Average Content Marketing Strategist Salary in India for 2024

In this article, we will look at the average Content Marketing Strategist salary for 2024 in India and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indian rupee. To keep things simple, we are using the INR currency code instead of the currency symbol ₹.

How Much Does a Content Marketing Strategist Make in India?

A Content Marketing Strategist working in India will typically earn around 407,300 INR per year, and this can range from the lowest average salary of about 196,800 INR to the highest average salary of 641,900 INR.

Average Annual Salary
407,300 INR
Average Monthly Salary
33,941 INR
Lowest Annual Salary
196,800 INR
Lowest Monthly Salary
16,400 INR
Highest Annual Salary
641,900 INR
Highest Monthly Salary
53,491 INR

These are average salaries for a Content Marketing Strategist in India and include benefits such as housing and transport. It's also possible for a Content Marketing Strategist to earn more or less than the average salaries shown above.

Content Marketing Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Content Marketing Strategist Salaries in India

So we've looked at the average salaries a Content Marketing Strategist will earn in India. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Content Marketing Strategist can earn between 196,800 INR and 641,900 INR on average in India. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Content Marketing Strategist in India is 424,900 INR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 424,900 INR, and 50% of the population earn more than 424,900 INR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Content Marketing Strategist salary in India, 25% of the population are earning less than 279,400 INR while 75% of the population earn more than 279,400 INR.

75% of the population earn less than 553,400 INR, and 25% of the population earn more than 553,400 INR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Content Marketing Strategist Salary by Experience Level in India

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average content marketing strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Content Marketing Strategist in India that has less than two years of experience can expect to earn somewhere in the region of 228,000 INR.
  • 2 - 5 Years Experience. With two to five years of experience the average Content Marketing Strategist salary would increase to 325,600 INR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Content Marketing Strategist, the average salary would be 428,400 INR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 524,300 INR.
  • 15 - 20 Years Experience. A Content Marketing Strategist with 15 to 20 years of experience can earn an average of 558,300 INR.
  • 20+ Years Experience. For a Content Marketing Strategist with more than 20 years, the expected average salary increases to 610,100 INR.

Average Salary by Experience Chart

0-2 Years
228,000 INR
2-5 Years +42%
325,600 INR
5-10 Years +31%
428,400 INR
10-15 Years +23%
524,300 INR
15-20 Years +6%
558,300 INR
20+ Years +10%
610,100 INR

Content Marketing Strategist Salary by Education Level in India

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Content Marketing Strategist in India based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Content Marketing Strategist in India with a high school education can earn an average salary of 283,700 INR.

  • Certificate or Diploma. A Content Marketing Strategist in India with a certificate or diploma education can earn an average salary of 330,700 INR.

  • Bachelor's Degree. A Content Marketing Strategist in India with a bachelor's degree education can earn an average salary of 480,300 INR.

  • Master's Degree. A Content Marketing Strategist in India with a master's degree education can earn an average salary of 592,200 INR.

Average Salary by Education Chart

High School
283,700 INR
Certificate or Diploma +16%
330,700 INR
Bachelor's Degree +46%
480,300 INR
Master's Degree +23%
592,200 INR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in India is around 160,000 to 479,000 INR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Content Marketing Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In India, a male content marketing strategist will earn an average of 431,300 INR, while a female content marketing strategist will earn around 396,300 INR.

This means that a male content marketing strategist earns approximately 9% more than a female content marketing strategist for performing the same job.

Average Salary by Gender Chart in India

Male
431,300 INR
Female -9%
396,300 INR

Content Marketing Strategist Average Pay Raise in India

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Content Marketing Strategist in India is around 12% every 16 months.

The national average pay raise across all professions and industries in India is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Content Marketing Strategist in India can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in India for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in India.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Content Marketing Strategist Bonus and Incentive Rates in India

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Content Marketing Strategist is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
82%
No Bonus
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in India earn approximately 6% more than private sector employees in the same role.

Public Sector
392,300 INR
Private Sector -6%
371,100 INR

Salaries for Jobs Similar to a Content Marketing Strategist

In the table below, we have salary information for jobs that are similar to a Content Marketing Strategist in India.

Job Title Category Salary
Account Handler Marketing 314,500 INR
Affiliate Manager Marketing 407,300 INR
Analytics Specialist Marketing 301,600 INR
Assistant Brand Manager Marketing 430,500 INR
Assistant Product Manager Marketing 471,700 INR
Associate Marketing Manager Marketing 485,300 INR
Associate Product Manager Marketing 485,300 INR
Brand Ambassador Marketing 568,500 INR
Brand Director Marketing 714,600 INR
Brand Executive Marketing 628,000 INR
Brand Manager Marketing 628,000 INR
Business Analytics Specialist Marketing 301,600 INR
Business Channel Manager Marketing 450,300 INR
Business Intelligence Team Leader Marketing 447,300 INR
Campaign Specialist Marketing 394,300 INR
Chief Marketing Officer Marketing 684,900 INR
Chief Product Officer Marketing 615,700 INR
Communications Officer Marketing 204,000 INR
Content Manager Marketing 351,900 INR
Copy Editer Marketing 258,400 INR
Copy Writer Marketing 258,400 INR
Creative Marketing Lead Marketing 414,000 INR
Creative Writer Marketing 258,400 INR
Digital Marketer Marketing 376,800 INR
Digital Marketing Manager Marketing 520,900 INR
Digital Marketing Strategist Marketing 510,000 INR
Digital Media Specialist Marketing 447,300 INR
Director of Marketing Marketing 684,900 INR
Director of Research Marketing 498,000 INR
eMarketing Manager Marketing 537,300 INR
Event Marketing Marketing 510,000 INR
Head of Executive Search Marketing 588,500 INR
Key Affiliate Manager Marketing 489,500 INR
Localization Manager Marketing 460,500 INR
Market Development Executive Marketing 539,700 INR
Market Development Manager Marketing 539,700 INR
Market Research Analyst Marketing 440,200 INR
Market Research Manager Marketing 480,600 INR
Market Segmentation Director Marketing 514,300 INR
Marketing Account Supervisor Marketing 403,100 INR
Marketing Administrator Marketing 335,800 INR
Marketing Advisor Marketing 394,300 INR
Marketing Analyst Marketing 403,100 INR
Marketing and Communications Officer Marketing 239,000 INR
Marketing and Sales Head Marketing 684,900 INR
Marketing Assistant Marketing 222,300 INR
Marketing Associate Marketing 212,500 INR
Marketing Communications Manager Marketing 450,300 INR
Marketing Consultant Marketing 498,000 INR
Marketing Coordinator Marketing 216,800 INR
Marketing Director Marketing 684,900 INR
Marketing Distribution Executive Marketing 537,300 INR
Marketing Executive Marketing 539,700 INR
Marketing Manager Marketing 684,900 INR
Marketing Officer Marketing 227,600 INR
Marketing Segment Manager Marketing 489,500 INR
Marketing Specialist Marketing 330,900 INR
Marketing Supervisor Marketing 403,100 INR
Marketing Vice President Marketing 539,700 INR
Marketing Writer Marketing 258,400 INR
Online Marketing Analyst Marketing 369,300 INR
Online Marketing Manager Marketing 460,500 INR
Optimization Manager Marketing 430,500 INR
Outbound Sales Marketing 305,600 INR
Outreach Coordinator Marketing 283,700 INR
Outreach Specialist Marketing 369,300 INR
Product Development Marketing 475,700 INR
Product Manager Marketing 539,700 INR
Product Marketing Engineer Marketing 288,700 INR
Product Marketing Executive Marketing 498,000 INR
Product Marketing Manager Marketing 514,300 INR
Product Researcher Marketing 275,200 INR
Product Strategist Marketing 403,100 INR
Product Strategy Researcher Marketing 381,800 INR
Product Training Specialist Marketing 330,900 INR
Project Manager Marketing 403,100 INR
Publications Coordinator Marketing 239,000 INR
Research Executive Marketing 475,700 INR
Sales and Marketing Assistant Marketing 207,700 INR
Sales and Marketing Coordinator Marketing 227,600 INR
Sales and Marketing Director Marketing 684,900 INR
Sales Director Marketing 643,800 INR
Sales Management Support Marketing 237,400 INR
Sales Manager Marketing 643,800 INR
Search Marketing Strategist Marketing 558,300 INR
Social Media Administrator Marketing 369,300 INR
Social Media Specialist Marketing 369,300 INR
Spaceman Analyst Marketing 207,700 INR
Sponsorship Consultant Marketing 353,600 INR
Team Leader Marketing 397,900 INR
Telemarketer Marketing 197,600 INR
Trade Marketing Executive Marketing 514,300 INR
Trade Marketing Manager Marketing 514,300 INR
Trade Marketing Professional Marketing 414,000 INR
Trade Marketing Specialist Marketing 296,000 INR
Web Analytics Manager Marketing 420,800 INR
Web Content Manager Marketing 419,400 INR

Salary Comparison by City

If you want to compare salaries with different cities in India, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
agra 394,300 INR
Ahmadabad 467,700 INR
Bangalore 478,100 INR
Bhopal 394,800 INR
Chennai 459,700 INR
Coimbatore 383,300 INR
Delhi 451,000 INR
Ghaziabad 394,800 INR
Hyderabad 475,700 INR
Indore 420,800 INR
Jaipur 445,100 INR
Kanpur 412,000 INR
Kolkata 440,200 INR
Lucknow 430,500 INR
Ludhiana 392,300 INR
Madurai 369,300 INR
Mumbai 459,700 INR
Nagpur 442,200 INR
Patna 404,600 INR
Pimpri-Chinchwad 407,300 INR
Pune 440,200 INR
Surat 426,700 INR
Vadodara 384,500 INR
Visakhapatnam 388,100 INR

Salary Comparison by State

The table below includes links to the average salary for each state in India.

City Average Salary
Andaman & Nicobar Islands 345,100 INR
Andhra Pradesh 462,300 INR
Arunachal Pradesh 403,100 INR
Assam 433,400 INR
Bihar 504,400 INR
Chandigarh 353,600 INR
Chhatisgarh 430,500 INR
Dadra & Nagar Haveli 372,600 INR
Daman & Diu 341,400 INR
Delhi 424,900 INR
Goa 399,900 INR
Gujarat 457,300 INR
Haryana 433,800 INR
Himachal Pradesh 392,300 INR
Jammu & Kashmir 417,200 INR
Jharkhand 467,100 INR
Karnataka 454,900 INR
Kerala 453,200 INR
Lakshadweep 330,900 INR
Madhya Pradesh 478,100 INR
Maharashtra 501,400 INR
Manipur 384,500 INR
Meghalaya 394,500 INR
Mizoram 389,200 INR
Nagaland 384,200 INR
Orissa 464,400 INR
Pondicherry 362,200 INR
Punjab 433,800 INR
Rajasthan 492,400 INR
Sikkim 353,600 INR
Tamil Nadu 478,100 INR
Tripura 420,800 INR
Uttar Pradesh 510,000 INR
Uttaranchal 404,600 INR
West Bengal 464,900 INR

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