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Average Sales and Marketing Coordinator Salary in India for 2026

A sales and marketing coordinator in India earns about 227,600 INR a year. That's 41% below the national average of 384,200 INR.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in India sit around 119,900 INR a year, while the very top stretches to 345,700 INR. Everything on this page is in Indian rupee (INR, symbol ₹), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in India, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

How much does a sales and marketing coordinator make in India?

Average salary
227,600 INR
18,966 INR per month
Lowest reported
119,900 INR
9,991 INR per month
Highest reported
345,700 INR
28,808 INR per month

A typical sales and marketing coordinator working in India brings home around 18,966 INR a month before tax. Entry-level pay starts near 119,900 INR, and the top of the ladder reaches roughly 345,700 INR for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior sales and marketing coordinator working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.

How sales and marketing coordinator pay ranges in India

A good way to think about salary in India is to look at the distribution rather than the headline average. Half of all sales and marketing coordinators in India earn less than 214,000 INR a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 152,100 INR (the 25th percentile), and a quarter clear 263,900 INR (the 75th percentile). The middle 50% of sales and marketing coordinators sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 119,900 INR. The highest stretch to 345,700 INR, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

119,900
Low
214,000
Median
345,700
High
152,100
25th
263,900
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in INR

Sales and marketing coordinator pay by experience in India

Years of experience is the single biggest lever on pay for a sales and marketing coordinator in India, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical sales and marketing coordinator salary changes as you move through the career ladder.

  • 0-2 Years
    138,200 INR
  • 2-5 Years
    +25% from previous
    172,200 INR
  • 5-10 Years
    +39% from previous
    239,300 INR
  • 10-15 Years
    +18% from previous
    283,400 INR
  • 15-20 Years
    +10% from previous
    312,400 INR
  • 20+ Years
    +5% from previous
    327,300 INR

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 39%. That is the point at which a sales and marketing coordinator typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Sales and marketing coordinator pay by education in India

Education sits alongside experience as one of the biggest factors driving sales and marketing coordinator pay in India. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average sales and marketing coordinator salary in India broken down by the highest level of education a worker has completed.

  • High School
    172,200 INR
  • Certificate or Diploma
    +39% from previous
    238,900 INR
  • Bachelor's Degree
    +42% from previous
    339,100 INR

Sales and marketing coordinator gender pay gap in India

The gender pay gap is a stubborn feature of almost every labour market, and India is no exception. Male sales and marketing coordinators in India earn an average of 208,600 INR a year, while female sales and marketing coordinators earn around 239,000 INR. That works out to a 13% gap in favour of women, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Sales and Marketing Coordinator gender pay gap

13%

Men earn this much less than women on average in India.

Women 239,000 INR
Men 208,600 INR

Pay raises for a sales and marketing coordinator in India

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in India sees a raise of about 12% every 15 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in India, the national average raise is around 9% every 16 months.

By industry

Industries with the highest pay raises in India:

  • Banking
    1%
  • Energy
    2%
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Sales and marketing coordinator bonus rates in India

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

51%

51% of sales and marketing coordinators in India reported a bonus of some kind in the past twelve months. That makes a sales and marketing coordinator a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 3% to 5% of base salary. The remaining 49% of sales and marketing coordinators reported no bonus at all over the same period.

Which careers pay bonuses in India

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Sales and marketing coordinator: public vs private sector pay

Public-sector pay in India is about 6% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

5%

Public-sector workers earn this much more than private-sector workers in India on average.

Public sector 392,300 INR
Private sector 371,100 INR

Sales and marketing coordinator salary by city and region in India

Sales and marketing coordinator pay is not even across India. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • Karnataka
  • Bihar
  • West Bengal
  • Madhya Pradesh
  • Uttar Pradesh
  • Mumbai
  • Andhra Pradesh
  • Rajasthan
  • Tamil Nadu
  • Orissa
LocationTypeAverageMedianRange
KarnatakaRegion273,300 INR277,400 INR134,600-424,900 INR
BiharRegion273,000 INR296,000 INR127,700-437,300 INR
West BengalRegion273,000 INR281,500 INR136,100-431,100 INR
Madhya PradeshRegion271,300 INR259,100 INR138,800-414,000 INR
Uttar PradeshRegion267,100 INR263,200 INR137,400-412,000 INR
MumbaiCity266,000 INR273,300 INR128,900-417,200 INR
Andhra PradeshRegion265,000 INR254,700 INR139,100-404,600 INR
RajasthanRegion263,900 INR252,300 INR137,400-403,100 INR
Tamil NaduRegion263,900 INR275,200 INR127,700-413,900 INR
OrissaRegion263,200 INR266,000 INR129,000-407,300 INR
MaharashtraRegion263,200 INR263,200 INR128,900-407,100 INR
ChennaiCity259,100 INR259,100 INR128,500-401,300 INR
Delhi (city)City258,400 INR258,400 INR129,000-396,300 INR
AssamRegion258,400 INR267,100 INR125,100-403,100 INR
SuratCity257,700 INR239,000 INR138,200-388,100 INR
AhmadabadCity253,400 INR266,000 INR117,520-398,300 INR
GujaratRegion253,400 INR253,400 INR127,700-388,100 INR
PunjabRegion252,300 INR232,400 INR137,400-384,200 INR
KolkataCity249,600 INR239,000 INR128,900-382,600 INR
KeralaRegion247,800 INR263,900 INR116,380-392,300 INR
JaipurCity247,800 INR252,300 INR123,400-386,400 INR
BangaloreCity247,800 INR233,600 INR130,400-378,300 INR
JharkhandRegion247,800 INR243,000 INR125,700-382,600 INR
LucknowCity246,500 INR239,000 INR129,000-378,800 INR
HyderabadCity246,200 INR225,300 INR130,400-369,300 INR
HaryanaRegion243,000 INR252,300 INR115,600-384,200 INR
ChhatisgarhRegion240,500 INR239,000 INR125,100-375,200 INR
Jammu & KashmirRegion239,300 INR228,500 INR125,700-366,200 INR
NagpurCity239,000 INR218,900 INR128,500-362,200 INR
PuneCity237,400 INR251,500 INR110,380-372,600 INR
Pimpri-ChinchwadCity233,900 INR254,700 INR106,980-375,200 INR
BhopalCity233,600 INR221,500 INR125,100-357,300 INR
UttaranchalRegion232,900 INR217,900 INR123,400-351,200 INR
KanpurCity232,400 INR212,500 INR127,700-352,000 INR
Delhi (region)Region228,500 INR208,600 INR123,400-341,400 INR
VisakhapatnamCity227,600 INR214,000 INR119,900-345,700 INR
IndoreCity225,700 INR240,500 INR101,980-357,300 INR
ManipurRegion225,300 INR233,900 INR106,980-354,000 INR
LudhianaCity225,300 INR210,500 INR118,520-341,400 INR
Himachal PradeshRegion221,500 INR239,300 INR103,140-354,000 INR
CoimbatoreCity221,500 INR227,600 INR106,740-345,100 INR
GhaziabadCity218,900 INR216,800 INR112,000-340,400 INR
GoaRegion216,800 INR208,600 INR114,940-332,500 INR
ChandigarhRegion215,100 INR204,700 INR113,700-327,300 INR
MaduraiCity215,100 INR233,600 INR99,280-345,100 INR
TripuraRegion214,000 INR232,900 INR97,260-341,400 INR
MeghalayaRegion212,500 INR231,000 INR99,560-340,400 INR
VadodaraCity212,500 INR204,000 INR110,380-325,900 INR
Arunachal PradeshRegion210,500 INR210,500 INR105,440-330,700 INR
SikkimRegion210,500 INR210,500 INR105,440-330,700 INR
PatnaCity210,500 INR197,600 INR113,280-322,600 INR
NagalandRegion210,500 INR208,600 INR106,980-327,800 INR
MizoramRegion210,500 INR200,000 INR113,220-325,800 INR
agraCity208,600 INR208,600 INR103,260-322,600 INR
PondicherryRegion207,700 INR221,500 INR98,440-327,800 INR
Daman & DiuRegion197,600 INR209,500 INR93,780-315,700 INR
Andaman & Nicobar IslandsRegion194,600 INR180,300 INR106,740-294,300 INR
Dadra & Nagar HaveliRegion191,600 INR195,200 INR96,340-301,300 INR
LakshadweepRegion185,100 INR172,200 INR98,120-277,400 INR

Sales and Marketing Coordinator in India: FAQs

  • How much does a sales and marketing coordinator make per month in India?

    A sales and marketing coordinator in India earns about 18,966 INR a month before tax, based on an annual average of 227,600 INR.

  • What's the salary range for a sales and marketing coordinator in India?

    Entry-level sales and marketing coordinators in India start near 119,900 INR. Top-end pay reaches around 345,700 INR. The middle 50% of earners sit between 152,100 and 263,900 INR.

  • Is the median sales and marketing coordinator salary in India higher or lower than the average?

    The median is 214,000 INR, lower than the average of 227,600 INR. Half of sales and marketing coordinators in India earn below the median, half earn above it.

  • What's the gender pay gap for sales and marketing coordinators in India?

    Men working as a sales and marketing coordinator in India earn around 13% less than women on average (208,600 vs 239,000 INR a year).

  • Do sales and marketing coordinators in India get bonuses?

    About 51% of sales and marketing coordinators in India reported a bonus in the past 12 months. Reported bonuses ranged from 3% to 5% of base salary.

  • Do sales and marketing coordinators earn more in the public or private sector in India?

    In India, the public sector pays a sales and marketing coordinator about 6% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do sales and marketing coordinators in India get a pay raise?

    A sales and marketing coordinator in India sees a raise of around 12% every 15 months, equivalent to roughly 10% a year.