Average Digital Marketing Strategist Salary in India for 2024

In this article, we will look at the average Digital Marketing Strategist salary for 2024 in India and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indian rupee. To keep things simple, we are using the INR currency code instead of the currency symbol ₹.

How Much Does a Digital Marketing Strategist Make in India?

A Digital Marketing Strategist working in India will typically earn around 510,000 INR per year, and this can range from the lowest average salary of about 268,900 INR to the highest average salary of 774,200 INR.

Average Annual Salary

510,000 INR

Average Monthly Salary

42,500 INR

Lowest Annual Salary

268,900 INR

Lowest Monthly Salary

22,408 INR

Highest Annual Salary

774,200 INR

Highest Monthly Salary

64,516 INR

These are average salaries for a Digital Marketing Strategist in India and include benefits such as housing and transport. It's also possible for a Digital Marketing Strategist to earn more or less than the average salaries shown above.

Digital Marketing Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketing Strategist Salaries in India

So we've looked at the average salaries a Digital Marketing Strategist will earn in India. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketing Strategist can earn between 268,900 INR and 774,200 INR on average in India. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketing Strategist in India is 476,600 INR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 476,600 INR, and 50% of the population earn more than 476,600 INR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketing Strategist salary in India, 25% of the population are earning less than 335,800 INR while 75% of the population earn more than 335,800 INR.

75% of the population earn less than 587,800 INR, and 25% of the population earn more than 587,800 INR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

If your salary is higher than the average and the median salary, you are earning well compared to others.
If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketing Strategist Salary by Experience Level in India

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketing strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

0 - 2 Years Experience. A Digital Marketing Strategist in India that has less than two years of experience can expect to earn somewhere in the region of 308,300 INR.
2 - 5 Years Experience. With two to five years of experience the average Digital Marketing Strategist salary would increase to 381,800 INR.
5 - 10 Years Experience. From five to ten years of experience as a Digital Marketing Strategist , the average salary would be 539,800 INR.
10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 627,900 INR.
15 - 20 Years Experience. A Digital Marketing Strategist with 15 to 20 years of experience can earn an average of 693,100 INR.
20+ Years Experience. For a Digital Marketing Strategist with more than 20 years, the expected average salary increases to 731,700 INR.

Average Salary by Experience Chart

0-2 Years		308,300 INR
2-5 Years	+23%	381,800 INR
5-10 Years	+42%	539,800 INR
10-15 Years	+17%	627,900 INR
15-20 Years	+10%	693,100 INR
20+ Years	+6%	731,700 INR

Digital Marketing Strategist Salary by Education Level in India

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketing Strategist in India based on the education level of the employees in order to find out whether a better education level would increase your salary.

High School. A Digital Marketing Strategist in India with a high school education can earn an average salary of 376,800 INR.
Certificate or Diploma. A Digital Marketing Strategist in India with a certificate or diploma education can earn an average salary of 424,900 INR.
Bachelor's Degree. A Digital Marketing Strategist in India with a bachelor's degree education can earn an average salary of 556,000 INR.
Master's Degree. A Digital Marketing Strategist in India with a master's degree education can earn an average salary of 731,700 INR.

Average Salary by Education Chart

High School		376,800 INR
Certificate or Diploma	+13%	424,900 INR
Bachelor's Degree	+31%	556,000 INR
Master's Degree	+32%	731,700 INR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in India is around 160,000 to 479,000 INR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketing Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In India, a male digital marketing strategist will earn an average of 535,800 INR, while a female digital marketing strategist will earn around 464,900 INR.

This means that a male digital marketing strategist earns approximately 15% more than a female digital marketing strategist for performing the same job.

Average Salary by Gender Chart in India

Male		535,800 INR
Female	-15%	464,900 INR

Digital Marketing Strategist Average Pay Raise in India

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketing Strategist in India is around 13% every 16 months.

The national average pay raise across all professions and industries in India is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Digital Marketing Strategist in India can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in India for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in India.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking		1%
Energy		2%
Information Technology		3%
Healthcare		4%
Travel		5%
Construction		6%
Education		7%

Digital Marketing Strategist Bonus and Incentive Rates in India

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketing Strategist is a high bonus based job, with 78% of employees reporting at least one bonus in the last 12 months.

22% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus		78%
No Bonus		22%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in India earn approximately 6% more than private sector employees in the same role.

Public Sector		392,300 INR
Private Sector	-6%	371,100 INR

Salaries for Jobs Similar to a Digital Marketing Strategist

In the table below, we have salary information for jobs that are similar to a Digital Marketing Strategist in India.

Job Title	Category	Salary
Account Handler	Marketing	314,500 INR
Affiliate Manager	Marketing	407,300 INR
Analytics Specialist	Marketing	301,600 INR
Assistant Brand Manager	Marketing	430,500 INR
Assistant Product Manager	Marketing	471,700 INR
Associate Marketing Manager	Marketing	485,300 INR
Associate Product Manager	Marketing	485,300 INR
Brand Ambassador	Marketing	568,500 INR
Brand Director	Marketing	714,600 INR
Brand Executive	Marketing	628,000 INR
Brand Manager	Marketing	628,000 INR
Business Analytics Specialist	Marketing	301,600 INR
Business Channel Manager	Marketing	450,300 INR
Business Intelligence Team Leader	Marketing	447,300 INR
Campaign Specialist	Marketing	394,300 INR
Chief Marketing Officer	Marketing	684,900 INR
Chief Product Officer	Marketing	615,700 INR
Communications Officer	Marketing	204,000 INR
Content Manager	Marketing	351,900 INR
Content Marketing Strategist	Marketing	407,300 INR
Copy Editer	Marketing	258,400 INR
Copy Writer	Marketing	258,400 INR
Creative Marketing Lead	Marketing	414,000 INR
Creative Writer	Marketing	258,400 INR
Digital Marketer	Marketing	376,800 INR
Digital Marketing Manager	Marketing	520,900 INR
Digital Media Specialist	Marketing	447,300 INR
Director of Marketing	Marketing	684,900 INR
Director of Research	Marketing	498,000 INR
eMarketing Manager	Marketing	537,300 INR
Event Marketing	Marketing	510,000 INR
Head of Executive Search	Marketing	588,500 INR
Key Affiliate Manager	Marketing	489,500 INR
Localization Manager	Marketing	460,500 INR
Market Development Executive	Marketing	539,700 INR
Market Development Manager	Marketing	539,700 INR
Market Research Analyst	Marketing	440,200 INR
Market Research Manager	Marketing	480,600 INR
Market Segmentation Director	Marketing	514,300 INR
Marketing Account Supervisor	Marketing	403,100 INR
Marketing Administrator	Marketing	335,800 INR
Marketing Advisor	Marketing	394,300 INR
Marketing Analyst	Marketing	403,100 INR
Marketing and Communications Officer	Marketing	239,000 INR
Marketing and Sales Head	Marketing	684,900 INR
Marketing Assistant	Marketing	222,300 INR
Marketing Associate	Marketing	212,500 INR
Marketing Communications Manager	Marketing	450,300 INR
Marketing Consultant	Marketing	498,000 INR
Marketing Coordinator	Marketing	216,800 INR
Marketing Director	Marketing	684,900 INR
Marketing Distribution Executive	Marketing	537,300 INR
Marketing Executive	Marketing	539,700 INR
Marketing Manager	Marketing	684,900 INR
Marketing Officer	Marketing	227,600 INR
Marketing Segment Manager	Marketing	489,500 INR
Marketing Specialist	Marketing	330,900 INR
Marketing Supervisor	Marketing	403,100 INR
Marketing Vice President	Marketing	539,700 INR
Marketing Writer	Marketing	258,400 INR
Online Marketing Analyst	Marketing	369,300 INR
Online Marketing Manager	Marketing	460,500 INR
Optimization Manager	Marketing	430,500 INR
Outbound Sales	Marketing	305,600 INR
Outreach Coordinator	Marketing	283,700 INR
Outreach Specialist	Marketing	369,300 INR
Product Development	Marketing	475,700 INR
Product Manager	Marketing	539,700 INR
Product Marketing Engineer	Marketing	288,700 INR
Product Marketing Executive	Marketing	498,000 INR
Product Marketing Manager	Marketing	514,300 INR
Product Researcher	Marketing	275,200 INR
Product Strategist	Marketing	403,100 INR
Product Strategy Researcher	Marketing	381,800 INR
Product Training Specialist	Marketing	330,900 INR
Project Manager	Marketing	403,100 INR
Publications Coordinator	Marketing	239,000 INR
Research Executive	Marketing	475,700 INR
Sales and Marketing Assistant	Marketing	207,700 INR
Sales and Marketing Coordinator	Marketing	227,600 INR
Sales and Marketing Director	Marketing	684,900 INR
Sales Director	Marketing	643,800 INR
Sales Management Support	Marketing	237,400 INR
Sales Manager	Marketing	643,800 INR
Search Marketing Strategist	Marketing	558,300 INR
Social Media Administrator	Marketing	369,300 INR
Social Media Specialist	Marketing	369,300 INR
Spaceman Analyst	Marketing	207,700 INR
Sponsorship Consultant	Marketing	353,600 INR
Team Leader	Marketing	397,900 INR
Telemarketer	Marketing	197,600 INR
Trade Marketing Executive	Marketing	514,300 INR
Trade Marketing Manager	Marketing	514,300 INR
Trade Marketing Professional	Marketing	414,000 INR
Trade Marketing Specialist	Marketing	296,000 INR
Web Analytics Manager	Marketing	420,800 INR
Web Content Manager	Marketing	419,400 INR

Salary Comparison by City

If you want to compare salaries with different cities in India, you can use the links below to explore the data for each specific city we have researched.

City	Average Salary
agra	467,700 INR
Ahmadabad	562,200 INR
Bangalore	572,200 INR
Bhopal	514,300 INR
Chennai	552,400 INR
Coimbatore	499,300 INR
Delhi	585,900 INR
Ghaziabad	478,000 INR
Hyderabad	595,300 INR
Indore	510,300 INR
Jaipur	559,000 INR
Kanpur	507,300 INR
Kolkata	565,100 INR
Lucknow	524,400 INR
Ludhiana	500,100 INR
Madurai	475,700 INR
Mumbai	592,600 INR
Nagpur	547,800 INR
Patna	504,300 INR
Pimpri-Chinchwad	522,700 INR
Pune	562,200 INR
Surat	555,800 INR
Vadodara	489,500 INR
Visakhapatnam	504,500 INR

Salary Comparison by State

The table below includes links to the average salary for each state in India.

City	Average Salary
Andaman & Nicobar Islands	425,100 INR
Andhra Pradesh	558,300 INR
Arunachal Pradesh	480,600 INR
Assam	558,300 INR
Bihar	637,500 INR
Chandigarh	436,200 INR
Chhatisgarh	524,300 INR
Dadra & Nagar Haveli	444,300 INR
Daman & Diu	442,300 INR
Delhi	538,600 INR
Goa	498,000 INR
Gujarat	558,300 INR
Haryana	520,900 INR
Himachal Pradesh	510,200 INR
Jammu & Kashmir	533,100 INR
Jharkhand	585,900 INR
Karnataka	562,200 INR
Kerala	545,300 INR
Lakshadweep	431,300 INR
Madhya Pradesh	612,500 INR
Maharashtra	632,400 INR
Manipur	478,100 INR
Meghalaya	480,600 INR
Mizoram	464,400 INR
Nagaland	493,000 INR
Orissa	585,900 INR
Pondicherry	447,700 INR
Punjab	529,600 INR
Rajasthan	587,800 INR
Sikkim	459,700 INR
Tamil Nadu	605,700 INR
Tripura	525,700 INR
Uttar Pradesh	612,500 INR
Uttaranchal	496,100 INR
West Bengal	606,400 INR

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