Average Advertising Strategic Planner Salary in Ripon, United Kingdom for 2026

In this article, we will look at the average Advertising Strategic Planner salary for 2026 in Ripon and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the British pound. To keep things simple, we are using the GBP currency code instead of the currency symbol £.

How Much Does an Advertising Strategic Planner Make in Ripon?

An Advertising Strategic Planner working in Ripon will typically earn around 65,400 GBP per year, and this can range from the lowest average salary of about 37,200 GBP to the highest average salary of 100,300 GBP.

Average Annual Salary65,400 GBP
Average Monthly Salary5,450 GBP
Average Lowest Salary37,200 GBP
Lowest Monthly Salary3,100 GBP
Average Highest Salary100,300 GBP
Highest Monthly Salary8,358 GBP

These are average salaries for an Advertising Strategic Planner in Ripon and include benefits such as housing and transport. It's also possible for an Advertising Strategic Planner to earn more or less than the average salaries shown above.

Advertising Strategic Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Strategic Planner Salaries in Ripon

So we've looked at the average salaries an Advertising Strategic Planner will earn in Ripon. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Strategic Planner can earn between 37,200 GBP and 100,300 GBP on average in Ripon. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Strategic Planner in Ripon is 62,100 GBP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 62,100 GBP, and 50% of the population earn more than 62,100 GBP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Strategic Planner salary in Ripon, 25% of the population are earning less than 43,400 GBP while 75% of the population earn more than 43,400 GBP.

75% of the population earn less than 71,400 GBP, and 25% of the population earn more than 71,400 GBP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Strategic Planner Salary by Experience Level in Ripon

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Advertising Strategic Planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Strategic Planner in Ripon that has less than two years of experience can expect to earn somewhere in the region of 40,200 GBP.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Strategic Planner salary would increase to 51,300 GBP.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Strategic Planner, the average salary would be 68,900 GBP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 79,600 GBP.
  • 15 - 20 Years Experience. An Advertising Strategic Planner with 15 to 20 years of experience can earn an average of 87,400 GBP.
  • 20+ Years Experience. For an Advertising Strategic Planner with more than 20 years, the expected average salary increases to 93,600 GBP.

Average Salary by Experience Chart

0-2 Years-
40,200 GBP
2-5 Years+26%
51,300 GBP
5-10 Years+32%
68,900 GBP
10-15 Years+18%
79,600 GBP
15-20 Years+11%
87,400 GBP
20+ Years+6%
93,600 GBP

Advertising Strategic Planner Salary by Education Level in Ripon

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Strategic Planner in Ripon based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Strategic Planner in Ripon with a high school education can earn an average salary of 51,500 GBP.
  • Certificate or Diploma. An Advertising Strategic Planner in Ripon with a certificate or diploma education can earn an average salary of 58,200 GBP.
  • Bachelor's Degree. An Advertising Strategic Planner in Ripon with a bachelor's degree education can earn an average salary of 72,400 GBP.
  • Master's Degree. An Advertising Strategic Planner in Ripon with a master's degree education can earn an average salary of 92,300 GBP.

Average Salary by Education Chart

High School-
51,500 GBP
Certificate or Diploma+13%
58,200 GBP
Bachelor's Degree+32%
72,400 GBP
Master's Degree+24%
92,300 GBP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United Kingdom is around 29,600 to 88,700 GBP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Strategic Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ripon, a male advertising strategic planner will earn an average of 81,000 GBP, while a female advertising strategic planner will earn around 78,500 GBP.

This means that a male advertising strategic planner earns approximately 3% more than a female advertising strategic planner for performing the same job.

Average Salary by Gender Chart in Ripon

Male-
81,000 GBP
Female-3%
78,500 GBP

Advertising Strategic Planner Average Pay Raise in Ripon

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Strategic Planner in Ripon is around 12% every 16 months.

The national average pay raise across all professions and industries in United Kingdom is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that an Advertising Strategic Planner in Ripon can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Ripon for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United Kingdom.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
3%
Energy-
6%
Information Technology-
9%
Healthcare-
3%
Travel-
6%
Construction-
9%
Education-
3%

Advertising Strategic Planner Bonus and Incentive Rates in Ripon

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Strategic Planner is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus-
80%
No Bonus-
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United Kingdom earn approximately 7% more than private sector employees in the same role.

Public Sector-
72,700 GBP
Private Sector-7%
68,200 GBP

Salaries for Jobs Similar to an Advertising Strategic Planner

In the table below, we have salary information for jobs that are similar to an Advertising Strategic Planner in Ripon.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events81,600 GBP
Advertising Account ManagerAdvertising / Graphic Design / Events84,800 GBP
Advertising Account PlannerAdvertising / Graphic Design / Events45,200 GBP
Advertising CoordinatorAdvertising / Graphic Design / Events57,400 GBP
Advertising ManagerAdvertising / Graphic Design / Events119,700 GBP
Advertising Operations ManagerAdvertising / Graphic Design / Events124,500 GBP
Advertising Sales DirectorAdvertising / Graphic Design / Events119,700 GBP
Advertising Team LeaderAdvertising / Graphic Design / Events66,900 GBP
Advertising and Promotions ManagerAdvertising / Graphic Design / Events114,900 GBP
AnimatorAdvertising / Graphic Design / Events53,300 GBP
Art DirectorAdvertising / Graphic Design / Events74,000 GBP
Art ManagerAdvertising / Graphic Design / Events68,300 GBP
ArtistAdvertising / Graphic Design / Events61,400 GBP
ArtworkerAdvertising / Graphic Design / Events40,300 GBP
Assistant Art DirectorAdvertising / Graphic Design / Events54,100 GBP
Audio EngineerAdvertising / Graphic Design / Events51,800 GBP
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events42,700 GBP
Audiosual TechnicianAdvertising / Graphic Design / Events43,500 GBP
Broadcast AdministratorAdvertising / Graphic Design / Events74,100 GBP
Catering SalesAdvertising / Graphic Design / Events46,100 GBP
Catering TrainerAdvertising / Graphic Design / Events54,100 GBP
Commercial and Industrial DesignerAdvertising / Graphic Design / Events44,300 GBP
Conference OrganiserAdvertising / Graphic Design / Events51,900 GBP
Content and Media Production LeadAdvertising / Graphic Design / Events77,100 GBP
CopyWriterAdvertising / Graphic Design / Events49,400 GBP
Creative DesignerAdvertising / Graphic Design / Events54,100 GBP
Creative DirectorAdvertising / Graphic Design / Events71,200 GBP
Designer Advertising / Graphic Design / Events39,500 GBP
Desktop PublisherAdvertising / Graphic Design / Events33,300 GBP
Digital Campaign ManagerAdvertising / Graphic Design / Events80,200 GBP
Digital Media ManagerAdvertising / Graphic Design / Events86,100 GBP
Digital Media StrategistAdvertising / Graphic Design / Events88,300 GBP
Director of EventsAdvertising / Graphic Design / Events119,700 GBP
Director of Graphic DesignAdvertising / Graphic Design / Events63,700 GBP
Director of Social Media MarketingAdvertising / Graphic Design / Events92,900 GBP
Events DirectorAdvertising / Graphic Design / Events123,000 GBP
Events and Promotions ManagerAdvertising / Graphic Design / Events114,900 GBP
Exhibit DesignerAdvertising / Graphic Design / Events54,100 GBP
Exhibit Display CoordinatorAdvertising / Graphic Design / Events54,100 GBP
Exhibit Display ManagerAdvertising / Graphic Design / Events74,700 GBP
FinisherAdvertising / Graphic Design / Events35,600 GBP
Graphic ArtistAdvertising / Graphic Design / Events47,600 GBP
Graphic Design SpecialistAdvertising / Graphic Design / Events55,100 GBP
Graphic DesignerAdvertising / Graphic Design / Events44,300 GBP
Graphics ArtistAdvertising / Graphic Design / Events45,200 GBP
Graphics Design SupervisorAdvertising / Graphic Design / Events63,100 GBP
Group Creative DirectorAdvertising / Graphic Design / Events83,800 GBP
Imagery AnalystAdvertising / Graphic Design / Events43,500 GBP
Imaging TechnologistAdvertising / Graphic Design / Events44,300 GBP
Interaction DesignerAdvertising / Graphic Design / Events37,800 GBP
Media AnalystAdvertising / Graphic Design / Events58,000 GBP
Media ExecutiveAdvertising / Graphic Design / Events70,600 GBP
Media PlannerAdvertising / Graphic Design / Events60,400 GBP
Media Production CoordinatorAdvertising / Graphic Design / Events55,400 GBP
Media Production ManagerAdvertising / Graphic Design / Events99,700 GBP
Media Project ManagerAdvertising / Graphic Design / Events96,500 GBP
Media Relations RepresentativeAdvertising / Graphic Design / Events77,100 GBP
Media Sales ExecutiveAdvertising / Graphic Design / Events96,000 GBP
Meeting and Event PlannerAdvertising / Graphic Design / Events52,800 GBP
Multimedia ArtistAdvertising / Graphic Design / Events44,500 GBP
Multimedia SpecialistAdvertising / Graphic Design / Events44,300 GBP
PPC Campaign ManagerAdvertising / Graphic Design / Events77,000 GBP
PhotographerAdvertising / Graphic Design / Events38,900 GBP
Print Production ManagerAdvertising / Graphic Design / Events83,800 GBP
Product and Brand ManagerAdvertising / Graphic Design / Events108,200 GBP
Sales Promotion ManagerAdvertising / Graphic Design / Events109,000 GBP
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events48,300 GBP
Sketch ArtistAdvertising / Graphic Design / Events48,300 GBP
Social Media ExecutiveAdvertising / Graphic Design / Events94,900 GBP
Social Media ManagerAdvertising / Graphic Design / Events86,800 GBP
Social Media Marketing ManagerAdvertising / Graphic Design / Events90,600 GBP
Social Media StrategistAdvertising / Graphic Design / Events91,500 GBP
Special Events SupervisorAdvertising / Graphic Design / Events68,900 GBP
Technical TypistAdvertising / Graphic Design / Events30,200 GBP
UX DesignerAdvertising / Graphic Design / Events45,000 GBP
User Experience UX DesignerAdvertising / Graphic Design / Events51,300 GBP

Salary Comparison by City

If you want to compare salaries with different cities in United Kingdom, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Aberdeen81,400 GBP
Abingdon68,500 GBP
Armagh81,000 GBP
Bangor68,500 GBP
Belfast83,000 GBP
Birmingham87,700 GBP
Bradford79,000 GBP
Brighton85,500 GBP
Bristol85,800 GBP
Cambridge73,300 GBP
Canterbury66,200 GBP
Cardiff84,800 GBP
Chester77,000 GBP
Coventry87,300 GBP
Derby80,300 GBP
Derry73,300 GBP
Dundee78,900 GBP
Durham71,200 GBP
Edinburgh86,400 GBP
Exeter73,700 GBP
Glasgow83,300 GBP
Gloucester78,200 GBP
Hartlepool71,900 GBP
Inverness66,900 GBP
Kingston upon Hull83,700 GBP
Kirkwall68,200 GBP
Leeds83,100 GBP
Leicester89,800 GBP
Lincoln78,100 GBP
Lisburn67,800 GBP
Liverpool86,100 GBP
London87,000 GBP
Manchester83,300 GBP
Newcastle85,400 GBP
Newport74,200 GBP
Newry71,700 GBP
Norwich74,300 GBP
Nottingham80,500 GBP
Oxford73,800 GBP
Peterborough83,700 GBP
Plymouth84,200 GBP
Poole74,300 GBP
Portsmouth78,500 GBP
Salisbury71,400 GBP
Sheffield88,300 GBP
Somerset83,700 GBP
Southampton81,200 GBP
St Davids63,200 GBP
Stirling71,700 GBP
Stromness64,400 GBP
Strontian64,300 GBP
Swansea84,900 GBP
Truro68,900 GBP
Wakefield70,000 GBP
Wells68,800 GBP
Winchester69,700 GBP
Wolverhampton78,400 GBP
York74,600 GBP

Salary Comparison by State

The table below includes links to the average salary for each state in United Kingdom.

StateAverage Salary
England148,300 GBP
Northern Ireland65,700 GBP
Scotland107,300 GBP
Wales77,000 GBP

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