagerMarketing35,000 BAM
Associate Product ManagerMarketing36,700 BAM
Brand AmbassadorMarketing43,080 BAM
Brand DirectorMarketing55,140 BAM
Brand ExecutiveMarketing45,600 BAM
Business Analytics SpecialistMarketing19,940 BAM
Business Channel ManagerMarketing31,960 BAM
Business Intelligence Team LeaderMarketing35,300 BAM
Campaign SpecialistMarketing27,560 BAM
Chief Marketing Officer Marketing53,600 BAM
Chief Product OfficerMarketing43,080 BAM
Communications OfficerMarketing15,880 BAM
Content ManagerMarketing26,500 BAM
Content Marketing StrategistMarketing30,800 BAM
Copy EditerMarketing17,740 BAM
Copy WriterMarketing19,020 BAM
Creative Marketing LeadMarketing30,840 BAM
Creative WriterMarketing20,300 BAM
Digital MarketerMarketing26,780 BAM
Digital Marketing ManagerMarketing36,720 BAM
Digital Marketing Strategist Marketing37,620 BAM
Digital Media SpecialistMarketing35,300 BAM
Director of MarketingMarketing52,460 BAM
Director of ResearchMarketing36,580 BAM
Event MarketingMarketing35,340 BAM
Head of Executive SearchMarketing43,340 BAM
Key Affiliate ManagerMarketing34,380 BAM
Localization ManagerMarketing36,940 BAM
Market Development ExecutiveMarketing40,560 BAM
Market Development ManagerMarketing40,420 BAM
Market Research AnalystMarketing33,960 BAM
Market Research ManagerMarketing38,180 BAM
Market Segmentation DirectorMarketing36,700 BAM
Marketing Account SupervisorMarketing31,940 BAM
Marketing AdministratorMarketing25,680 BAM
Marketing AdvisorMarketing29,320 BAM
Marketing AnalystMarketing26,860 BAM
Marketing AssistantMarketing16,400 BAM
Marketing AssociateMarketing17,020 BAM
Marketing Communications ManagerMarketing32,420 BAM
Marketing ConsultantMarketing36,160 BAM
Marketing CoordinatorMarketing14,820 BAM
Marketing DirectorMarketing52,540 BAM
Marketing Distribution ExecutiveMarketing36,720 BAM
Marketing ExecutiveMarketing43,480 BAM
Marketing ManagerMarketing50,520 BAM
Marketing OfficerMarketing16,720 BAM
Marketing Segment ManagerMarketing37,620 BAM
Marketing SpecialistMarketing27,020 BAM
Marketing SupervisorMarketing31,400 BAM
Marketing Vice PresidentMarketing38,060 BAM
Marketing WriterMarketing19,360 BAM
Marketing and Communications OfficerMarketing16,340 BAM
Marketing and Sales HeadMarketing50,240 BAM
Online Marketing AnalystMarketing29,040 BAM
Online Marketing ManagerMarketing35,300 BAM
Optimization ManagerMarketing31,960 BAM
Outbound SalesMarketing23,380 BAM
Outreach CoordinatorMarketing21,400 BAM
Outreach SpecialistMarketing26,280 BAM
Product DevelopmentMarketing34,540 BAM
Product ManagerMarketing38,620 BAM
Product Marketing EngineerMarketing22,420 BAM
Product Marketing ExecutiveMarketing34,120 BAM
Product Marketing ManagerMarketing39,160 BAM
Product ResearcherMarketing21,020 BAM
Product StrategistMarketing27,020 BAM
Product Strategy ResearcherMarketing26,280 BAM
Product Training SpecialistMarketing23,260 BAM
Project ManagerMarketing31,380 BAM
Publications CoordinatorMarketing15,920 BAM
Research ExecutiveMarketing34,160 BAM
Sales DirectorMarketing50,580 BAM
Sales Management SupportMarketing19,220 BAM
Sales ManagerMarketing46,880 BAM
Sales and Marketing AssistantMarketing14,140 BAM
Sales and Marketing CoordinatorMarketing16,720 BAM
Sales and Marketing DirectorMarketing53,120 BAM
Search Marketing StrategistMarketing40,040 BAM
Social Media AdministratorMarketing28,820 BAM
Social Media SpecialistMarketing28,720 BAM
Spaceman AnalystMarketing14,820 BAM
Sponsorship ConsultantMarketing23,700 BAM
Team LeaderMarketing29,840 BAM
TelemarketerMarketing14,660 BAM
Trade Marketing ExecutiveMarketing37,620 BAM
Trade Marketing ManagerMarketing40,240 BAM
Trade Marketing ProfessionalMarketing30,220 BAM
Trade Marketing SpecialistMarketing19,980 BAM
Web Analytics ManagerMarketing28,680 BAM
Web Content ManagerMarketing31,660 BAM
eMarketing ManagerMarketing38,680 BAM

Salary Comparison by City

If you want to compare salaries with different cities in Bosnia and Herzegovina, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Banja Luka48,740 BAM
Medjugorje44,800 BAM
Sarajevo50,340 BAM
Tuzla47,540 BAM
Zenica45,060 BAM

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