Average Assistant Brand Manager Salary in South Africa for 2026

In this article, we will look at the average Assistant Brand Manager salary for 2026 in South Africa and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the South African rand. To keep things simple, we are using the ZAR currency code instead of the currency symbol R.

How Much Does an Assistant Brand Manager Make in South Africa?

An Assistant Brand Manager working in South Africa will typically earn around 428,400 ZAR per year, and this can range from the lowest average salary of about 209,700 ZAR to the highest average salary of 665,300 ZAR.

Average Annual Salary428,400 ZAR
Average Monthly Salary35,700 ZAR
Average Lowest Salary209,700 ZAR
Lowest Monthly Salary17,475 ZAR
Average Highest Salary665,300 ZAR
Highest Monthly Salary55,441 ZAR

These are average salaries for an Assistant Brand Manager in South Africa and include benefits such as housing and transport. It's also possible for an Assistant Brand Manager to earn more or less than the average salaries shown above.

Assistant Brand Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Assistant Brand Manager Salaries in South Africa

So we've looked at the average salaries an Assistant Brand Manager will earn in South Africa. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Assistant Brand Manager can earn between 209,700 ZAR and 665,300 ZAR on average in South Africa. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Assistant Brand Manager in South Africa is 433,800 ZAR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 433,800 ZAR, and 50% of the population earn more than 433,800 ZAR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Assistant Brand Manager salary in South Africa, 25% of the population are earning less than 288,700 ZAR while 75% of the population earn more than 288,700 ZAR.

75% of the population earn less than 563,000 ZAR, and 25% of the population earn more than 563,000 ZAR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Assistant Brand Manager Salary by Experience Level in South Africa

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Assistant Brand Manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Assistant Brand Manager in South Africa that has less than two years of experience can expect to earn somewhere in the region of 247,800 ZAR.
  • 2 - 5 Years Experience. With two to five years of experience the average Assistant Brand Manager salary would increase to 317,700 ZAR.
  • 5 - 10 Years Experience. From five to ten years of experience as an Assistant Brand Manager, the average salary would be 442,200 ZAR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 545,300 ZAR.
  • 15 - 20 Years Experience. An Assistant Brand Manager with 15 to 20 years of experience can earn an average of 583,000 ZAR.
  • 20+ Years Experience. For an Assistant Brand Manager with more than 20 years, the expected average salary increases to 623,200 ZAR.

Average Salary by Experience Chart

0-2 Years-
247,800 ZAR
2-5 Years+29%
317,700 ZAR
5-10 Years+38%
442,200 ZAR
10-15 Years+24%
545,300 ZAR
15-20 Years+7%
583,000 ZAR
20+ Years+7%
623,200 ZAR

Assistant Brand Manager Salary by Education Level in South Africa

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Assistant Brand Manager in South Africa based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Assistant Brand Manager in South Africa with a high school education can earn an average salary of 308,300 ZAR.
  • Certificate or Diploma. An Assistant Brand Manager in South Africa with a certificate or diploma education can earn an average salary of 354,000 ZAR.
  • Bachelor's Degree. An Assistant Brand Manager in South Africa with a bachelor's degree education can earn an average salary of 478,000 ZAR.
  • Master's Degree. An Assistant Brand Manager in South Africa with a master's degree education can earn an average salary of 602,700 ZAR.

Average Salary by Education Chart

High School-
308,300 ZAR
Certificate or Diploma+15%
354,000 ZAR
Bachelor's Degree+35%
478,000 ZAR
Master's Degree+26%
602,700 ZAR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in South Africa is around 156,000 to 467,000 ZAR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Assistant Brand Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In South Africa, a male assistant brand manager will earn an average of 440,200 ZAR, while a female assistant brand manager will earn around 409,000 ZAR.

This means that a male assistant brand manager earns approximately 8% more than a female assistant brand manager for performing the same job.

Average Salary by Gender Chart in South Africa

Male-
440,200 ZAR
Female-8%
409,000 ZAR

Assistant Brand Manager Average Pay Raise in South Africa

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Assistant Brand Manager in South Africa is around 12% every 18 months.

The national average pay raise across all professions and industries in South Africa is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that an Assistant Brand Manager in South Africa can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in South Africa for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in South Africa.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Assistant Brand Manager Bonus and Incentive Rates in South Africa

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Assistant Brand Manager is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus-
81%
No Bonus-
19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in South Africa earn approximately 7% more than private sector employees in the same role.

Public Sector-
386,400 ZAR
Private Sector-7%
361,500 ZAR

Salaries for Jobs Similar to an Assistant Brand Manager

In the table below, we have salary information for jobs that are similar to an Assistant Brand Manager in South Africa.

Job TitleCategorySalary
Account HandlerMarketing312,400 ZAR
Affiliate ManagerMarketing421,400 ZAR
Analytics SpecialistMarketing317,700 ZAR
Assistant Product ManagerMarketing476,600 ZAR
Associate Marketing ManagerMarketing498,000 ZAR
Associate Product ManagerMarketing502,200 ZAR
Brand AmbassadorMarketing558,300 ZAR
Brand DirectorMarketing761,400 ZAR
Brand ExecutiveMarketing672,600 ZAR
Brand ManagerMarketing625,000 ZAR
Business Analytics SpecialistMarketing312,400 ZAR
Business Channel ManagerMarketing437,900 ZAR
Business Intelligence Team LeaderMarketing436,200 ZAR
Campaign SpecialistMarketing411,400 ZAR
Chief Marketing Officer Marketing680,100 ZAR
Chief Product OfficerMarketing650,700 ZAR
Communications OfficerMarketing207,800 ZAR
Content ManagerMarketing353,600 ZAR
Content Marketing StrategistMarketing413,900 ZAR
Copy EditerMarketing258,400 ZAR
Copy WriterMarketing258,400 ZAR
Creative Marketing LeadMarketing424,900 ZAR
Creative WriterMarketing263,900 ZAR
Digital MarketerMarketing398,300 ZAR
Digital Marketing ManagerMarketing537,300 ZAR
Digital Marketing Strategist Marketing504,300 ZAR
Digital Media SpecialistMarketing455,400 ZAR
Director of MarketingMarketing705,500 ZAR
Director of ResearchMarketing514,300 ZAR
Event MarketingMarketing510,000 ZAR
Head of Executive SearchMarketing598,600 ZAR
Key Affiliate ManagerMarketing524,300 ZAR
Localization ManagerMarketing464,400 ZAR
Market Development ExecutiveMarketing563,300 ZAR
Market Development ManagerMarketing541,700 ZAR
Market Research AnalystMarketing442,300 ZAR
Market Research ManagerMarketing483,400 ZAR
Market Segmentation DirectorMarketing504,500 ZAR
Marketing Account SupervisorMarketing417,200 ZAR
Marketing AdministratorMarketing351,900 ZAR
Marketing AdvisorMarketing392,300 ZAR
Marketing AnalystMarketing404,600 ZAR
Marketing AssistantMarketing221,500 ZAR
Marketing AssociateMarketing214,000 ZAR
Marketing Communications ManagerMarketing455,400 ZAR
Marketing ConsultantMarketing510,200 ZAR
Marketing CoordinatorMarketing225,300 ZAR
Marketing DirectorMarketing681,500 ZAR
Marketing Distribution ExecutiveMarketing562,600 ZAR
Marketing ExecutiveMarketing548,500 ZAR
Marketing ManagerMarketing689,900 ZAR
Marketing OfficerMarketing239,300 ZAR
Marketing Segment ManagerMarketing516,100 ZAR
Marketing SpecialistMarketing332,100 ZAR
Marketing SupervisorMarketing424,900 ZAR
Marketing Vice PresidentMarketing572,200 ZAR
Marketing WriterMarketing267,100 ZAR
Marketing and Communications OfficerMarketing249,600 ZAR
Marketing and Sales HeadMarketing717,900 ZAR
Online Marketing AnalystMarketing382,600 ZAR
Online Marketing ManagerMarketing478,000 ZAR
Optimization ManagerMarketing459,700 ZAR
Outbound SalesMarketing301,600 ZAR
Outreach CoordinatorMarketing301,800 ZAR
Outreach SpecialistMarketing388,100 ZAR
Product DevelopmentMarketing480,600 ZAR
Product ManagerMarketing566,900 ZAR
Product Marketing EngineerMarketing301,700 ZAR
Product Marketing ExecutiveMarketing520,900 ZAR
Product Marketing ManagerMarketing519,300 ZAR
Product ResearcherMarketing271,300 ZAR
Product StrategistMarketing398,300 ZAR
Product Strategy ResearcherMarketing376,800 ZAR
Product Training SpecialistMarketing349,300 ZAR
Project ManagerMarketing401,300 ZAR
Publications CoordinatorMarketing245,300 ZAR
Research ExecutiveMarketing489,600 ZAR
Sales DirectorMarketing663,100 ZAR
Sales Management SupportMarketing246,500 ZAR
Sales ManagerMarketing650,700 ZAR
Sales and Marketing AssistantMarketing207,800 ZAR
Sales and Marketing CoordinatorMarketing233,900 ZAR
Sales and Marketing DirectorMarketing702,800 ZAR
Search Marketing StrategistMarketing581,300 ZAR
Social Media AdministratorMarketing378,300 ZAR
Social Media SpecialistMarketing378,300 ZAR
Spaceman AnalystMarketing207,700 ZAR
Sponsorship ConsultantMarketing366,200 ZAR
Team LeaderMarketing403,100 ZAR
TelemarketerMarketing194,600 ZAR
Trade Marketing ExecutiveMarketing539,700 ZAR
Trade Marketing ManagerMarketing541,700 ZAR
Trade Marketing ProfessionalMarketing437,300 ZAR
Trade Marketing SpecialistMarketing314,500 ZAR
Web Analytics ManagerMarketing424,900 ZAR
Web Content ManagerMarketing420,100 ZAR
eMarketing ManagerMarketing574,200 ZAR

Salary Comparison by City

If you want to compare salaries with different cities in South Africa, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Bloemfontein386,400 ZAR
Cape Town504,400 ZAR
Durban489,600 ZAR
Johannesburg430,000 ZAR
Port Elizabeth420,800 ZAR
Pretoria426,700 ZAR

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