Average Advertising Copywriter Salary in Xiamen, China for 2026

In this article, we will look at the average Advertising Copywriter salary for 2026 in Xiamen and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does an Advertising Copywriter Make in Xiamen?

An Advertising Copywriter working in Xiamen will typically earn around 277,400 CNY per year, and this can range from the lowest average salary of about 134,600 CNY to the highest average salary of 437,300 CNY.

Average Annual Salary277,400 CNY
Average Monthly Salary23,116 CNY
Average Lowest Salary134,600 CNY
Lowest Monthly Salary11,216 CNY
Average Highest Salary437,300 CNY
Highest Monthly Salary36,441 CNY

These are average salaries for an Advertising Copywriter in Xiamen and include benefits such as housing and transport. It's also possible for an Advertising Copywriter to earn more or less than the average salaries shown above.

Advertising Copywriter salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Copywriter Salaries in Xiamen

So we've looked at the average salaries an Advertising Copywriter will earn in Xiamen. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Copywriter can earn between 134,600 CNY and 437,300 CNY on average in Xiamen. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Copywriter in Xiamen is 290,800 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 290,800 CNY, and 50% of the population earn more than 290,800 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Copywriter salary in Xiamen, 25% of the population are earning less than 192,000 CNY while 75% of the population earn more than 192,000 CNY.

75% of the population earn less than 378,300 CNY, and 25% of the population earn more than 378,300 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Copywriter Salary by Experience Level in Xiamen

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Advertising Copywriter salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Copywriter in Xiamen that has less than two years of experience can expect to earn somewhere in the region of 157,600 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Copywriter salary would increase to 222,300 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Copywriter, the average salary would be 292,000 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 357,700 CNY.
  • 15 - 20 Years Experience. An Advertising Copywriter with 15 to 20 years of experience can earn an average of 381,800 CNY.
  • 20+ Years Experience. For an Advertising Copywriter with more than 20 years, the expected average salary increases to 419,400 CNY.

Average Salary by Experience Chart

0-2 Years-
157,600 CNY
2-5 Years+42%
222,300 CNY
5-10 Years+31%
292,000 CNY
10-15 Years+23%
357,700 CNY
15-20 Years+6%
381,800 CNY
20+ Years+10%
419,400 CNY

Advertising Copywriter Salary by Education Level in Xiamen

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Copywriter in Xiamen based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Copywriter in Xiamen with a high school education can earn an average salary of 194,600 CNY.
  • Certificate or Diploma. An Advertising Copywriter in Xiamen with a certificate or diploma education can earn an average salary of 225,700 CNY.
  • Bachelor's Degree. An Advertising Copywriter in Xiamen with a bachelor's degree education can earn an average salary of 327,800 CNY.
  • Master's Degree. An Advertising Copywriter in Xiamen with a master's degree education can earn an average salary of 403,100 CNY.

Average Salary by Education Chart

High School-
194,600 CNY
Certificate or Diploma+16%
225,700 CNY
Bachelor's Degree+46%
327,800 CNY
Master's Degree+23%
403,100 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Copywriter Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Xiamen, a male advertising copywriter will earn an average of 327,800 CNY, while a female advertising copywriter will earn around 307,400 CNY.

This means that a male advertising copywriter earns approximately 7% more than a female advertising copywriter for performing the same job.

Average Salary by Gender Chart in Xiamen

Male-
327,800 CNY
Female-7%
307,400 CNY

Advertising Copywriter Average Pay Raise in Xiamen

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Copywriter in Xiamen is around 11% every 16 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that an Advertising Copywriter in Xiamen can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Xiamen for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
8%
Energy-
7%
Information Technology-
6%
Healthcare-
5%
Travel-
4%
Construction-
3%
Education-
2%

Advertising Copywriter Bonus and Incentive Rates in Xiamen

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Copywriter is a low bonus based job, with 27% of employees reporting at least one bonus in the last 12 months.

73% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 1% to 2%.

Received Bonus-
27%
No Bonus-
73%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector-
362,200 CNY
Private Sector-6%
341,400 CNY

Salaries for Jobs Similar to an Advertising Copywriter

In the table below, we have salary information for jobs that are similar to an Advertising Copywriter in Xiamen.

Job TitleCategorySalary
Art DirectorPublishing and Printing344,600 CNY
Art SupervisorPublishing and Printing317,700 CNY
ArtistPublishing and Printing322,600 CNY
Assistant EditorPublishing and Printing263,900 CNY
Associate Content Management SpecialistPublishing and Printing317,700 CNY
Associate EditorPublishing and Printing282,300 CNY
Binder and FinisherPublishing and Printing143,200 CNY
Bindery SupervisorPublishing and Printing204,700 CNY
Circulations DirectorPublishing and Printing447,700 CNY
Color MatcherPublishing and Printing181,600 CNY
Color TechnicianPublishing and Printing168,100 CNY
Commissioning EditorPublishing and Printing275,200 CNY
Communications EditorPublishing and Printing290,800 CNY
Content CopywriterPublishing and Printing308,300 CNY
Content Management AssistantPublishing and Printing263,200 CNY
Content PublisherPublishing and Printing277,400 CNY
Content WriterPublishing and Printing309,800 CNY
CopyWriterPublishing and Printing325,900 CNY
Corporate Print Center SpecialistPublishing and Printing231,000 CNY
CuratorPublishing and Printing266,000 CNY
DTP OperatorPublishing and Printing275,500 CNY
EditorPublishing and Printing301,800 CNY
Electronic PublisherPublishing and Printing327,800 CNY
Fashion SubeditorPublishing and Printing309,800 CNY
Media Design ManagerPublishing and Printing510,000 CNY
Media PlannerPublishing and Printing352,000 CNY
PhotographerPublishing and Printing246,500 CNY
Planning and Supply ManagerPublishing and Printing575,100 CNY
Print Production CoordinatorPublishing and Printing275,200 CNY
Print Production ManagerPublishing and Printing574,200 CNY
Printing Press OperatorPublishing and Printing246,200 CNY
Production EditorPublishing and Printing281,500 CNY
ProofreaderPublishing and Printing272,800 CNY
PublisherPublishing and Printing335,100 CNY
Publishing SpecialistPublishing and Printing352,000 CNY
Publishing and Printing CoordinatorPublishing and Printing227,600 CNY
Publishing and Printing ManagerPublishing and Printing528,600 CNY
Publishing and Printing SupervisorPublishing and Printing444,300 CNY
ReporterPublishing and Printing382,600 CNY
Technical WriterPublishing and Printing315,900 CNY
Technical Writing ManagerPublishing and Printing420,800 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Beijing345,700 CNY
Changchun317,700 CNY
Changsha290,800 CNY
Chengdu332,100 CNY
Chongqing352,000 CNY
Dalian301,300 CNY
Dongguan288,100 CNY
Foshan297,000 CNY
Fuzhou290,800 CNY
Guangzhou351,900 CNY
Hangzhou353,600 CNY
Harbin340,000 CNY
Jinan353,600 CNY
Kunming288,100 CNY
Nanjing318,800 CNY
Qingdao311,700 CNY
Quanzhou282,500 CNY
Shanghai345,100 CNY
Shantou325,900 CNY
Shenyang314,500 CNY
Shenzhen330,900 CNY
Suzhou308,900 CNY
Tianjin351,900 CNY
Wenzhou297,000 CNY
Wuhan363,000 CNY
Wuxi275,200 CNY
Xi an349,300 CNY
Zhengzhou283,400 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

StateAverage Salary
Anhui344,600 CNY
Beijing272,800 CNY
Chongqing305,600 CNY
Fujian309,800 CNY
Gansu297,000 CNY
Guangdong351,900 CNY
Guangxi340,000 CNY
Guizhou294,300 CNY
Hainan281,500 CNY
Hebei340,000 CNY
Heilongjiang315,900 CNY
Henan349,300 CNY
Hubei345,700 CNY
Hunan335,800 CNY
Jiangsu362,200 CNY
Jiangxi318,800 CNY
Jilin307,400 CNY
Liaoning313,700 CNY
Nei Monggol301,800 CNY
Ningxia267,100 CNY
Qinghai277,400 CNY
Shaanxi309,800 CNY
Shandong372,600 CNY
Shanghai282,300 CNY
Shanxi318,800 CNY
Sichuan352,000 CNY
Tianjin290,800 CNY
Xinjiang Uygur283,400 CNY
Xizang [Tibet]275,500 CNY
Yunnan325,900 CNY
Zhejiang352,000 CNY

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