Average Sales Director Salary in India for 2024

In this article, we will look at the average Sales Director salary for 2024 in India and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indian rupee. To keep things simple, we are using the INR currency code instead of the currency symbol ₹.

How Much Does a Sales Director Make in India?

A Sales Director working in India will typically earn around 643,800 INR per year, and this can range from the lowest average salary of about 327,300 INR to the highest average salary of 991,100 INR.

Average Annual Salary
643,800 INR
Average Monthly Salary
53,650 INR
Lowest Annual Salary
327,300 INR
Lowest Monthly Salary
27,275 INR
Highest Annual Salary
991,100 INR
Highest Monthly Salary
82,591 INR

These are average salaries for a Sales Director in India and include benefits such as housing and transport. It's also possible for a Sales Director to earn more or less than the average salaries shown above.

Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Director Salaries in India

So we've looked at the average salaries a Sales Director will earn in India. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Director can earn between 327,300 INR and 991,100 INR on average in India. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Director in India is 633,100 INR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 633,100 INR, and 50% of the population earn more than 633,100 INR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Director salary in India, 25% of the population are earning less than 430,500 INR while 75% of the population earn more than 430,500 INR.

75% of the population earn less than 794,900 INR, and 25% of the population earn more than 794,900 INR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Director Salary by Experience Level in India

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Director in India that has less than two years of experience can expect to earn somewhere in the region of 367,200 INR.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Director salary would increase to 480,300 INR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Director, the average salary would be 674,100 INR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 810,200 INR.
  • 15 - 20 Years Experience. A Sales Director with 15 to 20 years of experience can earn an average of 879,700 INR.
  • 20+ Years Experience. For a Sales Director with more than 20 years, the expected average salary increases to 948,300 INR.

Average Salary by Experience Chart

0-2 Years
367,200 INR
2-5 Years +31%
480,300 INR
5-10 Years +40%
674,100 INR
10-15 Years +20%
810,200 INR
15-20 Years +9%
879,700 INR
20+ Years +8%
948,300 INR

Sales Director Salary by Education Level in India

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Director in India based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Sales Director in India with a certificate or diploma education can earn an average salary of 420,100 INR.

  • Bachelor's Degree. A Sales Director in India with a bachelor's degree education can earn an average salary of 632,400 INR.

  • Master's Degree. A Sales Director in India with a master's degree education can earn an average salary of 938,700 INR.

Average Salary by Education Chart

Certificate or Diploma
420,100 INR
Bachelor's Degree +50%
632,400 INR
Master's Degree +48%
938,700 INR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in India is around 160,000 to 479,000 INR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In India, a male sales director will earn an average of 699,700 INR, while a female sales director will earn around 596,100 INR.

This means that a male sales director earns approximately 17% more than a female sales director for performing the same job.

Average Salary by Gender Chart in India

Male
699,700 INR
Female -17%
596,100 INR

Sales Director Average Pay Raise in India

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Director in India is around 13% every 17 months.

The national average pay raise across all professions and industries in India is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a Sales Director in India can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in India for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in India.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Sales Director Bonus and Incentive Rates in India

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Director is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
81%
No Bonus
19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in India earn approximately 6% more than private sector employees in the same role.

Public Sector
392,300 INR
Private Sector -6%
371,100 INR

Salaries for Jobs Similar to a Sales Director

In the table below, we have salary information for jobs that are similar to a Sales Director in India.

Job Title Category Salary
Account Handler Marketing 314,500 INR
Affiliate Manager Marketing 407,300 INR
Analytics Specialist Marketing 301,600 INR
Assistant Brand Manager Marketing 430,500 INR
Assistant Product Manager Marketing 471,700 INR
Associate Marketing Manager Marketing 485,300 INR
Associate Product Manager Marketing 485,300 INR
Brand Ambassador Marketing 568,500 INR
Brand Director Marketing 714,600 INR
Brand Executive Marketing 628,000 INR
Brand Manager Marketing 628,000 INR
Business Analytics Specialist Marketing 301,600 INR
Business Channel Manager Marketing 450,300 INR
Business Intelligence Team Leader Marketing 447,300 INR
Campaign Specialist Marketing 394,300 INR
Chief Marketing Officer Marketing 684,900 INR
Chief Product Officer Marketing 615,700 INR
Communications Officer Marketing 204,000 INR
Content Manager Marketing 351,900 INR
Content Marketing Strategist Marketing 407,300 INR
Copy Editer Marketing 258,400 INR
Copy Writer Marketing 258,400 INR
Creative Marketing Lead Marketing 414,000 INR
Creative Writer Marketing 258,400 INR
Digital Marketer Marketing 376,800 INR
Digital Marketing Manager Marketing 520,900 INR
Digital Marketing Strategist Marketing 510,000 INR
Digital Media Specialist Marketing 447,300 INR
Director of Marketing Marketing 684,900 INR
Director of Research Marketing 498,000 INR
eMarketing Manager Marketing 537,300 INR
Event Marketing Marketing 510,000 INR
Head of Executive Search Marketing 588,500 INR
Key Affiliate Manager Marketing 489,500 INR
Localization Manager Marketing 460,500 INR
Market Development Executive Marketing 539,700 INR
Market Development Manager Marketing 539,700 INR
Market Research Analyst Marketing 440,200 INR
Market Research Manager Marketing 480,600 INR
Market Segmentation Director Marketing 514,300 INR
Marketing Account Supervisor Marketing 403,100 INR
Marketing Administrator Marketing 335,800 INR
Marketing Advisor Marketing 394,300 INR
Marketing Analyst Marketing 403,100 INR
Marketing and Communications Officer Marketing 239,000 INR
Marketing and Sales Head Marketing 684,900 INR
Marketing Assistant Marketing 222,300 INR
Marketing Associate Marketing 212,500 INR
Marketing Communications Manager Marketing 450,300 INR
Marketing Consultant Marketing 498,000 INR
Marketing Coordinator Marketing 216,800 INR
Marketing Director Marketing 684,900 INR
Marketing Distribution Executive Marketing 537,300 INR
Marketing Executive Marketing 539,700 INR
Marketing Manager Marketing 684,900 INR
Marketing Officer Marketing 227,600 INR
Marketing Segment Manager Marketing 489,500 INR
Marketing Specialist Marketing 330,900 INR
Marketing Supervisor Marketing 403,100 INR
Marketing Vice President Marketing 539,700 INR
Marketing Writer Marketing 258,400 INR
Online Marketing Analyst Marketing 369,300 INR
Online Marketing Manager Marketing 460,500 INR
Optimization Manager Marketing 430,500 INR
Outbound Sales Marketing 305,600 INR
Outreach Coordinator Marketing 283,700 INR
Outreach Specialist Marketing 369,300 INR
Product Development Marketing 475,700 INR
Product Manager Marketing 539,700 INR
Product Marketing Engineer Marketing 288,700 INR
Product Marketing Executive Marketing 498,000 INR
Product Marketing Manager Marketing 514,300 INR
Product Researcher Marketing 275,200 INR
Product Strategist Marketing 403,100 INR
Product Strategy Researcher Marketing 381,800 INR
Product Training Specialist Marketing 330,900 INR
Project Manager Marketing 403,100 INR
Publications Coordinator Marketing 239,000 INR
Research Executive Marketing 475,700 INR
Sales and Marketing Assistant Marketing 207,700 INR
Sales and Marketing Coordinator Marketing 227,600 INR
Sales and Marketing Director Marketing 684,900 INR
Sales Management Support Marketing 237,400 INR
Sales Manager Marketing 643,800 INR
Search Marketing Strategist Marketing 558,300 INR
Social Media Administrator Marketing 369,300 INR
Social Media Specialist Marketing 369,300 INR
Spaceman Analyst Marketing 207,700 INR
Sponsorship Consultant Marketing 353,600 INR
Team Leader Marketing 397,900 INR
Telemarketer Marketing 197,600 INR
Trade Marketing Executive Marketing 514,300 INR
Trade Marketing Manager Marketing 514,300 INR
Trade Marketing Professional Marketing 414,000 INR
Trade Marketing Specialist Marketing 296,000 INR
Web Analytics Manager Marketing 420,800 INR
Web Content Manager Marketing 419,400 INR

Salary Comparison by City

If you want to compare salaries with different cities in India, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
agra 613,767 INR
Ahmadabad 726,900 INR
Bangalore 726,500 INR
Bhopal 674,967 INR
Chennai 724,400 INR
Coimbatore 657,733 INR
Delhi 765,100 INR
Ghaziabad 640,433 INR
Hyderabad 749,267 INR
Indore 661,600 INR
Jaipur 701,833 INR
Kanpur 699,567 INR
Kolkata 694,233 INR
Lucknow 677,433 INR
Ludhiana 648,167 INR
Madurai 610,133 INR
Mumbai 752,367 INR
Nagpur 681,767 INR
Patna 632,767 INR
Pimpri-Chinchwad 639,100 INR
Pune 692,067 INR
Surat 721,800 INR
Vadodara 620,867 INR
Visakhapatnam 671,067 INR

Salary Comparison by State

The table below includes links to the average salary for each state in India.

City Average Salary
Andaman & Nicobar Islands 586,467 INR
Andhra Pradesh 725,033 INR
Arunachal Pradesh 628,000 INR
Assam 710,467 INR
Bihar 815,767 INR
Chandigarh 602,867 INR
Chhatisgarh 702,200 INR
Dadra & Nagar Haveli 580,533 INR
Daman & Diu 560,600 INR
Delhi 662,933 INR
Goa 619,433 INR
Gujarat 744,067 INR
Haryana 700,600 INR
Himachal Pradesh 664,800 INR
Jammu & Kashmir 652,500 INR
Jharkhand 748,100 INR
Karnataka 745,767 INR
Kerala 753,433 INR
Lakshadweep 563,100 INR
Madhya Pradesh 747,300 INR
Maharashtra 806,700 INR
Manipur 631,100 INR
Meghalaya 661,167 INR
Mizoram 599,933 INR
Nagaland 623,367 INR
Orissa 745,333 INR
Pondicherry 613,100 INR
Punjab 728,133 INR
Rajasthan 760,500 INR
Sikkim 595,433 INR
Tamil Nadu 768,267 INR
Tripura 648,867 INR
Uttar Pradesh 816,400 INR
Uttaranchal 655,900 INR
West Bengal 785,167 INR

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