Average Advertising Account Planner Salary in Bosnia and Herzegovina for 2026

In this article, we will look at the average Advertising Account Planner salary for 2026 in Bosnia and Herzegovina and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bosnia and Herzegovina convertible mark. To keep things simple, we are using the BAM currency code instead of the currency symbol .

How Much Does an Advertising Account Planner Make in Bosnia and Herzegovina?

An Advertising Account Planner working in Bosnia and Herzegovina will typically earn around 16,720 BAM per year, and this can range from the lowest average salary of about 7,300 BAM to the highest average salary of 26,500 BAM.

Average Annual Salary16,720 BAM
Average Monthly Salary1,393 BAM
Average Lowest Salary7,300 BAM
Lowest Monthly Salary608 BAM
Average Highest Salary26,500 BAM
Highest Monthly Salary2,208 BAM

These are average salaries for an Advertising Account Planner in Bosnia and Herzegovina and include benefits such as housing and transport. It's also possible for an Advertising Account Planner to earn more or less than the average salaries shown above.

Advertising Account Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Account Planner Salaries in Bosnia and Herzegovina

So we've looked at the average salaries an Advertising Account Planner will earn in Bosnia and Herzegovina. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Account Planner can earn between 7,300 BAM and 26,500 BAM on average in Bosnia and Herzegovina. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Account Planner in Bosnia and Herzegovina is 17,760 BAM. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 17,760 BAM, and 50% of the population earn more than 17,760 BAM.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Account Planner salary in Bosnia and Herzegovina, 25% of the population are earning less than 13,660 BAM while 75% of the population earn more than 13,660 BAM.

75% of the population earn less than 23,080 BAM, and 25% of the population earn more than 23,080 BAM.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Account Planner Salary by Experience Level in Bosnia and Herzegovina

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average Advertising Account Planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Account Planner in Bosnia and Herzegovina that has less than two years of experience can expect to earn somewhere in the region of 7,080 BAM.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Account Planner salary would increase to 12,180 BAM.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Account Planner, the average salary would be 15,920 BAM.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 21,560 BAM.
  • 15 - 20 Years Experience. An Advertising Account Planner with 15 to 20 years of experience can earn an average of 24,280 BAM.
  • 20+ Years Experience. For an Advertising Account Planner with more than 20 years, the expected average salary increases to 23,700 BAM.

Average Salary by Experience Chart

0-2 Years-
7,080 BAM
2-5 Years+33%
12,180 BAM
5-10 Years+48%
15,920 BAM
10-15 Years+22%
21,560 BAM
15-20 Years+9%
24,280 BAM
20+ Years+8%
23,700 BAM

Advertising Account Planner Salary by Education Level in Bosnia and Herzegovina

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Account Planner in Bosnia and Herzegovina based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Account Planner in Bosnia and Herzegovina with a high school education can earn an average salary of 10,220 BAM.
  • Certificate or Diploma. An Advertising Account Planner in Bosnia and Herzegovina with a certificate or diploma education can earn an average salary of 13,540 BAM.
  • Bachelor's Degree. An Advertising Account Planner in Bosnia and Herzegovina with a bachelor's degree education can earn an average salary of 16,980 BAM.
  • Master's Degree. An Advertising Account Planner in Bosnia and Herzegovina with a master's degree education can earn an average salary of 23,140 BAM.

Average Salary by Education Chart

High School-
10,220 BAM
Certificate or Diploma+18%
13,540 BAM
Bachelor's Degree+45%
16,980 BAM
Master's Degree+31%
23,140 BAM

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bosnia and Herzegovina is around 11,500 to 34,500 BAM and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Account Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Bosnia and Herzegovina, a male advertising account planner will earn an average of 17,860 BAM, while a female advertising account planner will earn around 16,880 BAM.

This means that a male advertising account planner earns approximately 6% more than a female advertising account planner for performing the same job.

Average Salary by Gender Chart in Bosnia and Herzegovina

Male-
17,860 BAM
Female-6%
16,880 BAM

Advertising Account Planner Average Pay Raise in Bosnia and Herzegovina

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Account Planner in Bosnia and Herzegovina is around 6% every 29 months.

The national average pay raise across all professions and industries in Bosnia and Herzegovina is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 6 ÷ 29 ) × 12  = 2%

What this means is that an Advertising Account Planner in Bosnia and Herzegovina can expect to receive an average pay raise of around 2% every 12 months.

Annual Pay Raise by Industry in Bosnia and Herzegovina for 2026

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bosnia and Herzegovina.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking-
9%
Energy-
9%
Information Technology-
9%
Healthcare-
9%
Travel-
9%
Construction-
9%
Education-
9%

Advertising Account Planner Bonus and Incentive Rates in Bosnia and Herzegovina

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Account Planner is a low bonus based job, with 15% of employees reporting at least one bonus in the last 12 months.

85% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 0% to 4%.

Received Bonus-
15%
No Bonus-
85%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bosnia and Herzegovina earn approximately 27% more than private sector employees in the same role.

Public Sector-
31,400 BAM
Private Sector-27%
24,800 BAM

Salaries for Jobs Similar to an Advertising Account Planner

In the table below, we have salary information for jobs that are similar to an Advertising Account Planner in Bosnia and Herzegovina.

Job TitleCategorySalary
Advertising Account ExecutiveAdvertising / Graphic Design / Events29,640 BAM
Advertising Account ManagerAdvertising / Graphic Design / Events34,280 BAM
Advertising CoordinatorAdvertising / Graphic Design / Events23,520 BAM
Advertising ManagerAdvertising / Graphic Design / Events46,720 BAM
Advertising Operations ManagerAdvertising / Graphic Design / Events44,540 BAM
Advertising Sales DirectorAdvertising / Graphic Design / Events48,300 BAM
Advertising Strategic PlannerAdvertising / Graphic Design / Events26,860 BAM
Advertising Team LeaderAdvertising / Graphic Design / Events26,100 BAM
Advertising and Promotions ManagerAdvertising / Graphic Design / Events46,980 BAM
AnimatorAdvertising / Graphic Design / Events19,020 BAM
Art DirectorAdvertising / Graphic Design / Events29,040 BAM
Art ManagerAdvertising / Graphic Design / Events28,900 BAM
ArtistAdvertising / Graphic Design / Events22,420 BAM
ArtworkerAdvertising / Graphic Design / Events16,400 BAM
Assistant Art DirectorAdvertising / Graphic Design / Events23,380 BAM
Audio EngineerAdvertising / Graphic Design / Events20,520 BAM
Audio and Video Equipment TechnicianAdvertising / Graphic Design / Events17,620 BAM
Audiosual TechnicianAdvertising / Graphic Design / Events16,400 BAM
Broadcast AdministratorAdvertising / Graphic Design / Events30,700 BAM
Catering SalesAdvertising / Graphic Design / Events18,780 BAM
Catering TrainerAdvertising / Graphic Design / Events20,940 BAM
Commercial and Industrial DesignerAdvertising / Graphic Design / Events15,380 BAM
Conference OrganiserAdvertising / Graphic Design / Events19,060 BAM
Content and Media Production LeadAdvertising / Graphic Design / Events31,040 BAM
CopyWriterAdvertising / Graphic Design / Events20,500 BAM
Creative DesignerAdvertising / Graphic Design / Events21,640 BAM
Creative DirectorAdvertising / Graphic Design / Events26,500 BAM
Designer Advertising / Graphic Design / Events15,760 BAM
Desktop PublisherAdvertising / Graphic Design / Events14,620 BAM
Digital Campaign ManagerAdvertising / Graphic Design / Events29,320 BAM
Digital Media ManagerAdvertising / Graphic Design / Events35,300 BAM
Digital Media StrategistAdvertising / Graphic Design / Events35,340 BAM
Director of EventsAdvertising / Graphic Design / Events45,720 BAM
Director of Graphic DesignAdvertising / Graphic Design / Events25,720 BAM
Director of Social Media MarketingAdvertising / Graphic Design / Events36,800 BAM
Events DirectorAdvertising / Graphic Design / Events47,760 BAM
Events and Promotions ManagerAdvertising / Graphic Design / Events47,760 BAM
Exhibit DesignerAdvertising / Graphic Design / Events22,420 BAM
Exhibit Display CoordinatorAdvertising / Graphic Design / Events21,100 BAM
Exhibit Display ManagerAdvertising / Graphic Design / Events28,660 BAM
FinisherAdvertising / Graphic Design / Events17,020 BAM
Graphic ArtistAdvertising / Graphic Design / Events15,920 BAM
Graphic Design SpecialistAdvertising / Graphic Design / Events19,060 BAM
Graphic DesignerAdvertising / Graphic Design / Events17,860 BAM
Graphics ArtistAdvertising / Graphic Design / Events16,340 BAM
Graphics Design SupervisorAdvertising / Graphic Design / Events23,500 BAM
Group Creative DirectorAdvertising / Graphic Design / Events31,380 BAM
Imagery AnalystAdvertising / Graphic Design / Events16,880 BAM
Imaging TechnologistAdvertising / Graphic Design / Events17,540 BAM
Interaction DesignerAdvertising / Graphic Design / Events15,880 BAM
Media AnalystAdvertising / Graphic Design / Events22,660 BAM
Media ExecutiveAdvertising / Graphic Design / Events26,280 BAM
Media PlannerAdvertising / Graphic Design / Events23,480 BAM
Media Production CoordinatorAdvertising / Graphic Design / Events20,460 BAM
Media Production ManagerAdvertising / Graphic Design / Events36,020 BAM
Media Project ManagerAdvertising / Graphic Design / Events36,020 BAM
Media Relations RepresentativeAdvertising / Graphic Design / Events32,020 BAM
Media Sales ExecutiveAdvertising / Graphic Design / Events38,260 BAM
Meeting and Event PlannerAdvertising / Graphic Design / Events21,380 BAM
Multimedia ArtistAdvertising / Graphic Design / Events18,780 BAM
Multimedia SpecialistAdvertising / Graphic Design / Events17,540 BAM
PPC Campaign ManagerAdvertising / Graphic Design / Events26,280 BAM
PhotographerAdvertising / Graphic Design / Events13,100 BAM
Print Production ManagerAdvertising / Graphic Design / Events31,660 BAM
Product and Brand ManagerAdvertising / Graphic Design / Events42,960 BAM
Sales Promotion ManagerAdvertising / Graphic Design / Events45,060 BAM
Search Engine Optimization Specialist (SEO)Advertising / Graphic Design / Events18,900 BAM
Sketch ArtistAdvertising / Graphic Design / Events21,540 BAM
Social Media ExecutiveAdvertising / Graphic Design / Events34,360 BAM
Social Media ManagerAdvertising / Graphic Design / Events37,620 BAM
Social Media Marketing ManagerAdvertising / Graphic Design / Events34,120 BAM
Social Media StrategistAdvertising / Graphic Design / Events35,340 BAM
Special Events SupervisorAdvertising / Graphic Design / Events27,620 BAM
Technical TypistAdvertising / Graphic Design / Events13,060 BAM
UX DesignerAdvertising / Graphic Design / Events17,560 BAM
User Experience UX DesignerAdvertising / Graphic Design / Events19,860 BAM

Salary Comparison by City

If you want to compare salaries with different cities in Bosnia and Herzegovina, you can use the links below to explore the data for each specific city we have researched.

CityAverage Salary
Banja Luka23,250 BAM
Medjugorje19,720 BAM
Mostar18,020 BAM
Sarajevo23,150 BAM
Tuzla21,580 BAM
Zenica20,460 BAM

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