Average Digital Marketer Salary in India for 2024

In this article, we will look at the average Digital Marketer salary for 2024 in India and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indian rupee. To keep things simple, we are using the INR currency code instead of the currency symbol ₹.

How Much Does a Digital Marketer Make in India?

A Digital Marketer working in India will typically earn around 376,800 INR per year, and this can range from the lowest average salary of about 204,700 INR to the highest average salary of 565,100 INR.

Average Annual Salary

376,800 INR

Average Monthly Salary

31,400 INR

Lowest Annual Salary

204,700 INR

Lowest Monthly Salary

17,058 INR

Highest Annual Salary

565,100 INR

Highest Monthly Salary

47,091 INR

These are average salaries for a Digital Marketer in India and include benefits such as housing and transport. It's also possible for a Digital Marketer to earn more or less than the average salaries shown above.

Digital Marketer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketer Salaries in India

So we've looked at the average salaries a Digital Marketer will earn in India. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketer can earn between 204,700 INR and 565,100 INR on average in India. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketer in India is 344,600 INR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 344,600 INR, and 50% of the population earn more than 344,600 INR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketer salary in India, 25% of the population are earning less than 246,200 INR while 75% of the population earn more than 246,200 INR.

75% of the population earn less than 421,400 INR, and 25% of the population earn more than 421,400 INR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

If your salary is higher than the average and the median salary, you are earning well compared to others.
If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketer Salary by Experience Level in India

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

0 - 2 Years Experience. A Digital Marketer in India that has less than two years of experience can expect to earn somewhere in the region of 233,900 INR.
2 - 5 Years Experience. With two to five years of experience the average Digital Marketer salary would increase to 299,500 INR.
5 - 10 Years Experience. From five to ten years of experience as a Digital Marketer, the average salary would be 392,300 INR.
10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 460,500 INR.
15 - 20 Years Experience. A Digital Marketer with 15 to 20 years of experience can earn an average of 510,300 INR.
20+ Years Experience. For a Digital Marketer with more than 20 years, the expected average salary increases to 541,700 INR.

Average Salary by Experience Chart

0-2 Years		233,900 INR
2-5 Years	+26%	299,500 INR
5-10 Years	+32%	392,300 INR
10-15 Years	+18%	460,500 INR
15-20 Years	+11%	510,300 INR
20+ Years	+6%	541,700 INR

Digital Marketer Salary by Education Level in India

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketer in India based on the education level of the employees in order to find out whether a better education level would increase your salary.

High School. A Digital Marketer in India with a high school education can earn an average salary of 288,100 INR.
Certificate or Diploma. A Digital Marketer in India with a certificate or diploma education can earn an average salary of 322,600 INR.
Bachelor's Degree. A Digital Marketer in India with a bachelor's degree education can earn an average salary of 424,900 INR.
Master's Degree. A Digital Marketer in India with a master's degree education can earn an average salary of 525,700 INR.

Average Salary by Education Chart

High School		288,100 INR
Certificate or Diploma	+13%	322,600 INR
Bachelor's Degree	+32%	424,900 INR
Master's Degree	+24%	525,700 INR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in India is around 160,000 to 479,000 INR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In India, a male digital marketer will earn an average of 389,200 INR, while a female digital marketer will earn around 354,000 INR.

This means that a male digital marketer earns approximately 10% more than a female digital marketer for performing the same job.

Average Salary by Gender Chart in India

Male		389,200 INR
Female	-10%	354,000 INR

Digital Marketer Average Pay Raise in India

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketer in India is around 12% every 16 months.

The national average pay raise across all professions and industries in India is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Digital Marketer in India can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in India for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in India.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking		1%
Energy		2%
Information Technology		3%
Healthcare		4%
Travel		5%
Construction		6%
Education		7%

Digital Marketer Bonus and Incentive Rates in India

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketer is a high bonus based job, with 76% of employees reporting at least one bonus in the last 12 months.

24% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus		76%
No Bonus		24%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in India earn approximately 6% more than private sector employees in the same role.

Public Sector		392,300 INR
Private Sector	-6%	371,100 INR

Salaries for Jobs Similar to a Digital Marketer

In the table below, we have salary information for jobs that are similar to a Digital Marketer in India.

Job Title	Category	Salary
Account Handler	Marketing	314,500 INR
Affiliate Manager	Marketing	407,300 INR
Analytics Specialist	Marketing	301,600 INR
Assistant Brand Manager	Marketing	430,500 INR
Assistant Product Manager	Marketing	471,700 INR
Associate Marketing Manager	Marketing	485,300 INR
Associate Product Manager	Marketing	485,300 INR
Brand Ambassador	Marketing	568,500 INR
Brand Director	Marketing	714,600 INR
Brand Executive	Marketing	628,000 INR
Brand Manager	Marketing	628,000 INR
Business Analytics Specialist	Marketing	301,600 INR
Business Channel Manager	Marketing	450,300 INR
Business Intelligence Team Leader	Marketing	447,300 INR
Campaign Specialist	Marketing	394,300 INR
Chief Marketing Officer	Marketing	684,900 INR
Chief Product Officer	Marketing	615,700 INR
Communications Officer	Marketing	204,000 INR
Content Manager	Marketing	351,900 INR
Content Marketing Strategist	Marketing	407,300 INR
Copy Editer	Marketing	258,400 INR
Copy Writer	Marketing	258,400 INR
Creative Marketing Lead	Marketing	414,000 INR
Creative Writer	Marketing	258,400 INR
Digital Marketing Manager	Marketing	520,900 INR
Digital Marketing Strategist	Marketing	510,000 INR
Digital Media Specialist	Marketing	447,300 INR
Director of Marketing	Marketing	684,900 INR
Director of Research	Marketing	498,000 INR
eMarketing Manager	Marketing	537,300 INR
Event Marketing	Marketing	510,000 INR
Head of Executive Search	Marketing	588,500 INR
Key Affiliate Manager	Marketing	489,500 INR
Localization Manager	Marketing	460,500 INR
Market Development Executive	Marketing	539,700 INR
Market Development Manager	Marketing	539,700 INR
Market Research Analyst	Marketing	440,200 INR
Market Research Manager	Marketing	480,600 INR
Market Segmentation Director	Marketing	514,300 INR
Marketing Account Supervisor	Marketing	403,100 INR
Marketing Administrator	Marketing	335,800 INR
Marketing Advisor	Marketing	394,300 INR
Marketing Analyst	Marketing	403,100 INR
Marketing and Communications Officer	Marketing	239,000 INR
Marketing and Sales Head	Marketing	684,900 INR
Marketing Assistant	Marketing	222,300 INR
Marketing Associate	Marketing	212,500 INR
Marketing Communications Manager	Marketing	450,300 INR
Marketing Consultant	Marketing	498,000 INR
Marketing Coordinator	Marketing	216,800 INR
Marketing Director	Marketing	684,900 INR
Marketing Distribution Executive	Marketing	537,300 INR
Marketing Executive	Marketing	539,700 INR
Marketing Manager	Marketing	684,900 INR
Marketing Officer	Marketing	227,600 INR
Marketing Segment Manager	Marketing	489,500 INR
Marketing Specialist	Marketing	330,900 INR
Marketing Supervisor	Marketing	403,100 INR
Marketing Vice President	Marketing	539,700 INR
Marketing Writer	Marketing	258,400 INR
Online Marketing Analyst	Marketing	369,300 INR
Online Marketing Manager	Marketing	460,500 INR
Optimization Manager	Marketing	430,500 INR
Outbound Sales	Marketing	305,600 INR
Outreach Coordinator	Marketing	283,700 INR
Outreach Specialist	Marketing	369,300 INR
Product Development	Marketing	475,700 INR
Product Manager	Marketing	539,700 INR
Product Marketing Engineer	Marketing	288,700 INR
Product Marketing Executive	Marketing	498,000 INR
Product Marketing Manager	Marketing	514,300 INR
Product Researcher	Marketing	275,200 INR
Product Strategist	Marketing	403,100 INR
Product Strategy Researcher	Marketing	381,800 INR
Product Training Specialist	Marketing	330,900 INR
Project Manager	Marketing	403,100 INR
Publications Coordinator	Marketing	239,000 INR
Research Executive	Marketing	475,700 INR
Sales and Marketing Assistant	Marketing	207,700 INR
Sales and Marketing Coordinator	Marketing	227,600 INR
Sales and Marketing Director	Marketing	684,900 INR
Sales Director	Marketing	643,800 INR
Sales Management Support	Marketing	237,400 INR
Sales Manager	Marketing	643,800 INR
Search Marketing Strategist	Marketing	558,300 INR
Social Media Administrator	Marketing	369,300 INR
Social Media Specialist	Marketing	369,300 INR
Spaceman Analyst	Marketing	207,700 INR
Sponsorship Consultant	Marketing	353,600 INR
Team Leader	Marketing	397,900 INR
Telemarketer	Marketing	197,600 INR
Trade Marketing Executive	Marketing	514,300 INR
Trade Marketing Manager	Marketing	514,300 INR
Trade Marketing Professional	Marketing	414,000 INR
Trade Marketing Specialist	Marketing	296,000 INR
Web Analytics Manager	Marketing	420,800 INR
Web Content Manager	Marketing	419,400 INR

Salary Comparison by City

If you want to compare salaries with different cities in India, you can use the links below to explore the data for each specific city we have researched.

City	Average Salary
agra	340,000 INR
Ahmadabad	420,800 INR
Bangalore	433,800 INR
Bhopal	394,500 INR
Chennai	394,300 INR
Coimbatore	383,300 INR
Delhi	437,900 INR
Ghaziabad	369,900 INR
Hyderabad	424,900 INR
Indore	367,900 INR
Jaipur	414,000 INR
Kanpur	392,300 INR
Kolkata	425,100 INR
Lucknow	388,100 INR
Ludhiana	354,000 INR
Madurai	351,900 INR
Mumbai	431,100 INR
Nagpur	371,100 INR
Patna	340,400 INR
Pimpri-Chinchwad	378,300 INR
Pune	394,800 INR
Surat	404,600 INR
Vadodara	344,600 INR
Visakhapatnam	375,200 INR

Salary Comparison by State

The table below includes links to the average salary for each state in India.

City	Average Salary
Andaman & Nicobar Islands	327,300 INR
Andhra Pradesh	419,400 INR
Arunachal Pradesh	345,700 INR
Assam	388,100 INR
Bihar	475,700 INR
Chandigarh	352,000 INR
Chhatisgarh	404,600 INR
Dadra & Nagar Haveli	332,100 INR
Daman & Diu	319,600 INR
Delhi	378,300 INR
Goa	340,000 INR
Gujarat	448,500 INR
Haryana	406,300 INR
Himachal Pradesh	384,200 INR
Jammu & Kashmir	384,500 INR
Jharkhand	412,000 INR
Karnataka	420,100 INR
Kerala	394,500 INR
Lakshadweep	301,700 INR
Madhya Pradesh	459,700 INR
Maharashtra	459,300 INR
Manipur	369,300 INR
Meghalaya	362,200 INR
Mizoram	339,100 INR
Nagaland	345,700 INR
Orissa	398,300 INR
Pondicherry	362,200 INR
Punjab	414,000 INR
Rajasthan	442,300 INR
Sikkim	335,100 INR
Tamil Nadu	428,400 INR
Tripura	361,600 INR
Uttar Pradesh	478,100 INR
Uttaranchal	362,200 INR
West Bengal	459,700 INR

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