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Average Sales Planning Analyst Salary in United Kingdom for 2026

A sales planning analyst in United Kingdom earns about 76,900 GBP a year. That's 10% above the national average of 69,700 GBP.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in United Kingdom sit around 36,700 GBP a year, while the very top stretches to 119,700 GBP. Everything on this page is in British pound (GBP, symbol £), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in United Kingdom, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

To turn a gross salary in United Kingdom into a take-home figure, use our United Kingdom salary after tax calculator, which works the latest tax brackets and contributions through the math for you.

How much does a sales planning analyst make in United Kingdom?

Average salary
76,900 GBP
6,408 GBP per month
Lowest reported
36,700 GBP
3,058 GBP per month
Highest reported
119,700 GBP
9,975 GBP per month

A typical sales planning analyst working in United Kingdom brings home around 6,408 GBP a month before tax. Entry-level pay starts near 36,700 GBP, and the top of the ladder reaches roughly 119,700 GBP for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior sales planning analyst working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the sales planning analyst salary in Guernsey or Jersey, both of which pay in the same currency.

How sales planning analyst pay ranges in United Kingdom

A good way to think about salary in United Kingdom is to look at the distribution rather than the headline average. Half of all sales planning analysts in United Kingdom earn less than 80,200 GBP a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 53,300 GBP (the 25th percentile), and a quarter clear 103,600 GBP (the 75th percentile). The middle 50% of sales planning analysts sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 36,700 GBP. The highest stretch to 119,700 GBP, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

36,700
Low
80,200
Median
119,700
High
53,300
25th
103,600
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in GBP

Sales planning analyst pay by experience in United Kingdom

Years of experience is the single biggest lever on pay for a sales planning analyst in United Kingdom, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical sales planning analyst salary changes as you move through the career ladder.

  • 0-2 Years
    43,100 GBP
  • 2-5 Years
    +36% from previous
    58,700 GBP
  • 5-10 Years
    +36% from previous
    79,600 GBP
  • 10-15 Years
    +23% from previous
    98,000 GBP
  • 15-20 Years
    +9% from previous
    107,300 GBP
  • 20+ Years
    +7% from previous
    114,600 GBP

The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 36%. That is the point at which a sales planning analyst typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Sales planning analyst pay by education in United Kingdom

Education sits alongside experience as one of the biggest factors driving sales planning analyst pay in United Kingdom. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average sales planning analyst salary in United Kingdom broken down by the highest level of education a worker has completed.

  • High School
    55,500 GBP
  • Certificate or Diploma
    +17% from previous
    64,800 GBP
  • Bachelor's Degree
    +31% from previous
    84,800 GBP
  • Master's Degree
    +29% from previous
    109,700 GBP

Sales planning analyst gender pay gap in United Kingdom

The gender pay gap is a stubborn feature of almost every labour market, and United Kingdom is no exception. Male sales planning analysts in United Kingdom earn an average of 80,200 GBP a year, while female sales planning analysts earn around 77,300 GBP. That works out to a 4% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Sales Planning Analyst gender pay gap

4%

Men earn this much more than women on average in United Kingdom.

Men 80,200 GBP
Women 77,300 GBP

Pay raises for a sales planning analyst in United Kingdom

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in United Kingdom sees a raise of about 12% every 15 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in United Kingdom, the national average raise is around 9% every 15 months.

By industry

Industries with the highest pay raises in United Kingdom:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Sales planning analyst bonus rates in United Kingdom

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

83%

83% of sales planning analysts in United Kingdom reported a bonus of some kind in the past twelve months. That makes a sales planning analyst a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 17% of sales planning analysts reported no bonus at all over the same period.

Which careers pay bonuses in United Kingdom

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Sales planning analyst: public vs private sector pay

Public-sector pay in United Kingdom is about 7% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in United Kingdom on average.

Public sector 72,700 GBP
Private sector 68,200 GBP

Sales planning analyst salary by city and region in United Kingdom

Sales planning analyst pay is not even across United Kingdom. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • England
  • Scotland
  • Glasgow
  • London
  • Bristol
  • Birmingham
  • Manchester
  • Leeds
  • Sheffield
  • Kingston upon Hull
LocationTypeAverageMedianRange
EnglandRegion146,700 GBP146,900 GBP72,400-225,500 GBP
ScotlandRegion105,800 GBP105,800 GBP51,900-164,100 GBP
GlasgowCity93,300 GBP92,200 GBP49,000-142,300 GBP
LondonCity92,600 GBP103,600 GBP45,100-151,800 GBP
BristolCity92,100 GBP95,000 GBP46,200-142,300 GBP
BirminghamCity89,800 GBP95,100 GBP42,000-141,000 GBP
ManchesterCity88,700 GBP97,200 GBP42,800-142,300 GBP
LeedsCity87,900 GBP88,600 GBP44,200-138,700 GBP
SheffieldCity87,700 GBP90,000 GBP42,800-134,700 GBP
Kingston upon HullCity87,300 GBP87,300 GBP41,500-130,400 GBP
NewcastleCity87,300 GBP88,600 GBP39,800-134,100 GBP
CardiffCity87,200 GBP79,800 GBP44,500-130,500 GBP
LiverpoolCity86,400 GBP79,600 GBP45,600-127,600 GBP
LeicesterCity86,400 GBP82,300 GBP45,000-128,400 GBP
EdinburghCity84,900 GBP83,200 GBP42,500-130,500 GBP
SomersetCity84,300 GBP81,200 GBP45,900-128,400 GBP
WolverhamptonCity83,800 GBP89,200 GBP36,500-130,400 GBP
CoventryCity83,800 GBP81,200 GBP45,600-127,600 GBP
NottinghamCity83,300 GBP83,300 GBP40,600-128,400 GBP
PortsmouthCity82,200 GBP88,300 GBP39,400-130,400 GBP
BradfordCity81,700 GBP86,600 GBP37,900-128,400 GBP
DerbyCity81,300 GBP73,800 GBP43,500-123,000 GBP
PooleCity81,000 GBP72,300 GBP44,300-123,000 GBP
BelfastCity80,700 GBP82,200 GBP38,000-123,800 GBP
GloucesterCity80,200 GBP80,500 GBP36,700-125,400 GBP
PlymouthCity79,800 GBP71,900 GBP40,300-118,900 GBP
DerryCity79,700 GBP79,700 GBP38,000-121,800 GBP
SouthamptonCity79,600 GBP79,600 GBP40,300-124,500 GBP
ExeterCity79,600 GBP87,200 GBP36,700-128,200 GBP
CambridgeCity79,600 GBP79,600 GBP39,800-121,800 GBP
YorkCity79,000 GBP86,100 GBP38,100-127,700 GBP
BrightonCity78,700 GBP83,300 GBP36,900-125,400 GBP
AberdeenCity78,500 GBP84,200 GBP39,400-123,800 GBP
SwanseaCity78,500 GBP79,600 GBP36,700-123,000 GBP
OxfordCity78,200 GBP74,700 GBP40,000-118,900 GBP
LincolnCity77,000 GBP69,400 GBP38,000-114,900 GBP
NorwichCity76,900 GBP80,200 GBP36,700-119,700 GBP
PeterboroughCity76,900 GBP72,400 GBP41,700-117,100 GBP
NewryCity76,800 GBP74,500 GBP40,300-115,600 GBP
HartlepoolCity76,600 GBP78,500 GBP35,600-118,900 GBP
DundeeCity76,600 GBP78,500 GBP35,600-118,900 GBP
NewportCity76,000 GBP84,200 GBP33,300-123,000 GBP
LisburnCity76,000 GBP71,700 GBP36,500-116,400 GBP
StirlingCity76,000 GBP69,800 GBP40,300-114,600 GBP
ArmaghCity75,900 GBP80,800 GBP37,100-119,700 GBP
WalesRegion74,500 GBP74,900 GBP33,300-116,400 GBP
Northern IrelandRegion73,700 GBP74,000 GBP36,900-116,400 GBP
WinchesterCity73,100 GBP69,400 GBP39,300-111,700 GBP
WellsCity72,800 GBP67,900 GBP36,200-109,700 GBP
InvernessCity72,700 GBP71,000 GBP39,100-114,600 GBP
ChesterCity71,900 GBP71,000 GBP39,100-114,600 GBP
SalisburyCity71,400 GBP73,800 GBP33,600-114,600 GBP
DurhamCity71,100 GBP75,400 GBP30,300-111,700 GBP
RiponCity71,000 GBP75,500 GBP35,100-112,700 GBP
WakefieldCity70,900 GBP68,900 GBP34,800-107,700 GBP
BangorCity70,900 GBP65,900 GBP35,400-107,300 GBP
CanterburyCity70,500 GBP69,400 GBP37,300-111,700 GBP
KirkwallCity70,000 GBP66,700 GBP35,600-107,700 GBP
TruroCity69,400 GBP67,400 GBP33,600-105,800 GBP
AbingdonCity69,400 GBP66,100 GBP38,100-109,000 GBP
StrontianCity66,700 GBP68,300 GBP29,400-105,200 GBP
StromnessCity66,200 GBP74,000 GBP32,900-109,000 GBP
St DavidsCity65,900 GBP67,800 GBP30,300-105,200 GBP

Sales Planning Analyst in United Kingdom: FAQs

  • How much does a sales planning analyst make per month in United Kingdom?

    A sales planning analyst in United Kingdom earns about 6,408 GBP a month before tax, based on an annual average of 76,900 GBP.

  • What's the salary range for a sales planning analyst in United Kingdom?

    Entry-level sales planning analysts in United Kingdom start near 36,700 GBP. Top-end pay reaches around 119,700 GBP. The middle 50% of earners sit between 53,300 and 103,600 GBP.

  • Is the median sales planning analyst salary in United Kingdom higher or lower than the average?

    The median is 80,200 GBP, higher than the average of 76,900 GBP. Half of sales planning analysts in United Kingdom earn below the median, half earn above it.

  • What's the gender pay gap for sales planning analysts in United Kingdom?

    Men working as a sales planning analyst in United Kingdom earn around 4% more than women on average (80,200 vs 77,300 GBP a year).

  • Do sales planning analysts in United Kingdom get bonuses?

    About 83% of sales planning analysts in United Kingdom reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.

  • Do sales planning analysts earn more in the public or private sector in United Kingdom?

    In United Kingdom, the public sector pays a sales planning analyst about 7% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do sales planning analysts in United Kingdom get a pay raise?

    A sales planning analyst in United Kingdom sees a raise of around 12% every 15 months, equivalent to roughly 10% a year.