Average Brand Director Salary in England, United Kingdom for 2026

In this article, we will look at the average Brand Director salary for 2026 in England and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the British pound. To keep things simple, we are using the GBP currency code instead of the currency symbol £.

How Much Does a Brand Director Make in England?

A Brand Director working in England will typically earn around 262,300 GBP per year, and this can range from the lowest average salary of about 127,600 GBP to the highest average salary of 408,200 GBP.

These are average salaries for a Brand Director in England and include benefits such as housing and transport. It's also possible for a Brand Director to earn more or less than the average salaries shown above.

Brand Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Brand Director Salaries in England

So we've looked at the average salaries a Brand Director will earn in England. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Brand Director can earn between 127,600 GBP and 408,200 GBP on average in England. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Brand Director in England is 265,800 GBP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 265,800 GBP, and 50% of the population earn more than 265,800 GBP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Brand Director salary in England, 25% of the population are earning less than 175,100 GBP while 75% of the population earn more than 175,100 GBP.

75% of the population earn less than 343,600 GBP, and 25% of the population earn more than 343,600 GBP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Brand Director Salary by Experience Level in England

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Brand Director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Brand Director in England that has less than two years of experience can expect to earn somewhere in the region of 153,800 GBP.
• 2 - 5 Years Experience. With two to five years of experience the average Brand Director salary would increase to 193,200 GBP.
• 5 - 10 Years Experience. From five to ten years of experience as a Brand Director, the average salary would be 267,900 GBP.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 334,300 GBP.
• 15 - 20 Years Experience. A Brand Director with 15 to 20 years of experience can earn an average of 357,900 GBP.
• 20+ Years Experience. For a Brand Director with more than 20 years, the expected average salary increases to 381,700 GBP.

Average Salary by Experience Chart

Brand Director Salary by Education Level in England

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Brand Director in England based on the education level of the employees in order to find out whether a better education level would increase your salary.

• Certificate or Diploma. A Brand Director in England with a certificate or diploma education can earn an average salary of 193,200 GBP.
• Bachelor's Degree. A Brand Director in England with a bachelor's degree education can earn an average salary of 260,300 GBP.
• Master's Degree. A Brand Director in England with a master's degree education can earn an average salary of 401,300 GBP.

Average Salary by Education Chart

Brand Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In England, a male brand director will earn an average of 142,100 GBP, while a female brand director will earn around 134,700 GBP.

This means that a male brand director earns approximately 5% more than a female brand director for performing the same job.

Average Salary by Gender Chart in England

Brand Director Average Pay Raise in England

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Brand Director in England is around 17% every 19 months.

The national average pay raise across all professions and industries in United Kingdom is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 17 ÷ 19 ) × 12  = 11%

What this means is that a Brand Director in England can expect to receive an average pay raise of around 11% every 12 months.

Annual Pay Raise by Industry in England for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United Kingdom.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Brand Director Bonus and Incentive Rates in England

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Brand Director is a high bonus based job, with 89% of employees reporting at least one bonus in the last 12 months.

11% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United Kingdom earn approximately 7% more than private sector employees in the same role.

Salaries for Jobs Similar to a Brand Director

In the table below, we have salary information for jobs that are similar to a Brand Director in England.

Salary Comparison by City

If you want to compare salaries with different cities in United Kingdom, you can use the links below to explore the data for each specific city we have researched.

Salary Comparison by State

The table below includes links to the average salary for each state in United Kingdom.