Average Marketing Executive Salary in India for 2024

In this article, we will look at the average Marketing Executive salary for 2024 in India and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indian rupee. To keep things simple, we are using the INR currency code instead of the currency symbol ₹.

How Much Does a Marketing Executive Make in India?

A Marketing Executive working in India will typically earn around 539,700 INR per year, and this can range from the lowest average salary of about 265,000 INR to the highest average salary of 844,600 INR.

Average Annual Salary
539,700 INR
Average Monthly Salary
44,975 INR
Lowest Annual Salary
265,000 INR
Lowest Monthly Salary
22,083 INR
Highest Annual Salary
844,600 INR
Highest Monthly Salary
70,383 INR

These are average salaries for a Marketing Executive in India and include benefits such as housing and transport. It's also possible for a Marketing Executive to earn more or less than the average salaries shown above.

Marketing Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Executive Salaries in India

So we've looked at the average salaries a Marketing Executive will earn in India. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Executive can earn between 265,000 INR and 844,600 INR on average in India. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Executive in India is 552,400 INR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 552,400 INR, and 50% of the population earn more than 552,400 INR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Executive salary in India, 25% of the population are earning less than 367,200 INR while 75% of the population earn more than 367,200 INR.

75% of the population earn less than 714,600 INR, and 25% of the population earn more than 714,600 INR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Executive Salary by Experience Level in India

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Executive in India that has less than two years of experience can expect to earn somewhere in the region of 315,700 INR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Executive salary would increase to 406,300 INR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Executive, the average salary would be 559,000 INR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 692,500 INR.
  • 15 - 20 Years Experience. A Marketing Executive with 15 to 20 years of experience can earn an average of 741,500 INR.
  • 20+ Years Experience. For a Marketing Executive with more than 20 years, the expected average salary increases to 790,300 INR.

Average Salary by Experience Chart

0-2 Years
315,700 INR
2-5 Years +29%
406,300 INR
5-10 Years +38%
559,000 INR
10-15 Years +24%
692,500 INR
15-20 Years +7%
741,500 INR
20+ Years +7%
790,300 INR

Marketing Executive Salary by Education Level in India

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Executive in India based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Executive in India with a high school education can earn an average salary of 392,300 INR.

  • Certificate or Diploma. A Marketing Executive in India with a certificate or diploma education can earn an average salary of 450,300 INR.

  • Bachelor's Degree. A Marketing Executive in India with a bachelor's degree education can earn an average salary of 606,400 INR.

  • Master's Degree. A Marketing Executive in India with a master's degree education can earn an average salary of 762,400 INR.

Average Salary by Education Chart

High School
392,300 INR
Certificate or Diploma +15%
450,300 INR
Bachelor's Degree +35%
606,400 INR
Master's Degree +26%
762,400 INR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in India is around 160,000 to 479,000 INR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In India, a male marketing executive will earn an average of 563,300 INR, while a female marketing executive will earn around 504,300 INR.

This means that a male marketing executive earns approximately 12% more than a female marketing executive for performing the same job.

Average Salary by Gender Chart in India

Male
563,300 INR
Female -12%
504,300 INR

Marketing Executive Average Pay Raise in India

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Executive in India is around 13% every 17 months.

The national average pay raise across all professions and industries in India is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a Marketing Executive in India can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in India for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in India.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Marketing Executive Bonus and Incentive Rates in India

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Executive is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
82%
No Bonus
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in India earn approximately 6% more than private sector employees in the same role.

Public Sector
392,300 INR
Private Sector -6%
371,100 INR

Salaries for Jobs Similar to a Marketing Executive

In the table below, we have salary information for jobs that are similar to a Marketing Executive in India.

Job Title Category Salary
Account Handler Marketing 314,500 INR
Affiliate Manager Marketing 407,300 INR
Analytics Specialist Marketing 301,600 INR
Assistant Brand Manager Marketing 430,500 INR
Assistant Product Manager Marketing 471,700 INR
Associate Marketing Manager Marketing 485,300 INR
Associate Product Manager Marketing 485,300 INR
Brand Ambassador Marketing 568,500 INR
Brand Director Marketing 714,600 INR
Brand Executive Marketing 628,000 INR
Brand Manager Marketing 628,000 INR
Business Analytics Specialist Marketing 301,600 INR
Business Channel Manager Marketing 450,300 INR
Business Intelligence Team Leader Marketing 447,300 INR
Campaign Specialist Marketing 394,300 INR
Chief Marketing Officer Marketing 684,900 INR
Chief Product Officer Marketing 615,700 INR
Communications Officer Marketing 204,000 INR
Content Manager Marketing 351,900 INR
Content Marketing Strategist Marketing 407,300 INR
Copy Editer Marketing 258,400 INR
Copy Writer Marketing 258,400 INR
Creative Marketing Lead Marketing 414,000 INR
Creative Writer Marketing 258,400 INR
Digital Marketer Marketing 376,800 INR
Digital Marketing Manager Marketing 520,900 INR
Digital Marketing Strategist Marketing 510,000 INR
Digital Media Specialist Marketing 447,300 INR
Director of Marketing Marketing 684,900 INR
Director of Research Marketing 498,000 INR
eMarketing Manager Marketing 537,300 INR
Event Marketing Marketing 510,000 INR
Head of Executive Search Marketing 588,500 INR
Key Affiliate Manager Marketing 489,500 INR
Localization Manager Marketing 460,500 INR
Market Development Executive Marketing 539,700 INR
Market Development Manager Marketing 539,700 INR
Market Research Analyst Marketing 440,200 INR
Market Research Manager Marketing 480,600 INR
Market Segmentation Director Marketing 514,300 INR
Marketing Account Supervisor Marketing 403,100 INR
Marketing Administrator Marketing 335,800 INR
Marketing Advisor Marketing 394,300 INR
Marketing Analyst Marketing 403,100 INR
Marketing and Communications Officer Marketing 239,000 INR
Marketing and Sales Head Marketing 684,900 INR
Marketing Assistant Marketing 222,300 INR
Marketing Associate Marketing 212,500 INR
Marketing Communications Manager Marketing 450,300 INR
Marketing Consultant Marketing 498,000 INR
Marketing Coordinator Marketing 216,800 INR
Marketing Director Marketing 684,900 INR
Marketing Distribution Executive Marketing 537,300 INR
Marketing Manager Marketing 684,900 INR
Marketing Officer Marketing 227,600 INR
Marketing Segment Manager Marketing 489,500 INR
Marketing Specialist Marketing 330,900 INR
Marketing Supervisor Marketing 403,100 INR
Marketing Vice President Marketing 539,700 INR
Marketing Writer Marketing 258,400 INR
Online Marketing Analyst Marketing 369,300 INR
Online Marketing Manager Marketing 460,500 INR
Optimization Manager Marketing 430,500 INR
Outbound Sales Marketing 305,600 INR
Outreach Coordinator Marketing 283,700 INR
Outreach Specialist Marketing 369,300 INR
Product Development Marketing 475,700 INR
Product Manager Marketing 539,700 INR
Product Marketing Engineer Marketing 288,700 INR
Product Marketing Executive Marketing 498,000 INR
Product Marketing Manager Marketing 514,300 INR
Product Researcher Marketing 275,200 INR
Product Strategist Marketing 403,100 INR
Product Strategy Researcher Marketing 381,800 INR
Product Training Specialist Marketing 330,900 INR
Project Manager Marketing 403,100 INR
Publications Coordinator Marketing 239,000 INR
Research Executive Marketing 475,700 INR
Sales and Marketing Assistant Marketing 207,700 INR
Sales and Marketing Coordinator Marketing 227,600 INR
Sales and Marketing Director Marketing 684,900 INR
Sales Director Marketing 643,800 INR
Sales Management Support Marketing 237,400 INR
Sales Manager Marketing 643,800 INR
Search Marketing Strategist Marketing 558,300 INR
Social Media Administrator Marketing 369,300 INR
Social Media Specialist Marketing 369,300 INR
Spaceman Analyst Marketing 207,700 INR
Sponsorship Consultant Marketing 353,600 INR
Team Leader Marketing 397,900 INR
Telemarketer Marketing 197,600 INR
Trade Marketing Executive Marketing 514,300 INR
Trade Marketing Manager Marketing 514,300 INR
Trade Marketing Professional Marketing 414,000 INR
Trade Marketing Specialist Marketing 296,000 INR
Web Analytics Manager Marketing 420,800 INR
Web Content Manager Marketing 419,400 INR

Salary Comparison by City

If you want to compare salaries with different cities in India, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
agra 504,300 INR
Ahmadabad 585,900 INR
Bangalore 629,800 INR
Bhopal 558,300 INR
Chennai 603,400 INR
Coimbatore 553,400 INR
Delhi 633,100 INR
Ghaziabad 502,200 INR
Hyderabad 637,500 INR
Indore 543,200 INR
Jaipur 592,600 INR
Kanpur 582,700 INR
Kolkata 614,600 INR
Lucknow 553,800 INR
Ludhiana 528,600 INR
Madurai 487,600 INR
Mumbai 645,800 INR
Nagpur 559,000 INR
Patna 525,700 INR
Pimpri-Chinchwad 514,800 INR
Pune 563,000 INR
Surat 592,600 INR
Vadodara 528,600 INR
Visakhapatnam 516,100 INR

Salary Comparison by State

The table below includes links to the average salary for each state in India.

City Average Salary
Andaman & Nicobar Islands 489,500 INR
Andhra Pradesh 592,200 INR
Arunachal Pradesh 518,300 INR
Assam 615,000 INR
Bihar 642,800 INR
Chandigarh 498,000 INR
Chhatisgarh 551,200 INR
Dadra & Nagar Haveli 475,700 INR
Daman & Diu 480,300 INR
Delhi 538,600 INR
Goa 510,000 INR
Gujarat 641,900 INR
Haryana 552,400 INR
Himachal Pradesh 547,800 INR
Jammu & Kashmir 525,700 INR
Jharkhand 592,600 INR
Karnataka 638,700 INR
Kerala 572,200 INR
Lakshadweep 462,300 INR
Madhya Pradesh 663,200 INR
Maharashtra 631,200 INR
Manipur 537,300 INR
Meghalaya 547,800 INR
Mizoram 489,600 INR
Nagaland 529,600 INR
Orissa 581,300 INR
Pondicherry 498,000 INR
Punjab 598,600 INR
Rajasthan 615,000 INR
Sikkim 489,600 INR
Tamil Nadu 653,200 INR
Tripura 524,300 INR
Uttar Pradesh 633,100 INR
Uttaranchal 556,000 INR
West Bengal 639,100 INR

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