Average Brand Executive Salary in Kaduna, Nigeria for 2026
In this article, we will look at the average Brand Executive salary for 2026 in Kaduna and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!
The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.
All salary information is in the local currency, which is the Nigerian naira. To keep things simple, we are using the NGN currency code instead of the currency symbol ₦.
How Much Does a Brand Executive Make in Kaduna?
A Brand Executive working in Kaduna will typically earn around 6,457,900 NGN per year, and this can range from the lowest average salary of about 3,359,900 NGN to the highest average salary of 9,874,200 NGN.
These are average salaries for a Brand Executive in Kaduna and include benefits such as housing and transport. It's also possible for a Brand Executive to earn more or less than the average salaries shown above.
Brand Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.
Distribution of Brand Executive Salaries in Kaduna
So we've looked at the average salaries a Brand Executive will earn in Kaduna. The next interesting data point is the distribution of salaries.
Salary ranges
We already know that a Brand Executive can earn between 3,359,900 NGN and 9,874,200 NGN on average in Kaduna. This is known as the range in statistics.
The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.
Median salary
The median salary for a Brand Executive in Kaduna is 6,193,900 NGN. This is the middle value in the distribution of salaries.
What this means is that approximately 50% of the population earn less than 6,193,900 NGN, and 50% of the population earn more than 6,193,900 NGN.
If you are earning more than the median salary, that's a good indicator that you are being paid well.
If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).
Percentiles
Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.
For the average Brand Executive salary in Kaduna, 25% of the population are earning less than 4,297,400 NGN while 75% of the population earn more than 4,297,400 NGN.
75% of the population earn less than 7,715,800 NGN, and 25% of the population earn more than 7,715,800 NGN.
Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.
The difference between a median and an average salary
The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.
- If your salary is higher than the average and the median salary, you are earning well compared to others.
- If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
- If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.
Brand Executive Salary by Experience Level in Kaduna
The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.
We have researched the average Brand Executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.
- 0 - 2 Years Experience. A Brand Executive in Kaduna that has less than two years of experience can expect to earn somewhere in the region of 3,817,500 NGN.
- 2 - 5 Years Experience. With two to five years of experience the average Brand Executive salary would increase to 5,111,100 NGN.
- 5 - 10 Years Experience. From five to ten years of experience as a Brand Executive, the average salary would be 6,648,800 NGN.
- 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 8,051,500 NGN.
- 15 - 20 Years Experience. A Brand Executive with 15 to 20 years of experience can earn an average of 8,795,700 NGN.
- 20+ Years Experience. For a Brand Executive with more than 20 years, the expected average salary increases to 9,250,100 NGN.
Average Salary by Experience Chart
| 0-2 Years | - | 3,817,500 NGN |
| 2-5 Years | +34% | 5,111,100 NGN |
| 5-10 Years | +30% | 6,648,800 NGN |
| 10-15 Years | +21% | 8,051,500 NGN |
| 15-20 Years | +9% | 8,795,700 NGN |
| 20+ Years | +5% | 9,250,100 NGN |
Brand Executive Salary by Education Level in Kaduna
As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?
In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.
The salary you can earn based on your education is very specific to both your location and the career path you choose.
In our research, we looked at the average salary for a Brand Executive in Kaduna based on the education level of the employees in order to find out whether a better education level would increase your salary.
- High School. A Brand Executive in Kaduna with a high school education can earn an average salary of 4,594,300 NGN.
- Certificate or Diploma. A Brand Executive in Kaduna with a certificate or diploma education can earn an average salary of 5,242,700 NGN.
- Bachelor's Degree. A Brand Executive in Kaduna with a bachelor's degree education can earn an average salary of 7,393,200 NGN.
- Master's Degree. A Brand Executive in Kaduna with a master's degree education can earn an average salary of 8,962,200 NGN.
Average Salary by Education Chart
| High School | - | 4,594,300 NGN |
| Certificate or Diploma | +14% | 5,242,700 NGN |
| Bachelor's Degree | +41% | 7,393,200 NGN |
| Master's Degree | +21% | 8,962,200 NGN |
How Much is a Master's Degree or MBA Program?
The approximate cost of a master's degree or post-graduate program like an MBA in Nigeria is around 1,690,000 to 5,080,000 NGN and takes two years to complete.
As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.
It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.
Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.
Brand Executive Salary Compared by Gender
In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.
In Kaduna, a male brand executive will earn an average of 7,211,600 NGN, while a female brand executive will earn around 6,395,900 NGN.
This means that a male brand executive earns approximately 13% more than a female brand executive for performing the same job.
Average Salary by Gender Chart in Kaduna
| Male | - | 7,211,600 NGN |
| Female | -13% | 6,395,900 NGN |
Brand Executive Average Pay Raise in Kaduna
In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.
From our research, we can see that the average pay raise for a Brand Executive in Kaduna is around 12% every 20 months.
The national average pay raise across all professions and industries in Nigeria is around 8% every 19 months.
In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.
To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:
Annual Increase = ( Increase Rate ÷ Months ) × 12
So for this example, it would be:
Annual Increase = ( 12 ÷ 20 ) × 12 = 7%
What this means is that a Brand Executive in Kaduna can expect to receive an average pay raise of around 7% every 12 months.
Annual Pay Raise by Industry in Kaduna for 2026
In the chart below, you can see the average annual pay raise percentages for each of the major industries in Nigeria.
You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.
| Banking | - | 5% |
| Energy | - | 1% |
| Information Technology | - | 6% |
| Healthcare | - | 2% |
| Travel | - | 7% |
| Construction | - | 3% |
| Education | - | 8% |
Brand Executive Bonus and Incentive Rates in Kaduna
Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.
Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.
A Brand Executive is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.
21% reported that they had not received any bonuses in the previous 12 months.
For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.
| Received Bonus | - | 79% |
| No Bonus | - | 21% |
What are the Types of Bonus?
There are a number of difference types of bonus you can receive in a job. Including:
- Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
- Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
- Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
- Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.
Government vs Private Sector Salaries
Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.
Public sector employees in Nigeria earn approximately 6% more than private sector employees in the same role.
| Public Sector | - | 4,162,800 NGN |
| Private Sector | -6% | 3,934,900 NGN |
Salaries for Jobs Similar to a Brand Executive
In the table below, we have salary information for jobs that are similar to a Brand Executive in Kaduna.
| Job Title | Category | Salary |
|---|---|---|
| Account Handler | Marketing | 3,277,900 NGN |
| Affiliate Manager | Marketing | 4,332,900 NGN |
| Analytics Specialist | Marketing | 3,277,900 NGN |
| Assistant Brand Manager | Marketing | 4,380,400 NGN |
| Assistant Product Manager | Marketing | 5,003,800 NGN |
| Associate Marketing Manager | Marketing | 5,003,800 NGN |
| Associate Product Manager | Marketing | 4,956,800 NGN |
| Brand Ambassador | Marketing | 5,735,900 NGN |
| Brand Director | Marketing | 7,393,200 NGN |
| Brand Manager | Marketing | 6,768,400 NGN |
| Business Analytics Specialist | Marketing | 3,253,900 NGN |
| Business Channel Manager | Marketing | 4,510,700 NGN |
| Business Intelligence Team Leader | Marketing | 4,488,100 NGN |
| Campaign Specialist | Marketing | 4,235,500 NGN |
| Chief Marketing Officer | Marketing | 7,150,200 NGN |
| Chief Product Officer | Marketing | 6,514,800 NGN |
| Communications Officer | Marketing | 2,266,400 NGN |
| Content Manager | Marketing | 3,564,300 NGN |
| Content Marketing Strategist | Marketing | 4,102,700 NGN |
| Copy Editer | Marketing | 2,807,200 NGN |
| Copy Writer | Marketing | 2,698,900 NGN |
| Creative Marketing Lead | Marketing | 4,201,000 NGN |
| Creative Writer | Marketing | 2,759,700 NGN |
| Digital Marketer | Marketing | 4,102,700 NGN |
| Digital Marketing Manager | Marketing | 5,221,800 NGN |
| Digital Marketing Strategist | Marketing | 5,088,900 NGN |
| Digital Media Specialist | Marketing | 4,703,900 NGN |
| Director of Marketing | Marketing | 7,067,300 NGN |
| Director of Research | Marketing | 5,161,100 NGN |
| Event Marketing | Marketing | 5,123,800 NGN |
| Head of Executive Search | Marketing | 6,035,400 NGN |
| Key Affiliate Manager | Marketing | 5,326,200 NGN |
| Localization Manager | Marketing | 5,003,800 NGN |
| Market Development Executive | Marketing | 5,663,200 NGN |
| Market Development Manager | Marketing | 5,794,900 NGN |
| Market Research Analyst | Marketing | 4,524,400 NGN |
| Market Research Manager | Marketing | 5,209,200 NGN |
| Market Segmentation Director | Marketing | 5,423,100 NGN |
| Marketing Account Supervisor | Marketing | 4,414,800 NGN |
| Marketing Administrator | Marketing | 3,373,200 NGN |
| Marketing Advisor | Marketing | 4,019,900 NGN |
| Marketing Analyst | Marketing | 4,211,600 NGN |
| Marketing Assistant | Marketing | 2,447,200 NGN |
| Marketing Associate | Marketing | 2,230,100 NGN |
| Marketing Communications Manager | Marketing | 4,777,400 NGN |
| Marketing Consultant | Marketing | 5,209,200 NGN |
| Marketing Coordinator | Marketing | 2,266,400 NGN |
| Marketing Director | Marketing | 6,971,100 NGN |
| Marketing Distribution Executive | Marketing | 5,651,400 NGN |
| Marketing Executive | Marketing | 5,676,700 NGN |
| Marketing Manager | Marketing | 7,246,500 NGN |
| Marketing Officer | Marketing | 2,374,400 NGN |
| Marketing Segment Manager | Marketing | 4,931,400 NGN |
| Marketing Specialist | Marketing | 3,359,900 NGN |
| Marketing Supervisor | Marketing | 4,320,200 NGN |
| Marketing Vice President | Marketing | 5,555,200 NGN |
| Marketing Writer | Marketing | 2,759,700 NGN |
| Marketing and Communications Officer | Marketing | 2,435,600 NGN |
| Marketing and Sales Head | Marketing | 7,393,200 NGN |
| Online Marketing Analyst | Marketing | 3,850,500 NGN |
| Online Marketing Manager | Marketing | 5,076,600 NGN |
| Optimization Manager | Marketing | 4,391,800 NGN |
| Outbound Sales | Marketing | 3,144,700 NGN |
| Outreach Coordinator | Marketing | 2,878,300 NGN |
| Outreach Specialist | Marketing | 3,959,700 NGN |
| Product Development | Marketing | 5,111,100 NGN |
| Product Manager | Marketing | 5,843,600 NGN |
| Product Marketing Engineer | Marketing | 3,094,100 NGN |
| Product Marketing Executive | Marketing | 5,088,900 NGN |
| Product Marketing Manager | Marketing | 5,292,500 NGN |
| Product Researcher | Marketing | 2,964,800 NGN |
| Product Strategist | Marketing | 4,439,200 NGN |
| Product Strategy Researcher | Marketing | 4,019,900 NGN |
| Product Training Specialist | Marketing | 3,335,900 NGN |
| Project Manager | Marketing | 4,355,800 NGN |
| Publications Coordinator | Marketing | 2,566,100 NGN |
| Research Executive | Marketing | 4,822,700 NGN |
| Sales Director | Marketing | 7,057,300 NGN |
| Sales Management Support | Marketing | 2,519,500 NGN |
| Sales Manager | Marketing | 7,030,600 NGN |
| Sales and Marketing Assistant | Marketing | 2,173,000 NGN |
| Sales and Marketing Coordinator | Marketing | 2,352,500 NGN |
| Sales and Marketing Director | Marketing | 7,259,000 NGN |
| Search Marketing Strategist | Marketing | 5,806,300 NGN |
| Social Media Administrator | Marketing | 3,970,700 NGN |
| Social Media Specialist | Marketing | 3,912,600 NGN |
| Spaceman Analyst | Marketing | 2,197,700 NGN |
| Sponsorship Consultant | Marketing | 3,829,500 NGN |
| Team Leader | Marketing | 4,297,400 NGN |
| Telemarketer | Marketing | 2,026,800 NGN |
| Trade Marketing Executive | Marketing | 5,256,700 NGN |
| Trade Marketing Manager | Marketing | 5,663,200 NGN |
| Trade Marketing Professional | Marketing | 4,309,300 NGN |
| Trade Marketing Specialist | Marketing | 3,217,900 NGN |
| Web Analytics Manager | Marketing | 4,403,400 NGN |
| Web Content Manager | Marketing | 4,609,700 NGN |
| eMarketing Manager | Marketing | 5,518,700 NGN |
Salary Comparison by City
If you want to compare salaries with different cities in Nigeria, you can use the links below to explore the data for each specific city we have researched.
| City | Average Salary |
|---|---|
| Benin City | 6,073,300 NGN |
| Ibadan | 6,901,600 NGN |
| Kano | 7,224,700 NGN |
| Lagos | 6,901,600 NGN |
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