Average Digital Marketing Manager Salary in India for 2024

In this article, we will look at the average Digital Marketing Manager salary for 2024 in India and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indian rupee. To keep things simple, we are using the INR currency code instead of the currency symbol ₹.

How Much Does a Digital Marketing Manager Make in India?

A Digital Marketing Manager working in India will typically earn around 520,900 INR per year, and this can range from the lowest average salary of about 263,200 INR to the highest average salary of 810,200 INR.

Average Annual Salary

520,900 INR

Average Monthly Salary

43,408 INR

Lowest Annual Salary

263,200 INR

Lowest Monthly Salary

21,933 INR

Highest Annual Salary

810,200 INR

Highest Monthly Salary

67,516 INR

These are average salaries for a Digital Marketing Manager in India and include benefits such as housing and transport. It's also possible for a Digital Marketing Manager to earn more or less than the average salaries shown above.

Digital Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketing Manager Salaries in India

So we've looked at the average salaries a Digital Marketing Manager will earn in India. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketing Manager can earn between 263,200 INR and 810,200 INR on average in India. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketing Manager in India is 520,900 INR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 520,900 INR, and 50% of the population earn more than 520,900 INR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketing Manager salary in India, 25% of the population are earning less than 351,200 INR while 75% of the population earn more than 351,200 INR.

75% of the population earn less than 667,400 INR, and 25% of the population earn more than 667,400 INR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

If your salary is higher than the average and the median salary, you are earning well compared to others.
If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketing Manager Salary by Experience Level in India

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

0 - 2 Years Experience. A Digital Marketing Manager in India that has less than two years of experience can expect to earn somewhere in the region of 314,500 INR.
2 - 5 Years Experience. With two to five years of experience the average Digital Marketing Manager salary would increase to 415,900 INR.
5 - 10 Years Experience. From five to ten years of experience as a Digital Marketing Manager, the average salary would be 553,400 INR.
10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 660,500 INR.
15 - 20 Years Experience. A Digital Marketing Manager with 15 to 20 years of experience can earn an average of 714,300 INR.
20+ Years Experience. For a Digital Marketing Manager with more than 20 years, the expected average salary increases to 767,000 INR.

Average Salary by Experience Chart

0-2 Years		314,500 INR
2-5 Years	+32%	415,900 INR
5-10 Years	+34%	553,400 INR
10-15 Years	+19%	660,500 INR
15-20 Years	+8%	714,300 INR
20+ Years	+7%	767,000 INR

Digital Marketing Manager Salary by Education Level in India

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketing Manager in India based on the education level of the employees in order to find out whether a better education level would increase your salary.

High School. A Digital Marketing Manager in India with a high school education can earn an average salary of 392,300 INR.
Certificate or Diploma. A Digital Marketing Manager in India with a certificate or diploma education can earn an average salary of 448,500 INR.
Bachelor's Degree. A Digital Marketing Manager in India with a bachelor's degree education can earn an average salary of 606,400 INR.
Master's Degree. A Digital Marketing Manager in India with a master's degree education can earn an average salary of 767,000 INR.

Average Salary by Education Chart

High School		392,300 INR
Certificate or Diploma	+14%	448,500 INR
Bachelor's Degree	+36%	606,400 INR
Master's Degree	+26%	767,000 INR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in India is around 160,000 to 479,000 INR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In India, a male digital marketing manager will earn an average of 535,900 INR, while a female digital marketing manager will earn around 504,400 INR.

This means that a male digital marketing manager earns approximately 6% more than a female digital marketing manager for performing the same job.

Average Salary by Gender Chart in India

Male		535,900 INR
Female	-6%	504,400 INR

Digital Marketing Manager Average Pay Raise in India

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketing Manager in India is around 13% every 17 months.

The national average pay raise across all professions and industries in India is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a Digital Marketing Manager in India can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in India for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in India.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking		1%
Energy		2%
Information Technology		3%
Healthcare		4%
Travel		5%
Construction		6%
Education		7%

Digital Marketing Manager Bonus and Incentive Rates in India

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketing Manager is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus		81%
No Bonus		19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in India earn approximately 6% more than private sector employees in the same role.

Public Sector		392,300 INR
Private Sector	-6%	371,100 INR

Salaries for Jobs Similar to a Digital Marketing Manager

In the table below, we have salary information for jobs that are similar to a Digital Marketing Manager in India.

Job Title	Category	Salary
Account Handler	Marketing	314,500 INR
Affiliate Manager	Marketing	407,300 INR
Analytics Specialist	Marketing	301,600 INR
Assistant Brand Manager	Marketing	430,500 INR
Assistant Product Manager	Marketing	471,700 INR
Associate Marketing Manager	Marketing	485,300 INR
Associate Product Manager	Marketing	485,300 INR
Brand Ambassador	Marketing	568,500 INR
Brand Director	Marketing	714,600 INR
Brand Executive	Marketing	628,000 INR
Brand Manager	Marketing	628,000 INR
Business Analytics Specialist	Marketing	301,600 INR
Business Channel Manager	Marketing	450,300 INR
Business Intelligence Team Leader	Marketing	447,300 INR
Campaign Specialist	Marketing	394,300 INR
Chief Marketing Officer	Marketing	684,900 INR
Chief Product Officer	Marketing	615,700 INR
Communications Officer	Marketing	204,000 INR
Content Manager	Marketing	351,900 INR
Content Marketing Strategist	Marketing	407,300 INR
Copy Editer	Marketing	258,400 INR
Copy Writer	Marketing	258,400 INR
Creative Marketing Lead	Marketing	414,000 INR
Creative Writer	Marketing	258,400 INR
Digital Marketer	Marketing	376,800 INR
Digital Marketing Strategist	Marketing	510,000 INR
Digital Media Specialist	Marketing	447,300 INR
Director of Marketing	Marketing	684,900 INR
Director of Research	Marketing	498,000 INR
eMarketing Manager	Marketing	537,300 INR
Event Marketing	Marketing	510,000 INR
Head of Executive Search	Marketing	588,500 INR
Key Affiliate Manager	Marketing	489,500 INR
Localization Manager	Marketing	460,500 INR
Market Development Executive	Marketing	539,700 INR
Market Development Manager	Marketing	539,700 INR
Market Research Analyst	Marketing	440,200 INR
Market Research Manager	Marketing	480,600 INR
Market Segmentation Director	Marketing	514,300 INR
Marketing Account Supervisor	Marketing	403,100 INR
Marketing Administrator	Marketing	335,800 INR
Marketing Advisor	Marketing	394,300 INR
Marketing Analyst	Marketing	403,100 INR
Marketing and Communications Officer	Marketing	239,000 INR
Marketing and Sales Head	Marketing	684,900 INR
Marketing Assistant	Marketing	222,300 INR
Marketing Associate	Marketing	212,500 INR
Marketing Communications Manager	Marketing	450,300 INR
Marketing Consultant	Marketing	498,000 INR
Marketing Coordinator	Marketing	216,800 INR
Marketing Director	Marketing	684,900 INR
Marketing Distribution Executive	Marketing	537,300 INR
Marketing Executive	Marketing	539,700 INR
Marketing Manager	Marketing	684,900 INR
Marketing Officer	Marketing	227,600 INR
Marketing Segment Manager	Marketing	489,500 INR
Marketing Specialist	Marketing	330,900 INR
Marketing Supervisor	Marketing	403,100 INR
Marketing Vice President	Marketing	539,700 INR
Marketing Writer	Marketing	258,400 INR
Online Marketing Analyst	Marketing	369,300 INR
Online Marketing Manager	Marketing	460,500 INR
Optimization Manager	Marketing	430,500 INR
Outbound Sales	Marketing	305,600 INR
Outreach Coordinator	Marketing	283,700 INR
Outreach Specialist	Marketing	369,300 INR
Product Development	Marketing	475,700 INR
Product Manager	Marketing	539,700 INR
Product Marketing Engineer	Marketing	288,700 INR
Product Marketing Executive	Marketing	498,000 INR
Product Marketing Manager	Marketing	514,300 INR
Product Researcher	Marketing	275,200 INR
Product Strategist	Marketing	403,100 INR
Product Strategy Researcher	Marketing	381,800 INR
Product Training Specialist	Marketing	330,900 INR
Project Manager	Marketing	403,100 INR
Publications Coordinator	Marketing	239,000 INR
Research Executive	Marketing	475,700 INR
Sales and Marketing Assistant	Marketing	207,700 INR
Sales and Marketing Coordinator	Marketing	227,600 INR
Sales and Marketing Director	Marketing	684,900 INR
Sales Director	Marketing	643,800 INR
Sales Management Support	Marketing	237,400 INR
Sales Manager	Marketing	643,800 INR
Search Marketing Strategist	Marketing	558,300 INR
Social Media Administrator	Marketing	369,300 INR
Social Media Specialist	Marketing	369,300 INR
Spaceman Analyst	Marketing	207,700 INR
Sponsorship Consultant	Marketing	353,600 INR
Team Leader	Marketing	397,900 INR
Telemarketer	Marketing	197,600 INR
Trade Marketing Executive	Marketing	514,300 INR
Trade Marketing Manager	Marketing	514,300 INR
Trade Marketing Professional	Marketing	414,000 INR
Trade Marketing Specialist	Marketing	296,000 INR
Web Analytics Manager	Marketing	420,800 INR
Web Content Manager	Marketing	419,400 INR

Salary Comparison by City

If you want to compare salaries with different cities in India, you can use the links below to explore the data for each specific city we have researched.

City	Average Salary
agra	459,300 INR
Ahmadabad	553,400 INR
Bangalore	562,600 INR
Bhopal	528,500 INR
Chennai	576,500 INR
Coimbatore	485,200 INR
Delhi	598,600 INR
Ghaziabad	480,300 INR
Hyderabad	587,800 INR
Indore	504,500 INR
Jaipur	528,500 INR
Kanpur	518,300 INR
Kolkata	571,300 INR
Lucknow	547,800 INR
Ludhiana	500,100 INR
Madurai	478,000 INR
Mumbai	575,100 INR
Nagpur	513,300 INR
Patna	496,100 INR
Pimpri-Chinchwad	498,500 INR
Pune	562,200 INR
Surat	565,100 INR
Vadodara	464,900 INR
Visakhapatnam	518,300 INR

Salary Comparison by State

The table below includes links to the average salary for each state in India.

City	Average Salary
Andaman & Nicobar Islands	431,300 INR
Andhra Pradesh	587,800 INR
Arunachal Pradesh	471,700 INR
Assam	565,100 INR
Bihar	600,000 INR
Chandigarh	472,000 INR
Chhatisgarh	528,500 INR
Dadra & Nagar Haveli	462,300 INR
Daman & Diu	426,700 INR
Delhi	539,800 INR
Goa	464,900 INR
Gujarat	592,600 INR
Haryana	518,300 INR
Himachal Pradesh	520,900 INR
Jammu & Kashmir	504,500 INR
Jharkhand	576,500 INR
Karnataka	568,500 INR
Kerala	571,300 INR
Lakshadweep	424,300 INR
Madhya Pradesh	615,700 INR
Maharashtra	596,100 INR
Manipur	510,200 INR
Meghalaya	480,300 INR
Mizoram	478,000 INR
Nagaland	475,700 INR
Orissa	582,700 INR
Pondicherry	459,300 INR
Punjab	562,200 INR
Rajasthan	581,300 INR
Sikkim	467,100 INR
Tamil Nadu	575,100 INR
Tripura	518,300 INR
Uttar Pradesh	639,100 INR
Uttaranchal	502,200 INR
West Bengal	590,200 INR

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