Average Advertising Strategic Planner Salary in Tbilisi, Georgia for 2026

In this article, we will look at the average Advertising Strategic Planner salary for 2026 in Tbilisi and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the lari. To keep things simple, we are using the GEL currency code instead of the currency symbol ₾.

How Much Does an Advertising Strategic Planner Make in Tbilisi?

An Advertising Strategic Planner working in Tbilisi will typically earn around 91,660 GEL per year, and this can range from the lowest average salary of about 48,940 GEL to the highest average salary of 142,300 GEL.

These are average salaries for an Advertising Strategic Planner in Tbilisi and include benefits such as housing and transport. It's also possible for an Advertising Strategic Planner to earn more or less than the average salaries shown above.

Advertising Strategic Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Strategic Planner Salaries in Tbilisi

So we've looked at the average salaries an Advertising Strategic Planner will earn in Tbilisi. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Strategic Planner can earn between 48,940 GEL and 142,300 GEL on average in Tbilisi. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Strategic Planner in Tbilisi is 88,620 GEL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 88,620 GEL, and 50% of the population earn more than 88,620 GEL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Strategic Planner salary in Tbilisi, 25% of the population are earning less than 60,600 GEL while 75% of the population earn more than 60,600 GEL.

75% of the population earn less than 107,580 GEL, and 25% of the population earn more than 107,580 GEL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Advertising Strategic Planner Salary by Experience Level in Tbilisi

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Advertising Strategic Planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. An Advertising Strategic Planner in Tbilisi that has less than two years of experience can expect to earn somewhere in the region of 57,080 GEL.
• 2 - 5 Years Experience. With two to five years of experience the average Advertising Strategic Planner salary would increase to 69,540 GEL.
• 5 - 10 Years Experience. From five to ten years of experience as an Advertising Strategic Planner, the average salary would be 97,880 GEL.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 116,960 GEL.
• 15 - 20 Years Experience. An Advertising Strategic Planner with 15 to 20 years of experience can earn an average of 125,700 GEL.
• 20+ Years Experience. For an Advertising Strategic Planner with more than 20 years, the expected average salary increases to 136,100 GEL.

Average Salary by Experience Chart

Advertising Strategic Planner Salary by Education Level in Tbilisi

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Strategic Planner in Tbilisi based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. An Advertising Strategic Planner in Tbilisi with a high school education can earn an average salary of 69,580 GEL.
• Certificate or Diploma. An Advertising Strategic Planner in Tbilisi with a certificate or diploma education can earn an average salary of 77,120 GEL.
• Bachelor's Degree. An Advertising Strategic Planner in Tbilisi with a bachelor's degree education can earn an average salary of 102,720 GEL.
• Master's Degree. An Advertising Strategic Planner in Tbilisi with a master's degree education can earn an average salary of 136,100 GEL.

Average Salary by Education Chart

Advertising Strategic Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Tbilisi, a male advertising strategic planner will earn an average of 84,740 GEL, while a female advertising strategic planner will earn around 79,240 GEL.

This means that a male advertising strategic planner earns approximately 7% more than a female advertising strategic planner for performing the same job.

Average Salary by Gender Chart in Tbilisi

Advertising Strategic Planner Average Pay Raise in Tbilisi

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Strategic Planner in Tbilisi is around 8% every 29 months.

The national average pay raise across all professions and industries in Georgia is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 29 ) × 12  = 3%

What this means is that an Advertising Strategic Planner in Tbilisi can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Tbilisi for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Georgia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Advertising Strategic Planner Bonus and Incentive Rates in Tbilisi

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Strategic Planner is a moderate bonus based job, with 66% of employees reporting at least one bonus in the last 12 months.

34% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Georgia earn approximately 20% more than private sector employees in the same role.

Salaries for Jobs Similar to an Advertising Strategic Planner

In the table below, we have salary information for jobs that are similar to an Advertising Strategic Planner in Tbilisi.

Salary Comparison by City

If you want to compare salaries with different cities in Georgia, you can use the links below to explore the data for each specific city we have researched.